{"id":"https://openalex.org/W2968778510","doi":"https://doi.org/10.4018/ijesma.2019100103","title":"Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising","display_name":"Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising","publication_year":2019,"publication_date":"2019-08-13","ids":{"openalex":"https://openalex.org/W2968778510","doi":"https://doi.org/10.4018/ijesma.2019100103","mag":"2968778510"},"language":"en","primary_location":{"id":"doi:10.4018/ijesma.2019100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijesma.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S180914091","display_name":"International Journal of E-Services and Mobile Applications","issn_l":"1941-627X","issn":["1941-627X","1941-6288"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Services and Mobile Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064114552","display_name":"Debora Dhanya A","orcid":null},"institutions":[{"id":"https://openalex.org/I876193797","display_name":"Vellore Institute of Technology University","ror":"https://ror.org/00qzypv28","country_code":"IN","type":"education","lineage":["https://openalex.org/I876193797"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Debora Dhanya A","raw_affiliation_strings":["VIT Business School, Vellore, India"],"affiliations":[{"raw_affiliation_string":"VIT Business School, Vellore, India","institution_ids":["https://openalex.org/I876193797"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070014234","display_name":"Uma Pricilda Jaidev","orcid":null},"institutions":[{"id":"https://openalex.org/I876193797","display_name":"Vellore Institute of Technology University","ror":"https://ror.org/00qzypv28","country_code":"IN","type":"education","lineage":["https://openalex.org/I876193797"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Uma Pricilda Jaidev","raw_affiliation_strings":["VIT Business School, Vellore, India"],"affiliations":[{"raw_affiliation_string":"VIT Business School, Vellore, India","institution_ids":["https://openalex.org/I876193797"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5064114552"],"corresponding_institution_ids":["https://openalex.org/I876193797"],"apc_list":null,"apc_paid":null,"fwci":1.02,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.84559192,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"11","issue":"4","first_page":"39","last_page":"55"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reactance","display_name":"Reactance","score":0.8468090891838074},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.8356090784072876},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7331370115280151},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.587790846824646},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5444175004959106},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.5221295952796936},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.465329110622406},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4558209180831909},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4405111074447632},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2469048798084259},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2001054286956787},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1686573624610901},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.10650131106376648}],"concepts":[{"id":"https://openalex.org/C176661527","wikidata":"https://www.wikidata.org/wiki/Q746935","display_name":"Reactance","level":3,"score":0.8468090891838074},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8356090784072876},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7331370115280151},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.587790846824646},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5444175004959106},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5221295952796936},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.465329110622406},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4558209180831909},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4405111074447632},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2469048798084259},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2001054286956787},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1686573624610901},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.10650131106376648},{"id":"https://openalex.org/C165801399","wikidata":"https://www.wikidata.org/wiki/Q25428","display_name":"Voltage","level":2,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijesma.2019100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijesma.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S180914091","display_name":"International Journal of E-Services and Mobile Applications","issn_l":"1941-627X","issn":["1941-627X","1941-6288"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Services and Mobile Applications","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jesma0:v:11:y:2019:i:4:p:39-55","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJESMA.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":85,"referenced_works":["https://openalex.org/W46957959","https://openalex.org/W195050177","https://openalex.org/W813459551","https://openalex.org/W1524719444","https://openalex.org/W1525989595","https://openalex.org/W1606241317","https://openalex.org/W1700132089","https://openalex.org/W1729409238","https://openalex.org/W1757867055","https://openalex.org/W1855539512","https://openalex.org/W1955709039","https://openalex.org/W1971526329","https://openalex.org/W1971916001","https://openalex.org/W1973239480","https://openalex.org/W1973904190","https://openalex.org/W1974449287","https://openalex.org/W1975694814","https://openalex.org/W1975872179","https://openalex.org/W1977790294","https://openalex.org/W1992878752","https://openalex.org/W2001208895","https://openalex.org/W2003119551","https://openalex.org/W2006913809","https://openalex.org/W2009443163","https://openalex.org/W2013646055","https://openalex.org/W2022467844","https://openalex.org/W2026963539","https://openalex.org/W2029260103","https://openalex.org/W2029485242","https://openalex.org/W2034067178","https://openalex.org/W2035411492","https://openalex.org/W2041563290","https://openalex.org/W2045468017","https://openalex.org/W2046037438","https://openalex.org/W2052781985","https://openalex.org/W2056808145","https://openalex.org/W2058468264","https://openalex.org/W2060166243","https://openalex.org/W2079084267","https://openalex.org/W2087989688","https://openalex.org/W2091181629","https://openalex.org/W2096863171","https://openalex.org/W2097118035","https://openalex.org/W2098991549","https://openalex.org/W2102303925","https://openalex.org/W2113880421","https://openalex.org/W2114430050","https://openalex.org/W2115390840","https://openalex.org/W2131821896","https://openalex.org/W2135360662","https://openalex.org/W2139808242","https://openalex.org/W2140237693","https://openalex.org/W2149204228","https://openalex.org/W2151370135","https://openalex.org/W2151875998","https://openalex.org/W2153134053","https://openalex.org/W2157300266","https://openalex.org/W2159536829","https://openalex.org/W2163241745","https://openalex.org/W2167325287","https://openalex.org/W2170485606","https://openalex.org/W2171994096","https://openalex.org/W2172337630","https://openalex.org/W2177961586","https://openalex.org/W2187336854","https://openalex.org/W2231500196","https://openalex.org/W2298308499","https://openalex.org/W2407789839","https://openalex.org/W2489856153","https://openalex.org/W2556449069","https://openalex.org/W2560800565","https://openalex.org/W2598570575","https://openalex.org/W2611976839","https://openalex.org/W2621427146","https://openalex.org/W2732115412","https://openalex.org/W2755724389","https://openalex.org/W2790340283","https://openalex.org/W2795071991","https://openalex.org/W2896548965","https://openalex.org/W3023008627","https://openalex.org/W3125090935","https://openalex.org/W3126010450","https://openalex.org/W3126012494","https://openalex.org/W4246010493","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W4298001173","https://openalex.org/W4206156853","https://openalex.org/W2036803342","https://openalex.org/W2141389748","https://openalex.org/W2981352934","https://openalex.org/W2981882577","https://openalex.org/W2040378925","https://openalex.org/W10821323","https://openalex.org/W1975872179"],"abstract_inverted_index":{"Social":[0],"advertising,":[1],"ads":[2],"in":[3,10,36],"social":[4,32,59,62,126,161,171],"media":[5,172],"platforms,":[6],"have":[7,154],"become":[8],"popular":[9],"recent":[11],"years":[12],"because":[13],"of":[14,17,30,92,104,112,134,158],"the":[15,31,40,43,52,58,105,110,132,140,176],"evolution":[16],"internet":[18],"technologies":[19],"such":[20,100],"as":[21,90],"web":[22],"analytics":[23],"and":[24,68,81,85,117,146],"big":[25],"data":[26],"mining.":[27],"The":[28,102],"content":[29],"advertisement":[33],"is":[34,107],"tailored":[35],"order":[37],"to":[38,42,50,66,69,98,108,119,131],"personalize":[39],"message":[41],"target":[44],"consumer":[45],"groups.":[46],"In":[47],"an":[48],"effort":[49],"reach":[51],"prospects,":[53],"marketers":[54],"should":[55],"focus":[56],"on":[57,61,95,152],"leads":[60,97],"networking":[63],"sites":[64],"(SNS)":[65],"promote":[67],"sell":[70],"their":[71,150],"brands/products.":[72],"Drawing":[73],"on,":[74],"online":[75],"personalized":[76,147],"advertising":[77],"literature,":[78],"e-WOM":[79,118],"recommendations":[80,148],"increasing":[82],"privacy":[83,115,144],"concerns":[84],"perceived":[86,113],"ad":[87],"personalization":[88],"(conceptualized":[89],"functions":[91],"psychological":[93,135],"reactance)":[94],"SNS":[96,153],"avoid":[99],"advertisements.":[101],"goal":[103],"study":[106,129],"investigate":[109],"impact":[111],"personalization,":[114],"concern,":[116],"consumers'":[120],"behavioral":[121],"click":[122],"through":[123],"intentions":[124],"towards":[125,160],"ads.":[127],"This":[128],"contributed":[130],"theory":[133],"reactance":[136,159],"by":[137,166],"indicating":[138],"that":[139],"individuals":[141],"with":[142],"less":[143],"concern":[145],"from":[149],"contacts":[151],"a":[155],"smaller":[156],"amount":[157],"advertisements":[162,165],"than":[163],"commercial":[164],"marketers.":[167],"Suggestions":[168],"for":[169],"advertisers,":[170],"marketing":[173],"practitioners":[174],"conclude":[175],"paper.":[177]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
