{"id":"https://openalex.org/W2565983636","doi":"https://doi.org/10.4018/ijide.2017070104","title":"Online Advertising","display_name":"Online Advertising","publication_year":2017,"publication_date":"2017-04-28","ids":{"openalex":"https://openalex.org/W2565983636","doi":"https://doi.org/10.4018/ijide.2017070104","mag":"2565983636"},"language":"en","primary_location":{"id":"doi:10.4018/ijide.2017070104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijide.2017070104","pdf_url":null,"source":{"id":"https://openalex.org/S124201881","display_name":"International Journal of Innovation in the Digital Economy","issn_l":"1947-8305","issn":["1947-8305","1947-8313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Innovation in the Digital Economy","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002648207","display_name":"Mehdi Behboudi","orcid":null},"institutions":[{"id":"https://openalex.org/I197220011","display_name":"Qazvin Islamic Azad University","ror":"https://ror.org/023kjn321","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I197220011"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Mehdi Behboudi","raw_affiliation_strings":["Department of Business Administration, Islamic Azad University, Qazvin Branch, Qazvin, Iran"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Islamic Azad University, Qazvin Branch, Qazvin, Iran","institution_ids":["https://openalex.org/I197220011"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048742137","display_name":"Hamideh Mokhtari","orcid":null},"institutions":[{"id":"https://openalex.org/I197220011","display_name":"Qazvin Islamic Azad University","ror":"https://ror.org/023kjn321","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I197220011"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Hamideh Mokhtari","raw_affiliation_strings":["Department of Business Administration, Islamic Azad University, Qazvin Branch, Qazvin, Iran"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Islamic Azad University, Qazvin Branch, Qazvin, Iran","institution_ids":["https://openalex.org/I197220011"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5002648207"],"corresponding_institution_ids":["https://openalex.org/I197220011"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.01028783,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"3","first_page":"49","last_page":"64"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9890999794006348,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.8299260139465332},{"id":"https://openalex.org/keywords/publication","display_name":"Publication","score":0.6728078126907349},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6564292311668396},{"id":"https://openalex.org/keywords/appeal","display_name":"Appeal","score":0.6029438972473145},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5905181765556335},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5536683797836304},{"id":"https://openalex.org/keywords/appeal-to-emotion","display_name":"Appeal to emotion","score":0.5105561017990112},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.44442018866539},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.377599835395813},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3135845959186554},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.17897114157676697},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.17314928770065308},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09807074069976807},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.06203627586364746}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8299260139465332},{"id":"https://openalex.org/C41458344","wikidata":"https://www.wikidata.org/wiki/Q732577","display_name":"Publication","level":2,"score":0.6728078126907349},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6564292311668396},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.6029438972473145},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5905181765556335},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5536683797836304},{"id":"https://openalex.org/C28160582","wikidata":"https://www.wikidata.org/wiki/Q2914471","display_name":"Appeal to emotion","level":3,"score":0.5105561017990112},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.44442018866539},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.377599835395813},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3135845959186554},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17897114157676697},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17314928770065308},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09807074069976807},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.06203627586364746},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijide.2017070104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijide.2017070104","pdf_url":null,"source":{"id":"https://openalex.org/S124201881","display_name":"International Journal of Innovation in the Digital Economy","issn_l":"1947-8305","issn":["1947-8305","1947-8313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Innovation in the Digital Economy","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jide00:v:8:y:2017:i:3:p:49-64","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJIDE.2017070104","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":81,"referenced_works":["https://openalex.org/W3687882","https://openalex.org/W73272602","https://openalex.org/W172813548","https://openalex.org/W203695064","https://openalex.org/W276391643","https://openalex.org/W1002589811","https://openalex.org/W1517252135","https://openalex.org/W1538290895","https://openalex.org/W1541284744","https://openalex.org/W1555512354","https://openalex.org/W1574875142","https://openalex.org/W1575645812","https://openalex.org/W1602550108","https://openalex.org/W1698992669","https://openalex.org/W1729409238","https://openalex.org/W1788719434","https://openalex.org/W1967321076","https://openalex.org/W1972956281","https://openalex.org/W1975375933","https://openalex.org/W1976165808","https://openalex.org/W1977280442","https://openalex.org/W1978556201","https://openalex.org/W1982386295","https://openalex.org/W1985671776","https://openalex.org/W1986986383","https://openalex.org/W1987364024","https://openalex.org/W1989623757","https://openalex.org/W1992311014","https://openalex.org/W2001797630","https://openalex.org/W2005948313","https://openalex.org/W2016368325","https://openalex.org/W2021561481","https://openalex.org/W2024286457","https://openalex.org/W2026971480","https://openalex.org/W2027524211","https://openalex.org/W2034158657","https://openalex.org/W2034773690","https://openalex.org/W2038795595","https://openalex.org/W2043728001","https://openalex.org/W2046083228","https://openalex.org/W2049949623","https://openalex.org/W2057348449","https://openalex.org/W2063271080","https://openalex.org/W2065189722","https://openalex.org/W2066715562","https://openalex.org/W2070243518","https://openalex.org/W2074264961","https://openalex.org/W2075030947","https://openalex.org/W2078514218","https://openalex.org/W2084957023","https://openalex.org/W2090751193","https://openalex.org/W2093542549","https://openalex.org/W2102848487","https://openalex.org/W2105929975","https://openalex.org/W2107057308","https://openalex.org/W2110766142","https://openalex.org/W2111617027","https://openalex.org/W2131631242","https://openalex.org/W2140507431","https://openalex.org/W2144200470","https://openalex.org/W2144501061","https://openalex.org/W2145663193","https://openalex.org/W2151278753","https://openalex.org/W2156022826","https://openalex.org/W2166924341","https://openalex.org/W2237154385","https://openalex.org/W2301664183","https://openalex.org/W2324680907","https://openalex.org/W2564569065","https://openalex.org/W2595519040","https://openalex.org/W2732602509","https://openalex.org/W2911079845","https://openalex.org/W2947343938","https://openalex.org/W3036361035","https://openalex.org/W3122503705","https://openalex.org/W3125749227","https://openalex.org/W4255550442","https://openalex.org/W4285719527","https://openalex.org/W6619129309","https://openalex.org/W6644032154","https://openalex.org/W6820459180"],"related_works":["https://openalex.org/W2386324873","https://openalex.org/W2061150127","https://openalex.org/W2368110925","https://openalex.org/W1978797046","https://openalex.org/W2362287347","https://openalex.org/W3112355411","https://openalex.org/W4283657606","https://openalex.org/W2583260333","https://openalex.org/W4318477550","https://openalex.org/W4246786819"],"abstract_inverted_index":{"The":[0,114],"purpose":[1],"of":[2,25,42,54,72,100,141,201],"this":[3,112],"chapter":[4],"is":[5,20,49],"to":[6,31,34,62,90,96,111,128,146,181,192],"provide":[7,35],"some":[8,176],"insights":[9,177],"into":[10,39],"advertisements":[11,30,143,173],"on":[12,183],"the":[13,21,40,55,70,92,98,105,139,154,184,199],"Iranian":[14,124,159,185],"websites.":[15],"Firstly,":[16],"in":[17,27,123,203,206],"publisher":[18],"side,":[19],"ethic":[22],"a":[23,36],"matter":[24],"fact":[26],"accepting":[28],"Internet":[29,64,186,204],"publish?":[32],"Second,":[33],"preliminary":[37],"insight":[38],"advertising":[41,182,205],"pleasant":[43,194],"and":[44,78,107,131,178,195,198],"objectionable":[45,196],"products,":[46],"which":[47],"one":[48],"more?":[50],"Third,":[51],"what":[52],"kind":[53],"involvement":[56,148,202],"(rational":[57],"or":[58],"emotional)":[59],"used":[60,89,110],"more":[61,163],"publish":[63],"advertisements?":[65],"In":[66,94],"pursuing":[67],"these":[68],"goals,":[69],"content":[71],"649":[73,120],"ads":[74,80,122,130],"through":[75,81],"205":[76],"websites":[77,125],"751":[79],"138":[82],"weblogs":[83,160],"was":[84,88,162],"analyzed.":[85],"Content":[86],"analysis":[87,106],"verify":[91],"data.":[93],"order":[95],"avoid":[97],"miscoding":[99],"contents,":[101],"two":[102],"researchers":[103],"conducted":[104],"Intercoder":[108],"reliability":[109],"goal.":[113],"authors":[115],"found":[116,135],"that":[117],"(1)":[118],"all":[119],"analyzed":[121],"are":[126,144],"belonged":[127,145],"ethical":[129],"no":[132],"unethical":[133],"advertisement":[134],"at":[136,158],"websites,":[137],"(2)":[138],"majority":[140],"published":[142],"\u201chigh":[147],"product":[149,156,165],"with":[150],"rational":[151],"appeal\u201d,":[152],"(3)":[153],"\u201cobjectionable":[155],"ads\u201d":[157,166],"(%68)":[161],"\u201cpleasant":[164],"(%32).":[167],"This":[168],"study":[169],"by":[170],"analyzing":[171],"1400":[172],"gives":[174],"managers":[175],"solutions":[179],"regarding":[180,191],"domains.":[187],"These":[188],"experimental":[189],"evidences":[190],"ethics,":[193],"products":[197],"type":[200],"Iran":[207],"have":[208],"attracted":[209],"little":[210],"research":[211],"attention.":[212]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2017-01-06T00:00:00"}