{"id":"https://openalex.org/W2997658165","doi":"https://doi.org/10.4018/ijbir.2020010104","title":"How Business Intelligence Can Help You to Better Understand Your Customers","display_name":"How Business Intelligence Can Help You to Better Understand Your Customers","publication_year":2019,"publication_date":"2019-12-23","ids":{"openalex":"https://openalex.org/W2997658165","doi":"https://doi.org/10.4018/ijbir.2020010104","mag":"2997658165"},"language":"en","primary_location":{"id":"doi:10.4018/ijbir.2020010104","is_oa":true,"landing_page_url":"https://doi.org/10.4018/ijbir.2020010104","pdf_url":"https://www.igi-global.com/ViewTitle.aspx?TitleId=245662&isxn=9781799807155","source":{"id":"https://openalex.org/S184213297","display_name":"International Journal of Business Intelligence Research","issn_l":"1947-3591","issn":["1947-3591","1947-3605"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Intelligence Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.igi-global.com/ViewTitle.aspx?TitleId=245662&isxn=9781799807155","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090906603","display_name":"Rasha Hadhoud","orcid":null},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":true,"raw_author_name":"Rasha Hadhoud","raw_affiliation_strings":["Princess Sumaya University for Technology, Amman, Jordan"],"affiliations":[{"raw_affiliation_string":"Princess Sumaya University for Technology, Amman, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086930227","display_name":"Walid Salameh","orcid":"https://orcid.org/0000-0002-6281-0362"},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Walid A. Salameh","raw_affiliation_strings":["Princess Sumaya University for Technology, Amman, Jordan"],"affiliations":[{"raw_affiliation_string":"Princess Sumaya University for Technology, Amman, Jordan","institution_ids":["https://openalex.org/I158749337"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5090906603"],"corresponding_institution_ids":["https://openalex.org/I158749337"],"apc_list":null,"apc_paid":null,"fwci":0.9646,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.83543599,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"11","issue":"1","first_page":"50","last_page":"58"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9922999739646912,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.7156421542167664},{"id":"https://openalex.org/keywords/business-intelligence","display_name":"Business intelligence","score":0.6962561011314392},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6399779915809631},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5528954863548279},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.48573213815689087},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"Customer relationship management","score":0.43342331051826477},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.40671515464782715},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38258805871009827},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3774077892303467},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2961310148239136},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.24974876642227173},{"id":"https://openalex.org/keywords/database","display_name":"Database","score":0.08476287126541138}],"concepts":[{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.7156421542167664},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.6962561011314392},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6399779915809631},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5528954863548279},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.48573213815689087},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.43342331051826477},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.40671515464782715},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38258805871009827},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3774077892303467},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2961310148239136},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24974876642227173},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.08476287126541138},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijbir.2020010104","is_oa":true,"landing_page_url":"https://doi.org/10.4018/ijbir.2020010104","pdf_url":"https://www.igi-global.com/ViewTitle.aspx?TitleId=245662&isxn=9781799807155","source":{"id":"https://openalex.org/S184213297","display_name":"International Journal of Business Intelligence Research","issn_l":"1947-3591","issn":["1947-3591","1947-3605"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Intelligence Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jbir00:v:11:y:2020:i:1:p:50-58","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJBIR.2020010104","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.4018/ijbir.2020010104","is_oa":true,"landing_page_url":"https://doi.org/10.4018/ijbir.2020010104","pdf_url":"https://www.igi-global.com/ViewTitle.aspx?TitleId=245662&isxn=9781799807155","source":{"id":"https://openalex.org/S184213297","display_name":"International Journal of Business Intelligence Research","issn_l":"1947-3591","issn":["1947-3591","1947-3605"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Intelligence Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2997658165.pdf","grobid_xml":"https://content.openalex.org/works/W2997658165.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1582146028","https://openalex.org/W2130930484","https://openalex.org/W2336589915","https://openalex.org/W2496726589","https://openalex.org/W4246393886"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W1977056376","https://openalex.org/W1990545028","https://openalex.org/W4312622923","https://openalex.org/W2728430307","https://openalex.org/W2107786128","https://openalex.org/W2048368023","https://openalex.org/W2735469505","https://openalex.org/W2484264353","https://openalex.org/W2146123582"],"abstract_inverted_index":{"Companies":[0],"can":[1],"incur":[2],"heavy":[3],"losses":[4],"when":[5],"customers":[6],"do":[7],"not":[8],"return;":[9],"therefore,":[10,53],"they":[11],"need":[12],"to":[13,24,57,88,94],"have":[14],"a":[15],"better":[16],"understanding":[17],"of":[18,35,73],"their":[19,96,100],"customers'":[20,36,90],"behaviors":[21],"in":[22,76,92],"order":[23,93],"improve":[25],"service":[26],"and":[27,64,83,98],"products.":[28],"And":[29],"nowadays,":[30],"there":[31],"are":[32],"multiple":[33],"resources":[34],"data":[37,62,91],"especially":[38],"with":[39,80],"web":[40],"services,":[41],"such":[42],"as":[43],"websites,":[44],"chatbots,":[45],"emails,":[46],"social":[47],"media,":[48],"PoS,":[49],"ERP,":[50],"CRM,":[51],"SCM,":[52],"it":[54,66],"becomes":[55],"difficult":[56],"collect":[58],"all":[59],"this":[60],"huge":[61],"altogether":[63],"analyze":[65,89],"manually":[67],"This":[68],"paper":[69],"highlights":[70],"the":[71,78,81,85],"role":[72],"business":[74],"intelligence":[75],"improving":[77],"relationship":[79],"customers,":[82],"explores":[84],"techniques":[86],"used":[87],"predict":[95],"demands":[97],"reach":[99],"satisfaction.":[101]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
