{"id":"https://openalex.org/W2917986264","doi":"https://doi.org/10.4018/ijabim.2019040101","title":"Trucks and Brand","display_name":"Trucks and Brand","publication_year":2019,"publication_date":"2019-02-21","ids":{"openalex":"https://openalex.org/W2917986264","doi":"https://doi.org/10.4018/ijabim.2019040101","mag":"2917986264"},"language":"en","primary_location":{"id":"doi:10.4018/ijabim.2019040101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijabim.2019040101","pdf_url":null,"source":{"id":"https://openalex.org/S164447516","display_name":"International Journal of Asian Business and Information Management","issn_l":"1947-9638","issn":["1947-9638","1947-9646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Asian Business and Information Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048760265","display_name":"Abhijit Sarkar","orcid":"https://orcid.org/0000-0002-1042-2712"},"institutions":[{"id":"https://openalex.org/I81433678","display_name":"Sikkim Manipal University","ror":"https://ror.org/010gckf65","country_code":"IN","type":"education","lineage":["https://openalex.org/I81433678"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Abhijit Sarkar","raw_affiliation_strings":["Sikkim Manipal Institute of Technology, Majitar, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sikkim Manipal Institute of Technology, Majitar, India","institution_ids":["https://openalex.org/I81433678"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068357604","display_name":"Ajeya Jha","orcid":"https://orcid.org/0000-0003-0491-5008"},"institutions":[{"id":"https://openalex.org/I81433678","display_name":"Sikkim Manipal University","ror":"https://ror.org/010gckf65","country_code":"IN","type":"education","lineage":["https://openalex.org/I81433678"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ajeya Jha","raw_affiliation_strings":["Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, India"],"raw_orcid":"https://orcid.org/0000-0003-0491-5008","affiliations":[{"raw_affiliation_string":"Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, India","institution_ids":["https://openalex.org/I81433678"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086175214","display_name":"Diganta Mukherjee","orcid":"https://orcid.org/0000-0002-0842-8314"},"institutions":[{"id":"https://openalex.org/I6498739","display_name":"Indian Statistical Institute","ror":"https://ror.org/00q2w1j53","country_code":"IN","type":"education","lineage":["https://openalex.org/I6498739"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Diganta Mukherjee","raw_affiliation_strings":["Mukherjee, Indian Statistical Institute, Kolkata, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mukherjee, Indian Statistical Institute, Kolkata, India","institution_ids":["https://openalex.org/I6498739"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5048760265"],"corresponding_institution_ids":["https://openalex.org/I81433678"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.02082023,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"2","first_page":"1","last_page":"30"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9925000071525574,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/truck","display_name":"Truck","score":0.922904372215271},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.7007886171340942},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.641718864440918},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.5710510015487671},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.568856954574585},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.47155141830444336},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.45641663670539856},{"id":"https://openalex.org/keywords/logistic-regression","display_name":"Logistic regression","score":0.42270708084106445},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3457750678062439},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.12877443432807922},{"id":"https://openalex.org/keywords/automotive-engineering","display_name":"Automotive engineering","score":0.10824659466743469},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.08323466777801514}],"concepts":[{"id":"https://openalex.org/C52121051","wikidata":"https://www.wikidata.org/wiki/Q43193","display_name":"Truck","level":2,"score":0.922904372215271},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7007886171340942},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.641718864440918},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5710510015487671},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.568856954574585},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47155141830444336},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45641663670539856},{"id":"https://openalex.org/C151956035","wikidata":"https://www.wikidata.org/wiki/Q1132755","display_name":"Logistic regression","level":2,"score":0.42270708084106445},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3457750678062439},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.12877443432807922},{"id":"https://openalex.org/C171146098","wikidata":"https://www.wikidata.org/wiki/Q124192","display_name":"Automotive engineering","level":1,"score":0.10824659466743469},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.08323466777801514},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijabim.2019040101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijabim.2019040101","pdf_url":null,"source":{"id":"https://openalex.org/S164447516","display_name":"International Journal of Asian Business and Information Management","issn_l":"1947-9638","issn":["1947-9638","1947-9646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Asian Business and Information Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jabim0:v:10:y:2019:i:2:p:1-30","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJABIM.2019040101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W307076591","https://openalex.org/W596366147","https://openalex.org/W1603733245","https://openalex.org/W1967295847","https://openalex.org/W1986573816","https://openalex.org/W1989490996","https://openalex.org/W2009746668","https://openalex.org/W2014019221","https://openalex.org/W2032627616","https://openalex.org/W2037313198","https://openalex.org/W2052167314","https://openalex.org/W2065126543","https://openalex.org/W2065192833","https://openalex.org/W2077627952","https://openalex.org/W2111300030","https://openalex.org/W2174671856","https://openalex.org/W2266639535","https://openalex.org/W2898413894","https://openalex.org/W4388896906","https://openalex.org/W6636175088"],"related_works":["https://openalex.org/W3036261569","https://openalex.org/W1968776045","https://openalex.org/W2296713838","https://openalex.org/W767149399","https://openalex.org/W2889950528","https://openalex.org/W575062473","https://openalex.org/W4297672583","https://openalex.org/W2357934771","https://openalex.org/W3033024819","https://openalex.org/W2013716211"],"abstract_inverted_index":{"This":[0],"paper":[1],"identifies":[2],"the":[3,19,31,65],"key":[4,60],"aspects":[5],"of":[6,21,35,52,68,72,81],"purchasing":[7],"a":[8,25,46,50,69],"heavy":[9,37,73],"truck":[10,15,27,38],"/":[11],"multi":[12],"-":[13],"axle":[14],"in":[16,85],"India":[17],"and":[18,41,44],"role":[20],"brand":[22,71],"image":[23],"for":[24],"potential":[26],"buyer.":[28],"It":[29,75],"considers":[30],"two":[32],"largest":[33],"brands":[34],"Indian":[36],"industry,":[39],"Tata":[40],"Ashok":[42],"Leyland":[43],"develops":[45],"logistic":[47],"regression":[48],"through":[49],"series":[51],"rank":[53],"weighted":[54],"purchase":[55,66],"scores":[56],"derived":[57],"from":[58],"some":[59],"buying":[61],"factors":[62],"to":[63],"determine":[64],"decision":[67],"particular":[70],"truck.":[74],"also":[76],"proposes":[77],"an":[78],"adapted":[79],"version":[80],"Keller's":[82],"CBBE":[83,90],"model":[84],"B2B":[86],"context":[87],"\u2013":[88],"\u2018Trucker's":[89],"Model.'":[91]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2019-03-02T00:00:00"}
