{"id":"https://openalex.org/W7118197973","doi":"https://doi.org/10.3390/jtaer21010018","title":"Beyond Aesthetics: Functional Categorization and the Impact of Review Image Composition on Purchase Decisions","display_name":"Beyond Aesthetics: Functional Categorization and the Impact of Review Image Composition on Purchase Decisions","publication_year":2026,"publication_date":"2026-01-04","ids":{"openalex":"https://openalex.org/W7118197973","doi":"https://doi.org/10.3390/jtaer21010018"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer21010018","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21010018","pdf_url":"https://www.mdpi.com/0718-1876/21/1/18/pdf?version=1767517890","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/21/1/18/pdf?version=1767517890","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5121967361","display_name":"Minchen Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Minchen Wang","raw_affiliation_strings":["Center for Research on Zhejiang Digital Development and Governance, Hangzhou 310058, China","School of Management, Zhejiang University, Hangzhou 310058, China"],"raw_orcid":"https://orcid.org/0009-0004-3727-3739","affiliations":[{"raw_affiliation_string":"Center for Research on Zhejiang Digital Development and Governance, Hangzhou 310058, China","institution_ids":[]},{"raw_affiliation_string":"School of Management, Zhejiang University, Hangzhou 310058, China","institution_ids":["https://openalex.org/I76130692"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066197912","display_name":"Yu Tong","orcid":"https://orcid.org/0000-0002-5827-7403"},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yu Tong","raw_affiliation_strings":["Center for Research on Zhejiang Digital Development and Governance, Hangzhou 310058, China","School of Management, Zhejiang University, Hangzhou 310058, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Center for Research on Zhejiang Digital Development and Governance, Hangzhou 310058, China","institution_ids":[]},{"raw_affiliation_string":"School of Management, Zhejiang University, Hangzhou 310058, China","institution_ids":["https://openalex.org/I76130692"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5121967361"],"corresponding_institution_ids":["https://openalex.org/I76130692"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.01186875,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"21","issue":"1","first_page":"18","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.34299999475479126,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.34299999475479126,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.18279999494552612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12650","display_name":"Aesthetic Perception and Analysis","score":0.04989999905228615,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/categorization","display_name":"Categorization","score":0.6083999872207642},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.5853000283241272},{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.5827000141143799},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5260000228881836},{"id":"https://openalex.org/keywords/composition","display_name":"Composition (language)","score":0.48840001225471497},{"id":"https://openalex.org/keywords/image","display_name":"Image (mathematics)","score":0.4708000123500824},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.40540000796318054},{"id":"https://openalex.org/keywords/completeness","display_name":"Completeness (order theory)","score":0.3982999920845032},{"id":"https://openalex.org/keywords/attractiveness","display_name":"Attractiveness","score":0.392300009727478}],"concepts":[{"id":"https://openalex.org/C94124525","wikidata":"https://www.wikidata.org/wiki/Q912550","display_name":"Categorization","level":2,"score":0.6083999872207642},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.5853000283241272},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.5827000141143799},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5792999863624573},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5260000228881836},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4925999939441681},{"id":"https://openalex.org/C40231798","wikidata":"https://www.wikidata.org/wiki/Q1333743","display_name":"Composition (language)","level":2,"score":0.48840001225471497},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.4708000123500824},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.44130000472068787},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.40540000796318054},{"id":"https://openalex.org/C17231256","wikidata":"https://www.wikidata.org/wiki/Q5156540","display_name":"Completeness (order theory)","level":2,"score":0.3982999920845032},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.392300009727478},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.3864000141620636},{"id":"https://openalex.org/C2780226545","wikidata":"https://www.wikidata.org/wiki/Q6888030","display_name":"Modality (human\u2013computer interaction)","level":2,"score":0.3822000026702881},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.3741999864578247},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.3555000126361847},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3492000102996826},{"id":"https://openalex.org/C58103923","wikidata":"https://www.wikidata.org/wiki/Q2286025","display_name":"Silhouette","level":2,"score":0.3449999988079071},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3425000011920929},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3416999876499176},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.3287999927997589},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.320499986410141},{"id":"https://openalex.org/C178253425","wikidata":"https://www.wikidata.org/wiki/Q162668","display_name":"Visual perception","level":3,"score":0.30709999799728394},{"id":"https://openalex.org/C191160116","wikidata":"https://www.wikidata.org/wiki/Q3423709","display_name":"Regulatory focus theory","level":3,"score":0.2842000126838684},{"id":"https://openalex.org/C132010649","wikidata":"https://www.wikidata.org/wiki/Q189222","display_name":"Intuition","level":2,"score":0.2809000015258789},{"id":"https://openalex.org/C47385372","wikidata":"https://www.wikidata.org/wiki/Q7098943","display_name":"Optimal distinctiveness theory","level":2,"score":0.2728999853134155},{"id":"https://openalex.org/C55020928","wikidata":"https://www.wikidata.org/wiki/Q3813865","display_name":"Image quality","level":3,"score":0.26969999074935913},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2669999897480011},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2648000121116638},{"id":"https://openalex.org/C64876066","wikidata":"https://www.wikidata.org/wiki/Q5141226","display_name":"Cognitive neuroscience of visual object recognition","level":3,"score":0.2648000121116638},{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.2596000134944916},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.2581999897956848}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer21010018","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21010018","pdf_url":"https://www.mdpi.com/0718-1876/21/1/18/pdf?version=1767517890","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:b9e4e0c28a5e40bebd39ec956c858f30","is_oa":true,"landing_page_url":"https://doaj.org/article/b9e4e0c28a5e40bebd39ec956c858f30","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 21, Iss 1, p 18 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer21010018","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21010018","pdf_url":"https://www.mdpi.com/0718-1876/21/1/18/pdf?version=1767517890","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7118197973.pdf","grobid_xml":"https://content.openalex.org/works/W7118197973.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W1537691903","https://openalex.org/W2027680682","https://openalex.org/W2084399600","https://openalex.org/W2112796928","https://openalex.org/W2138752966","https://openalex.org/W2194775991","https://openalex.org/W2583180839","https://openalex.org/W2760989061","https://openalex.org/W2970464057","https://openalex.org/W2984184072","https://openalex.org/W3000523276","https://openalex.org/W3019881681","https://openalex.org/W3122724846","https://openalex.org/W3123091093","https://openalex.org/W3125756404","https://openalex.org/W3141714916","https://openalex.org/W3160773839","https://openalex.org/W3175370367","https://openalex.org/W3199349428","https://openalex.org/W4200180850","https://openalex.org/W4220965375","https://openalex.org/W4229052826","https://openalex.org/W4241886362","https://openalex.org/W4283449788","https://openalex.org/W4312159358","https://openalex.org/W4322627888","https://openalex.org/W4362465228","https://openalex.org/W4362577905","https://openalex.org/W4390975071","https://openalex.org/W4401076031","https://openalex.org/W4402329213","https://openalex.org/W4410969063","https://openalex.org/W4411089690","https://openalex.org/W4412421009"],"related_works":[],"abstract_inverted_index":{"Online":[0],"review":[1,44],"images":[2,61],"shape":[3],"consumer":[4],"perceptions":[5],"by":[6],"offering":[7,137],"visual":[8,50,122],"cues":[9],"of":[10,40,49],"product":[11],"quality":[12],"and":[13,74,143],"use.":[14],"Existing":[15],"studies":[16],"focus":[17],"on":[18,100],"aesthetics":[19],"or":[20,135],"object":[21],"presence":[22],"but":[23],"overlook":[24],"the":[25,34,110],"functional":[26,129],"balance":[27],"among":[28],"image":[29,90,130],"types.":[30],"This":[31,115],"study":[32],"introduces":[33],"Holistic":[35],"Image":[36],"Proportion":[37],"(HIP)\u2014the":[38],"ratio":[39],"holistic":[41],"to":[42,57,121],"detailed":[43],"images\u2014as":[45],"a":[46,76],"key":[47],"determinant":[48],"information":[51,118],"completeness.":[52],"Using":[53],"deep":[54],"learning":[55],"(ResNet-101)":[56],"classify":[58],"over":[59],"240,000":[60],"from":[62,128],"4450":[63],"clothing":[64],"products,":[65],"we":[66],"find":[67],"an":[68],"inverted":[69],"U-shaped":[70],"relationship":[71],"between":[72],"HIP":[73],"sales:":[75],"balanced":[77,89],"mix":[78],"(HIP":[79],"\u2248":[80],"0.5)":[81],"maximizes":[82],"performance.":[83],"A":[84],"follow-up":[85],"experiment":[86],"confirms":[87],"that":[88,125],"composition":[91,131],"enhances":[92],"perceived":[93],"completeness,":[94],"which":[95],"fully":[96],"mediates":[97],"its":[98],"effect":[99,111],"purchase":[101],"intention.":[102],"Review":[103],"sentiment":[104],"further":[105],"moderates":[106],"this":[107],"relationship,":[108],"amplifying":[109],"under":[112],"positive":[113],"sentiment.":[114],"research":[116],"extends":[117],"completeness":[119,126],"theory":[120],"data,":[123],"highlighting":[124],"emerges":[127],"rather":[132],"than":[133],"quantity":[134],"aesthetics,":[136],"new":[138],"insights":[139],"for":[140],"multimodal":[141],"persuasion":[142],"e-commerce":[144],"design.":[145]},"counts_by_year":[],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2026-01-05T00:00:00"}
