{"id":"https://openalex.org/W4409698418","doi":"https://doi.org/10.3390/systems13050309","title":"C2C E-Commerce Platform Trust from the Seller\u2019s Perspective Based on Institutional Trust Theory and Cultural Dimension Theory","display_name":"C2C E-Commerce Platform Trust from the Seller\u2019s Perspective Based on Institutional Trust Theory and Cultural Dimension Theory","publication_year":2025,"publication_date":"2025-04-23","ids":{"openalex":"https://openalex.org/W4409698418","doi":"https://doi.org/10.3390/systems13050309"},"language":"en","primary_location":{"id":"doi:10.3390/systems13050309","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems13050309","pdf_url":"https://www.mdpi.com/2079-8954/13/5/309/pdf?version=1745410396","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2079-8954/13/5/309/pdf?version=1745410396","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Yulu Sun","orcid":null},"institutions":[{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yulu Sun","raw_affiliation_strings":["School of Information Technology & Management, University of International Business and Economics, Beijing 100029, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information Technology & Management, University of International Business and Economics, Beijing 100029, China","institution_ids":["https://openalex.org/I146563203"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100395206","display_name":"Zhenhua Wang","orcid":"https://orcid.org/0000-0002-0369-2765"},"institutions":[{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhenhua Wang","raw_affiliation_strings":["Business School, University of International Business and Economics, Beijing 100029, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, University of International Business and Economics, Beijing 100029, China","institution_ids":["https://openalex.org/I146563203"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117262546","display_name":"Hongxiao Lyu","orcid":null},"institutions":[{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hongxiao Lyu","raw_affiliation_strings":["School of Information Technology & Management, University of International Business and Economics, Beijing 100029, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information Technology & Management, University of International Business and Economics, Beijing 100029, China","institution_ids":["https://openalex.org/I146563203"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101858805","display_name":"Qi\u2010Xing Qu","orcid":"https://orcid.org/0000-0002-6565-9792"},"institutions":[{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Qixing Qu","raw_affiliation_strings":["School of International Trade and Economics, University of International Business and Economics, Beijing 100029, China","School of Information Technology & Management, University of International Business and Economics, Beijing 100029, China"],"raw_orcid":"https://orcid.org/0000-0002-6565-9792","affiliations":[{"raw_affiliation_string":"School of International Trade and Economics, University of International Business and Economics, Beijing 100029, China","institution_ids":["https://openalex.org/I146563203"]},{"raw_affiliation_string":"School of Information Technology & Management, University of International Business and Economics, Beijing 100029, China","institution_ids":["https://openalex.org/I146563203"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5101858805"],"corresponding_institution_ids":["https://openalex.org/I146563203"],"apc_list":{"value":1600,"currency":"CHF","value_usd":1732},"apc_paid":{"value":1600,"currency":"CHF","value_usd":1732},"fwci":7.6568,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.96438763,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"13","issue":"5","first_page":"309","last_page":"309"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.982699990272522,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.982699990272522,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9807000160217285,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9706000089645386,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.8205538392066956},{"id":"https://openalex.org/keywords/dimension","display_name":"Dimension (graph theory)","score":0.7893177270889282},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.5551908016204834},{"id":"https://openalex.org/keywords/hofstedes-cultural-dimensions-theory","display_name":"Hofstede's cultural dimensions theory","score":0.5192154049873352},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4838072657585144},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.35175585746765137},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.32181334495544434},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.30776137113571167},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.23085641860961914},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.22197198867797852},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.22093263268470764},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1432148516178131},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.0661158561706543}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.8205538392066956},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.7893177270889282},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5551908016204834},{"id":"https://openalex.org/C67356462","wikidata":"https://www.wikidata.org/wiki/Q5807210","display_name":"Hofstede's cultural dimensions theory","level":2,"score":0.5192154049873352},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4838072657585144},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.35175585746765137},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32181334495544434},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30776137113571167},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.23085641860961914},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.22197198867797852},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.22093263268470764},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1432148516178131},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0661158561706543},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/systems13050309","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems13050309","pdf_url":"https://www.mdpi.com/2079-8954/13/5/309/pdf?version=1745410396","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:1420da0d2fa24db6bc94cfa38d732e5b","is_oa":true,"landing_page_url":"https://doaj.org/article/1420da0d2fa24db6bc94cfa38d732e5b","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Systems, Vol 13, Iss 5, p 309 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/systems13050309","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems13050309","pdf_url":"https://www.mdpi.com/2079-8954/13/5/309/pdf?version=1745410396","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1933263320","display_name":null,"funder_award_id":"21JQ06","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G3292253187","display_name":null,"funder_award_id":"21BGL151","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8874522780","display_name":"\u793e\u4f1a\u5316\u5a92\u4f53\u80cc\u666f\u4e0b\u4f01\u4e1a\u6c9f\u901a\u5982\u4f55\u201c\u4ee5\u53d8\u5e94\u53d8\u201d\uff1f\u9762\u5411\u793e\u4f1a\u5316\u5ba2\u6237\u7684\u5728\u7ebf\u6c9f\u901a\u673a\u5236\u7814\u7a76","funder_award_id":"71801047","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4409698418.pdf","grobid_xml":"https://content.openalex.org/works/W4409698418.grobid-xml"},"referenced_works_count":93,"referenced_works":["https://openalex.org/W1494787423","https://openalex.org/W1523029251","https://openalex.org/W1540163242","https://openalex.org/W1544442606","https://openalex.org/W1857675993","https://openalex.org/W2009000483","https://openalex.org/W2021433146","https://openalex.org/W2023418922","https://openalex.org/W2061390794","https://openalex.org/W2073301862","https://openalex.org/W2087639180","https://openalex.org/W2099130525","https://openalex.org/W2130497361","https://openalex.org/W2144383963","https://openalex.org/W2147732386","https://openalex.org/W2339745700","https://openalex.org/W2344855095","https://openalex.org/W2467554696","https://openalex.org/W2473781110","https://openalex.org/W2493904836","https://openalex.org/W2517349476","https://openalex.org/W2612758197","https://openalex.org/W2760195486","https://openalex.org/W2768557931","https://openalex.org/W2781805743","https://openalex.org/W2789621912","https://openalex.org/W2793030227","https://openalex.org/W2800475334","https://openalex.org/W2827780802","https://openalex.org/W2884323800","https://openalex.org/W2886824167","https://openalex.org/W2903932036","https://openalex.org/W2910194388","https://openalex.org/W2912839590","https://openalex.org/W2953276601","https://openalex.org/W2964981395","https://openalex.org/W2985812482","https://openalex.org/W3081220134","https://openalex.org/W3109918590","https://openalex.org/W3114810577","https://openalex.org/W3120106766","https://openalex.org/W3123455021","https://openalex.org/W3129479495","https://openalex.org/W3133635793","https://openalex.org/W3136007958","https://openalex.org/W3153807469","https://openalex.org/W3181275972","https://openalex.org/W3190124323","https://openalex.org/W3194754562","https://openalex.org/W3196635528","https://openalex.org/W3197947633","https://openalex.org/W3202561509","https://openalex.org/W3214501079","https://openalex.org/W3215224459","https://openalex.org/W4200394474","https://openalex.org/W4206213243","https://openalex.org/W4214549299","https://openalex.org/W4220881344","https://openalex.org/W4240322006","https://openalex.org/W4247002289","https://openalex.org/W4248074997","https://openalex.org/W4280595688","https://openalex.org/W4283310916","https://openalex.org/W4285792850","https://openalex.org/W4287510396","https://openalex.org/W4306869360","https://openalex.org/W4308865903","https://openalex.org/W4309990971","https://openalex.org/W4319216389","https://openalex.org/W4327977371","https://openalex.org/W4360982286","https://openalex.org/W4361277505","https://openalex.org/W4367177255","https://openalex.org/W4385605203","https://openalex.org/W4385623413","https://openalex.org/W4391899374","https://openalex.org/W4392542274","https://openalex.org/W4396726103","https://openalex.org/W4399651131","https://openalex.org/W4403018419","https://openalex.org/W4407255134","https://openalex.org/W4407296335","https://openalex.org/W6652593210","https://openalex.org/W6704180094","https://openalex.org/W6730958821","https://openalex.org/W6744827395","https://openalex.org/W6746013384","https://openalex.org/W6758725787","https://openalex.org/W6782307678","https://openalex.org/W6800345951","https://openalex.org/W6850244690","https://openalex.org/W6866722068","https://openalex.org/W6868780880"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2253067976","https://openalex.org/W3039231913","https://openalex.org/W4312824762","https://openalex.org/W2042705264","https://openalex.org/W3030958977","https://openalex.org/W2519272799","https://openalex.org/W2756050531","https://openalex.org/W2128673464","https://openalex.org/W4389343363"],"abstract_inverted_index":{"With":[0],"the":[1,10,55,68,80,104,149,159],"development":[2],"of":[3,12,58,71,87,103,165],"electronic":[4],"retailing":[5],"in":[6,110],"C2C":[7,107],"e-commerce":[8,108],"platforms,":[9],"issue":[11],"trust":[13,39],"loss":[14],"from":[15,95],"sellers":[16,31,97],"has":[17],"worsened.":[18],"It":[19],"is":[20,101,118],"urgent":[21],"for":[22],"platform":[23,66,122,133,156],"operators":[24],"to":[25,28,53],"learn":[26],"how":[27],"retain":[29],"quality":[30,144],"and":[32,47,62,76,79,93,126,145,155,167],"improve":[33],"their":[34],"trust.":[35,134],"Based":[36],"on":[37,65,98],"institutional":[38,74,146],"theory,":[40],"we":[41],"combine":[42],"formal":[43],"institutions":[44,49],"(structural":[45],"assurance)":[46],"informal":[48],"(cultural":[50],"factors),":[51],"intending":[52],"examine":[54],"direct":[56],"effects":[57,70],"masculinity,":[59],"uncertainty":[60,116,153],"avoidance,":[61],"long-term":[63,127],"orientation":[64,128],"trust,":[67,123,157],"moderating":[69],"website":[72],"quality,":[73],"guarantee":[75,147],"security":[77,160],"systems,":[78],"relationships":[81],"among":[82,140],"cultural":[83,141],"factors.":[84,142],"A":[85],"total":[86],"2970":[88],"valid":[89],"responses":[90],"were":[91],"collected":[92],"analyzed":[94],"individual":[96],"Taobao,":[99],"which":[100],"one":[102],"most":[105],"representative":[106],"platforms":[109],"China.":[111],"The":[112],"results":[113],"reveal":[114],"that":[115],"avoidance":[117,154],"negatively":[119],"associated":[120,131],"with":[121,132],"while":[124,158],"masculinity":[125],"are":[129,137,170],"positively":[130],"Significant":[135],"associations":[136],"also":[138],"found":[139],"Website":[143],"weaken":[148],"negative":[150],"correlation":[151],"between":[152],"system":[161],"strengthens":[162],"it.":[163],"Details":[164],"theoretical":[166],"managerial":[168],"implications":[169],"discussed.":[171]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3}],"updated_date":"2026-06-06T09:05:17.133730","created_date":"2025-10-10T00:00:00"}