{"id":"https://openalex.org/W3025281977","doi":"https://doi.org/10.3906/elk-1907-122","title":"Optimization of real-world outdoor campaign allocations","display_name":"Optimization of real-world outdoor campaign allocations","publication_year":2020,"publication_date":"2020-02-11","ids":{"openalex":"https://openalex.org/W3025281977","doi":"https://doi.org/10.3906/elk-1907-122","mag":"3025281977"},"language":"en","primary_location":{"id":"doi:10.3906/elk-1907-122","is_oa":false,"landing_page_url":"https://doi.org/10.3906/elk-1907-122","pdf_url":null,"source":{"id":"https://openalex.org/S32837994","display_name":"TURKISH JOURNAL OF ELECTRICAL ENGINEERING & COMPUTER SCIENCES","issn_l":"1300-0632","issn":["1300-0632","1303-6203"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318422","host_organization_name":"Scientific and Technological Research Council of Turkey (TUBITAK)","host_organization_lineage":["https://openalex.org/P4310318422"],"host_organization_lineage_names":["Scientific and Technological Research Council of Turkey (TUBITAK)"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"TURKISH JOURNAL OF ELECTRICAL ENGINEERING & COMPUTER SCIENCES","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000215200","display_name":"Fatmanur AKDO\u011eAN","orcid":"https://orcid.org/0000-0002-6396-5008"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Fatmanur AKDO\u011eAN","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030783470","display_name":"Do\u011fan Altan","orcid":"https://orcid.org/0000-0002-5053-4954"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Do\u011fan ALTAN","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033561073","display_name":"Ercan PEKER","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ercan PEKER","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061539138","display_name":"Altu\u011f \u00dcST\u00dcN","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Altu\u011f \u00dcST\u00dcN","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5067273251","display_name":"Sanem Sar\u0131el","orcid":"https://orcid.org/0000-0003-2993-6681"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sanem SARIEL","raw_affiliation_strings":[],"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5000215200"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1296,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.4758728,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"28","issue":"3","first_page":"1276","last_page":"1292"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12546","display_name":"Smart Parking Systems Research","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/2215","display_name":"Building and Construction"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12546","display_name":"Smart Parking Systems Research","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/2215","display_name":"Building and Construction"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9866999983787537,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11942","display_name":"Transportation and Mobility Innovations","score":0.9799000024795532,"subfield":{"id":"https://openalex.org/subfields/2203","display_name":"Automotive Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.6040214896202087},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5924786925315857},{"id":"https://openalex.org/keywords/scheduling","display_name":"Scheduling (production processes)","score":0.5806680917739868},{"id":"https://openalex.org/keywords/genetic-algorithm","display_name":"Genetic algorithm","score":0.5396871566772461},{"id":"https://openalex.org/keywords/metropolitan-area","display_name":"Metropolitan area","score":0.5023765563964844},{"id":"https://openalex.org/keywords/class","display_name":"Class (philosophy)","score":0.4983043670654297},{"id":"https://openalex.org/keywords/integer-programming","display_name":"Integer programming","score":0.4904594123363495},{"id":"https://openalex.org/keywords/greedy-algorithm","display_name":"Greedy algorithm","score":0.48742154240608215},{"id":"https://openalex.org/keywords/linear-programming","display_name":"Linear programming","score":0.4664824306964874},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.4373198449611664},{"id":"https://openalex.org/keywords/nonlinear-programming","display_name":"Nonlinear programming","score":0.41981634497642517},{"id":"https://openalex.org/keywords/nonlinear-system","display_name":"Nonlinear system","score":0.2520502209663391},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.2051759660243988},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.20105788111686707},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.19062307476997375}],"concepts":[{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.6040214896202087},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5924786925315857},{"id":"https://openalex.org/C206729178","wikidata":"https://www.wikidata.org/wiki/Q2271896","display_name":"Scheduling (production processes)","level":2,"score":0.5806680917739868},{"id":"https://openalex.org/C8880873","wikidata":"https://www.wikidata.org/wiki/Q187787","display_name":"Genetic algorithm","level":2,"score":0.5396871566772461},{"id":"https://openalex.org/C158739034","wikidata":"https://www.wikidata.org/wiki/Q1907114","display_name":"Metropolitan area","level":2,"score":0.5023765563964844},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.4983043670654297},{"id":"https://openalex.org/C56086750","wikidata":"https://www.wikidata.org/wiki/Q6042592","display_name":"Integer programming","level":2,"score":0.4904594123363495},{"id":"https://openalex.org/C51823790","wikidata":"https://www.wikidata.org/wiki/Q504353","display_name":"Greedy algorithm","level":2,"score":0.48742154240608215},{"id":"https://openalex.org/C41045048","wikidata":"https://www.wikidata.org/wiki/Q202843","display_name":"Linear programming","level":2,"score":0.4664824306964874},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.4373198449611664},{"id":"https://openalex.org/C115527620","wikidata":"https://www.wikidata.org/wiki/Q769909","display_name":"Nonlinear programming","level":3,"score":0.41981634497642517},{"id":"https://openalex.org/C158622935","wikidata":"https://www.wikidata.org/wiki/Q660848","display_name":"Nonlinear system","level":2,"score":0.2520502209663391},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.2051759660243988},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.20105788111686707},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.19062307476997375},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3906/elk-1907-122","is_oa":false,"landing_page_url":"https://doi.org/10.3906/elk-1907-122","pdf_url":null,"source":{"id":"https://openalex.org/S32837994","display_name":"TURKISH JOURNAL OF ELECTRICAL ENGINEERING & COMPUTER SCIENCES","issn_l":"1300-0632","issn":["1300-0632","1303-6203"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318422","host_organization_name":"Scientific and Technological Research Council of Turkey (TUBITAK)","host_organization_lineage":["https://openalex.org/P4310318422"],"host_organization_lineage_names":["Scientific and Technological Research Council of Turkey (TUBITAK)"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"TURKISH JOURNAL OF ELECTRICAL ENGINEERING & COMPUTER SCIENCES","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/739691","is_oa":false,"landing_page_url":"https://dergipark.org.tr/tr/pub/tbtkelektrik/issue/54388/739691","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\\n                                                                    Volume: 28, Issue: 3\\n                                                                                                    1276-1292\\n                                                                \\n                            ","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:polen.itu.edu.tr:11527/34347","is_oa":false,"landing_page_url":"https://hdl.handle.net/11527/34347","pdf_url":null,"source":{"id":"https://openalex.org/S4306400460","display_name":"Istanbul Technical University Academic Open Archive (Istanbul Technical University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I48912391","host_organization_name":"Istanbul Technical University","host_organization_lineage":["https://openalex.org/I48912391"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/11","display_name":"Sustainable cities and communities","score":0.7900000214576721}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4285278887","https://openalex.org/W2995925505","https://openalex.org/W134783735","https://openalex.org/W2365237642","https://openalex.org/W3116484972","https://openalex.org/W2941986668","https://openalex.org/W4232431455","https://openalex.org/W2478592842","https://openalex.org/W2047956094","https://openalex.org/W1980522505"],"abstract_inverted_index":{"In":[0,26],"this":[1],"paper,":[2],"we":[3,54],"investigate":[4],"the":[5,14,38,73,77,87,90,100,103,107,111,117,127,132,139],"outdoor":[6],"campaign":[7,17,50],"allocation":[8],"problem":[9,39],"(OCAP),":[10],"which":[11],"asks":[12],"for":[13,28,131],"distribution":[15],"of":[16,24,36,60,76,81,89,99,102,110],"items":[18,51],"to":[19,48,123],"billboards":[20,82],"considering":[21],"a":[22,29,33,44],"number":[23,35],"constraints.":[25],"particular,":[27],"metropolitan":[30],"city":[31],"with":[32,58,72,138],"large":[34],"billboards,":[37],"becomes":[40],"challenging.":[41],"We":[42],"propose":[43],"genetic":[45,118],"algorithm-based":[46,119],"method":[47],"allocate":[49],"effectively,":[52],"and":[53,64,86,106,134],"compare":[55],"our":[56],"results":[57,114,125],"those":[59],"nonlinear":[61],"integer":[62],"programming":[63],"greedy":[65],"approaches.":[66],"Real-world":[67],"data":[68,141],"sets":[69],"are":[70,95],"collected":[71],"given":[74,91],"constraints":[75],"price":[78],"class":[79],"ratios":[80],"located":[83],"in":[84,97,126],"\u0130stanbul":[85],"budgets":[88],"campaigns.":[92],"The":[93,113],"methods":[94],"evaluated":[96],"terms":[98],"efficiency":[101],"constructed":[104],"plans":[105],"construction":[108],"time":[109,130],"planning.":[112],"reveal":[115],"that":[116],"approach":[120],"gives":[121],"close":[122],"optimal":[124],"shortest":[128],"scheduling":[129],"OCAP,":[133],"it":[135],"scales":[136],"linearly":[137],"increasing":[140],"sizes.":[142]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-03-07T16:01:11.037858","created_date":"2020-05-21T00:00:00"}