{"id":"https://openalex.org/W4410563901","doi":"https://doi.org/10.3390/systems13050397","title":"Livestream Scheme Selection in the E-Commerce Supply Chain: Under Agency and Resale Sales Modes","display_name":"Livestream Scheme Selection in the E-Commerce Supply Chain: Under Agency and Resale Sales Modes","publication_year":2025,"publication_date":"2025-05-21","ids":{"openalex":"https://openalex.org/W4410563901","doi":"https://doi.org/10.3390/systems13050397"},"language":"en","primary_location":{"id":"doi:10.3390/systems13050397","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems13050397","pdf_url":"https://www.mdpi.com/2079-8954/13/5/397/pdf?version=1747826516","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2079-8954/13/5/397/pdf?version=1747826516","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101479066","display_name":"Tao Li","orcid":"https://orcid.org/0000-0001-6082-355X"},"institutions":[{"id":"https://openalex.org/I119203015","display_name":"Shandong University of Technology","ror":"https://ror.org/02mr3ar13","country_code":"CN","type":"education","lineage":["https://openalex.org/I119203015"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Tao Li","raw_affiliation_strings":["Business School, Shandong University of Technology, Zibo 255000, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Shandong University of Technology, Zibo 255000, China","institution_ids":["https://openalex.org/I119203015"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110169433","display_name":"S Xu","orcid":null},"institutions":[{"id":"https://openalex.org/I119203015","display_name":"Shandong University of Technology","ror":"https://ror.org/02mr3ar13","country_code":"CN","type":"education","lineage":["https://openalex.org/I119203015"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shanping Xu","raw_affiliation_strings":["Business School, Shandong University of Technology, Zibo 255000, China"],"raw_orcid":"https://orcid.org/0009-0008-0188-6030","affiliations":[{"raw_affiliation_string":"Business School, Shandong University of Technology, Zibo 255000, China","institution_ids":["https://openalex.org/I119203015"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016869211","display_name":"Qi Tan","orcid":"https://orcid.org/0000-0001-5318-7217"},"institutions":[{"id":"https://openalex.org/I100188998","display_name":"Harbin University of Science and Technology","ror":"https://ror.org/04e6y1282","country_code":"CN","type":"education","lineage":["https://openalex.org/I100188998"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Qi Tan","raw_affiliation_strings":["School of Economics and Management, Harbin University of Science and Technology, Harbin 150080, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Harbin University of Science and Technology, Harbin 150080, China","institution_ids":["https://openalex.org/I100188998"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083824184","display_name":"Wenbo Teng","orcid":"https://orcid.org/0000-0002-7697-4894"},"institutions":[{"id":"https://openalex.org/I130480701","display_name":"Dongbei University of Finance and Economics","ror":"https://ror.org/05db1pj03","country_code":"CN","type":"education","lineage":["https://openalex.org/I130480701"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Wenbo Teng","raw_affiliation_strings":["School of Business Administration, Dongbei University of Finance and Economics, Dalian 116000, China","Institute of Supply Chain Analytics, Dongbei University of Finance and Economics, Dalian 116000, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, Dongbei University of Finance and Economics, Dalian 116000, China","institution_ids":["https://openalex.org/I130480701"]},{"raw_affiliation_string":"Institute of Supply Chain Analytics, Dongbei University of Finance and Economics, Dalian 116000, China","institution_ids":["https://openalex.org/I130480701"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5016869211","https://openalex.org/A5083824184"],"corresponding_institution_ids":["https://openalex.org/I100188998","https://openalex.org/I130480701"],"apc_list":{"value":2400,"currency":"CHF","value_usd":2896},"apc_paid":{"value":2400,"currency":"CHF","value_usd":2896},"fwci":2.405,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.89603307,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":"13","issue":"5","first_page":"397","last_page":"397"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9851999878883362,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9851999878883362,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9772999882698059,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9733999967575073,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6824631690979004},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.6819412708282471},{"id":"https://openalex.org/keywords/agency","display_name":"Agency (philosophy)","score":0.6713106632232666},{"id":"https://openalex.org/keywords/scheme","display_name":"Scheme (mathematics)","score":0.6166226863861084},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.5871487855911255},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.548231840133667},{"id":"https://openalex.org/keywords/commerce","display_name":"Commerce","score":0.42968130111694336},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.30756455659866333},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.20025339722633362},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.10647380352020264}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6824631690979004},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.6819412708282471},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.6713106632232666},{"id":"https://openalex.org/C77618280","wikidata":"https://www.wikidata.org/wiki/Q1155772","display_name":"Scheme (mathematics)","level":2,"score":0.6166226863861084},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.5871487855911255},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.548231840133667},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.42968130111694336},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.30756455659866333},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20025339722633362},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10647380352020264},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/systems13050397","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems13050397","pdf_url":"https://www.mdpi.com/2079-8954/13/5/397/pdf?version=1747826516","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:aedbc7098a334547847a70ab8f8db2ff","is_oa":true,"landing_page_url":"https://doaj.org/article/aedbc7098a334547847a70ab8f8db2ff","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Systems, Vol 13, Iss 5, p 397 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/systems13050397","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems13050397","pdf_url":"https://www.mdpi.com/2079-8954/13/5/397/pdf?version=1747826516","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G137672130","display_name":null,"funder_award_id":"2023M740960","funder_id":"https://openalex.org/F4320321543","funder_display_name":"China Postdoctoral Science Foundation"},{"id":"https://openalex.org/G1970463889","display_name":null,"funder_award_id":"22YJC630067","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2783905642","display_name":null,"funder_award_id":"ZR2020QG001","funder_id":"https://openalex.org/F4320324174","funder_display_name":"Natural Science Foundation of Shandong Province"},{"id":"https://openalex.org/G3946531319","display_name":null,"funder_award_id":"ZR2020QG001","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G6615222430","display_name":null,"funder_award_id":"72301163","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G6830274365","display_name":null,"funder_award_id":"LJ112410173009","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G7689203355","display_name":null,"funder_award_id":"22DGLJ28","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8148098876","display_name":null,"funder_award_id":"2023RW033","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8497838781","display_name":null,"funder_award_id":"2023M740960","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320321543","display_name":"China Postdoctoral Science Foundation","ror":"https://ror.org/0426zh255"},{"id":"https://openalex.org/F4320324174","display_name":"Natural Science Foundation of Shandong Province","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410563901.pdf","grobid_xml":"https://content.openalex.org/works/W4410563901.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W2121849442","https://openalex.org/W2337060246","https://openalex.org/W2941860288","https://openalex.org/W2954545090","https://openalex.org/W2960684503","https://openalex.org/W2968719209","https://openalex.org/W3013705223","https://openalex.org/W3015301750","https://openalex.org/W3136788966","https://openalex.org/W3214685177","https://openalex.org/W4200221798","https://openalex.org/W4214878562","https://openalex.org/W4283691103","https://openalex.org/W4284993770","https://openalex.org/W4288489183","https://openalex.org/W4289866145","https://openalex.org/W4295204273","https://openalex.org/W4296953580","https://openalex.org/W4297179589","https://openalex.org/W4304196115","https://openalex.org/W4309194066","https://openalex.org/W4311718411","https://openalex.org/W4317914528","https://openalex.org/W4317933625","https://openalex.org/W4318831882","https://openalex.org/W4319069662","https://openalex.org/W4367293448","https://openalex.org/W4377693200","https://openalex.org/W4386253650","https://openalex.org/W4392731224","https://openalex.org/W4396951096","https://openalex.org/W4401895117","https://openalex.org/W4402748593","https://openalex.org/W4403275225","https://openalex.org/W4405623905","https://openalex.org/W4406086510","https://openalex.org/W4407909243","https://openalex.org/W4409138007","https://openalex.org/W4409593842","https://openalex.org/W6879678418"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2767550285","https://openalex.org/W1975289146","https://openalex.org/W3167258865","https://openalex.org/W2620085874","https://openalex.org/W2064496565","https://openalex.org/W4210357677","https://openalex.org/W2105887828","https://openalex.org/W2094117429","https://openalex.org/W2389192348"],"abstract_inverted_index":{"As":[0],"digital":[1],"platforms":[2,12,41],"reshape":[3],"the":[4,52,92,100,107,119,124,141,147,158,168,174,185,188],"commercial":[5],"landscape,":[6],"brands":[7],"increasingly":[8],"collaborate":[9],"with":[10,191],"these":[11,56],"to":[13,24],"enhance":[14],"product":[15],"sales.":[16],"Many":[17],"adopt":[18],"livestream":[19,78,120,132,135,192],"as":[20],"a":[21,48,68,112],"strategic":[22],"tool":[23],"attract":[25],"more":[26],"traffic,":[27],"typically":[28],"choosing":[29],"between":[30],"Artificial":[31],"Intelligence":[32],"(AI)":[33],"or":[34,47],"Key":[35],"Opinion":[36],"Leader":[37],"(KOL)":[38],"approaches.":[39],"Meanwhile,":[40],"operate":[42],"under":[43,136],"either":[44],"an":[45,63],"agency":[46,108,189],"resale":[49],"mode.":[50],"However,":[51],"relative":[53],"effectiveness":[54],"of":[55,118],"strategies":[57,90],"remains":[58],"unclear.":[59],"This":[60],"study":[61],"investigates":[62],"e-commerce":[64],"supply":[65,80],"chain":[66,81],"comprising":[67],"single":[69],"brand":[70,93,186],"and":[71,76,87,94,154,163,181],"platform,":[72],"examining":[73],"how":[74],"AI":[75,134],"KOL":[77,125,131,155,164,182,196],"influence":[79],"decisions":[82],"across":[83],"different":[84],"sales":[85,138],"modes":[86],"identifying":[88],"optimal":[89,149],"for":[91],"platform.":[95],"Results":[96],"show":[97],"that":[98],"when":[99,123,167],"platform\u2019s":[101,175],"revenue":[102,142,169],"sharing":[103,143,170],"rate":[104,128,144,171],"is":[105,129,145,151,172,178],"low,":[106,130,173],"mode":[109,153,162,180],"consistently":[110],"yields":[111],"Pareto":[113],"improvement":[114],"over":[115],"resale,":[116],"regardless":[117],"scheme.":[121],"Moreover,":[122],"promotion":[126,197],"fee":[127,198],"outperforms":[133],"both":[137],"modes.":[139],"When":[140],"high,":[146],"brand\u2019s":[148],"strategy":[150,177],"\u201cresale":[152,179],"livestream\u201d,":[156,183],"while":[157,184],"platform":[159],"prefers":[160],"\u201cagency":[161],"livestream\u201d.":[165],"Conversely,":[166],"best":[176],"favors":[187],"mode,":[190],"preferences":[193],"shaped":[194],"by":[195],"rate.":[199]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}