{"id":"https://openalex.org/W7126222835","doi":"https://doi.org/10.3390/jtaer21020044","title":"E-Commerce Platform, Live Streaming or Combinations? Dynamic Decision Analysis of Fresh Agricultural Supply Chain","display_name":"E-Commerce Platform, Live Streaming or Combinations? Dynamic Decision Analysis of Fresh Agricultural Supply Chain","publication_year":2026,"publication_date":"2026-01-30","ids":{"openalex":"https://openalex.org/W7126222835","doi":"https://doi.org/10.3390/jtaer21020044"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer21020044","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21020044","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/jtaer21020044","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Linlin Zhang","orcid":"https://orcid.org/0000-0003-2984-6934"},"institutions":[{"id":"https://openalex.org/I179026463","display_name":"Beijing Technology and Business University","ror":"https://ror.org/013e0zm98","country_code":"CN","type":"education","lineage":["https://openalex.org/I179026463"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Linlin Zhang","raw_affiliation_strings":["Business School, Beijing Technology and Business University, Beijing 100048, China"],"raw_orcid":"https://orcid.org/0000-0003-2984-6934","affiliations":[{"raw_affiliation_string":"Business School, Beijing Technology and Business University, Beijing 100048, China","institution_ids":["https://openalex.org/I179026463"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041835074","display_name":"Ni An","orcid":"https://orcid.org/0000-0002-2006-3960"},"institutions":[{"id":"https://openalex.org/I179026463","display_name":"Beijing Technology and Business University","ror":"https://ror.org/013e0zm98","country_code":"CN","type":"education","lineage":["https://openalex.org/I179026463"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ni An","raw_affiliation_strings":["Business School, Beijing Technology and Business University, Beijing 100048, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Beijing Technology and Business University, Beijing 100048, China","institution_ids":["https://openalex.org/I179026463"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.11454449,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"21","issue":"2","first_page":"44","last_page":"44"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12486","display_name":"Food Supply Chain Traceability","score":0.38179999589920044,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T12486","display_name":"Food Supply Chain Traceability","score":0.38179999589920044,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.2957000136375427,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.05009999871253967,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.642799973487854},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.6139000058174133},{"id":"https://openalex.org/keywords/marginal-profit","display_name":"Marginal profit","score":0.5309000015258789},{"id":"https://openalex.org/keywords/marginal-cost","display_name":"Marginal cost","score":0.48750001192092896},{"id":"https://openalex.org/keywords/agriculture","display_name":"Agriculture","score":0.4860000014305115},{"id":"https://openalex.org/keywords/mode","display_name":"Mode (computer interface)","score":0.45820000767707825},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.44029998779296875},{"id":"https://openalex.org/keywords/differential-game","display_name":"Differential game","score":0.43619999289512634}],"concepts":[{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.642799973487854},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.6139000058174133},{"id":"https://openalex.org/C40963107","wikidata":"https://www.wikidata.org/wiki/Q4281340","display_name":"Marginal profit","level":3,"score":0.5309000015258789},{"id":"https://openalex.org/C66887028","wikidata":"https://www.wikidata.org/wiki/Q382444","display_name":"Marginal cost","level":2,"score":0.48750001192092896},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.4860000014305115},{"id":"https://openalex.org/C48677424","wikidata":"https://www.wikidata.org/wiki/Q6888088","display_name":"Mode (computer interface)","level":2,"score":0.45820000767707825},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.44029998779296875},{"id":"https://openalex.org/C2779006483","wikidata":"https://www.wikidata.org/wiki/Q1973196","display_name":"Differential game","level":2,"score":0.43619999289512634},{"id":"https://openalex.org/C202063016","wikidata":"https://www.wikidata.org/wiki/Q634028","display_name":"Marginal product","level":3,"score":0.435699999332428},{"id":"https://openalex.org/C189560676","wikidata":"https://www.wikidata.org/wiki/Q1187906","display_name":"Profit margin","level":2,"score":0.43050000071525574},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4169999957084656},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4138000011444092},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39489999413490295},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37610000371932983},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.3666999936103821},{"id":"https://openalex.org/C59594135","wikidata":"https://www.wikidata.org/wiki/Q5249242","display_name":"Decision model","level":2,"score":0.366100013256073},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.3625999987125397},{"id":"https://openalex.org/C138551086","wikidata":"https://www.wikidata.org/wiki/Q842271","display_name":"Marginal utility","level":2,"score":0.3587000072002411},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.35350000858306885},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.33410000801086426},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.31790000200271606},{"id":"https://openalex.org/C44104985","wikidata":"https://www.wikidata.org/wiki/Q492886","display_name":"Supply chain management","level":3,"score":0.28200000524520874},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.2669999897480011},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.26440000534057617},{"id":"https://openalex.org/C2777661119","wikidata":"https://www.wikidata.org/wiki/Q1419726","display_name":"Profit sharing","level":2,"score":0.2632000148296356},{"id":"https://openalex.org/C186116695","wikidata":"https://www.wikidata.org/wiki/Q5249226","display_name":"Decision analysis","level":2,"score":0.2621000111103058},{"id":"https://openalex.org/C3018852811","wikidata":"https://www.wikidata.org/wiki/Q11574949","display_name":"Fresh food","level":3,"score":0.26109999418258667},{"id":"https://openalex.org/C2776207758","wikidata":"https://www.wikidata.org/wiki/Q5303302","display_name":"Downstream (manufacturing)","level":2,"score":0.25540000200271606}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer21020044","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21020044","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:71752e12a2894d0da569ad149537635e","is_oa":false,"landing_page_url":"https://doaj.org/article/71752e12a2894d0da569ad149537635e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 21, Iss 2, p 44 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer21020044","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21020044","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G7342821315","display_name":null,"funder_award_id":"24BGL098","funder_id":"https://openalex.org/F4320335869","funder_display_name":"National Social Science Fund of China"}],"funders":[{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W1105692914","https://openalex.org/W2913341432","https://openalex.org/W3093152263","https://openalex.org/W3112332732","https://openalex.org/W3113918245","https://openalex.org/W3120458445","https://openalex.org/W3202985137","https://openalex.org/W4254267043","https://openalex.org/W4282546698","https://openalex.org/W4282599394","https://openalex.org/W4288855519","https://openalex.org/W4289745654","https://openalex.org/W4297121082","https://openalex.org/W4309588459","https://openalex.org/W4323353079","https://openalex.org/W4367675155","https://openalex.org/W4377693200","https://openalex.org/W4379928154","https://openalex.org/W4385463015","https://openalex.org/W4386619943","https://openalex.org/W4386702707","https://openalex.org/W4389427378","https://openalex.org/W4389750092","https://openalex.org/W4391470035","https://openalex.org/W4392662159","https://openalex.org/W4395693870","https://openalex.org/W4399114398","https://openalex.org/W4400325853","https://openalex.org/W4402922423","https://openalex.org/W4406156815","https://openalex.org/W4406938035","https://openalex.org/W4407766121","https://openalex.org/W4412717929","https://openalex.org/W4413086838","https://openalex.org/W4414203579","https://openalex.org/W4416657498","https://openalex.org/W7116663219"],"related_works":[],"abstract_inverted_index":{"The":[0,70],"growth":[1],"of":[2,23,150],"e-commerce":[3,54],"live":[4],"streaming":[5],"has":[6],"expanded":[7],"sales":[8,56,61,67],"channel":[9],"options":[10],"for":[11],"fresh":[12,25],"agricultural":[13,26],"suppliers.":[14],"This":[15],"study":[16],"investigates":[17],"a":[18,24],"two-echelon":[19],"supply":[20],"chain":[21],"consisting":[22],"supplier":[27],"and":[28,42,46,64,115,144],"downstream":[29],"retailers.":[30],"Using":[31],"differential":[32],"game":[33],"theory,":[34],"we":[35],"examine":[36],"the":[37,76,91,133],"supplier\u2019s":[38,129,141],"preservation":[39,134],"technology":[40,135],"level":[41,136],"product":[43,124],"greenness,":[44],"analyzing":[45],"comparing":[47],"equilibrium":[48],"strategies":[49],"under":[50,86],"three":[51],"different":[52],"modes:":[53],"platform":[55],"mode":[57,62,68],"(SP),":[58],"head":[59,104],"streamer":[60,66,96,105],"(SH)":[63],"ordinary":[65],"(SN).":[69],"results":[71],"demonstrate":[72],"that":[73],"SP":[74],"is":[75,100,126,137],"dominant":[77],"strategy":[78],"when":[79],"retailers\u2019":[80,145],"marginal":[81,88,130,142],"profits":[82],"are":[83,153],"low.":[84],"Conversely,":[85],"high":[87],"profit":[89,143],"conditions,":[90],"optimal":[92],"selection":[93],"depends":[94],"on":[95],"cooperation":[97],"costs:":[98],"SH":[99,114],"preferred":[101],"with":[102],"low":[103],"costs;":[106],"widening":[107],"cost":[108],"gaps":[109],"introduce":[110],"temporal":[111],"considerations":[112],"between":[113],"SN;":[116],"further":[117],"gap":[118],"expansion":[119],"makes":[120],"SN":[121],"optimal.":[122],"Furthermore,":[123],"greenness":[125],"related":[127],"to":[128],"profit,":[131],"while":[132],"jointly":[138],"determined":[139],"by":[140],"inspection":[146],"costs.":[147],"Finally,":[148],"combinations":[149],"these":[151],"modes":[152],"also":[154],"investigated.":[155]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2026-02-01T00:00:00"}
