{"id":"https://openalex.org/W2334093115","doi":"https://doi.org/10.4018/ijgc.2015010105","title":"Educated Young Consumer Purchase Behavior towards Green Products","display_name":"Educated Young Consumer Purchase Behavior towards Green Products","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2334093115","doi":"https://doi.org/10.4018/ijgc.2015010105","mag":"2334093115"},"language":"en","primary_location":{"id":"doi:10.4018/ijgc.2015010105","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijgc.2015010105","pdf_url":null,"source":{"id":"https://openalex.org/S4210190456","display_name":"International Journal of Green Computing","issn_l":"1948-5018","issn":["1948-5018","1948-5026"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Green Computing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075700674","display_name":"Gyaneshwar Singh Kushwaha","orcid":"https://orcid.org/0000-0002-6048-0662"},"institutions":[{"id":"https://openalex.org/I91277730","display_name":"Maulana Azad National Institute of Technology","ror":"https://ror.org/026vtd268","country_code":"IN","type":"education","lineage":["https://openalex.org/I91277730"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Gyaneshwar Singh Kushwaha","raw_affiliation_strings":["Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal, India"],"affiliations":[{"raw_affiliation_string":"Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal, India","institution_ids":["https://openalex.org/I91277730"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040062870","display_name":"Nagendra Kumar Sharma","orcid":"https://orcid.org/0000-0002-6698-8926"},"institutions":[{"id":"https://openalex.org/I91277730","display_name":"Maulana Azad National Institute of Technology","ror":"https://ror.org/026vtd268","country_code":"IN","type":"education","lineage":["https://openalex.org/I91277730"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Nagendra Kumar Sharma","raw_affiliation_strings":["Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal, India"],"affiliations":[{"raw_affiliation_string":"Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal, India","institution_ids":["https://openalex.org/I91277730"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5075700674"],"corresponding_institution_ids":["https://openalex.org/I91277730"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.24103231,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"6","issue":"1","first_page":"48","last_page":"63"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10898","display_name":"Environmental Education and Sustainability","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9846000075340271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"Green marketing","score":0.7594316005706787},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.7273723483085632},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6056903600692749},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.599554717540741},{"id":"https://openalex.org/keywords/exploratory-factor-analysis","display_name":"Exploratory factor analysis","score":0.5779683589935303},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.5148938894271851},{"id":"https://openalex.org/keywords/exploratory-research","display_name":"Exploratory research","score":0.450560986995697},{"id":"https://openalex.org/keywords/element","display_name":"Element (criminal law)","score":0.4245510697364807},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4071851372718811},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1427329182624817},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.081388920545578}],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.7594316005706787},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7273723483085632},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6056903600692749},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.599554717540741},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.5779683589935303},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5148938894271851},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.450560986995697},{"id":"https://openalex.org/C200288055","wikidata":"https://www.wikidata.org/wiki/Q2621792","display_name":"Element (criminal law)","level":2,"score":0.4245510697364807},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4071851372718811},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1427329182624817},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.081388920545578},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijgc.2015010105","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijgc.2015010105","pdf_url":null,"source":{"id":"https://openalex.org/S4210190456","display_name":"International Journal of Green Computing","issn_l":"1948-5018","issn":["1948-5018","1948-5026"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Green Computing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jgc000:v:6:y:2015:i:1:p:48-63","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJGC.2015010105","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W41489417","https://openalex.org/W1240169421","https://openalex.org/W1511571483","https://openalex.org/W1587664098","https://openalex.org/W1969331495","https://openalex.org/W1974888619","https://openalex.org/W1982109792","https://openalex.org/W1984710542","https://openalex.org/W1992600825","https://openalex.org/W1994829001","https://openalex.org/W1997119995","https://openalex.org/W1997231614","https://openalex.org/W2000225228","https://openalex.org/W2007145859","https://openalex.org/W2016484694","https://openalex.org/W2020680448","https://openalex.org/W2023804520","https://openalex.org/W2025533233","https://openalex.org/W2029636862","https://openalex.org/W2030667337","https://openalex.org/W2034221641","https://openalex.org/W2043087423","https://openalex.org/W2055095590","https://openalex.org/W2055949247","https://openalex.org/W2056782220","https://openalex.org/W2061923127","https://openalex.org/W2062805303","https://openalex.org/W2064430247","https://openalex.org/W2064760026","https://openalex.org/W2067256833","https://openalex.org/W2068116003","https://openalex.org/W2068848389","https://openalex.org/W2071260476","https://openalex.org/W2078077896","https://openalex.org/W2079330824","https://openalex.org/W2084108146","https://openalex.org/W2086683158","https://openalex.org/W2087246389","https://openalex.org/W2088884713","https://openalex.org/W2122604521","https://openalex.org/W2149330076","https://openalex.org/W2153320185","https://openalex.org/W2157475817","https://openalex.org/W2168005548","https://openalex.org/W2319607468","https://openalex.org/W2328797539","https://openalex.org/W2909979618","https://openalex.org/W2947831983"],"related_works":["https://openalex.org/W2739673974","https://openalex.org/W1908455760","https://openalex.org/W2897792427","https://openalex.org/W2910492255","https://openalex.org/W2240154342","https://openalex.org/W1883254592","https://openalex.org/W2375594909","https://openalex.org/W4220964608","https://openalex.org/W1990253876","https://openalex.org/W3193957654"],"abstract_inverted_index":{"Green":[0,112],"marketing":[1,153],"is":[2,38,110,156],"one":[3],"of":[4,30,42,54,66,91,96,151],"the":[5,25,43,52,55,64,89,92,97,125,146,159],"emerging":[6,157],"fields":[7],"in":[8,154],"India.":[9],"Educated":[10],"young":[11,32,103],"consumers":[12,33],"are":[13,137],"very":[14],"advantageous":[15],"segment":[16],"for":[17],"green":[18,44,108,152],"marketing.":[19,45],"This":[20],"paper":[21],"aims":[22],"to":[23,87],"evaluate":[24],"purchase":[26,105,126,147],"behavior":[27,106,127],"and":[28,68,71,80,116,118,133,158],"reactions":[29],"educated":[31],"towards":[34,107,140],"\u2018green":[35],"products'":[36],"which":[37],"an":[39],"essential":[40],"element":[41],"Various":[46],"variables":[47],"have":[48],"been":[49,85],"found":[50,121],"on":[51],"basis":[53],"literature":[56,67],"review.":[57],"The":[58,94,149],"survey":[59],"questionnaire":[60],"was":[61],"designed":[62],"with":[63,124,145],"help":[65],"expert's":[69],"inputs":[70],"got":[72],"343":[73],"actual":[74],"respondents.":[75],"An":[76],"exploratory":[77],"factor":[78],"analysis":[79,83],"linear":[81],"regression":[82],"has":[84,142],"used":[86],"bring":[88],"findings":[90],"study.":[93],"result":[95],"study":[98,160],"shows":[99],"that":[100],"EYCs":[101],"(Educated":[102],"consumers)":[104],"product":[109,113],"positive.":[111],"awareness,":[114],"Eco-labels":[115],"satisfaction":[117],"all":[119],"these":[120],"significantly":[122],"associated":[123],"or":[128],"intention,":[129],"but":[130],"premium":[131],"price":[132],"consumer":[134],"(those":[135],"who":[136],"highly":[138],"concern":[139],"environment)":[141],"insignificant":[143],"relationship":[144],"behavior.":[148],"concept":[150],"India":[155],"can":[161],"be":[162],"a":[163],"meaningful":[164],"guide.":[165]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2016-06-24T00:00:00"}