{"id":"https://openalex.org/W3120901632","doi":"https://doi.org/10.3390/publications9010001","title":"Bibliometric Analysis of Green Marketing Research from 1977 to 2020","display_name":"Bibliometric Analysis of Green Marketing Research from 1977 to 2020","publication_year":2021,"publication_date":"2021-01-08","ids":{"openalex":"https://openalex.org/W3120901632","doi":"https://doi.org/10.3390/publications9010001","mag":"3120901632"},"language":"en","primary_location":{"id":"doi:10.3390/publications9010001","is_oa":true,"landing_page_url":"https://doi.org/10.3390/publications9010001","pdf_url":"https://www.mdpi.com/2304-6775/9/1/1/pdf?version=1610412676","source":{"id":"https://openalex.org/S2738007992","display_name":"Publications","issn_l":"2304-6775","issn":["2304-6775"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Publications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2304-6775/9/1/1/pdf?version=1610412676","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000952397","display_name":"Farida Saleem","orcid":"https://orcid.org/0000-0001-8022-2911"},"institutions":[{"id":"https://openalex.org/I142024983","display_name":"Prince Sultan University","ror":"https://ror.org/053mqrf26","country_code":"SA","type":"education","lineage":["https://openalex.org/I142024983"]},{"id":"https://openalex.org/I4210165529","display_name":"University of Business and Technology","ror":"https://ror.org/05tcr1n44","country_code":"SA","type":"education","lineage":["https://openalex.org/I4210165529"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Farida Saleem","raw_affiliation_strings":["Department of Management, College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia"],"raw_orcid":"https://orcid.org/0000-0001-8022-2911","affiliations":[{"raw_affiliation_string":"Department of Management, College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia","institution_ids":["https://openalex.org/I142024983","https://openalex.org/I4210165529"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004921715","display_name":"Amira Khattak","orcid":"https://orcid.org/0000-0002-8679-8863"},"institutions":[{"id":"https://openalex.org/I142024983","display_name":"Prince Sultan University","ror":"https://ror.org/053mqrf26","country_code":"SA","type":"education","lineage":["https://openalex.org/I142024983"]},{"id":"https://openalex.org/I4210165529","display_name":"University of Business and Technology","ror":"https://ror.org/05tcr1n44","country_code":"SA","type":"education","lineage":["https://openalex.org/I4210165529"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Amira Khattak","raw_affiliation_strings":["Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia"],"raw_orcid":"https://orcid.org/0000-0002-8679-8863","affiliations":[{"raw_affiliation_string":"Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia","institution_ids":["https://openalex.org/I142024983","https://openalex.org/I4210165529"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063915712","display_name":"Shafiq Ur Rehman","orcid":"https://orcid.org/0000-0002-8169-0132"},"institutions":[{"id":"https://openalex.org/I76571253","display_name":"Imam Abdulrahman Bin Faisal University","ror":"https://ror.org/038cy8j79","country_code":"SA","type":"education","lineage":["https://openalex.org/I76571253"]}],"countries":["SA"],"is_corresponding":true,"raw_author_name":"Shafiq Ur Rehman","raw_affiliation_strings":["Deanship of Library Affairs, Imam Abdulrahman Bin Faisal University, Dammam 31441, Saudi Arabia"],"raw_orcid":"https://orcid.org/0000-0002-8169-0132","affiliations":[{"raw_affiliation_string":"Deanship of Library Affairs, Imam Abdulrahman Bin Faisal University, Dammam 31441, Saudi Arabia","institution_ids":["https://openalex.org/I76571253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069764237","display_name":"Murtaza Ashiq","orcid":"https://orcid.org/0000-0002-3926-0673"},"institutions":[{"id":"https://openalex.org/I4210159012","display_name":"University College of Islamabad","ror":"https://ror.org/05bbns833","country_code":"PK","type":"education","lineage":["https://openalex.org/I4210159012"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Murtaza Ashiq","raw_affiliation_strings":["Library and Information Science, Islamabad Model College for Boys, H-9, Islamabad 44000, Pakistan"],"raw_orcid":"https://orcid.org/0000-0002-3926-0673","affiliations":[{"raw_affiliation_string":"Library and Information Science, Islamabad Model College for Boys, H-9, Islamabad 44000, Pakistan","institution_ids":["https://openalex.org/I4210159012"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5063915712"],"corresponding_institution_ids":["https://openalex.org/I76571253"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1559},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1559},"fwci":13.2921,"has_fulltext":false,"cited_by_count":118,"citation_normalized_percentile":{"value":0.98949929,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"9","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10898","display_name":"Environmental Education and Sustainability","score":0.9886000156402588,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/citation","display_name":"Citation","score":0.5672116875648499},{"id":"https://openalex.org/keywords/green-marketing","display_name":"Green marketing","score":0.5590881109237671},{"id":"https://openalex.org/keywords/sustainability","display_name":"Sustainability","score":0.50872403383255},{"id":"https://openalex.org/keywords/web-of-science","display_name":"Web of science","score":0.5014073848724365},{"id":"https://openalex.org/keywords/impact-factor","display_name":"Impact factor","score":0.49410775303840637},{"id":"https://openalex.org/keywords/bibliometrics","display_name":"Bibliometrics","score":0.4916837811470032},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4509330987930298},{"id":"https://openalex.org/keywords/scientific-literature","display_name":"Scientific literature","score":0.43238145112991333},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.42772677540779114},{"id":"https://openalex.org/keywords/citation-analysis","display_name":"Citation analysis","score":0.4125310778617859},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3268866240978241},{"id":"https://openalex.org/keywords/library-science","display_name":"Library science","score":0.19961407780647278},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.10519641637802124}],"concepts":[{"id":"https://openalex.org/C2778805511","wikidata":"https://www.wikidata.org/wiki/Q1713","display_name":"Citation","level":2,"score":0.5672116875648499},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5590881109237671},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.50872403383255},{"id":"https://openalex.org/C3020774429","wikidata":"https://www.wikidata.org/wiki/Q1201886","display_name":"Web of science","level":3,"score":0.5014073848724365},{"id":"https://openalex.org/C2779455604","wikidata":"https://www.wikidata.org/wiki/Q5330","display_name":"Impact factor","level":2,"score":0.49410775303840637},{"id":"https://openalex.org/C178315738","wikidata":"https://www.wikidata.org/wiki/Q603441","display_name":"Bibliometrics","level":2,"score":0.4916837811470032},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4509330987930298},{"id":"https://openalex.org/C2781083858","wikidata":"https://www.wikidata.org/wiki/Q17327049","display_name":"Scientific literature","level":2,"score":0.43238145112991333},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.42772677540779114},{"id":"https://openalex.org/C105345328","wikidata":"https://www.wikidata.org/wiki/Q206276","display_name":"Citation analysis","level":3,"score":0.4125310778617859},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3268866240978241},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.19961407780647278},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10519641637802124},{"id":"https://openalex.org/C2779473830","wikidata":"https://www.wikidata.org/wiki/Q1540899","display_name":"MEDLINE","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/publications9010001","is_oa":true,"landing_page_url":"https://doi.org/10.3390/publications9010001","pdf_url":"https://www.mdpi.com/2304-6775/9/1/1/pdf?version=1610412676","source":{"id":"https://openalex.org/S2738007992","display_name":"Publications","issn_l":"2304-6775","issn":["2304-6775"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Publications","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jpubli:v:9:y:2021:i:1:p:1-:d:476751","is_oa":false,"landing_page_url":"https://www.mdpi.com/2304-6775/9/1/1/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:80bfb14814bc49c3a11271a448577d97","is_oa":true,"landing_page_url":"https://doaj.org/article/80bfb14814bc49c3a11271a448577d97","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Publications, Vol 9, Iss 1, p 1 (2021)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/2304-6775/9/1/1/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/publications9010001","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Publications; Volume 9; Issue 1; Pages: 1","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/publications9010001","is_oa":true,"landing_page_url":"https://doi.org/10.3390/publications9010001","pdf_url":"https://www.mdpi.com/2304-6775/9/1/1/pdf?version=1610412676","source":{"id":"https://openalex.org/S2738007992","display_name":"Publications","issn_l":"2304-6775","issn":["2304-6775"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Publications","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3120901632.pdf"},"referenced_works_count":48,"referenced_works":["https://openalex.org/W850831369","https://openalex.org/W1963591044","https://openalex.org/W1968492666","https://openalex.org/W1974619358","https://openalex.org/W1979107231","https://openalex.org/W1999155187","https://openalex.org/W2023646105","https://openalex.org/W2046797125","https://openalex.org/W2055603064","https://openalex.org/W2056179849","https://openalex.org/W2064104126","https://openalex.org/W2075411796","https://openalex.org/W2086408071","https://openalex.org/W2090216756","https://openalex.org/W2133894160","https://openalex.org/W2157248257","https://openalex.org/W2191549778","https://openalex.org/W2254929916","https://openalex.org/W2320976472","https://openalex.org/W2481425873","https://openalex.org/W2493599001","https://openalex.org/W2610818236","https://openalex.org/W2738835272","https://openalex.org/W2754072013","https://openalex.org/W2770971405","https://openalex.org/W2771193093","https://openalex.org/W2810007932","https://openalex.org/W2900202035","https://openalex.org/W2916577854","https://openalex.org/W2918224020","https://openalex.org/W2945275995","https://openalex.org/W2965780400","https://openalex.org/W2982688298","https://openalex.org/W2990661160","https://openalex.org/W3005309041","https://openalex.org/W3008346954","https://openalex.org/W3015988744","https://openalex.org/W3016016878","https://openalex.org/W3019739840","https://openalex.org/W3038865932","https://openalex.org/W3046492474","https://openalex.org/W3094380834","https://openalex.org/W3124154077","https://openalex.org/W3126141034","https://openalex.org/W4285719527","https://openalex.org/W6666540159","https://openalex.org/W6744532075","https://openalex.org/W6746371284"],"related_works":["https://openalex.org/W2463142407","https://openalex.org/W2123851232","https://openalex.org/W2148385331","https://openalex.org/W2883040153","https://openalex.org/W3154515963","https://openalex.org/W2809745813","https://openalex.org/W3029716595","https://openalex.org/W3124371698","https://openalex.org/W3018305045","https://openalex.org/W3097569810"],"abstract_inverted_index":{"The":[0,40,98,142],"scientific":[1],"community\u2019s":[2],"growing":[3,77],"interest":[4],"in":[5,79,105,115,128,136],"green":[6,53,106,187],"marketing":[7,54,107,193,196],"research":[8,32,51,90,108],"can":[9],"be":[10],"traced":[11],"through":[12,55],"the":[13,19,35,49,71,74,80,116,137,202],"abundance":[14],"of":[15,27,37,43,59,76,122,139,154,162,170],"published":[16,61,127],"literature":[17],"on":[18,34,52,177],"topic.":[20],"However,":[21],"there":[22],"is":[23],"still":[24],"a":[25,28,56,102,180],"lack":[26],"comprehensive":[29],"and":[30,66,69,83,89,95,134,165,179,194],"systematic":[31],"focusing":[33],"evolution":[36],"this":[38,44,132],"field.":[39],"main":[41],"objective":[42],"paper":[45],"was":[46,184],"to":[47,64,67,111],"consolidate":[48],"state-of-the-art":[50],"bibliometric":[57],"study":[58,99],"articles":[60],"from":[62,73,109,156],"1977":[63,110],"2020,":[65,112],"analyze":[68],"present":[70],"results":[72,100],"perspective":[75],"trends":[78],"field;":[81],"productive":[82,146],"influential":[84],"countries,":[85],"institutions,":[86],"authors,":[87],"articles,":[88],"journals;":[91],"keywords;":[92],"authorship":[93],"patterns;":[94],"international":[96],"collaborations.":[97],"indicate":[101],"gradual":[103],"increase":[104],"more":[113],"so":[114],"last":[117],"five":[118],"years.":[119],"A":[120,151],"total":[121],"1025":[123],"scholarly":[124],"documents":[125],"were":[126,148,173],"634":[129],"journals":[130],"during":[131,201],"period":[133],"listed":[135],"Web":[138],"Science":[140],"(WOS).":[141],"top":[143],"10":[144],"most":[145],"countries":[147,159,167],"then":[149],"analyzed.":[150],"great":[152],"number":[153],"institutions":[155],"both":[157],"developing":[158],"(in":[160,168],"terms":[161,169],"article":[163],"count)":[164],"developed":[166],"citation":[171],"scores),":[172],"compared.":[174],"Finally,":[175],"based":[176],"keywords":[178],"three-factor":[181],"analysis,":[182],"it":[183],"concluded":[185],"that":[186],"marketing,":[188],"sustainability,":[189],"sustainable":[190,195],"development,":[191],"environment":[192],"have":[197],"attracted":[198],"extensive":[199],"attention":[200],"past":[203],"decade":[204],"as":[205],"keywords.":[206]},"counts_by_year":[{"year":2026,"cited_by_count":8},{"year":2025,"cited_by_count":20},{"year":2024,"cited_by_count":30},{"year":2023,"cited_by_count":31},{"year":2022,"cited_by_count":19},{"year":2021,"cited_by_count":10}],"updated_date":"2026-08-14T07:06:38.338062","created_date":"2021-01-18T00:00:00"}
