{"id":"https://openalex.org/W4415814849","doi":"https://doi.org/10.3390/jtaer20040296","title":"Exploring the Impact of Streamer Competencies and Situational Factors on Consumers\u2019 Purchase Intention in Live Commerce: A Stimulus\u2013Organism\u2013Response Perspective","display_name":"Exploring the Impact of Streamer Competencies and Situational Factors on Consumers\u2019 Purchase Intention in Live Commerce: A Stimulus\u2013Organism\u2013Response Perspective","publication_year":2025,"publication_date":"2025-11-01","ids":{"openalex":"https://openalex.org/W4415814849","doi":"https://doi.org/10.3390/jtaer20040296"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20040296","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040296","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/jtaer20040296","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5120233627","display_name":"Xiu Cai","orcid":"https://orcid.org/0009-0001-2584-0431"},"institutions":[{"id":"https://openalex.org/I191879574","display_name":"Inha University","ror":"https://ror.org/01easw929","country_code":"KR","type":"education","lineage":["https://openalex.org/I191879574"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Xiu Cai","raw_affiliation_strings":["Department of Business Administration, Inha University, Incheon 22212, Republic of Korea"],"raw_orcid":"https://orcid.org/0009-0001-2584-0431","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Inha University, Incheon 22212, Republic of Korea","institution_ids":["https://openalex.org/I191879574"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084545856","display_name":"Woojong Suh","orcid":"https://orcid.org/0000-0002-3448-7465"},"institutions":[{"id":"https://openalex.org/I191879574","display_name":"Inha University","ror":"https://ror.org/01easw929","country_code":"KR","type":"education","lineage":["https://openalex.org/I191879574"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Woojong Suh","raw_affiliation_strings":["Department of Business Administration, Inha University, Incheon 22212, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0002-3448-7465","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Inha University, Incheon 22212, Republic of Korea","institution_ids":["https://openalex.org/I191879574"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5084545856"],"corresponding_institution_ids":["https://openalex.org/I191879574"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28251765,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"20","issue":"4","first_page":"296","last_page":"296"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.3244999945163727,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.3244999945163727,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.2696000039577484,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.020400000736117363,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/situational-ethics","display_name":"Situational ethics","score":0.7318000197410583},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.6952999830245972},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.590499997138977},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.490200012922287},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.45170000195503235},{"id":"https://openalex.org/keywords/studio","display_name":"Studio","score":0.34700000286102295},{"id":"https://openalex.org/keywords/competence","display_name":"Competence (human resources)","score":0.33739998936653137},{"id":"https://openalex.org/keywords/position","display_name":"Position (finance)","score":0.3066999912261963}],"concepts":[{"id":"https://openalex.org/C9114305","wikidata":"https://www.wikidata.org/wiki/Q1428317","display_name":"Situational ethics","level":2,"score":0.7318000197410583},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6952999830245972},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.590499997138977},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.490200012922287},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4675999879837036},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.45170000195503235},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4381999969482422},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4260999858379364},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3783999979496002},{"id":"https://openalex.org/C45012715","wikidata":"https://www.wikidata.org/wiki/Q746628","display_name":"Studio","level":2,"score":0.34700000286102295},{"id":"https://openalex.org/C100521375","wikidata":"https://www.wikidata.org/wiki/Q2015382","display_name":"Competence (human resources)","level":2,"score":0.33739998936653137},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.3066999912261963},{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.30140000581741333},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.2937000095844269},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.28630000352859497},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.28119999170303345},{"id":"https://openalex.org/C2986873142","wikidata":"https://www.wikidata.org/wiki/Q734253","display_name":"Online business","level":3,"score":0.2757999897003174},{"id":"https://openalex.org/C2986587452","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical analysis","level":2,"score":0.27149999141693115},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.26919999718666077},{"id":"https://openalex.org/C145804949","wikidata":"https://www.wikidata.org/wiki/Q478123","display_name":"Situation awareness","level":2,"score":0.2637999951839447}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20040296","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040296","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:a9f3cafb52c249458dd7a1e772ba2cb8","is_oa":true,"landing_page_url":"https://doaj.org/article/a9f3cafb52c249458dd7a1e772ba2cb8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 4, p 296 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20040296","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040296","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":89,"referenced_works":["https://openalex.org/W119818611","https://openalex.org/W1574235309","https://openalex.org/W1590742338","https://openalex.org/W1595979313","https://openalex.org/W1690862960","https://openalex.org/W1977775666","https://openalex.org/W1982052357","https://openalex.org/W1984294110","https://openalex.org/W1988201884","https://openalex.org/W2004096206","https://openalex.org/W2014036961","https://openalex.org/W2024181881","https://openalex.org/W2047600409","https://openalex.org/W2050160040","https://openalex.org/W2057923984","https://openalex.org/W2084657573","https://openalex.org/W2086642814","https://openalex.org/W2088998721","https://openalex.org/W2090873661","https://openalex.org/W2095573492","https://openalex.org/W2099922254","https://openalex.org/W2136360414","https://openalex.org/W2149374429","https://openalex.org/W2152345053","https://openalex.org/W2153388837","https://openalex.org/W2154990482","https://openalex.org/W2167795869","https://openalex.org/W2340033766","https://openalex.org/W2531003423","https://openalex.org/W2559936574","https://openalex.org/W2591996326","https://openalex.org/W2624574483","https://openalex.org/W2764250088","https://openalex.org/W2771910743","https://openalex.org/W2773967985","https://openalex.org/W2775643801","https://openalex.org/W2804444475","https://openalex.org/W2889036345","https://openalex.org/W2899351518","https://openalex.org/W2902214362","https://openalex.org/W2913338443","https://openalex.org/W2915477003","https://openalex.org/W2946269800","https://openalex.org/W2964026844","https://openalex.org/W2971171488","https://openalex.org/W3003695631","https://openalex.org/W3010137377","https://openalex.org/W3029601627","https://openalex.org/W3126096491","https://openalex.org/W3129752296","https://openalex.org/W3131440640","https://openalex.org/W3141804153","https://openalex.org/W3153289994","https://openalex.org/W3166629752","https://openalex.org/W3174447410","https://openalex.org/W3179714073","https://openalex.org/W3192182640","https://openalex.org/W3208418591","https://openalex.org/W3209320992","https://openalex.org/W3210383951","https://openalex.org/W4206232757","https://openalex.org/W4213277664","https://openalex.org/W4229016290","https://openalex.org/W4235678817","https://openalex.org/W4239439007","https://openalex.org/W4252243629","https://openalex.org/W4297394430","https://openalex.org/W4307995704","https://openalex.org/W4308414330","https://openalex.org/W4310989178","https://openalex.org/W4312367317","https://openalex.org/W4313204307","https://openalex.org/W4313898588","https://openalex.org/W4318825963","https://openalex.org/W4322761828","https://openalex.org/W4362723624","https://openalex.org/W4366827612","https://openalex.org/W4376136905","https://openalex.org/W4383536141","https://openalex.org/W4388430247","https://openalex.org/W4388455969","https://openalex.org/W4391839406","https://openalex.org/W4392502846","https://openalex.org/W4392802365","https://openalex.org/W4399686883","https://openalex.org/W4401891300","https://openalex.org/W4404126278","https://openalex.org/W4411928824","https://openalex.org/W4413133989"],"related_works":[],"abstract_inverted_index":{"Recently,":[0],"the":[1,43,52,118,122,125,138,162,192],"live":[2,61,132,169,195],"commerce":[3,32,53,62,170],"market":[4],"has":[5],"experienced":[6],"rapid":[7],"growth,":[8],"accompanied":[9],"by":[10],"increasingly":[11],"intense":[12],"competition.":[13],"To":[14],"improve":[15],"business":[16,63],"performance":[17,193],"in":[18,107,111,153,168,178],"this":[19,35,67,179],"dynamic":[20],"environment,":[21,54],"it":[22,155],"is":[23],"essential":[24],"to":[25,55,58,136,183,190],"foster":[26],"competent":[27],"streamers":[28],"and":[29,51,74,91,104,124,144,174],"create":[30],"effective":[31],"environments.":[33],"Therefore,":[34],"study":[36,68,149,180],"developed":[37],"a":[38,72,157],"research":[39],"model":[40,158],"based":[41],"on":[42,48],"stimulus\u2013organism\u2013response":[44],"(S-O-R)":[45],"framework,":[46],"focusing":[47],"streamer":[49],"competencies":[50,87],"explore":[56],"ways":[57],"effectively":[59,160],"enhance":[60,191],"performance.":[64],"Data":[65],"for":[66,187],"were":[69,134],"collected":[70],"through":[71],"questionnaire":[73],"analyzed":[75],"using":[76],"statistical":[77],"techniques":[78],"with":[79],"390":[80],"respondents.":[81],"The":[82,172],"results":[83],"revealed":[84],"that":[85,154,159],"streamers\u2019":[86],"(expertise,":[88],"demonstration":[89],"skills,":[90],"interactive":[92],"ability)":[93],"significantly":[94,113],"influence":[95,114],"consumers\u2019":[96,141],"internal":[97,142],"states":[98,143],"(perceived":[99],"functional":[100],"value":[101],"of":[102,121,131,194],"products":[103],"perceived":[105],"trust":[106],"product":[108],"recommendations),":[109],"which":[110],"turn":[112],"purchase":[115,146,166],"intentions.":[116,147],"Moreover,":[117],"physical":[119],"surroundings":[120],"studio":[123],"social":[126],"surroundings,":[127],"including":[128],"peers\u2019":[129],"perceptions":[130],"commerce,":[133],"found":[135],"moderate":[137],"relationships":[139],"between":[140],"their":[145],"This":[148],"holds":[150],"academic":[151],"significance":[152],"presents":[156],"understands":[161],"mechanisms":[163],"influencing":[164],"viewers\u2019":[165],"decisions":[167],"contexts.":[171],"findings":[173],"practical":[175],"implications":[176],"discussed":[177],"are":[181],"expected":[182],"provide":[184],"valuable":[185],"insights":[186],"developing":[188],"strategies":[189],"commerce.":[196]},"counts_by_year":[],"updated_date":"2026-06-14T06:11:07.267592","created_date":"2025-11-03T00:00:00"}