{"id":"https://openalex.org/W7127199328","doi":"https://doi.org/10.3390/jtaer21020047","title":"What Is the Impact of Social Media on Consumer\u2019s Green Response? Consider the Impact of Green Advertising, Online Interpersonal Influence, and Online Celebrity Endorsement","display_name":"What Is the Impact of Social Media on Consumer\u2019s Green Response? Consider the Impact of Green Advertising, Online Interpersonal Influence, and Online Celebrity Endorsement","publication_year":2026,"publication_date":"2026-02-02","ids":{"openalex":"https://openalex.org/W7127199328","doi":"https://doi.org/10.3390/jtaer21020047"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer21020047","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21020047","pdf_url":"https://www.mdpi.com/0718-1876/21/2/47/pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/21/2/47/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027688493","display_name":"Sun Ying","orcid":"https://orcid.org/0000-0002-1446-7125"},"institutions":[{"id":"https://openalex.org/I179026463","display_name":"Beijing Technology and Business University","ror":"https://ror.org/013e0zm98","country_code":"CN","type":"education","lineage":["https://openalex.org/I179026463"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Ying Sun","raw_affiliation_strings":["School of Economics, Beijing Technology and Business University, Beijing 100048, China"],"raw_orcid":"https://orcid.org/0000-0002-1446-7125","affiliations":[{"raw_affiliation_string":"School of Economics, Beijing Technology and Business University, Beijing 100048, China","institution_ids":["https://openalex.org/I179026463"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101233478","display_name":"Difei Wu","orcid":null},"institutions":[{"id":"https://openalex.org/I179026463","display_name":"Beijing Technology and Business University","ror":"https://ror.org/013e0zm98","country_code":"CN","type":"education","lineage":["https://openalex.org/I179026463"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Difei Wu","raw_affiliation_strings":["School of Computer and Artificial Intelligence, Beijing Technology and Business University, Beijing 100048, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Computer and Artificial Intelligence, Beijing Technology and Business University, Beijing 100048, China","institution_ids":["https://openalex.org/I179026463"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029247451","display_name":"Haonan He","orcid":null},"institutions":[{"id":"https://openalex.org/I25355098","display_name":"Chang'an University","ror":"https://ror.org/05mxya461","country_code":"CN","type":"education","lineage":["https://openalex.org/I25355098"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haonan He","raw_affiliation_strings":["School of Economics and Management, Chang\u2019an University, Xi\u2019an 710064, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Chang\u2019an University, Xi\u2019an 710064, China","institution_ids":["https://openalex.org/I25355098"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5027688493"],"corresponding_institution_ids":["https://openalex.org/I179026463"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.17902831,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"21","issue":"2","first_page":"47","last_page":"47"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8603000044822693,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8603000044822693,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.05180000141263008,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.012000000104308128,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/moderation","display_name":"Moderation","score":0.7696999907493591},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7059999704360962},{"id":"https://openalex.org/keywords/interpersonal-influence","display_name":"Interpersonal influence","score":0.573199987411499},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5637999773025513},{"id":"https://openalex.org/keywords/green-consumption","display_name":"Green consumption","score":0.560699999332428},{"id":"https://openalex.org/keywords/interpersonal-communication","display_name":"Interpersonal communication","score":0.5468999743461609},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.4991999864578247},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.4000000059604645}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.7696999907493591},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7059999704360962},{"id":"https://openalex.org/C2775995036","wikidata":"https://www.wikidata.org/wiki/Q21072628","display_name":"Interpersonal influence","level":3,"score":0.573199987411499},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5679000020027161},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5637999773025513},{"id":"https://openalex.org/C2776822698","wikidata":"https://www.wikidata.org/wiki/Q23580735","display_name":"Green consumption","level":3,"score":0.560699999332428},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.5468999743461609},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4991999864578247},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4422999918460846},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4189999997615814},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4000000059604645},{"id":"https://openalex.org/C3019953515","wikidata":"https://www.wikidata.org/wiki/Q277633","display_name":"Generation y","level":2,"score":0.3409000039100647},{"id":"https://openalex.org/C137405303","wikidata":"https://www.wikidata.org/wiki/Q7094107","display_name":"Online participation","level":3,"score":0.3237000107765198},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32190001010894775},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3111000061035156},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.29510000348091125},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.29339998960494995},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.29190000891685486},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.28790000081062317},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.2736999988555908},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.27300000190734863},{"id":"https://openalex.org/C91034043","wikidata":"https://www.wikidata.org/wiki/Q223642","display_name":"Interpersonal relationship","level":2,"score":0.25940001010894775},{"id":"https://openalex.org/C2778660142","wikidata":"https://www.wikidata.org/wiki/Q6805591","display_name":"Media consumption","level":2,"score":0.2547999918460846},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.25029999017715454}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer21020047","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21020047","pdf_url":"https://www.mdpi.com/0718-1876/21/2/47/pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:73153669134b4c1aa1fab08c9adab4e6","is_oa":false,"landing_page_url":"https://doaj.org/article/73153669134b4c1aa1fab08c9adab4e6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 21, Iss 2, p 47 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer21020047","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21020047","pdf_url":"https://www.mdpi.com/0718-1876/21/2/47/pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G5150476851","display_name":null,"funder_award_id":"9264022","funder_id":"https://openalex.org/F4320322919","funder_display_name":"Natural Science Foundation of Beijing Municipality"},{"id":"https://openalex.org/G8144041950","display_name":null,"funder_award_id":"72474034","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320322919","display_name":"Natural Science Foundation of Beijing Municipality","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7127199328.pdf","grobid_xml":"https://content.openalex.org/works/W7127199328.grobid-xml"},"referenced_works_count":53,"referenced_works":["https://openalex.org/W1984082041","https://openalex.org/W2024260374","https://openalex.org/W2064542934","https://openalex.org/W2099697766","https://openalex.org/W2122912498","https://openalex.org/W2209976290","https://openalex.org/W2282472114","https://openalex.org/W2789336623","https://openalex.org/W2792245420","https://openalex.org/W2885212983","https://openalex.org/W2976084728","https://openalex.org/W2980638107","https://openalex.org/W2990865570","https://openalex.org/W2995303897","https://openalex.org/W3011697170","https://openalex.org/W3092064998","https://openalex.org/W3197209125","https://openalex.org/W3214450234","https://openalex.org/W3215565960","https://openalex.org/W4205895360","https://openalex.org/W4220903992","https://openalex.org/W4230637740","https://openalex.org/W4296087288","https://openalex.org/W4296200014","https://openalex.org/W4296546678","https://openalex.org/W4316810266","https://openalex.org/W4319602746","https://openalex.org/W4320523662","https://openalex.org/W4323275870","https://openalex.org/W4362580519","https://openalex.org/W4367044438","https://openalex.org/W4378373118","https://openalex.org/W4379178980","https://openalex.org/W4380487523","https://openalex.org/W4382880838","https://openalex.org/W4385267923","https://openalex.org/W4385290494","https://openalex.org/W4390456151","https://openalex.org/W4390520673","https://openalex.org/W4391882812","https://openalex.org/W4392337522","https://openalex.org/W4392783427","https://openalex.org/W4392971468","https://openalex.org/W4394785304","https://openalex.org/W4399223430","https://openalex.org/W4400809107","https://openalex.org/W4401067983","https://openalex.org/W4401401818","https://openalex.org/W4402059789","https://openalex.org/W4405878122","https://openalex.org/W4405928132","https://openalex.org/W4410044399","https://openalex.org/W4411000089"],"related_works":[],"abstract_inverted_index":{"In":[0,25],"the":[1,36,53,68,139,148],"context":[2],"of":[3,14,39,56,132,141],"increasingly":[4],"pressing":[5],"environmental":[6],"challenges,":[7],"promoting":[8],"green":[9,15,40,81,96,142],"consumption":[10,143],"through":[11],"effective":[12],"marketing":[13],"products":[16],"has":[17],"become":[18],"a":[19,32,105,124],"critical":[20],"focus":[21],"for":[22],"corporate":[23],"operations.":[24],"this":[26,64,109,111,133],"study,":[27],"we":[28],"seek":[29],"to":[30,51],"establish":[31],"theoretical":[33],"framework":[34],"examining":[35],"cognitive":[37],"outcomes":[38],"advertising":[41,82],"and":[42,50,60,83,144],"online":[43,57,84,100],"interpersonal":[44],"influence":[45,86,126],"within":[46,63,147],"social":[47,85,145],"media":[48,146],"environments":[49],"investigate":[52],"moderating":[54,112],"roles":[55],"celebrity":[58,101],"endorsement":[59,102],"Generation":[61,117],"Z":[62,118],"framework.":[65],"Based":[66],"on":[67,127],"Stimulus\u2013Organism\u2013Response":[69],"model,":[70],"empirical":[71],"data":[72],"collected":[73],"from":[74],"527":[75],"survey":[76],"responses":[77],"reveal":[78],"that":[79],"both":[80],"positively":[87],"enhance":[88],"consumers\u2019":[89],"attitudes.":[90],"These":[91],"attitudes,":[92],"in":[93,108],"turn,":[94],"strengthen":[95],"purchase":[97,121],"intentions,":[98],"with":[99],"serving":[103],"as":[104],"significant":[106],"moderator":[107],"relationship;":[110],"effect":[113],"is":[114],"amplified":[115],"among":[116],"consumers.":[119],"Additionally,":[120],"intentions":[122],"exert":[123],"positive":[125],"word-of-mouth":[128],"intentions.":[129],"The":[130],"results":[131],"study":[134],"provide":[135],"important":[136],"insight":[137],"into":[138],"development":[140],"Chinese":[149],"context.":[150]},"counts_by_year":[],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2026-02-03T00:00:00"}