{"id":"https://openalex.org/W7124960547","doi":"https://doi.org/10.3390/systems14010106","title":"Unraveling the Connection Between AI Adoption and E-Commerce Performance in the European Union: A Cross-Country Study","display_name":"Unraveling the Connection Between AI Adoption and E-Commerce Performance in the European Union: A Cross-Country Study","publication_year":2026,"publication_date":"2026-01-19","ids":{"openalex":"https://openalex.org/W7124960547","doi":"https://doi.org/10.3390/systems14010106"},"language":"en","primary_location":{"id":"doi:10.3390/systems14010106","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems14010106","pdf_url":"https://www.mdpi.com/2079-8954/14/1/106/pdf?version=1768995740","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2079-8954/14/1/106/pdf?version=1768995740","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058938707","display_name":"Claudiu George Bocean","orcid":"https://orcid.org/0000-0001-9714-1333"},"institutions":[{"id":"https://openalex.org/I97553796","display_name":"University of Craiova","ror":"https://ror.org/03s251g81","country_code":"RO","type":"education","lineage":["https://openalex.org/I97553796"]}],"countries":["RO"],"is_corresponding":true,"raw_author_name":"Claudiu George Bocean","raw_affiliation_strings":["Department of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, University of Craiova, 13 AI Cuza Street, 200585 Craiova, Romania"],"raw_orcid":"https://orcid.org/0000-0001-9714-1333","affiliations":[{"raw_affiliation_string":"Department of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, University of Craiova, 13 AI Cuza Street, 200585 Craiova, Romania","institution_ids":["https://openalex.org/I97553796"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5058938707"],"corresponding_institution_ids":["https://openalex.org/I97553796"],"apc_list":{"value":1600,"currency":"CHF","value_usd":1732},"apc_paid":{"value":1600,"currency":"CHF","value_usd":1732},"fwci":16.289,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.98190405,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"14","issue":"1","first_page":"106","last_page":"106"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.18870000541210175,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.18870000541210175,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.16850000619888306,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10763","display_name":"Digital Transformation in Industry","score":0.07930000126361847,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/european-union","display_name":"European union","score":0.48190000653266907},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.4577000141143799},{"id":"https://openalex.org/keywords/digital-economy","display_name":"Digital economy","score":0.43630000948905945},{"id":"https://openalex.org/keywords/connection","display_name":"Connection (principal bundle)","score":0.4171000123023987},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.40639999508857727},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.3515999913215637},{"id":"https://openalex.org/keywords/cluster","display_name":"Cluster (spacecraft)","score":0.3260999917984009},{"id":"https://openalex.org/keywords/emerging-technologies","display_name":"Emerging technologies","score":0.32350000739097595}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5845999717712402},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4885999858379364},{"id":"https://openalex.org/C2910001868","wikidata":"https://www.wikidata.org/wiki/Q458","display_name":"European union","level":2,"score":0.48190000653266907},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4577000141143799},{"id":"https://openalex.org/C203043789","wikidata":"https://www.wikidata.org/wiki/Q138461","display_name":"Digital economy","level":2,"score":0.43630000948905945},{"id":"https://openalex.org/C13355873","wikidata":"https://www.wikidata.org/wiki/Q2920850","display_name":"Connection (principal bundle)","level":2,"score":0.4171000123023987},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.40639999508857727},{"id":"https://openalex.org/C26271046","wikidata":"https://www.wikidata.org/wiki/Q187097","display_name":"Economic geography","level":1,"score":0.3765000104904175},{"id":"https://openalex.org/C148383697","wikidata":"https://www.wikidata.org/wiki/Q1781695","display_name":"Regional science","level":1,"score":0.3666999936103821},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.3515999913215637},{"id":"https://openalex.org/C164866538","wikidata":"https://www.wikidata.org/wiki/Q367351","display_name":"Cluster (spacecraft)","level":2,"score":0.3260999917984009},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3239000141620636},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.32350000739097595},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3176000118255615},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.3082999885082245},{"id":"https://openalex.org/C2780762989","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital strategy","level":4,"score":0.3077999949455261},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.30709999799728394},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.296999990940094},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.28690001368522644},{"id":"https://openalex.org/C142853389","wikidata":"https://www.wikidata.org/wiki/Q744778","display_name":"Association (psychology)","level":2,"score":0.28439998626708984},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.26910001039505005},{"id":"https://openalex.org/C193257486","wikidata":"https://www.wikidata.org/wiki/Q3681519","display_name":"International business","level":2,"score":0.2623000144958496},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.26010000705718994},{"id":"https://openalex.org/C3019422483","wikidata":"https://www.wikidata.org/wiki/Q1646605","display_name":"Member states","level":3,"score":0.258899986743927},{"id":"https://openalex.org/C173655357","wikidata":"https://www.wikidata.org/wiki/Q244752","display_name":"Digital divide","level":3,"score":0.25679999589920044},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2524999976158142},{"id":"https://openalex.org/C3020780746","wikidata":"https://www.wikidata.org/wiki/Q27496","display_name":"Western europe","level":3,"score":0.25189998745918274},{"id":"https://openalex.org/C155202549","wikidata":"https://www.wikidata.org/wiki/Q178803","display_name":"International trade","level":1,"score":0.25130000710487366}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/systems14010106","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems14010106","pdf_url":"https://www.mdpi.com/2079-8954/14/1/106/pdf?version=1768995740","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:76691cdbe8a84ce8b40ecb4f749bd26f","is_oa":true,"landing_page_url":"https://doaj.org/article/76691cdbe8a84ce8b40ecb4f749bd26f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Systems, Vol 14, Iss 1, p 106 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/systems14010106","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems14010106","pdf_url":"https://www.mdpi.com/2079-8954/14/1/106/pdf?version=1768995740","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.5405313968658447,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7124960547.pdf","grobid_xml":"https://content.openalex.org/works/W7124960547.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"The":[0,76],"integration":[1],"of":[2,32,95,147],"artificial":[3],"intelligence":[4],"(AI)":[5],"into":[6],"marketing":[7,87,133],"and":[8,23,60,73,88,105,113,118,137,150],"sales":[9],"has":[10],"significantly":[11],"reshaped":[12],"the":[13,30,39,65,92,128,142],"European":[14,107,143],"digital":[15,71,97,114,138],"economy,":[16],"altering":[17],"how":[18],"companies":[19],"engage":[20],"with":[21,141],"consumers":[22],"create":[24],"online":[25],"value.":[26],"This":[27],"research":[28],"examines":[29],"impact":[31],"AI":[33,84,111],"adoption":[34,112],"on":[35,45],"e-commerce":[36,74,89,135],"performance":[37],"across":[38],"27":[40],"EU":[41],"member":[42],"states.":[43],"Drawing":[44],"Eurostat":[46],"data,":[47],"it":[48],"applies":[49],"advanced":[50],"statistical":[51],"methods,":[52],"including":[53],"factor":[54],"analysis,":[55,62],"structural":[56],"equation":[57],"modeling":[58],"(SEM),":[59],"cluster":[61],"to":[63],"examine":[64],"links":[66],"among":[67],"AI-powered":[68],"business":[69],"practices,":[70],"engagement,":[72],"outcomes.":[75],"results":[77],"reveal":[78],"a":[79],"strong":[80],"positive":[81],"association":[82],"between":[83],"use":[85],"in":[86,110],"sales,":[90],"underscoring":[91],"mediating":[93],"role":[94],"consumer":[96],"behavior.":[98],"Regional":[99],"disparities":[100],"are":[101],"also":[102],"evident:":[103],"Northern":[104],"Western":[106],"economies":[108],"lead":[109],"maturity,":[115],"while":[116],"Southern":[117],"Eastern":[119],"nations":[120],"show":[121],"emerging":[122],"potential":[123],"for":[124],"rapid":[125],"growth.":[126],"Overall,":[127],"study":[129],"emphasizes":[130],"that":[131],"AI-driven":[132],"boosts":[134],"growth":[136],"competitiveness,":[139],"aligning":[140],"Union\u2019s":[144],"broader":[145],"goals":[146],"fostering":[148],"innovation":[149],"technological":[151],"integration.":[152]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-06-15T08:34:33.830935","created_date":"2026-01-21T00:00:00"}