{"id":"https://openalex.org/W2105770379","doi":"https://doi.org/10.4018/ijicst.2012010101","title":"The Business Value of Consumer Participation through Social Media","display_name":"The Business Value of Consumer Participation through Social Media","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2105770379","doi":"https://doi.org/10.4018/ijicst.2012010101","mag":"2105770379"},"language":"en","primary_location":{"id":"doi:10.4018/ijicst.2012010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijicst.2012010101","pdf_url":null,"source":{"id":"https://openalex.org/S4210186861","display_name":"International Journal of Interactive Communication Systems and Technologies","issn_l":"2155-4218","issn":["2155-4218","2155-4226"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Interactive Communication Systems and Technologies","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060395181","display_name":"Miia Kosonen","orcid":null},"institutions":[{"id":"https://openalex.org/I63548447","display_name":"Lappeenranta-Lahti University of Technology","ror":"https://ror.org/0208vgz68","country_code":"FI","type":"education","lineage":["https://openalex.org/I63548447"]}],"countries":["FI"],"is_corresponding":true,"raw_author_name":"Miia Kosonen","raw_affiliation_strings":["Lappeenranta University of Technology, Finland","[Lappeenranta University of Technology, Finland]"],"affiliations":[{"raw_affiliation_string":"Lappeenranta University of Technology, Finland","institution_ids":["https://openalex.org/I63548447"]},{"raw_affiliation_string":"[Lappeenranta University of Technology, Finland]","institution_ids":["https://openalex.org/I63548447"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109965952","display_name":"Hanna\u2010Kaisa Ellonen","orcid":null},"institutions":[{"id":"https://openalex.org/I63548447","display_name":"Lappeenranta-Lahti University of Technology","ror":"https://ror.org/0208vgz68","country_code":"FI","type":"education","lineage":["https://openalex.org/I63548447"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Hanna-Kaisa Ellonen","raw_affiliation_strings":["Lappeenranta University of Technology, Finland","[Lappeenranta University of Technology, Finland]"],"affiliations":[{"raw_affiliation_string":"Lappeenranta University of Technology, Finland","institution_ids":["https://openalex.org/I63548447"]},{"raw_affiliation_string":"[Lappeenranta University of Technology, Finland]","institution_ids":["https://openalex.org/I63548447"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5060395181"],"corresponding_institution_ids":["https://openalex.org/I63548447"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.23374077,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"2","issue":"1","first_page":"1","last_page":"17"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/newspaper","display_name":"Newspaper","score":0.8549303412437439},{"id":"https://openalex.org/keywords/enthusiasm","display_name":"Enthusiasm","score":0.7688443660736084},{"id":"https://openalex.org/keywords/typology","display_name":"Typology","score":0.6802921295166016},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5780474543571472},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5717936754226685},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5632379055023193},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.500373125076294},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4797728955745697},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.47976288199424744},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.45957422256469727},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.43327343463897705},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.4170565605163574},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.41235220432281494},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.2484132945537567},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.14422956109046936},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.08704280853271484},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.08472022414207458},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.07949936389923096}],"concepts":[{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.8549303412437439},{"id":"https://openalex.org/C2781354396","wikidata":"https://www.wikidata.org/wiki/Q840407","display_name":"Enthusiasm","level":2,"score":0.7688443660736084},{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.6802921295166016},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5780474543571472},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5717936754226685},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5632379055023193},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.500373125076294},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4797728955745697},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47976288199424744},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.45957422256469727},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.43327343463897705},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4170565605163574},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.41235220432281494},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2484132945537567},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14422956109046936},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.08704280853271484},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.08472022414207458},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07949936389923096},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijicst.2012010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijicst.2012010101","pdf_url":null,"source":{"id":"https://openalex.org/S4210186861","display_name":"International Journal of Interactive Communication Systems and Technologies","issn_l":"2155-4218","issn":["2155-4218","2155-4226"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Interactive Communication Systems and Technologies","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jicst0:v:2:y:2012:i:1:p:1-17","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijicst.2012010101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.4699999988079071,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":64,"referenced_works":["https://openalex.org/W8375484","https://openalex.org/W608656415","https://openalex.org/W1552480497","https://openalex.org/W1589399253","https://openalex.org/W1601238107","https://openalex.org/W1648883014","https://openalex.org/W1969338947","https://openalex.org/W1975694814","https://openalex.org/W1977369140","https://openalex.org/W1978743665","https://openalex.org/W1984514659","https://openalex.org/W1992395607","https://openalex.org/W1996631301","https://openalex.org/W1997254581","https://openalex.org/W2018941638","https://openalex.org/W2020584686","https://openalex.org/W2023483438","https://openalex.org/W2024300665","https://openalex.org/W2029067205","https://openalex.org/W2031794247","https://openalex.org/W2035649396","https://openalex.org/W2036984743","https://openalex.org/W2045721947","https://openalex.org/W2053441572","https://openalex.org/W2056188449","https://openalex.org/W2058509744","https://openalex.org/W2062865373","https://openalex.org/W2067710020","https://openalex.org/W2074608851","https://openalex.org/W2075338797","https://openalex.org/W2077983895","https://openalex.org/W2089836953","https://openalex.org/W2093505263","https://openalex.org/W2102467277","https://openalex.org/W2117356399","https://openalex.org/W2118243939","https://openalex.org/W2128300405","https://openalex.org/W2130726349","https://openalex.org/W2131013852","https://openalex.org/W2133766618","https://openalex.org/W2134838115","https://openalex.org/W2137247419","https://openalex.org/W2141534531","https://openalex.org/W2149180891","https://openalex.org/W2149741875","https://openalex.org/W2150841391","https://openalex.org/W2159981385","https://openalex.org/W2161163330","https://openalex.org/W2163509832","https://openalex.org/W2167536445","https://openalex.org/W2492030245","https://openalex.org/W2589840371","https://openalex.org/W2601962588","https://openalex.org/W2602824337","https://openalex.org/W2892747141","https://openalex.org/W3121647552","https://openalex.org/W3124175488","https://openalex.org/W3124394317","https://openalex.org/W3175680790","https://openalex.org/W4205826703","https://openalex.org/W4211068185","https://openalex.org/W4250928832","https://openalex.org/W4256377563","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2151328441","https://openalex.org/W2376554757","https://openalex.org/W2241143171","https://openalex.org/W3212604275","https://openalex.org/W612150824","https://openalex.org/W2392738674","https://openalex.org/W2390409831","https://openalex.org/W3018011161","https://openalex.org/W1991779793"],"abstract_inverted_index":{"Despite":[0],"the":[1,16,37,58,61,73,76,126],"growing":[2],"enthusiasm":[3],"about":[4],"social":[5,28,54],"media\u2019s":[6,29],"revolutionary":[7],"potential,":[8,31],"there":[9],"is":[10,33],"a":[11],"lack":[12],"of":[13,60,69,75,86,90,109],"research":[14],"on":[15],"possible":[17],"business-side":[18],"benefits.":[19],"The":[20,105],"authors":[21],"maintain":[22],"that":[23],"in":[24,39,44,57],"order":[25],"to":[26,35,137],"realize":[27],"business":[30],"it":[32],"essential":[34],"identify":[36],"roles":[38,89],"which":[40],"customers":[41],"can":[42,115],"participate":[43],"value":[45,144],"co-creation.":[46,145],"This":[47],"study":[48],"explores":[49],"consumer":[50,92],"participation":[51,93,110],"enabled":[52],"by":[53],"interaction":[55],"technologies":[56],"context":[59],"newspaper":[62],"and":[63,80,103,113,122,133,141],"magazine":[64],"industry.":[65],"A":[66,84],"qualitative":[67],"analysis":[68],"31":[70],"interviews":[71],"with":[72,118],"publishers":[74],"leading":[77],"Finnish":[78],"newspapers":[79],"magazines":[81],"was":[82,94],"conducted.":[83],"typology":[85],"six":[87],"different":[88],"online":[91],"developed:":[95],"namely,":[96],"agent,":[97],"commentator,":[98,112],"tester,":[99],"debater,":[100],"content":[101,131],"producer,":[102,132],"messenger.":[104],"more":[106,127],"company-driven":[107],"types":[108,129],"(agent,":[111],"tester)":[114],"be":[116],"integrated":[117],"product":[119],"development":[120],"support":[121,140],"learning":[123],"from":[124],"customers,":[125],"consumer-driven":[128],"(debater,":[130],"messenger)":[134],"are":[135],"able":[136],"provide":[138],"brand":[139],"options":[142],"for":[143]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
