{"id":"https://openalex.org/W2538187395","doi":"https://doi.org/10.4018/ijebr.2017010102","title":"The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community","display_name":"The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community","publication_year":2016,"publication_date":"2016-10-19","ids":{"openalex":"https://openalex.org/W2538187395","doi":"https://doi.org/10.4018/ijebr.2017010102","mag":"2538187395"},"language":"en","primary_location":{"id":"doi:10.4018/ijebr.2017010102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijebr.2017010102","pdf_url":null,"source":{"id":"https://openalex.org/S77020770","display_name":"International Journal of E-Business Research","issn_l":"1548-1131","issn":["1548-1131","1548-114X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Business Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100941901","display_name":"Xiaoyun He","orcid":null},"institutions":[{"id":"https://openalex.org/I902671590","display_name":"Auburn University at Montgomery","ror":"https://ror.org/05eynd241","country_code":"US","type":"education","lineage":["https://openalex.org/I902671590"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xiaoyun He","raw_affiliation_strings":["Auburn University at Montgomery, Montgomery, AL, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Auburn University at Montgomery, Montgomery, AL, USA","institution_ids":["https://openalex.org/I902671590"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035656188","display_name":"Arash Negahban","orcid":null},"institutions":[{"id":"https://openalex.org/I36053171","display_name":"California State University, Chico","ror":"https://ror.org/027bzz146","country_code":"US","type":"education","lineage":["https://openalex.org/I36053171"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Arash Negahban","raw_affiliation_strings":["California State University, Chico, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"California State University, Chico, CA, USA","institution_ids":["https://openalex.org/I36053171"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.0152,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.93157868,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"13","issue":"1","first_page":"25","last_page":"43"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9850999712944031,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-community","display_name":"Brand community","score":0.8091609477996826},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5622628927230835},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.5319607257843018},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.49108386039733887},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.46293017268180847},{"id":"https://openalex.org/keywords/brand-engagement","display_name":"Brand engagement","score":0.4331212341785431},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.3971138894557953},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.37182357907295227},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3705138564109802},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1105194091796875}],"concepts":[{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.8091609477996826},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5622628927230835},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5319607257843018},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.49108386039733887},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46293017268180847},{"id":"https://openalex.org/C2776892586","wikidata":"https://www.wikidata.org/wiki/Q4956571","display_name":"Brand engagement","level":3,"score":0.4331212341785431},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.3971138894557953},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37182357907295227},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3705138564109802},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1105194091796875},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijebr.2017010102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijebr.2017010102","pdf_url":null,"source":{"id":"https://openalex.org/S77020770","display_name":"International Journal of E-Business Research","issn_l":"1548-1131","issn":["1548-1131","1548-114X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Business Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jebr00:v:13:y:2017:i:1:p:25-43","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEBR.2017010102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W1503342679","https://openalex.org/W1550621568","https://openalex.org/W1600403640","https://openalex.org/W1626651443","https://openalex.org/W1883259849","https://openalex.org/W1964038838","https://openalex.org/W1979286447","https://openalex.org/W1983452858","https://openalex.org/W1984542298","https://openalex.org/W1987027140","https://openalex.org/W1991997945","https://openalex.org/W2010335529","https://openalex.org/W2016813894","https://openalex.org/W2017222387","https://openalex.org/W2021856947","https://openalex.org/W2046344967","https://openalex.org/W2047350439","https://openalex.org/W2050815921","https://openalex.org/W2061289966","https://openalex.org/W2063139645","https://openalex.org/W2069809895","https://openalex.org/W2070513048","https://openalex.org/W2072585621","https://openalex.org/W2079408806","https://openalex.org/W2090782879","https://openalex.org/W2091003046","https://openalex.org/W2102239289","https://openalex.org/W2102770351","https://openalex.org/W2110665505","https://openalex.org/W2112256230","https://openalex.org/W2113651262","https://openalex.org/W2113880421","https://openalex.org/W2115747715","https://openalex.org/W2117356399","https://openalex.org/W2121001699","https://openalex.org/W2123338733","https://openalex.org/W2127396574","https://openalex.org/W2132663861","https://openalex.org/W2134104271","https://openalex.org/W2154597923","https://openalex.org/W2161915934","https://openalex.org/W2164552594","https://openalex.org/W2178225550","https://openalex.org/W2195223735","https://openalex.org/W2271023681","https://openalex.org/W2287254208","https://openalex.org/W2316372118","https://openalex.org/W2461136452","https://openalex.org/W2993148977","https://openalex.org/W3121806563","https://openalex.org/W3123091093","https://openalex.org/W3123432896","https://openalex.org/W3123929196","https://openalex.org/W3124507438","https://openalex.org/W3125274876","https://openalex.org/W3125653597","https://openalex.org/W3125774461","https://openalex.org/W3146166473","https://openalex.org/W3215598532","https://openalex.org/W4206420718","https://openalex.org/W4211068185","https://openalex.org/W4233620096","https://openalex.org/W4241115065","https://openalex.org/W4250342029","https://openalex.org/W4285719527","https://openalex.org/W4365997074"],"related_works":["https://openalex.org/W3157365306","https://openalex.org/W2379746538","https://openalex.org/W4283376489","https://openalex.org/W3123364627","https://openalex.org/W2348796232","https://openalex.org/W2914417219","https://openalex.org/W2914153590","https://openalex.org/W2925278875","https://openalex.org/W4281845639","https://openalex.org/W2910637701"],"abstract_inverted_index":{"In":[0,23],"recent":[1],"years,":[2],"there":[3],"has":[4,60,107],"been":[5],"increasing":[6],"attention":[7],"to":[8,133,185],"how":[9],"consumers'":[10],"roles":[11],"and":[12,16,37,76,137,151,206],"behaviors":[13,36,161],"can":[14],"shape":[15],"affect":[17],"social":[18,42,208],"media":[19,43,209],"based":[20,210],"brand":[21,44,70,98,117,146,176,211],"communities.":[22,212],"this":[24],"study":[25,52,193],"the":[26,29,38,55,66,94,113,120,142,172,189,197],"authors":[27],"examine":[28],"dynamic":[30,198],"relationships":[31],"between":[32],"specific":[33],"consumer":[34,57,84,129,155,159,201],"engagement":[35,58,85,160,202],"growth":[39,67,95,114,143,173],"rate":[40,68,96,115,144,174],"of":[41,50,69,82,93,97,102,116,122,145,175,200],"community":[45,71,177],"over":[46],"time.":[47],"The":[48],"results":[49],"their":[51],"suggest":[53],"that":[54],"overall":[56],"behavior":[59,86,203],"a":[61,90,100,105,108,167],"significant":[62,91,168],"predictive":[63,110,139],"relationship":[64,111,140],"with":[65,112,141],"in":[72,162,170,178,188,204],"both":[73],"short":[74,190],"term":[75],"long":[77,179],"term.":[78,191],"While":[79],"each":[80],"type":[81],"positive":[83,109],"alone":[87],"is":[88,125,131],"not":[89,165],"indicator":[92],"community,":[99,147],"combination":[101],"them,":[103],"as":[104],"whole,":[106],"community.":[118],"When":[119],"effect":[121,187],"promotional":[123],"posts":[124],"taken":[126],"into":[127],"consideration,":[128],"sharing":[130],"found":[132],"have":[134],"relatively":[135],"stronger":[136],"faster":[138],"followed":[148],"by":[149],"commenting":[150],"liking,":[152],"than":[153],"other":[154],"engaging":[156],"activities.":[157],"Negative":[158],"general":[163],"do":[164],"play":[166],"role":[169],"predicting":[171],"term,":[180],"but":[181],"it":[182],"does":[183],"lead":[184],"adverse":[186],"This":[192],"sheds":[194],"insights":[195],"on":[196],"effects":[199],"building":[205],"growing":[207]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2}],"updated_date":"2026-06-11T06:19:23.411458","created_date":"2025-10-10T00:00:00"}
