{"id":"https://openalex.org/W2612820970","doi":"https://doi.org/10.4018/ijacdt.2017010103","title":"Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing","display_name":"Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2612820970","doi":"https://doi.org/10.4018/ijacdt.2017010103","mag":"2612820970"},"language":"en","primary_location":{"id":"doi:10.4018/ijacdt.2017010103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijacdt.2017010103","pdf_url":null,"source":{"id":"https://openalex.org/S4210189227","display_name":"International Journal of Art Culture Design and Technology","issn_l":"2155-4196","issn":["2155-4196","2155-420X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Art, Culture, Design, and Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029211236","display_name":"Jose Ca\u00f1as-Bajo","orcid":"https://orcid.org/0000-0002-7498-997X"},"institutions":[{"id":"https://openalex.org/I94722563","display_name":"University of Jyv\u00e4skyl\u00e4","ror":"https://ror.org/05n3dz165","country_code":"FI","type":"education","lineage":["https://openalex.org/I94722563"]}],"countries":["FI"],"is_corresponding":true,"raw_author_name":"Jose Ca\u00f1as-Bajo","raw_affiliation_strings":["University of Jyv\u00e4skyl\u00e4, Jyv\u00e4skyl\u00e4, Finland"],"affiliations":[{"raw_affiliation_string":"University of Jyv\u00e4skyl\u00e4, Jyv\u00e4skyl\u00e4, Finland","institution_ids":["https://openalex.org/I94722563"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072685897","display_name":"Johanna Silvennoinen","orcid":"https://orcid.org/0000-0002-0763-0297"},"institutions":[{"id":"https://openalex.org/I94722563","display_name":"University of Jyv\u00e4skyl\u00e4","ror":"https://ror.org/05n3dz165","country_code":"FI","type":"education","lineage":["https://openalex.org/I94722563"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Johanna M. Silvennoinen","raw_affiliation_strings":["University of Jyvaskyla, Jyv\u00e4skyl\u00e4, Finland"],"affiliations":[{"raw_affiliation_string":"University of Jyvaskyla, Jyv\u00e4skyl\u00e4, Finland","institution_ids":["https://openalex.org/I94722563"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5029211236"],"corresponding_institution_ids":["https://openalex.org/I94722563"],"apc_list":null,"apc_paid":null,"fwci":0.4352,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.67925852,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"6","issue":"1","first_page":"40","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.983299970626831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9718000292778015,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5476237535476685},{"id":"https://openalex.org/keywords/representation","display_name":"Representation (politics)","score":0.5420899987220764},{"id":"https://openalex.org/keywords/audio-visual","display_name":"Audio visual","score":0.521135151386261},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4830356538295746},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.471052885055542},{"id":"https://openalex.org/keywords/online-video","display_name":"Online video","score":0.45854783058166504},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4411815404891968},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3734593391418457},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.19793182611465454},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.10339918732643127},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.07413911819458008}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5476237535476685},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.5420899987220764},{"id":"https://openalex.org/C3017588708","wikidata":"https://www.wikidata.org/wiki/Q758901","display_name":"Audio visual","level":2,"score":0.521135151386261},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4830356538295746},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.471052885055542},{"id":"https://openalex.org/C2988167200","wikidata":"https://www.wikidata.org/wiki/Q16885149","display_name":"Online video","level":2,"score":0.45854783058166504},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4411815404891968},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3734593391418457},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19793182611465454},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10339918732643127},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07413911819458008},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/ijacdt.2017010103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijacdt.2017010103","pdf_url":null,"source":{"id":"https://openalex.org/S4210189227","display_name":"International Journal of Art Culture Design and Technology","issn_l":"2155-4196","issn":["2155-4196","2155-420X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Art, Culture, Design, and Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":54,"referenced_works":["https://openalex.org/W14041230","https://openalex.org/W111187215","https://openalex.org/W147014329","https://openalex.org/W189585370","https://openalex.org/W563257446","https://openalex.org/W649125325","https://openalex.org/W1521808476","https://openalex.org/W1543924611","https://openalex.org/W1586442777","https://openalex.org/W1606785137","https://openalex.org/W1800493310","https://openalex.org/W1972703107","https://openalex.org/W1983840563","https://openalex.org/W1989489688","https://openalex.org/W2000141706","https://openalex.org/W2000561090","https://openalex.org/W2000997123","https://openalex.org/W2005215882","https://openalex.org/W2006915247","https://openalex.org/W2017912703","https://openalex.org/W2021996284","https://openalex.org/W2028691694","https://openalex.org/W2033428167","https://openalex.org/W2035271964","https://openalex.org/W2043687274","https://openalex.org/W2056369985","https://openalex.org/W2064378963","https://openalex.org/W2065730432","https://openalex.org/W2066380143","https://openalex.org/W2096775283","https://openalex.org/W2103227660","https://openalex.org/W2124866449","https://openalex.org/W2126103897","https://openalex.org/W2133489603","https://openalex.org/W2140535904","https://openalex.org/W2156709807","https://openalex.org/W2160827508","https://openalex.org/W2168031754","https://openalex.org/W2232698329","https://openalex.org/W2273432896","https://openalex.org/W2333196491","https://openalex.org/W2340518112","https://openalex.org/W2482613548","https://openalex.org/W2517060489","https://openalex.org/W2523794121","https://openalex.org/W2537554849","https://openalex.org/W2548786785","https://openalex.org/W2969393914","https://openalex.org/W3124679280","https://openalex.org/W3125172345","https://openalex.org/W4244408856","https://openalex.org/W4248450049","https://openalex.org/W4290960469","https://openalex.org/W6603462858"],"related_works":["https://openalex.org/W2271369634","https://openalex.org/W2350550760","https://openalex.org/W578794879","https://openalex.org/W2625296515","https://openalex.org/W3137890128","https://openalex.org/W4245955731","https://openalex.org/W2393726419","https://openalex.org/W2380912101","https://openalex.org/W1984634519","https://openalex.org/W2886086966"],"abstract_inverted_index":{"Although":[0,105],"online":[1,141],"shops":[2,142],"represent":[3],"convenient":[4],"tools":[5],"to":[6,36,42,45,122],"buy":[7],"and":[8,30,60,83,93],"sell":[9],"products,":[10],"they":[11,116],"do":[12],"not":[13],"offer":[14,31],"as":[15],"rich":[16],"multisensory":[17,28],"experiences":[18],"than":[19],"physical":[20],"retailing":[21],"offers.":[22],"Audio-visual":[23],"contents":[24,40],"could":[25],"provide":[26],"dynamic":[27],"information":[29],"more":[32],"engaging":[33],"experiences.":[34],"However,":[35],"be":[37,43,132],"successful,":[38],"audio-visual":[39,136],"need":[41],"adjusted":[44],"the":[46,50,70,79,87,90,99,103,113,119,146,150],"cultural":[47,100,147],"characteristics":[48],"of":[49,69,76,89,102,112,128,138],"users.":[51],"This":[52],"manuscript":[53],"presents":[54],"a":[55],"study":[56,130],"in":[57,118,134],"which":[58],"Spanish":[59],"Finnish":[61],"participants":[62],"interacted":[63],"with":[64],"audiovisual":[65],"products":[66,139],"depicting":[67],"videos":[68],"brand":[71],"design.":[72],"Through":[73],"content":[74],"analysis":[75],"participants'":[77],"verbalizations,":[78],"authors":[80],"identified":[81],"categories":[82],"subcategories":[84],"that":[85],"defined":[86],"representation":[88],"video":[91],"elements":[92,109],"their":[94],"relative":[95,120],"weight":[96,121],"depending":[97],"on":[98],"background":[101],"viewer.":[104],"results":[106,127],"indicate":[107],"common":[108],"affecting":[110,149],"viewers":[111],"two":[114],"countries,":[115],"differ":[117],"global":[123],"aesthetics":[124],"features.":[125],"The":[126],"this":[129],"can":[131],"utilized":[133],"designing":[135],"representations":[137],"for":[140],"taking":[143],"into":[144],"account":[145],"factors":[148],"design":[151],"practice.":[152]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
