{"id":"https://openalex.org/W2146306468","doi":"https://doi.org/10.4018/ijegr.2014040101","title":"Can Marketing Strategies Enhance the Adoption of Electronic Government Initiatives?","display_name":"Can Marketing Strategies Enhance the Adoption of Electronic Government Initiatives?","publication_year":2014,"publication_date":"2014-04-01","ids":{"openalex":"https://openalex.org/W2146306468","doi":"https://doi.org/10.4018/ijegr.2014040101","mag":"2146306468"},"language":"en","primary_location":{"id":"doi:10.4018/ijegr.2014040101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijegr.2014040101","pdf_url":null,"source":{"id":"https://openalex.org/S118683372","display_name":"International Journal of Electronic Government Research","issn_l":"1548-3886","issn":["1548-3886","1548-3894"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Government Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019718449","display_name":"Antonis C. Simintiras","orcid":null},"institutions":[{"id":"https://openalex.org/I39586589","display_name":"Swansea University","ror":"https://ror.org/053fq8t95","country_code":"GB","type":"education","lineage":["https://openalex.org/I39586589"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Antonis C. Simintiras","raw_affiliation_strings":["School of Management, Swansea University, Swansea, Wales, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Swansea University, Swansea, Wales, UK","institution_ids":["https://openalex.org/I39586589"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048622877","display_name":"Yogesh K. Dwivedi","orcid":"https://orcid.org/0000-0002-5547-9990"},"institutions":[{"id":"https://openalex.org/I39586589","display_name":"Swansea University","ror":"https://ror.org/053fq8t95","country_code":"GB","type":"education","lineage":["https://openalex.org/I39586589"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Yogesh K. Dwivedi","raw_affiliation_strings":["School of Management, Swansea University, Swansea, Wales, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Swansea University, Swansea, Wales, UK","institution_ids":["https://openalex.org/I39586589"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034248834","display_name":"Nripendra P. Rana","orcid":"https://orcid.org/0000-0003-1105-8729"},"institutions":[{"id":"https://openalex.org/I39586589","display_name":"Swansea University","ror":"https://ror.org/053fq8t95","country_code":"GB","type":"education","lineage":["https://openalex.org/I39586589"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Nripendra P. Rana","raw_affiliation_strings":["School of Management, Swansea University, Swansea, Wales, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Swansea University, Swansea, Wales, UK","institution_ids":["https://openalex.org/I39586589"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.4792,"has_fulltext":false,"cited_by_count":27,"citation_normalized_percentile":{"value":0.95928818,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"10","issue":"2","first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10953","display_name":"E-Government and Public Services","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10953","display_name":"E-Government and Public Services","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9934999942779541,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/government","display_name":"Government (linguistics)","score":0.7027018070220947},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6761900782585144},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6252148747444153},{"id":"https://openalex.org/keywords/corporate-governance","display_name":"Corporate governance","score":0.6101949214935303},{"id":"https://openalex.org/keywords/business-to-government","display_name":"Business-to-government","score":0.5210387110710144},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5087411999702454},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.5016400814056396},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.3989158272743225},{"id":"https://openalex.org/keywords/return-on-marketing-investment","display_name":"Return on marketing investment","score":0.32157403230667114},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.17919844388961792},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.06562381982803345}],"concepts":[{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.7027018070220947},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6761900782585144},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6252148747444153},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.6101949214935303},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.5210387110710144},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5087411999702454},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5016400814056396},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3989158272743225},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.32157403230667114},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17919844388961792},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.06562381982803345},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijegr.2014040101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijegr.2014040101","pdf_url":null,"source":{"id":"https://openalex.org/S118683372","display_name":"International Journal of Electronic Government Research","issn_l":"1548-3886","issn":["1548-3886","1548-3894"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Government Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jegr00:v:10:y:2014:i:2:p:1-7","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijegr.2014040101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W145213313","https://openalex.org/W180737337","https://openalex.org/W808907539","https://openalex.org/W1562891728","https://openalex.org/W1799731611","https://openalex.org/W1977959478","https://openalex.org/W2044733189","https://openalex.org/W2053255899","https://openalex.org/W2065899139","https://openalex.org/W2100379340","https://openalex.org/W2106303535","https://openalex.org/W2117755655","https://openalex.org/W2140147361","https://openalex.org/W2201794782"],"related_works":["https://openalex.org/W2078882057","https://openalex.org/W1499615636","https://openalex.org/W1497056026","https://openalex.org/W3175582908","https://openalex.org/W2098177162","https://openalex.org/W2264742043","https://openalex.org/W2391914090","https://openalex.org/W2982409977","https://openalex.org/W2560977535","https://openalex.org/W1579106646"],"abstract_inverted_index":{"This":[0],"article":[1,109],"assesses":[2],"the":[3,11,17,35,56],"role":[4,18,77],"and":[5,25,55,69,84,101,116],"likely":[6],"impact":[7],"of":[8,13,19,37,50,59,65,81,95,98],"marketing":[9,21,38],"on":[10,91],"adoption":[12,27,80],"e-government":[14,39,51,82,99],"initiatives.":[15],"Although":[16],"tactical":[20],"in":[22,78,106],"increasing":[23],"awareness":[24],"enhancing":[26,79],"has":[28],"been":[29,43],"recognised,":[30],"strategies":[31],"required":[32],"for":[33],"realising":[34],"benefits":[36,102],"services":[40,52,100],"have":[41],"not":[42],"forthcoming.":[44],"Given":[45],"that":[46,71],"citizens'":[47,92],"usage":[48,96],"behaviour":[49,97],"remains":[53],"sub-optimal":[54],"potential":[57],"contribution":[58],"marketing,":[60],"we":[61],"propose":[62],"a":[63],"set":[64],"marketing-based":[66],"strategic":[67,119],"approaches":[68],"argue":[70],"they":[72],"can":[73],"play":[74],"an":[75],"essential":[76],"initiatives":[83],"propelling":[85],"citizen's":[86],"engagement":[87],"with":[88],"e-governance.":[89],"Based":[90],"differential":[93],"levels":[94],"sought":[103],"from":[104],"engaging":[105],"e-governance,":[107],"this":[108],"classifies":[110],"citizens":[111],"into":[112],"six":[113],"distinct":[114],"segments":[115],"suggests":[117],"generic":[118],"approaches.":[120]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
