{"id":"https://openalex.org/W7162423516","doi":"https://doi.org/10.3390/jtaer21060163","title":"How Negative Online Reviews Shape Consumer Conformity: Psychological Mechanisms in Interactive Digital Marketing","display_name":"How Negative Online Reviews Shape Consumer Conformity: Psychological Mechanisms in Interactive Digital Marketing","publication_year":2026,"publication_date":"2026-05-26","ids":{"openalex":"https://openalex.org/W7162423516","doi":"https://doi.org/10.3390/jtaer21060163"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer21060163","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21060163","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/jtaer21060163","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5121240512","display_name":"Ying Tan","orcid":null},"institutions":[{"id":"https://openalex.org/I137867983","display_name":"Central University of Finance and Economics","ror":"https://ror.org/008e3hf02","country_code":"CN","type":"education","lineage":["https://openalex.org/I137867983"]},{"id":"https://openalex.org/I56934997","display_name":"Changsha University of Science and Technology","ror":"https://ror.org/03yph8055","country_code":"CN","type":"education","lineage":["https://openalex.org/I56934997"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ying Tan","raw_affiliation_strings":["School of Business, Central University of Finance and Economics, Beijing 100098, China","School of Economics and Trade, Hunan Technology and Business University, Changsha 410205, China"],"raw_orcid":"https://orcid.org/0009-0000-1671-9608","affiliations":[{"raw_affiliation_string":"School of Business, Central University of Finance and Economics, Beijing 100098, China","institution_ids":["https://openalex.org/I137867983"]},{"raw_affiliation_string":"School of Economics and Trade, Hunan Technology and Business University, Changsha 410205, China","institution_ids":["https://openalex.org/I56934997"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5137043900","display_name":"Yunqi Zhang","orcid":null},"institutions":[{"id":"https://openalex.org/I137867983","display_name":"Central University of Finance and Economics","ror":"https://ror.org/008e3hf02","country_code":"CN","type":"education","lineage":["https://openalex.org/I137867983"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yunqi Zhang","raw_affiliation_strings":["School of Business, Central University of Finance and Economics, Beijing 100098, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Central University of Finance and Economics, Beijing 100098, China","institution_ids":["https://openalex.org/I137867983"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079063327","display_name":"Yong Geng","orcid":"https://orcid.org/0000-0002-2284-1375"},"institutions":[{"id":"https://openalex.org/I137867983","display_name":"Central University of Finance and Economics","ror":"https://ror.org/008e3hf02","country_code":"CN","type":"education","lineage":["https://openalex.org/I137867983"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yong Geng","raw_affiliation_strings":["School of Business, Central University of Finance and Economics, Beijing 100098, China"],"raw_orcid":"https://orcid.org/0000-0001-7988-4053","affiliations":[{"raw_affiliation_string":"School of Business, Central University of Finance and Economics, Beijing 100098, China","institution_ids":["https://openalex.org/I137867983"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102001975","display_name":"Shubo Liu","orcid":"https://orcid.org/0000-0003-4338-3171"},"institutions":[{"id":"https://openalex.org/I137867983","display_name":"Central University of Finance and Economics","ror":"https://ror.org/008e3hf02","country_code":"CN","type":"education","lineage":["https://openalex.org/I137867983"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shubo Liu","raw_affiliation_strings":["School of Business, Central University of Finance and Economics, Beijing 100098, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Central University of Finance and Economics, Beijing 100098, China","institution_ids":["https://openalex.org/I137867983"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073220824","display_name":"Hongtao Tang","orcid":"https://orcid.org/0000-0001-5027-8316"},"institutions":[{"id":"https://openalex.org/I56934997","display_name":"Changsha University of Science and Technology","ror":"https://ror.org/03yph8055","country_code":"CN","type":"education","lineage":["https://openalex.org/I56934997"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hongtao Tang","raw_affiliation_strings":["School of Economics and Trade, Hunan Technology and Business University, Changsha 410205, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Trade, Hunan Technology and Business University, Changsha 410205, China","institution_ids":["https://openalex.org/I56934997"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.65050489,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"21","issue":"6","first_page":"163","last_page":"163"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9848999977111816,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9848999977111816,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/conformity","display_name":"Conformity","score":0.7422000169754028},{"id":"https://openalex.org/keywords/dialogic","display_name":"Dialogic","score":0.5978999733924866},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5698000192642212},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4860000014305115},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.44999998807907104},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.4357999861240387},{"id":"https://openalex.org/keywords/grounded-theory","display_name":"Grounded theory","score":0.40639999508857727},{"id":"https://openalex.org/keywords/moderated-mediation","display_name":"Moderated mediation","score":0.31839999556541443}],"concepts":[{"id":"https://openalex.org/C142172996","wikidata":"https://www.wikidata.org/wiki/Q221284","display_name":"Conformity","level":2,"score":0.7422000169754028},{"id":"https://openalex.org/C2778679518","wikidata":"https://www.wikidata.org/wiki/Q3025969","display_name":"Dialogic","level":2,"score":0.5978999733924866},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5698000192642212},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4860000014305115},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.44999998807907104},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4449000060558319},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.4357999861240387},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41830000281333923},{"id":"https://openalex.org/C156325361","wikidata":"https://www.wikidata.org/wiki/Q1152864","display_name":"Grounded theory","level":3,"score":0.40639999508857727},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3935000002384186},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32710000872612},{"id":"https://openalex.org/C24614281","wikidata":"https://www.wikidata.org/wiki/Q17086331","display_name":"Moderated mediation","level":2,"score":0.31839999556541443},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.29750001430511475},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.29660001397132874},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.29319998621940613},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.28940001130104065},{"id":"https://openalex.org/C33199155","wikidata":"https://www.wikidata.org/wiki/Q2277143","display_name":"Sharing economy","level":2,"score":0.2777999937534332},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26829999685287476},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.26829999685287476},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.267300009727478},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.2671000063419342},{"id":"https://openalex.org/C551386961","wikidata":"https://www.wikidata.org/wiki/Q22666","display_name":"File sharing","level":3,"score":0.2669999897480011},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.26089999079704285}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer21060163","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21060163","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:4b20202bcd6844a09afb75decaa4a798","is_oa":false,"landing_page_url":"https://doaj.org/article/4b20202bcd6844a09afb75decaa4a798","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 21, Iss 6, p 163 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer21060163","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21060163","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W1607675442","https://openalex.org/W1964038838","https://openalex.org/W1991622328","https://openalex.org/W1998969654","https://openalex.org/W2003829874","https://openalex.org/W2026149024","https://openalex.org/W2040924390","https://openalex.org/W2041963608","https://openalex.org/W2046344967","https://openalex.org/W2078368227","https://openalex.org/W2108644943","https://openalex.org/W2111995023","https://openalex.org/W2137940381","https://openalex.org/W2158810025","https://openalex.org/W2763370728","https://openalex.org/W3121315632","https://openalex.org/W3123091093","https://openalex.org/W3141714916","https://openalex.org/W3175969085","https://openalex.org/W4251859756","https://openalex.org/W4313362590","https://openalex.org/W4380790119","https://openalex.org/W4396796439","https://openalex.org/W4401434034","https://openalex.org/W4401862149","https://openalex.org/W4406759208","https://openalex.org/W4406779336","https://openalex.org/W4407240547","https://openalex.org/W4411277895"],"related_works":[],"abstract_inverted_index":{"In":[0],"interactive":[1,156],"digital":[2,177],"commerce":[3,163],"environments,":[4],"negative":[5,9,47,83,125,133],"electronic":[6,162],"word-of-mouth":[7],"(NeWOM)\u2014particularly":[8],"online":[10],"reviews\u2014profoundly":[11],"shapes":[12],"consumer":[13,26,109,171],"perceptions":[14],"and":[15,60,90,101,117,165,174],"brand":[16,84,99],"relationships.":[17],"Yet,":[18],"the":[19,79,91],"underlying":[20],"mechanisms":[21,106],"through":[22],"which":[23],"NeWOM":[24,71,149],"influences":[25],"conformity":[27,110,172],"behavior":[28],"remain":[29],"underexplored":[30],"from":[31,50],"a":[32,39,51,65,137,151],"qualitative,":[33],"process-oriented":[34],"perspective.":[35],"This":[36],"study":[37,160],"adopts":[38],"grounded":[40],"theory":[41,164],"approach":[42],"to":[43,113],"analyze":[44],"1405":[45],"authentic":[46],"smartphone":[48],"reviews":[49],"leading":[52],"Chinese":[53],"e-commerce":[54],"platform.":[55],"Through":[56],"systematic":[57],"open,":[58],"axial,":[59],"selective":[61],"coding,":[62],"we":[63],"develop":[64],"processual":[66],"model":[67],"that":[68,140],"reveals":[69],"how":[70,170],"triggers":[72],"two":[73],"interconnected":[74],"yet":[75],"distinct":[76],"psychological":[77,94],"mechanisms:":[78],"formation":[80],"of":[81,93],"generalized":[82],"schema,":[85],"driven":[86,96],"by":[87,97],"service/product":[88],"failures":[89],"internalization":[92],"expectations,":[95],"unmet":[98],"expectations":[100],"poor":[102],"service":[103],"attitudes.":[104],"These":[105],"jointly":[107],"shape":[108],"behavior\u2014the":[111],"tendency":[112],"align":[114],"one\u2019s":[115],"judgments":[116],"actions":[118],"with":[119],"perceived":[120],"peer":[121],"consensus":[122],"reflected":[123],"in":[124,176],"reviews.":[126],"Importantly,":[127],"enterprises\u2019":[128],"responsive":[129],"improvements":[130],"based":[131],"on":[132],"feedback":[134,138],"operate":[135],"as":[136,150],"loop":[139],"can":[141],"sustain":[142],"or":[143],"restore":[144],"consumer\u2013brand":[145],"congruence.":[146],"By":[147],"reconceptualizing":[148],"dynamic,":[152],"dialogic":[153],"trigger":[154],"within":[155],"marketing":[157],"systems,":[158],"this":[159],"extends":[161],"provides":[166],"context-sensitive":[167],"insight":[168],"into":[169],"emerges":[173],"evolves":[175],"marketplaces.":[178]},"counts_by_year":[],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2026-05-27T00:00:00"}