{"id":"https://openalex.org/W1142607995","doi":"https://doi.org/10.4018/ijbdcn.2014070102","title":"Leveraging the Benefits of Fan Page","display_name":"Leveraging the Benefits of Fan Page","publication_year":2014,"publication_date":"2014-07-01","ids":{"openalex":"https://openalex.org/W1142607995","doi":"https://doi.org/10.4018/ijbdcn.2014070102","mag":"1142607995"},"language":"en","primary_location":{"id":"doi:10.4018/ijbdcn.2014070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijbdcn.2014070102","pdf_url":null,"source":{"id":"https://openalex.org/S108454011","display_name":"International Journal of Business Data Communications and Networking","issn_l":"1548-0631","issn":["1548-0631","1548-064X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Data Communications and Networking","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072228769","display_name":"Chetna Kudeshia","orcid":null},"institutions":[{"id":"https://openalex.org/I115715567","display_name":"Birla Institute of Technology, Mesra","ror":"https://ror.org/028vtqb15","country_code":"IN","type":"education","lineage":["https://openalex.org/I115715567"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Chetna Kudeshia","raw_affiliation_strings":["Department of Management, Birla Institute of Technology (BIT) Mesra, Noida Campus, India"],"affiliations":[{"raw_affiliation_string":"Department of Management, Birla Institute of Technology (BIT) Mesra, Noida Campus, India","institution_ids":["https://openalex.org/I115715567"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077516355","display_name":"Pallab Sikdar","orcid":"https://orcid.org/0000-0002-6755-3617"},"institutions":[{"id":"https://openalex.org/I115715567","display_name":"Birla Institute of Technology, Mesra","ror":"https://ror.org/028vtqb15","country_code":"IN","type":"education","lineage":["https://openalex.org/I115715567"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Pallab Sikdar","raw_affiliation_strings":["Department of Management, Birla Institute of Technology (BIT) Mesra, Noida Campus, India"],"affiliations":[{"raw_affiliation_string":"Department of Management, Birla Institute of Technology (BIT) Mesra, Noida Campus, India","institution_ids":["https://openalex.org/I115715567"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055815040","display_name":"Arun Mittal","orcid":"https://orcid.org/0000-0003-0602-8066"},"institutions":[{"id":"https://openalex.org/I115715567","display_name":"Birla Institute of Technology, Mesra","ror":"https://ror.org/028vtqb15","country_code":"IN","type":"education","lineage":["https://openalex.org/I115715567"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Arun Mittal","raw_affiliation_strings":["Department of Management, Birla Institute of Technology (BIT) Mesra, Noida Campus, India"],"affiliations":[{"raw_affiliation_string":"Department of Management, Birla Institute of Technology (BIT) Mesra, Noida Campus, India","institution_ids":["https://openalex.org/I115715567"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5072228769"],"corresponding_institution_ids":["https://openalex.org/I115715567"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.07722279,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"10","issue":"3","first_page":"17","last_page":"45"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9750000238418579,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.8901981115341187},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7036285996437073},{"id":"https://openalex.org/keywords/scale","display_name":"Scale (ratio)","score":0.6021161675453186},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5281462669372559},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"Word of mouth","score":0.4425332248210907},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4204785227775574},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3923395872116089},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33899030089378357},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.31598079204559326},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.21236693859100342},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.19579386711120605}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.8901981115341187},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7036285996437073},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.6021161675453186},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5281462669372559},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.4425332248210907},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4204785227775574},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3923395872116089},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33899030089378357},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31598079204559326},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21236693859100342},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.19579386711120605},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijbdcn.2014070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijbdcn.2014070102","pdf_url":null,"source":{"id":"https://openalex.org/S108454011","display_name":"International Journal of Business Data Communications and Networking","issn_l":"1548-0631","issn":["1548-0631","1548-064X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Data Communications and Networking","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jbdcn0:v:10:y:2014:i:3:p:17-45","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijbdcn.2014070102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W3767694","https://openalex.org/W135304209","https://openalex.org/W170358880","https://openalex.org/W1487521087","https://openalex.org/W1496121877","https://openalex.org/W1568698128","https://openalex.org/W1586520439","https://openalex.org/W1603863296","https://openalex.org/W1665332082","https://openalex.org/W1738044133","https://openalex.org/W1964798699","https://openalex.org/W1970380220","https://openalex.org/W1972392756","https://openalex.org/W1973160246","https://openalex.org/W1979333515","https://openalex.org/W1986339133","https://openalex.org/W1990596918","https://openalex.org/W1992026348","https://openalex.org/W1993289959","https://openalex.org/W1997108859","https://openalex.org/W1997480292","https://openalex.org/W2010453024","https://openalex.org/W2016519844","https://openalex.org/W2018394996","https://openalex.org/W2019476735","https://openalex.org/W2022720617","https://openalex.org/W2031843260","https://openalex.org/W2034922135","https://openalex.org/W2035159275","https://openalex.org/W2038339047","https://openalex.org/W2040902978","https://openalex.org/W2043146457","https://openalex.org/W2047647251","https://openalex.org/W2076985935","https://openalex.org/W2079408806","https://openalex.org/W2081626645","https://openalex.org/W2086732383","https://openalex.org/W2095647921","https://openalex.org/W2105050946","https://openalex.org/W2110825159","https://openalex.org/W2113880421","https://openalex.org/W2116581207","https://openalex.org/W2130711665","https://openalex.org/W2135010169","https://openalex.org/W2143355507","https://openalex.org/W2149462255","https://openalex.org/W2151419893","https://openalex.org/W2159306398","https://openalex.org/W2161813612","https://openalex.org/W2167325287","https://openalex.org/W2186101356","https://openalex.org/W2228359938","https://openalex.org/W2260906922","https://openalex.org/W2418346052","https://openalex.org/W2519024464","https://openalex.org/W2782945138","https://openalex.org/W2895775694","https://openalex.org/W3121284197","https://openalex.org/W3121527185","https://openalex.org/W3124394317","https://openalex.org/W3124911831","https://openalex.org/W3125274876","https://openalex.org/W3125851473","https://openalex.org/W4236523229","https://openalex.org/W4244850365","https://openalex.org/W4255798239"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W3095596323","https://openalex.org/W1487286360","https://openalex.org/W2051123421","https://openalex.org/W2045664030","https://openalex.org/W3171495722","https://openalex.org/W3195149803","https://openalex.org/W2788775121","https://openalex.org/W2402118880","https://openalex.org/W4317528045"],"abstract_inverted_index":{"The":[0,47,160],"popularity":[1,172],"of":[2,19,32,40,134,138,146,157,170],"Facebook":[3,36,93,139],"has":[4],"attracted":[5],"attention":[6],"from":[7,184],"the":[8,72,105,119,144,158,168,181],"small":[9,147,162],"scale":[10,148,163],"business":[11],"in":[12,128],"India":[13],"and":[14,122,125],"inspired":[15],"a":[16,61,90,102,113],"wide":[17],"range":[18],"marketing":[20],"activities":[21],"aimed":[22],"at":[23,190],"utilizing":[24],"this":[25,84,127],"new":[26],"platform":[27],"i.e.":[28],"brand":[29,62,73,91,96,116,145],"fan":[30,64,120],"page":[31,65,121],"Facebook.":[33,174],"While":[34],"using":[35,180],"individuals":[37],"like":[38],"number":[39],"brands":[41,51],"appearing":[42],"on":[43,63,92,118,167,173],"their":[44,171],"news":[45],"feed.":[46],"motivation":[48],"for":[49,55],"liking":[50,60,89],"may":[52],"be":[53],"diverse":[54],"distinctive":[56],"individuals.":[57],"But":[58],"whether":[59,88,110],"truly":[66],"represents":[67],"some":[68],"emotional":[69],"connection":[70],"with":[71,143],"or":[74,98],"not":[75],"is":[76,99],"still":[77],"unexplored.":[78],"This":[79],"study":[80],"aims":[81],"to":[82,108,131,188],"fill":[83],"gap":[85],"by":[86,150],"determining":[87],"results":[94],"into":[95],"love":[97],"it":[100,152],"just":[101],"fad.":[103],"Further,":[104],"paper":[106],"attempts":[107],"find":[109],"there":[111],"exists":[112],"relationship":[114],"between":[115],"\u201cliked\u201d":[117],"purchase":[123],"intention,":[124],"if":[126],"turn":[129],"leads":[130],"positive":[132],"word":[133],"mouth.":[135],"A":[136],"survey":[137,186],"users":[140],"who":[141],"engage":[142],"companies":[149,164],"\u201cliking\u201d":[151],"was":[153,178],"undertaken":[154],"as":[155],"part":[156],"study.":[159],"five":[161],"were":[165],"selected":[166],"basis":[169],"Structural":[175],"equation":[176],"modeling":[177],"applied":[179],"data":[182],"collected":[183],"311":[185],"respondents":[187],"arrive":[189],"relevant":[191],"outcomes.":[192]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
