{"id":"https://openalex.org/W2768705382","doi":"https://doi.org/10.4018/ijabim.2018010103","title":"Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing","display_name":"Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing","publication_year":2017,"publication_date":"2017-11-28","ids":{"openalex":"https://openalex.org/W2768705382","doi":"https://doi.org/10.4018/ijabim.2018010103","mag":"2768705382"},"language":"en","primary_location":{"id":"doi:10.4018/ijabim.2018010103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijabim.2018010103","pdf_url":null,"source":{"id":"https://openalex.org/S164447516","display_name":"International Journal of Asian Business and Information Management","issn_l":"1947-9638","issn":["1947-9638","1947-9646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Asian Business and Information Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087888273","display_name":"Darrel Teo","orcid":"https://orcid.org/0000-0002-2137-2474"},"institutions":[{"id":"https://openalex.org/I195296446","display_name":"Temasek Polytechnic","ror":"https://ror.org/03k1z9s75","country_code":"SG","type":"education","lineage":["https://openalex.org/I195296446"]}],"countries":["SG"],"is_corresponding":true,"raw_author_name":"Darrel Teo","raw_affiliation_strings":["Temasek Polytechnic, Tampines, Singapore"],"affiliations":[{"raw_affiliation_string":"Temasek Polytechnic, Tampines, Singapore","institution_ids":["https://openalex.org/I195296446"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5087888273"],"corresponding_institution_ids":["https://openalex.org/I195296446"],"apc_list":null,"apc_paid":null,"fwci":0.4673,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.75448525,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"9","issue":"1","first_page":"23","last_page":"38"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/casual","display_name":"Casual","score":0.8681368231773376},{"id":"https://openalex.org/keywords/football","display_name":"Football","score":0.8491613864898682},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.629717230796814},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5789287686347961},{"id":"https://openalex.org/keywords/sports-marketing","display_name":"Sports marketing","score":0.5649823546409607},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5322553515434265},{"id":"https://openalex.org/keywords/exploratory-research","display_name":"Exploratory research","score":0.5253219604492188},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.44587212800979614},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4451526403427124},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.37580424547195435},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3110077977180481},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.31076914072036743},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.2816372811794281},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.18371686339378357},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.17236453294754028},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.06804394721984863}],"concepts":[{"id":"https://openalex.org/C2781426162","wikidata":"https://www.wikidata.org/wiki/Q2275793","display_name":"Casual","level":2,"score":0.8681368231773376},{"id":"https://openalex.org/C2778444522","wikidata":"https://www.wikidata.org/wiki/Q1081491","display_name":"Football","level":2,"score":0.8491613864898682},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.629717230796814},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5789287686347961},{"id":"https://openalex.org/C545824763","wikidata":"https://www.wikidata.org/wiki/Q3321471","display_name":"Sports marketing","level":4,"score":0.5649823546409607},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5322553515434265},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.5253219604492188},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.44587212800979614},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4451526403427124},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37580424547195435},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3110077977180481},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.31076914072036743},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2816372811794281},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.18371686339378357},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.17236453294754028},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.06804394721984863},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijabim.2018010103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijabim.2018010103","pdf_url":null,"source":{"id":"https://openalex.org/S164447516","display_name":"International Journal of Asian Business and Information Management","issn_l":"1947-9638","issn":["1947-9638","1947-9646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Asian Business and Information Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jabim0:v:9:y:2018:i:1:p:23-38","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJABIM.2018010103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6700000166893005,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":46,"referenced_works":["https://openalex.org/W27478656","https://openalex.org/W186442405","https://openalex.org/W573074274","https://openalex.org/W954866206","https://openalex.org/W1530372813","https://openalex.org/W1545069876","https://openalex.org/W1873345364","https://openalex.org/W1967628545","https://openalex.org/W1975478633","https://openalex.org/W1975575500","https://openalex.org/W1986930343","https://openalex.org/W1991533036","https://openalex.org/W1994691883","https://openalex.org/W1999472409","https://openalex.org/W2034695540","https://openalex.org/W2049953009","https://openalex.org/W2051566071","https://openalex.org/W2061188832","https://openalex.org/W2076578388","https://openalex.org/W2084277259","https://openalex.org/W2095208580","https://openalex.org/W2098099892","https://openalex.org/W2099076048","https://openalex.org/W2111939916","https://openalex.org/W2113824724","https://openalex.org/W2137919386","https://openalex.org/W2138383851","https://openalex.org/W2144620302","https://openalex.org/W2183984531","https://openalex.org/W2190270821","https://openalex.org/W2254497231","https://openalex.org/W2276995836","https://openalex.org/W2475865202","https://openalex.org/W2485982715","https://openalex.org/W2492182205","https://openalex.org/W2780588074","https://openalex.org/W2887870601","https://openalex.org/W2889185899","https://openalex.org/W2889699708","https://openalex.org/W2949848836","https://openalex.org/W2982069058","https://openalex.org/W3115200694","https://openalex.org/W3150973655","https://openalex.org/W4244826921","https://openalex.org/W6616390842","https://openalex.org/W6773190222"],"related_works":["https://openalex.org/W1005754617","https://openalex.org/W2979523788","https://openalex.org/W756683672","https://openalex.org/W2490317329","https://openalex.org/W3141514971","https://openalex.org/W1673318806","https://openalex.org/W2166929399","https://openalex.org/W3124834840","https://openalex.org/W3215211012","https://openalex.org/W3023153090"],"abstract_inverted_index":{"Though":[0],"global,":[1],"it":[2,31,128],"is":[3,41,110,129],"known":[4],"that":[5,69,107],"female":[6,34,71],"participation":[7],"in":[8,54,91],"football":[9,115],"lags":[10],"behind":[11],"their":[12],"male":[13],"counterparts.":[14],"Football":[15],"marketers":[16],"have":[17],"highlighted":[18],"this":[19,44],"laggardness":[20],"as":[21,136],"a":[22,137],"source":[23],"of":[24,98,114],"growth":[25],"for":[26],"the":[27,52,111],"clubs.":[28],"However,":[29],"when":[30],"comes":[32],"to":[33,50,131],"fans'":[35,55],"perspectives":[36],"towards":[37,59,95],"marketing":[38,135],"practices,":[39],"little":[40],"understood.":[42],"Therefore,":[43],"exploratory":[45],"article":[46,67],"has":[47,121],"been":[48,123],"conducted":[49],"analyse":[51],"differences":[53,90],"perceptions":[56,92],"and":[57,62,79,89,93,100],"attitudes":[58,94],"both":[60,87],"traditional":[61,99,141],"social":[63,101,108,133],"media":[64,102,109,134],"marketing.":[65,103,142],"The":[66,104],"shows":[68],"Singaporean":[70],"fans":[72],"can":[73],"be":[74],"separated":[75],"into":[76],"\u2018hot'":[77],"(avid)":[78],"\u2018cool'":[80],"(casual)":[81],"fans.":[82],"These":[83],"two":[84],"groups":[85],"exhibit":[86],"similarities":[88],"different":[96],"parts":[97],"findings":[105],"reveal":[106],"preferred":[112],"channel":[113],"consumption":[116],"even":[117],"if":[118],"its":[119],"potential":[120],"not":[122],"tapped":[124],"fully.":[125],"For":[126],"now,":[127],"best":[130],"construe":[132],"platform":[138],"which":[139],"enhances":[140]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
