{"id":"https://openalex.org/W2761946892","doi":"https://doi.org/10.4018/ijeis.2017100105","title":"The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers","display_name":"The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers","publication_year":2017,"publication_date":"2017-10-01","ids":{"openalex":"https://openalex.org/W2761946892","doi":"https://doi.org/10.4018/ijeis.2017100105","mag":"2761946892"},"language":"en","primary_location":{"id":"doi:10.4018/ijeis.2017100105","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijeis.2017100105","pdf_url":null,"source":{"id":"https://openalex.org/S59995812","display_name":"International Journal of Enterprise Information Systems","issn_l":"1548-1115","issn":["1548-1115","1548-1123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Enterprise Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049238656","display_name":"Abdul Waheed","orcid":"https://orcid.org/0000-0002-6667-4660"},"institutions":[{"id":"https://openalex.org/I92403157","display_name":"University of Science and Technology Beijing","ror":"https://ror.org/02egmk993","country_code":"CN","type":"education","lineage":["https://openalex.org/I92403157"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Abdul Waheed","raw_affiliation_strings":["Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China","institution_ids":["https://openalex.org/I92403157"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101495326","display_name":"Jianhua Yang","orcid":"https://orcid.org/0000-0002-7537-3229"},"institutions":[{"id":"https://openalex.org/I92403157","display_name":"University of Science and Technology Beijing","ror":"https://ror.org/02egmk993","country_code":"CN","type":"education","lineage":["https://openalex.org/I92403157"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jianhua Yang","raw_affiliation_strings":["Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China","institution_ids":["https://openalex.org/I92403157"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5049238656"],"corresponding_institution_ids":["https://openalex.org/I92403157"],"apc_list":null,"apc_paid":null,"fwci":3.7941,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.94411164,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":"13","issue":"4","first_page":"76","last_page":"89"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9962999820709229,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.6553108096122742},{"id":"https://openalex.org/keywords/exploratory-research","display_name":"Exploratory research","score":0.6464859247207642},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5978578329086304},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.479045033454895},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4613523483276367},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4569975733757019},{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"Mobile marketing","score":0.44669294357299805},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.43985074758529663},{"id":"https://openalex.org/keywords/test","display_name":"Test (biology)","score":0.42689967155456543},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.37907978892326355},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.3069571852684021},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.177962064743042},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.11009645462036133},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.0950164794921875},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.07856136560440063},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.07042354345321655}],"concepts":[{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6553108096122742},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.6464859247207642},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5978578329086304},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.479045033454895},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4613523483276367},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4569975733757019},{"id":"https://openalex.org/C2986582350","wikidata":"https://www.wikidata.org/wiki/Q1539329","display_name":"Mobile marketing","level":3,"score":0.44669294357299805},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.43985074758529663},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.42689967155456543},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37907978892326355},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.3069571852684021},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.177962064743042},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11009645462036133},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0950164794921875},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07856136560440063},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.07042354345321655},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijeis.2017100105","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijeis.2017100105","pdf_url":null,"source":{"id":"https://openalex.org/S59995812","display_name":"International Journal of Enterprise Information Systems","issn_l":"1548-1115","issn":["1548-1115","1548-1123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Enterprise Information Systems","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jeis00:v:13:y:2017:i:4:p:76-89","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEIS.2017100105","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W566691916","https://openalex.org/W609301716","https://openalex.org/W629139782","https://openalex.org/W1563938429","https://openalex.org/W1578528574","https://openalex.org/W1597883085","https://openalex.org/W1601909951","https://openalex.org/W1980528549","https://openalex.org/W1986180221","https://openalex.org/W1992745205","https://openalex.org/W2006171533","https://openalex.org/W2012551033","https://openalex.org/W2017859630","https://openalex.org/W2018665154","https://openalex.org/W2027781430","https://openalex.org/W2035101023","https://openalex.org/W2037464547","https://openalex.org/W2043867338","https://openalex.org/W2051866089","https://openalex.org/W2053560766","https://openalex.org/W2056805630","https://openalex.org/W2064463061","https://openalex.org/W2065351276","https://openalex.org/W2071134102","https://openalex.org/W2094255768","https://openalex.org/W2094350912","https://openalex.org/W2094727885","https://openalex.org/W2097609137","https://openalex.org/W2123714451","https://openalex.org/W2126482959","https://openalex.org/W2135910742","https://openalex.org/W2140987793","https://openalex.org/W2141532600","https://openalex.org/W2147079143","https://openalex.org/W2167928281","https://openalex.org/W2169855821","https://openalex.org/W2257878450","https://openalex.org/W2288317375","https://openalex.org/W2310551091","https://openalex.org/W2328757360","https://openalex.org/W2582127562","https://openalex.org/W2587032255","https://openalex.org/W3123083305","https://openalex.org/W3125966655","https://openalex.org/W4253323389","https://openalex.org/W6678695779","https://openalex.org/W6743681256"],"related_works":["https://openalex.org/W4328135562","https://openalex.org/W4388185474","https://openalex.org/W3166753066","https://openalex.org/W4367154464","https://openalex.org/W4327513414","https://openalex.org/W2607446648","https://openalex.org/W4242311056","https://openalex.org/W3139064098","https://openalex.org/W4381545838","https://openalex.org/W4313004919"],"abstract_inverted_index":{"The":[0,18,79],"technological":[1],"revolution":[2],"has":[3],"radically":[4],"transformed":[5],"the":[6,24,41,46,61,76,89,102,118,126],"business":[7,133],"paradigm":[8],"toward":[9],"wireless":[10],"networks":[11],"owing":[12],"to":[13,22,57,74,122],"widespread":[14],"penetration":[15],"of":[16,26,40,63,81,88,109,120,128],"technology.":[17],"present":[19],"study":[20,83,113,136],"sought":[21],"investigate":[23],"relationship":[25,87,108],"mobile":[27,90],"marketing":[28,32,91,94],"(MM)":[29],"and":[30,92,124,143],"email":[31,93],"(EM)":[33],"on":[34,95],"exploratory":[35,96],"information":[36,97],"seeking":[37,98],"(EIS)":[38],"behavior":[39],"consumers.":[42],"To":[43],"this":[44,82],"end,":[45],"surveys":[47],"were":[48],"randomly":[49],"disseminated":[50],"among":[51],"1100":[52],"consumers":[53],"from":[54],"March":[55],"2016":[56,59],"August":[58],"in":[60,117,131],"context":[62],"Pakistan.":[64],"Structural":[65],"equation":[66],"modeling":[67],"(SEM)":[68],"with":[69],"AMOS":[70],"integration":[71],"was":[72],"used":[73],"test":[75],"research":[77],"hypotheses.":[78],"findings":[80],"revealed":[84],"a":[85,106],"positive":[86,107],"(EIS).":[99],"In":[100],"contrast,":[101],"profound":[103],"analysis":[104],"ensured":[105],"each":[110],"sub-dimensions.":[111],"This":[112,135],"furnishes":[114],"empirical":[115],"evidence":[116],"literature":[119],"advertising":[121],"reinforce":[123],"ensure":[125],"significance":[127],"advanced":[129],"mediums":[130],"today's":[132],"environment.":[134],"recommends":[137],"certain":[138],"future":[139],"studies":[140],"for":[141],"academics":[142],"practitioners.":[144]},"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}