{"id":"https://openalex.org/W2598305407","doi":"https://doi.org/10.4018/ijehmc.2017040102","title":"Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App","display_name":"Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App","publication_year":2017,"publication_date":"2017-03-20","ids":{"openalex":"https://openalex.org/W2598305407","doi":"https://doi.org/10.4018/ijehmc.2017040102","mag":"2598305407"},"language":"en","primary_location":{"id":"doi:10.4018/ijehmc.2017040102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijehmc.2017040102","pdf_url":null,"source":{"id":"https://openalex.org/S18047094","display_name":"International Journal of E-Health and Medical Communications","issn_l":"1947-315X","issn":["1947-315X","1947-3168"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Health and Medical Communications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065987083","display_name":"Elia Gabarr\u00f3n","orcid":"https://orcid.org/0000-0002-7188-550X"},"institutions":[{"id":"https://openalex.org/I1298853749","display_name":"University Hospital of North Norway","ror":"https://ror.org/030v5kp38","country_code":"NO","type":"healthcare","lineage":["https://openalex.org/I1298853749","https://openalex.org/I63903255"]}],"countries":["NO"],"is_corresponding":true,"raw_author_name":"Elia Gabarron","raw_affiliation_strings":["Norwegian Centre for E-health Research, University Hospital of North Norway, Troms\u00f8, Norway & Department of Clinical Medicine, Faculty of Health Sciences, The Arctic University of Norway, Troms\u00f8, Norway"],"affiliations":[{"raw_affiliation_string":"Norwegian Centre for E-health Research, University Hospital of North Norway, Troms\u00f8, Norway & Department of Clinical Medicine, Faculty of Health Sciences, The Arctic University of Norway, Troms\u00f8, Norway","institution_ids":["https://openalex.org/I1298853749"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066113250","display_name":"Luis Fern\u00e1ndez-Luque","orcid":"https://orcid.org/0000-0001-8165-9904"},"institutions":[{"id":"https://openalex.org/I2800853303","display_name":"Northern Research Institute","ror":"https://ror.org/04wdcx151","country_code":"NO","type":"nonprofit","lineage":["https://openalex.org/I2800853303"]}],"countries":["NO"],"is_corresponding":false,"raw_author_name":"Luis Fernandez Luque","raw_affiliation_strings":["Salumedia Tecnologias, Dos Hermanas, Spain & NORUT, Northern Research Institute, Troms\u00f8, Norway"],"affiliations":[{"raw_affiliation_string":"Salumedia Tecnologias, Dos Hermanas, Spain & NORUT, Northern Research Institute, Troms\u00f8, Norway","institution_ids":["https://openalex.org/I2800853303"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023866984","display_name":"Thomas Schopf","orcid":"https://orcid.org/0000-0001-5688-5045"},"institutions":[{"id":"https://openalex.org/I1298853749","display_name":"University Hospital of North Norway","ror":"https://ror.org/030v5kp38","country_code":"NO","type":"healthcare","lineage":["https://openalex.org/I1298853749","https://openalex.org/I63903255"]}],"countries":["NO"],"is_corresponding":false,"raw_author_name":"Thomas Roger Schopf","raw_affiliation_strings":["Norwegian Centre for E-health Research, University Hospital of North Norway, Troms\u00f8, Norway"],"affiliations":[{"raw_affiliation_string":"Norwegian Centre for E-health Research, University Hospital of North Norway, Troms\u00f8, Norway","institution_ids":["https://openalex.org/I1298853749"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024559407","display_name":"Annie Lau","orcid":"https://orcid.org/0000-0002-3028-4222"},"institutions":[{"id":"https://openalex.org/I99043593","display_name":"Macquarie University","ror":"https://ror.org/01sf06y89","country_code":"AU","type":"education","lineage":["https://openalex.org/I99043593"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Annie Y.S. Lau","raw_affiliation_strings":["Australian Institute of Health Innovation, Macquarie University, Sydney, Australia"],"affiliations":[{"raw_affiliation_string":"Australian Institute of Health Innovation, Macquarie University, Sydney, Australia","institution_ids":["https://openalex.org/I99043593"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089847804","display_name":"Manuel Armayones","orcid":"https://orcid.org/0000-0001-6345-8711"},"institutions":[{"id":"https://openalex.org/I138847295","display_name":"Universitat Oberta de Catalunya","ror":"https://ror.org/01f5wp925","country_code":"ES","type":"education","lineage":["https://openalex.org/I138847295"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Manuel Armayones","raw_affiliation_strings":["Open University of Catalonia, Barcelona, Spain & PSINET, Open University of Catalonia, Barcelona, Spain"],"affiliations":[{"raw_affiliation_string":"Open University of Catalonia, Barcelona, Spain & PSINET, Open University of Catalonia, Barcelona, Spain","institution_ids":["https://openalex.org/I138847295"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044153437","display_name":"Rolf Wynn","orcid":"https://orcid.org/0000-0002-2254-3343"},"institutions":[{"id":"https://openalex.org/I1298853749","display_name":"University Hospital of North Norway","ror":"https://ror.org/030v5kp38","country_code":"NO","type":"healthcare","lineage":["https://openalex.org/I1298853749","https://openalex.org/I63903255"]}],"countries":["NO"],"is_corresponding":false,"raw_author_name":"Rolf Wynn","raw_affiliation_strings":["Department of Clinical Medicine, The Arctic University of Norway, Troms\u00f8, Norway & Division of Mental Health and Addictions, University Hospital of North Norway, Troms\u00f8, Norway"],"affiliations":[{"raw_affiliation_string":"Department of Clinical Medicine, The Arctic University of Norway, Troms\u00f8, Norway & Division of Mental Health and Addictions, University Hospital of North Norway, Troms\u00f8, Norway","institution_ids":["https://openalex.org/I1298853749"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067272228","display_name":"J. Artur Serrano","orcid":"https://orcid.org/0000-0001-8409-9615"},"institutions":[{"id":"https://openalex.org/I1298853749","display_name":"University Hospital of North Norway","ror":"https://ror.org/030v5kp38","country_code":"NO","type":"healthcare","lineage":["https://openalex.org/I1298853749","https://openalex.org/I63903255"]},{"id":"https://openalex.org/I204778367","display_name":"Norwegian University of Science and Technology","ror":"https://ror.org/05xg72x27","country_code":"NO","type":"education","lineage":["https://openalex.org/I204778367"]}],"countries":["NO"],"is_corresponding":false,"raw_author_name":"J. Artur Serrano","raw_affiliation_strings":["Norwegian Centre for E-health Research, University Hospital of North Norway, Troms\u00f8, Norway & Department of Neuromedicine and Movement Science, Faculty of Medicine and Health Sciences, Norwegian University of Science and Technology, Trondheim, Norway"],"affiliations":[{"raw_affiliation_string":"Norwegian Centre for E-health Research, University Hospital of North Norway, Troms\u00f8, Norway & Department of Neuromedicine and Movement Science, Faculty of Medicine and Health Sciences, Norwegian University of Science and Technology, Trondheim, Norway","institution_ids":["https://openalex.org/I1298853749","https://openalex.org/I204778367"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5065987083"],"corresponding_institution_ids":["https://openalex.org/I1298853749"],"apc_list":null,"apc_paid":null,"fwci":4.2775,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.94257218,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"8","issue":"2","first_page":"18","last_page":"32"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12060","display_name":"Child Development and Digital Technology","score":0.9962999820709229,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11446","display_name":"Mobile Health and mHealth Applications","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6684414148330688},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.5476256608963013},{"id":"https://openalex.org/keywords/page-view","display_name":"Page view","score":0.535362720489502},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5038322806358337},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.49788331985473633},{"id":"https://openalex.org/keywords/health-promotion","display_name":"Health promotion","score":0.48213598132133484},{"id":"https://openalex.org/keywords/reproductive-health","display_name":"Reproductive health","score":0.4738619327545166},{"id":"https://openalex.org/keywords/web-site","display_name":"Web site","score":0.44754281640052795},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4394095242023468},{"id":"https://openalex.org/keywords/public-health","display_name":"Public health","score":0.4289957284927368},{"id":"https://openalex.org/keywords/cyberpsychology","display_name":"Cyberpsychology","score":0.4267914295196533},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.38037341833114624},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.35289686918258667},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.29627853631973267},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.29164475202560425},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2179931104183197},{"id":"https://openalex.org/keywords/web-navigation","display_name":"Web navigation","score":0.1546049416065216},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.13878929615020752},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.12996983528137207},{"id":"https://openalex.org/keywords/environmental-health","display_name":"Environmental health","score":0.11661273241043091},{"id":"https://openalex.org/keywords/nursing","display_name":"Nursing","score":0.10267943143844604},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.10194385051727295}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6684414148330688},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5476256608963013},{"id":"https://openalex.org/C103645729","wikidata":"https://www.wikidata.org/wiki/Q911187","display_name":"Page view","level":5,"score":0.535362720489502},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5038322806358337},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.49788331985473633},{"id":"https://openalex.org/C185618831","wikidata":"https://www.wikidata.org/wiki/Q1851928","display_name":"Health promotion","level":3,"score":0.48213598132133484},{"id":"https://openalex.org/C121752807","wikidata":"https://www.wikidata.org/wiki/Q1981388","display_name":"Reproductive health","level":3,"score":0.4738619327545166},{"id":"https://openalex.org/C2984519610","wikidata":"https://www.wikidata.org/wiki/Q35127","display_name":"Web site","level":3,"score":0.44754281640052795},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4394095242023468},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.4289957284927368},{"id":"https://openalex.org/C156571341","wikidata":"https://www.wikidata.org/wiki/Q2905785","display_name":"Cyberpsychology","level":3,"score":0.4267914295196533},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.38037341833114624},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.35289686918258667},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.29627853631973267},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.29164475202560425},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2179931104183197},{"id":"https://openalex.org/C61096286","wikidata":"https://www.wikidata.org/wiki/Q7978592","display_name":"Web navigation","level":3,"score":0.1546049416065216},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13878929615020752},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12996983528137207},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.11661273241043091},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.10267943143844604},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.10194385051727295},{"id":"https://openalex.org/C173576120","wikidata":"https://www.wikidata.org/wiki/Q2641220","display_name":"Static web page","level":4,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijehmc.2017040102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijehmc.2017040102","pdf_url":null,"source":{"id":"https://openalex.org/S18047094","display_name":"International Journal of E-Health and Medical Communications","issn_l":"1947-315X","issn":["1947-315X","1947-3168"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Health and Medical Communications","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jehmc0:v:8:y:2017:i:2:p:18-32","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEHMC.2017040102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.7799999713897705}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W58033335","https://openalex.org/W81807252","https://openalex.org/W1275618884","https://openalex.org/W1511577650","https://openalex.org/W1702965718","https://openalex.org/W1826230558","https://openalex.org/W1940896910","https://openalex.org/W1973525802","https://openalex.org/W1975852998","https://openalex.org/W1980961515","https://openalex.org/W1984552882","https://openalex.org/W1985093768","https://openalex.org/W1989323966","https://openalex.org/W1993558662","https://openalex.org/W1996037709","https://openalex.org/W1997769730","https://openalex.org/W2001278490","https://openalex.org/W2002855623","https://openalex.org/W2006128937","https://openalex.org/W2008934541","https://openalex.org/W2008973228","https://openalex.org/W2009165082","https://openalex.org/W2028664723","https://openalex.org/W2029162929","https://openalex.org/W2040350683","https://openalex.org/W2045865526","https://openalex.org/W2053014915","https://openalex.org/W2096156494","https://openalex.org/W2097930852","https://openalex.org/W2102705164","https://openalex.org/W2106342240","https://openalex.org/W2107134315","https://openalex.org/W2113827389","https://openalex.org/W2121001699","https://openalex.org/W2126386319","https://openalex.org/W2140906509","https://openalex.org/W2145397840","https://openalex.org/W2154507239","https://openalex.org/W2166775037","https://openalex.org/W2171894139","https://openalex.org/W2285995368","https://openalex.org/W2316948009","https://openalex.org/W2340488645","https://openalex.org/W2403576657","https://openalex.org/W2407424877","https://openalex.org/W2413824443","https://openalex.org/W2478104468","https://openalex.org/W2521248580","https://openalex.org/W2942857139","https://openalex.org/W6609790007"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W3152620111","https://openalex.org/W2325435946","https://openalex.org/W4229023154","https://openalex.org/W2101158152","https://openalex.org/W2521248580","https://openalex.org/W3022371791","https://openalex.org/W2804687044","https://openalex.org/W2549815070","https://openalex.org/W4244442621"],"abstract_inverted_index":{"Background:":[0],"The":[1,53,70],"authors":[2],"present":[3],"a":[4,8,33,122,139,147],"case":[5],"study":[6],"of":[7,21,32,45,101,104,142],"public":[9],"health":[10,133],"campaign,":[11,84],"including":[12],"social":[13],"media,":[14],"and":[15,39,66,136,145],"aiming":[16],"at":[17,146],"maximizing":[18],"the":[19,30,43,48,80,85,98,106,111],"use":[20],"web":[22,50,129],"app":[23,130],"on":[24,131],"sexual":[25,132],"health.":[26],"Objective:":[27],"To":[28],"analyze":[29],"impact":[31],"Facebook":[34,37,64,82,113,117],"fan":[35],"page,":[36],"advertisements,":[38],"posters":[40],"to":[41,47,120,125,137],"maximize":[42],"number":[44,100,141],"visits":[46,74,89],"educational":[49,128],"app.":[51],"Methods:":[52],"campaign":[54],"is":[55],"assessed":[56],"for":[57],"1":[58],"year,":[59],"using":[60],"data":[61],"tracked":[62],"through":[63],"statistics":[65],"Google":[67],"Analytics.":[68],"Results:":[69],"site":[71,86],"had":[72],"3670":[73],"(10.1":[75],"visitors/day,":[76,91],"95%CI":[77,92],"8.7-11.4).":[78],"During":[79],"one-month":[81,112],"Ads":[83],"received":[87],"1263":[88],"(42.1":[90],"37.3-46.9),":[93],"multiplying":[94],"by":[95],"over":[96],"four":[97],"average":[99],"visitors/day.":[102],"34.4%":[103],"all":[105],"participants":[107],"were":[108],"recruited":[109],"during":[110],"ads":[114],"campaign.":[115],"Conclusions:":[116],"advertisements":[118],"seem":[119],"be":[121],"good":[123],"tool":[124],"promote":[126],"an":[127],"targeting":[134],"youth,":[135],"reach":[138],"huge":[140],"users":[143],"rapidly":[144],"low":[148],"cost.":[149]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
