{"id":"https://openalex.org/W2732426007","doi":"https://doi.org/10.3390/sym9070113","title":"Combining the Technology Acceptance Model and Uses and Gratifications Theory to examine the usage behavior of an Augmented Reality Tour-sharing Application","display_name":"Combining the Technology Acceptance Model and Uses and Gratifications Theory to examine the usage behavior of an Augmented Reality Tour-sharing Application","publication_year":2017,"publication_date":"2017-07-09","ids":{"openalex":"https://openalex.org/W2732426007","doi":"https://doi.org/10.3390/sym9070113","mag":"2732426007"},"language":"en","primary_location":{"id":"doi:10.3390/sym9070113","is_oa":true,"landing_page_url":"https://doi.org/10.3390/sym9070113","pdf_url":"https://www.mdpi.com/2073-8994/9/7/113/pdf?version=1499596692","source":{"id":"https://openalex.org/S190787756","display_name":"Symmetry","issn_l":"2073-8994","issn":["2073-8994"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Symmetry","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2073-8994/9/7/113/pdf?version=1499596692","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100889756","display_name":"Hui-Fei Lin","orcid":null},"institutions":[{"id":"https://openalex.org/I134161618","display_name":"National Taiwan Normal University","ror":"https://ror.org/059dkdx38","country_code":"TW","type":"education","lineage":["https://openalex.org/I134161618"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Hui-Fei Lin","raw_affiliation_strings":["Graduate Institute of Mass Communication, National Taiwan Normal University, Taipei 106, Taiwan, R.O.C"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate Institute of Mass Communication, National Taiwan Normal University, Taipei 106, Taiwan, R.O.C","institution_ids":["https://openalex.org/I134161618"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065077361","display_name":"Chi\u2010Hua Chen","orcid":"https://orcid.org/0000-0001-7668-7425"},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"education","lineage":["https://openalex.org/I148366613"]},{"id":"https://openalex.org/I25846049","display_name":"National Tsing Hua University","ror":"https://ror.org/00zdnkx70","country_code":"TW","type":"education","lineage":["https://openalex.org/I25846049"]},{"id":"https://openalex.org/I92172085","display_name":"Chunghwa Telecom (Taiwan)","ror":"https://ror.org/04f786589","country_code":"TW","type":"company","lineage":["https://openalex.org/I92172085"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chi-Hua Chen","raw_affiliation_strings":["Chunghwa Telecom Laboratories, Chunghwa Telecom Co., Ltd., Taoyuan 326, Taiwan, R.O.C","Department of Electrical and Computer Engineering, National Chiao Tung University, Hsinchu 300, Taiwan, R.O.C","Department of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu 300, Taiwan, R.O.C"],"raw_orcid":"https://orcid.org/0000-0001-7668-7425","affiliations":[{"raw_affiliation_string":"Chunghwa Telecom Laboratories, Chunghwa Telecom Co., Ltd., Taoyuan 326, Taiwan, R.O.C","institution_ids":["https://openalex.org/I92172085"]},{"raw_affiliation_string":"Department of Electrical and Computer Engineering, National Chiao Tung University, Hsinchu 300, Taiwan, R.O.C","institution_ids":["https://openalex.org/I148366613"]},{"raw_affiliation_string":"Department of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu 300, Taiwan, R.O.C","institution_ids":["https://openalex.org/I25846049"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5100889756"],"corresponding_institution_ids":["https://openalex.org/I134161618"],"apc_list":{"value":2000,"currency":"CHF","value_usd":2165},"apc_paid":{"value":2000,"currency":"CHF","value_usd":2165},"fwci":9.7758,"has_fulltext":true,"cited_by_count":60,"citation_normalized_percentile":{"value":0.97525909,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"9","issue":"7","first_page":"113","last_page":"113"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.9850000143051147,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gratification","display_name":"Gratification","score":0.9653639793395996},{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.652426540851593},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.6225122213363647},{"id":"https://openalex.org/keywords/presentation","display_name":"Presentation (obstetrics)","score":0.5957778096199036},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"Augmented reality","score":0.5437560677528381},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.501000165939331},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4504639804363251},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.42919081449508667},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.4191087484359741},{"id":"https://openalex.org/keywords/information-sharing","display_name":"Information sharing","score":0.4172014594078064},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.35133323073387146},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3133106231689453},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3090636432170868},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.1828712821006775},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.16978609561920166},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.09363102912902832}],"concepts":[{"id":"https://openalex.org/C2778772087","wikidata":"https://www.wikidata.org/wiki/Q17054581","display_name":"Gratification","level":2,"score":0.9653639793395996},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.652426540851593},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.6225122213363647},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.5957778096199036},{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.5437560677528381},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.501000165939331},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4504639804363251},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42919081449508667},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4191087484359741},{"id":"https://openalex.org/C2776854237","wikidata":"https://www.wikidata.org/wiki/Q6031064","display_name":"Information sharing","level":2,"score":0.4172014594078064},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35133323073387146},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3133106231689453},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3090636432170868},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1828712821006775},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.16978609561920166},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.09363102912902832},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/sym9070113","is_oa":true,"landing_page_url":"https://doi.org/10.3390/sym9070113","pdf_url":"https://www.mdpi.com/2073-8994/9/7/113/pdf?version=1499596692","source":{"id":"https://openalex.org/S190787756","display_name":"Symmetry","issn_l":"2073-8994","issn":["2073-8994"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Symmetry","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:613ee60213244ead83e69bef4046ff0d","is_oa":true,"landing_page_url":"https://doaj.org/article/613ee60213244ead83e69bef4046ff0d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Symmetry, Vol 9, Iss 7, p 113 (2017)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/2073-8994/9/7/113/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/sym9070113","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Symmetry; Volume 9; Issue 7; Pages: 113","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/sym9070113","is_oa":true,"landing_page_url":"https://doi.org/10.3390/sym9070113","pdf_url":"https://www.mdpi.com/2073-8994/9/7/113/pdf?version=1499596692","source":{"id":"https://openalex.org/S190787756","display_name":"Symmetry","issn_l":"2073-8994","issn":["2073-8994"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Symmetry","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321040","display_name":"National Science Council","ror":"https://ror.org/02kv4zf79"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2732426007.pdf","grobid_xml":"https://content.openalex.org/works/W2732426007.grobid-xml"},"referenced_works_count":63,"referenced_works":["https://openalex.org/W240143556","https://openalex.org/W1524688041","https://openalex.org/W1587389437","https://openalex.org/W1589481394","https://openalex.org/W1593163947","https://openalex.org/W1618569339","https://openalex.org/W1791587663","https://openalex.org/W1867200411","https://openalex.org/W1964695400","https://openalex.org/W1987258130","https://openalex.org/W1991671006","https://openalex.org/W1992161503","https://openalex.org/W1994555027","https://openalex.org/W1997041586","https://openalex.org/W2002530976","https://openalex.org/W2007920508","https://openalex.org/W2020587406","https://openalex.org/W2033943395","https://openalex.org/W2034873408","https://openalex.org/W2048759926","https://openalex.org/W2051638253","https://openalex.org/W2061113168","https://openalex.org/W2067952400","https://openalex.org/W2073180846","https://openalex.org/W2083113231","https://openalex.org/W2095705004","https://openalex.org/W2101699735","https://openalex.org/W2113410718","https://openalex.org/W2115031694","https://openalex.org/W2118016181","https://openalex.org/W2140495700","https://openalex.org/W2147152072","https://openalex.org/W2147870725","https://openalex.org/W2148554374","https://openalex.org/W2149003305","https://openalex.org/W2150153815","https://openalex.org/W2150681358","https://openalex.org/W2153110447","https://openalex.org/W2157347024","https://openalex.org/W2160460894","https://openalex.org/W2164546844","https://openalex.org/W2210677612","https://openalex.org/W2211526031","https://openalex.org/W2464465375","https://openalex.org/W2470423357","https://openalex.org/W2497210317","https://openalex.org/W2505990876","https://openalex.org/W2511449236","https://openalex.org/W2560920409","https://openalex.org/W3107406189","https://openalex.org/W3121368235","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W4243728519","https://openalex.org/W4411279136","https://openalex.org/W6635425622","https://openalex.org/W6674330103","https://openalex.org/W6677191418","https://openalex.org/W6682856623","https://openalex.org/W6683539357","https://openalex.org/W6688012712","https://openalex.org/W6815789224","https://openalex.org/W7033964659"],"related_works":["https://openalex.org/W4387497383","https://openalex.org/W3183948672","https://openalex.org/W3173606202","https://openalex.org/W3110381201","https://openalex.org/W2948807893","https://openalex.org/W2935909890","https://openalex.org/W2778153218","https://openalex.org/W2758277628","https://openalex.org/W1531601525","https://openalex.org/W2927417752"],"abstract_inverted_index":{"An":[0],"intelligent":[1],"tour":[2],"service":[3],"system":[4],"including":[5],"an":[6],"augmented":[7],"reality":[8],"(AR)":[9],"tour-sharing":[10,100,192,242],"Application":[11],"(APP)":[12],"and":[13,59,82,91,107,120,138,140,148,153,159,213,235,248],"a":[14,231],"query-answering":[15,57],"server":[16],"was":[17,45,70,105,151],"developed":[18,194],"in":[19,30,43,184,195],"this":[20,35,196,228],"study":[21,73,197],"to":[22,37,55,85,156,175,201,222,244],"promote":[23,176],"tourist":[24,41,181,246],"attractions":[25,42,96,182],"involving":[26],"local":[27],"Hakka":[28,39,180,207],"culture":[29,40],"Thailand.":[31],"Subsequently,":[32],"use":[33,137,239],"of":[34,68,97,136,205,240],"APP":[36,193],"navigate":[38],"Thailand":[44,185],"observed.":[46],"The":[47,113],"novel":[48],"random":[49],"neural":[50],"networks":[51],"(RNNs)":[52],"were":[53,111,116],"proposed":[54],"obtain":[56],"services,":[58],"the":[60,66,76,87,98,191,203,238],"practical":[61],"experimental":[62],"results":[63,115],"showed":[64],"that":[65,168],"accuracy":[67],"RNNs":[69],"99.51%.":[71],"This":[72],"also":[74,249],"integrated":[75],"Technology":[77],"Acceptance":[78],"Model":[79],"with":[80],"Uses":[81],"Gratifications":[83],"Theory":[84],"predict":[86],"gratification,":[88],"usage":[89,157],"intention,":[90],"user":[92],"attitudes":[93],"toward":[94,161],"marketed":[95],"AR":[99,241],"APP.":[101],"A":[102],"questionnaire":[103],"survey":[104],"conducted,":[106],"446":[108],"valid":[109],"questionnaires":[110],"returned.":[112],"following":[114],"obtained:":[117],"(a)":[118],"self-presentation":[119,212],"perceived":[121,128,134],"usefulness":[122],"(PU)":[123],"directly":[124],"influenced":[125,131,144],"gratification;":[126],"(b)":[127],"entertainment":[129],"indirectly":[130,143],"gratification":[132,145,150],"through":[133,146],"ease":[135],"PU,":[139],"information":[141,214],"sharing":[142,215],"PU;":[147],"(c)":[149],"significantly":[152],"positively":[154],"related":[155,252],"intention":[158],"attitude":[160],"attractions.":[162],"Based":[163],"on":[164],"these":[165],"results,":[166],"suggestions":[167],"new":[169],"technology":[170],"marketing":[171,221],"can":[172,186,216],"be":[173,187,199,217],"used":[174,218],"causes":[177],"other":[178],"than":[179],"established":[183],"contrived.":[188],"For":[189],"example,":[190],"could":[198],"applied":[200],"emphasize":[202],"characteristics":[204],"Thai":[206],"culture;":[208],"users\u2019":[209],"fondness":[210],"for":[211,219,233,250],"word-of-mouth":[220],"attract":[223],"additional":[224],"visitors.":[225],"In":[226],"addition,":[227],"research":[229],"provides":[230],"reference":[232],"enterprises":[234],"marketers":[236],"regarding":[237],"APPs":[243],"market":[245],"attractions,":[247],"future":[251],"studies.":[253]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":2}],"updated_date":"2026-05-29T09:21:14.243279","created_date":"2017-07-14T00:00:00"}
