{"id":"https://openalex.org/W4313407558","doi":"https://doi.org/10.3390/systems10060261","title":"Optimal Decision Making for Customer-Intensive Services Based on Queuing System Considering the Heterogeneity of Customer Advertising Perception","display_name":"Optimal Decision Making for Customer-Intensive Services Based on Queuing System Considering the Heterogeneity of Customer Advertising Perception","publication_year":2022,"publication_date":"2022-12-18","ids":{"openalex":"https://openalex.org/W4313407558","doi":"https://doi.org/10.3390/systems10060261"},"language":"en","primary_location":{"id":"doi:10.3390/systems10060261","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems10060261","pdf_url":"https://www.mdpi.com/2079-8954/10/6/261/pdf?version=1671613708","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2079-8954/10/6/261/pdf?version=1671613708","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074623262","display_name":"Gang Fu","orcid":"https://orcid.org/0000-0003-3141-2190"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gang Fu","raw_affiliation_strings":["Rainbow UAV Technology Co., Ltd., Taizhou 318050, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rainbow UAV Technology Co., Ltd., Taizhou 318050, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017020265","display_name":"Linxiao Dong","orcid":null},"institutions":[{"id":"https://openalex.org/I4210165038","display_name":"University of Chinese Academy of Sciences","ror":"https://ror.org/05qbk4x57","country_code":"CN","type":"education","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210165038"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Linxiao Dong","raw_affiliation_strings":["University of Chinese Academy of Sciences, Beijing 100049, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Chinese Academy of Sciences, Beijing 100049, China","institution_ids":["https://openalex.org/I4210165038"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046694993","display_name":"Wentao Zhan","orcid":"https://orcid.org/0000-0002-5383-6456"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wentao Zhan","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin 150001, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin 150001, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102926450","display_name":"Minghui Jiang","orcid":"https://orcid.org/0000-0002-8272-367X"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Minghui Jiang","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin 150001, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin 150001, China","institution_ids":["https://openalex.org/I204983213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5102926450"],"corresponding_institution_ids":["https://openalex.org/I204983213"],"apc_list":{"value":1600,"currency":"CHF","value_usd":1732},"apc_paid":{"value":1600,"currency":"CHF","value_usd":1732},"fwci":0.1991,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.58384917,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"10","issue":"6","first_page":"261","last_page":"261"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10974","display_name":"Advanced Queuing Theory Analysis","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9889000058174133,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6211469173431396},{"id":"https://openalex.org/keywords/revenue-management","display_name":"Revenue management","score":0.6126840710639954},{"id":"https://openalex.org/keywords/service-provider","display_name":"Service provider","score":0.6066020131111145},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.5212488770484924},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5165690183639526},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.49421408772468567},{"id":"https://openalex.org/keywords/service-level-objective","display_name":"Service level objective","score":0.47391045093536377},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.4220893383026123},{"id":"https://openalex.org/keywords/queueing-theory","display_name":"Queueing theory","score":0.4108412265777588},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.3076273202896118},{"id":"https://openalex.org/keywords/service-design","display_name":"Service design","score":0.2966882586479187},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2267841398715973}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6211469173431396},{"id":"https://openalex.org/C2781386248","wikidata":"https://www.wikidata.org/wiki/Q11898700","display_name":"Revenue management","level":3,"score":0.6126840710639954},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.6066020131111145},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5212488770484924},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5165690183639526},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49421408772468567},{"id":"https://openalex.org/C16151460","wikidata":"https://www.wikidata.org/wiki/Q3480069","display_name":"Service level objective","level":5,"score":0.47391045093536377},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.4220893383026123},{"id":"https://openalex.org/C22684755","wikidata":"https://www.wikidata.org/wiki/Q847526","display_name":"Queueing theory","level":2,"score":0.4108412265777588},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.3076273202896118},{"id":"https://openalex.org/C61063171","wikidata":"https://www.wikidata.org/wiki/Q532781","display_name":"Service design","level":4,"score":0.2966882586479187},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2267841398715973},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/systems10060261","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems10060261","pdf_url":"https://www.mdpi.com/2079-8954/10/6/261/pdf?version=1671613708","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:0b363a87a38740089768161e200858cd","is_oa":true,"landing_page_url":"https://doaj.org/article/0b363a87a38740089768161e200858cd","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Systems, Vol 10, Iss 6, p 261 (2022)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/2079-8954/10/6/261/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/systems10060261","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Systems; Volume 10; Issue 6; Pages: 261","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/systems10060261","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems10060261","pdf_url":"https://www.mdpi.com/2079-8954/10/6/261/pdf?version=1671613708","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.7300000190734863}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4313407558.pdf"},"referenced_works_count":31,"referenced_works":["https://openalex.org/W1999254935","https://openalex.org/W2000289769","https://openalex.org/W2023505872","https://openalex.org/W2062294137","https://openalex.org/W2086009015","https://openalex.org/W2093263919","https://openalex.org/W2108252519","https://openalex.org/W2108749961","https://openalex.org/W2134715916","https://openalex.org/W2145396428","https://openalex.org/W2175177695","https://openalex.org/W2737130455","https://openalex.org/W2801637340","https://openalex.org/W2893840913","https://openalex.org/W2894551216","https://openalex.org/W2904517987","https://openalex.org/W2962966114","https://openalex.org/W2969393897","https://openalex.org/W3084004467","https://openalex.org/W3110484653","https://openalex.org/W3111203428","https://openalex.org/W3121894452","https://openalex.org/W3123261330","https://openalex.org/W3124042003","https://openalex.org/W3133617411","https://openalex.org/W4220932431","https://openalex.org/W4282918628","https://openalex.org/W4294958143","https://openalex.org/W4297384344","https://openalex.org/W4304136770","https://openalex.org/W6846554385"],"related_works":["https://openalex.org/W2168158826","https://openalex.org/W2154017244","https://openalex.org/W2786810075","https://openalex.org/W928714965","https://openalex.org/W2060727697","https://openalex.org/W1969008554","https://openalex.org/W3011778954","https://openalex.org/W1516324214","https://openalex.org/W3022349616","https://openalex.org/W1900507552"],"abstract_inverted_index":{"In":[0],"customer-intensive":[1,49],"services,":[2],"advertising":[3,19,190,219],"can":[4,20,115,191],"increase":[5,201],"customers\u2019":[6,15,58,216],"patience":[7],"and":[8,24,69,72,150,189,197],"bring":[9],"more":[10,145,193],"utility":[11,23],"to":[12,42,56,174,199,218,223],"customers.":[13],"However,":[14],"different":[16,53,105],"perceptions":[17],"of":[18,30,48,79,83,100,179,204,215],"affect":[21,26],"their":[22],"indirectly":[25],"the":[27,31,38,44,57,76,86,90,97,101,112,126,133,141,148,159,171,186,202,213],"decision":[28,46,152],"making":[29,47,118,153],"service":[32,50,87,102,113,142,172,187,205],"provider.":[33],"Thus,":[34],"this":[35],"paper":[36],"uses":[37],"M/M/1":[39],"queueing":[40],"model":[41],"study":[43],"optimal":[45,98,119],"providers":[51],"in":[52,85,147,185,225],"markets":[54],"according":[55],"heterogeneity.":[59],"We":[60,109],"first":[61],"classify":[62],"customers":[63,84,177,184,196],"into":[64],"two":[65,81],"categories:":[66],"high":[67],"sensitivity":[68,217],"low":[70],"sensitivity,":[71],"then":[73],"we":[74],"analyze":[75],"consumption":[77],"behavior":[78],"these":[80],"types":[82],"system":[88],"as":[89,125],"potential":[91,127,134,160],"customer":[92,128,161],"arrival":[93,129,135,162],"rate":[94,130,136],"increases.":[95,131],"Finally,":[96],"decisions":[99,120],"provider":[103,114,143,173],"with":[104],"demands":[106],"are":[107,182],"determined.":[108],"find":[110],"that":[111,211],"benefit":[116],"from":[117],"based":[121],"on":[122],"market":[123],"demand":[124],"If":[132],"exceeds":[137],"a":[138],"certain":[139],"threshold,":[140],"has":[144],"dominance":[146],"market,":[149],"relevant":[151],"is":[154,166],"no":[155],"longer":[156],"affected":[157],"by":[158],"rate.":[163],"Furthermore,":[164],"it":[165],"not":[167],"always":[168],"beneficial":[169],"for":[170],"serve":[175],"all":[176],"regardless":[178],"whether":[180],"there":[181],"low-sensitivity":[183],"system,":[188],"tap":[192],"highly":[194],"sensitive":[195],"help":[198],"further":[200],"revenue":[203],"providers.":[206],"The":[207],"results":[208],"also":[209],"show":[210],"ignoring":[212],"heterogeneity":[214],"very":[220],"likely":[221],"leads":[222],"losses":[224],"revenue.":[226]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-05-22T06:13:13.366637","created_date":"2025-10-10T00:00:00"}