{"id":"https://openalex.org/W2618997349","doi":"https://doi.org/10.3390/systems5020041","title":"A Systems Model to Make, Market, and Lead Your Way towards Sustained Growth","display_name":"A Systems Model to Make, Market, and Lead Your Way towards Sustained Growth","publication_year":2017,"publication_date":"2017-06-01","ids":{"openalex":"https://openalex.org/W2618997349","doi":"https://doi.org/10.3390/systems5020041","mag":"2618997349"},"language":"en","primary_location":{"id":"doi:10.3390/systems5020041","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems5020041","pdf_url":"https://www.mdpi.com/2079-8954/5/2/41/pdf?version=1496305147","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2079-8954/5/2/41/pdf?version=1496305147","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064132679","display_name":"Raman Kumar Agrawalla","orcid":"https://orcid.org/0000-0003-3468-866X"},"institutions":[{"id":"https://openalex.org/I55215948","display_name":"Tata Consultancy Services (India)","ror":"https://ror.org/01b9n8m42","country_code":"IN","type":"company","lineage":["https://openalex.org/I4210086519","https://openalex.org/I55215948"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Raman Agrawalla","raw_affiliation_strings":["Tata Consultancy Services Ltd., Bhubaneswar 751024, India"],"raw_orcid":"https://orcid.org/0000-0003-3468-866X","affiliations":[{"raw_affiliation_string":"Tata Consultancy Services Ltd., Bhubaneswar 751024, India","institution_ids":["https://openalex.org/I55215948"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5064132679"],"corresponding_institution_ids":["https://openalex.org/I55215948"],"apc_list":{"value":1600,"currency":"CHF","value_usd":1732},"apc_paid":{"value":1600,"currency":"CHF","value_usd":1732},"fwci":0.2695,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.62242338,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"5","issue":"2","first_page":"41","last_page":"41"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.8876000046730042,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.8876000046730042,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14143","display_name":"Economic and Technological Innovation","score":0.8791000247001648,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8409000039100647,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5878902077674866},{"id":"https://openalex.org/keywords/new-business-development","display_name":"New business development","score":0.5726539492607117},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.5487282872200012},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.5243223905563354},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5232740640640259},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.5133647322654724},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5088363289833069},{"id":"https://openalex.org/keywords/business-transformation","display_name":"Business transformation","score":0.4445803165435791},{"id":"https://openalex.org/keywords/electronic-business","display_name":"Electronic business","score":0.34641629457473755},{"id":"https://openalex.org/keywords/business-relationship-management","display_name":"Business relationship management","score":0.20251312851905823}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5878902077674866},{"id":"https://openalex.org/C34630208","wikidata":"https://www.wikidata.org/wiki/Q7016388","display_name":"New business development","level":3,"score":0.5726539492607117},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.5487282872200012},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.5243223905563354},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5232740640640259},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.5133647322654724},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5088363289833069},{"id":"https://openalex.org/C181282483","wikidata":"https://www.wikidata.org/wiki/Q5001958","display_name":"Business transformation","level":5,"score":0.4445803165435791},{"id":"https://openalex.org/C65257409","wikidata":"https://www.wikidata.org/wiki/Q734253","display_name":"Electronic business","level":3,"score":0.34641629457473755},{"id":"https://openalex.org/C199364280","wikidata":"https://www.wikidata.org/wiki/Q5001929","display_name":"Business relationship management","level":4,"score":0.20251312851905823},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/systems5020041","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems5020041","pdf_url":"https://www.mdpi.com/2079-8954/5/2/41/pdf?version=1496305147","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:1758395f72bf4735b4abb40068a503da","is_oa":true,"landing_page_url":"https://doaj.org/article/1758395f72bf4735b4abb40068a503da","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Systems, Vol 5, Iss 2, p 41 (2017)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/2079-8954/5/2/41/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/systems5020041","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Systems; Volume 5; Issue 2; Pages: 41","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/systems5020041","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems5020041","pdf_url":"https://www.mdpi.com/2079-8954/5/2/41/pdf?version=1496305147","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2618997349.pdf","grobid_xml":"https://content.openalex.org/works/W2618997349.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1518410577","https://openalex.org/W1631629026","https://openalex.org/W1855283887","https://openalex.org/W2021638366","https://openalex.org/W2046500054","https://openalex.org/W2126685212","https://openalex.org/W2158786801","https://openalex.org/W2400933615","https://openalex.org/W6678927606","https://openalex.org/W6683413097"],"related_works":["https://openalex.org/W2186885558","https://openalex.org/W2990082093","https://openalex.org/W2405882364","https://openalex.org/W646538940","https://openalex.org/W3217101635","https://openalex.org/W4255216743","https://openalex.org/W636410951","https://openalex.org/W1993147421","https://openalex.org/W2364104050","https://openalex.org/W2518693223"],"abstract_inverted_index":{"Business":[0,165],"enterprises":[1,108,178],"exist":[2],"in":[3,44,72,137,153],"a":[4,49,57,69,111,127,154,159,181],"world":[5],"that":[6,120],"is":[7,48,66,104],"fiercely":[8],"competitive,":[9],"tied":[10],"with":[11],"huge":[12],"global":[13],"uncertainties.":[14],"They":[15],"always":[16],"encounter":[17],"increasing":[18],"pressure":[19],"on":[20,145],"prices":[21],"and":[22,31,55,76,82,89,132,157,173,176],"margins.":[23],"Hence,":[24],"irrespective":[25],"of":[26,29,85],"their":[27,38,116,184],"domain":[28],"operations":[30],"industry,":[32],"businesses":[33],"are":[34],"naturally":[35],"concerned":[36],"about":[37],"growth,":[39,43],"specifically":[40],"sustained":[41,60,151,185],"profitable":[42,61,186],"today\u2019s":[45],"world.":[46],"Marketing":[47],"key":[50],"business":[51,58,96,107,135,148,177],"function":[52,149],"to":[53,109,114,118,130,171,179],"market":[54],"lead":[56],"towards":[59],"growth":[62,119,152],"but":[63],"the":[64,80,92,134],"problem":[65],"it":[67,103],"lacks":[68],"systems":[70,112,160],"perspective":[71,113],"its":[73],"operations,":[74],"strategy,":[75],"practice.":[77],"Further,":[78],"given":[79],"confluence":[81],"systemic":[83],"interactions":[84],"various":[86],"economic,":[87],"digital,":[88],"competitive":[90],"forces;":[91],"challenge":[93],"for":[94,106,126,150,183],"different":[95],"functions\u2014including":[97],"marketing\u2014increases":[98],"tremendously.":[99],"In":[100],"this":[101],"context,":[102],"important":[105,147],"have":[110],"find":[115],"ways":[117],"will":[121],"be":[122],"sustained.":[123],"This":[124],"calls":[125],"holistic":[128,155],"approach":[129],"assimilate":[131],"steer":[133,174],"functions":[136],"any":[138],"enterprise.":[139],"The":[140],"present":[141],"conceptual":[142],"paper":[143],"focuses":[144],"an":[146],"way":[156],"presents":[158],"model,":[161],"called":[162],"\u2018Value":[163],"Based":[164],"Approach":[166],"(VBBA)-marketing\u2019,":[167],"which":[168],"has":[169],"potential":[170],"guide":[172],"companies":[175],"create":[180],"path":[182],"growth.":[187]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}