{"id":"https://openalex.org/W4415139128","doi":"https://doi.org/10.3390/jtaer20040284","title":"Exploring the Drivers of Content Entrepreneurs\u2019 Compliance with Generative AI Policies: A Mixed-Methods Approach","display_name":"Exploring the Drivers of Content Entrepreneurs\u2019 Compliance with Generative AI Policies: A Mixed-Methods Approach","publication_year":2025,"publication_date":"2025-10-13","ids":{"openalex":"https://openalex.org/W4415139128","doi":"https://doi.org/10.3390/jtaer20040284"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20040284","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040284","pdf_url":"https://www.mdpi.com/0718-1876/20/4/284/pdf?version=1760345083","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/4/284/pdf?version=1760345083","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080156736","display_name":"Liguo Lou","orcid":null},"institutions":[{"id":"https://openalex.org/I159389169","display_name":"Ningbo University of Technology","ror":"https://ror.org/037dym702","country_code":"CN","type":"education","lineage":["https://openalex.org/I159389169"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liguo Lou","raw_affiliation_strings":["School of Economics and Management, Ningbo University of Technology, Ningbo 315211, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Ningbo University of Technology, Ningbo 315211, China","institution_ids":["https://openalex.org/I159389169"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067494293","display_name":"Yongbing Jiao","orcid":"https://orcid.org/0000-0002-9216-0575"},"institutions":[{"id":"https://openalex.org/I82760581","display_name":"Taizhou University","ror":"https://ror.org/04fzhyx73","country_code":"CN","type":"education","lineage":["https://openalex.org/I82760581"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yongbing Jiao","raw_affiliation_strings":["Business School, Taizhou University, Taizhou 318000, China"],"raw_orcid":"https://orcid.org/0000-0002-9216-0575","affiliations":[{"raw_affiliation_string":"Business School, Taizhou University, Taizhou 318000, China","institution_ids":["https://openalex.org/I82760581"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043003582","display_name":"Joon Koh","orcid":"https://orcid.org/0000-0002-2742-006X"},"institutions":[{"id":"https://openalex.org/I111277659","display_name":"Chonnam National University","ror":"https://ror.org/05kzjxq56","country_code":"KR","type":"education","lineage":["https://openalex.org/I111277659"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Joon Koh","raw_affiliation_strings":["School of Business Administration, Chonnam National University, Kwang-Ju 61186, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0002-2742-006X","affiliations":[{"raw_affiliation_string":"School of Business Administration, Chonnam National University, Kwang-Ju 61186, Republic of Korea","institution_ids":["https://openalex.org/I111277659"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036166492","display_name":"Weihui Dai","orcid":"https://orcid.org/0000-0002-9426-5303"},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Weihui Dai","raw_affiliation_strings":["School of Management, Fudan University, Shanghai 200433, China"],"raw_orcid":"https://orcid.org/0000-0002-9426-5303","affiliations":[{"raw_affiliation_string":"School of Management, Fudan University, Shanghai 200433, China","institution_ids":["https://openalex.org/I24943067"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5036166492"],"corresponding_institution_ids":["https://openalex.org/I24943067"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.39187184,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"20","issue":"4","first_page":"284","last_page":"284"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10734","display_name":"Information and Cyber Security","score":0.9876999855041504,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10734","display_name":"Information and Cyber Security","score":0.9876999855041504,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12519","display_name":"Cybercrime and Law Enforcement Studies","score":0.9811999797821045,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.9498000144958496,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/compliance","display_name":"Compliance (psychology)","score":0.6837000250816345},{"id":"https://openalex.org/keywords/certainty","display_name":"Certainty","score":0.5677000284194946},{"id":"https://openalex.org/keywords/corporate-governance","display_name":"Corporate governance","score":0.5558000206947327},{"id":"https://openalex.org/keywords/deterrence-theory","display_name":"Deterrence theory","score":0.5414000153541565},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5335999727249146},{"id":"https://openalex.org/keywords/deterrence","display_name":"Deterrence (psychology)","score":0.48179998993873596},{"id":"https://openalex.org/keywords/norm","display_name":"Norm (philosophy)","score":0.4724999964237213},{"id":"https://openalex.org/keywords/entrepreneurship","display_name":"Entrepreneurship","score":0.46790000796318054},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.4142000079154968}],"concepts":[{"id":"https://openalex.org/C2781460075","wikidata":"https://www.wikidata.org/wiki/Q1399332","display_name":"Compliance (psychology)","level":2,"score":0.6837000250816345},{"id":"https://openalex.org/C7493553","wikidata":"https://www.wikidata.org/wiki/Q1520777","display_name":"Certainty","level":2,"score":0.5677000284194946},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.5558000206947327},{"id":"https://openalex.org/C60643870","wikidata":"https://www.wikidata.org/wiki/Q1949683","display_name":"Deterrence theory","level":2,"score":0.5414000153541565},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5335999727249146},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.492900013923645},{"id":"https://openalex.org/C2780982575","wikidata":"https://www.wikidata.org/wiki/Q332142","display_name":"Deterrence (psychology)","level":2,"score":0.48179998993873596},{"id":"https://openalex.org/C191795146","wikidata":"https://www.wikidata.org/wiki/Q3878446","display_name":"Norm (philosophy)","level":2,"score":0.4724999964237213},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.46790000796318054},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46619999408721924},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4636000096797943},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46050000190734863},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4142000079154968},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4020000100135803},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3797999918460846},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.3727000057697296},{"id":"https://openalex.org/C142944206","wikidata":"https://www.wikidata.org/wiki/Q1786137","display_name":"Proactivity","level":2,"score":0.36640000343322754},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.34299999475479126},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.334199994802475},{"id":"https://openalex.org/C2778722457","wikidata":"https://www.wikidata.org/wiki/Q784843","display_name":"Peer pressure","level":2,"score":0.33379998803138733},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.3179999887943268},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.31459999084472656},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.3001999855041504},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.29589998722076416},{"id":"https://openalex.org/C2779082914","wikidata":"https://www.wikidata.org/wiki/Q817245","display_name":"Social entrepreneurship","level":3,"score":0.2937999963760376},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.290800005197525},{"id":"https://openalex.org/C109986646","wikidata":"https://www.wikidata.org/wiki/Q546113","display_name":"Public policy","level":2,"score":0.2856999933719635},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.28349998593330383},{"id":"https://openalex.org/C79416737","wikidata":"https://www.wikidata.org/wiki/Q2305519","display_name":"Social learning","level":2,"score":0.2754000127315521},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.26980000734329224},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.2542000114917755}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20040284","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040284","pdf_url":"https://www.mdpi.com/0718-1876/20/4/284/pdf?version=1760345083","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:19f150b86bc8464497562cac2d0b378d","is_oa":true,"landing_page_url":"https://doaj.org/article/19f150b86bc8464497562cac2d0b378d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 4, p 284 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20040284","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040284","pdf_url":"https://www.mdpi.com/0718-1876/20/4/284/pdf?version=1760345083","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415139128.pdf","grobid_xml":"https://content.openalex.org/works/W4415139128.grobid-xml"},"referenced_works_count":60,"referenced_works":["https://openalex.org/W129912261","https://openalex.org/W184877745","https://openalex.org/W1536398137","https://openalex.org/W1591013228","https://openalex.org/W1993197699","https://openalex.org/W2002087186","https://openalex.org/W2004196287","https://openalex.org/W2042874149","https://openalex.org/W2052194544","https://openalex.org/W2059396148","https://openalex.org/W2072047708","https://openalex.org/W2075204157","https://openalex.org/W2096563449","https://openalex.org/W2098685541","https://openalex.org/W2105992541","https://openalex.org/W2156438052","https://openalex.org/W2166886466","https://openalex.org/W2189821821","https://openalex.org/W2204762366","https://openalex.org/W2290411768","https://openalex.org/W2519107635","https://openalex.org/W2586679283","https://openalex.org/W2751627523","https://openalex.org/W2803982931","https://openalex.org/W2889305583","https://openalex.org/W2964890486","https://openalex.org/W2981683943","https://openalex.org/W2983584338","https://openalex.org/W3121814158","https://openalex.org/W3132448322","https://openalex.org/W4230637740","https://openalex.org/W4280506666","https://openalex.org/W4280615448","https://openalex.org/W4310244380","https://openalex.org/W4362723492","https://openalex.org/W4386629414","https://openalex.org/W4388816707","https://openalex.org/W4389940337","https://openalex.org/W4391644905","https://openalex.org/W4392697305","https://openalex.org/W4395680208","https://openalex.org/W4400278992","https://openalex.org/W4400624733","https://openalex.org/W4400642522","https://openalex.org/W4400966978","https://openalex.org/W4401305094","https://openalex.org/W4401867536","https://openalex.org/W4402126148","https://openalex.org/W4402923059","https://openalex.org/W4404642579","https://openalex.org/W4405400150","https://openalex.org/W4405802216","https://openalex.org/W4406222181","https://openalex.org/W4407989116","https://openalex.org/W4408286776","https://openalex.org/W4410285031","https://openalex.org/W4411165693","https://openalex.org/W4411667098","https://openalex.org/W4411971913","https://openalex.org/W4414271631"],"related_works":[],"abstract_inverted_index":{"Social":[0],"media-based":[1],"content":[2,21,27,60,173],"entrepreneurship":[3,174],"is":[4],"evolving":[5],"rapidly":[6],"and":[7,12,40,52,119,121,158,175],"emerging":[8],"as":[9,160,162],"a":[10,23,76,98,180],"significant":[11],"growing":[13],"form":[14],"of":[15,137,155,172],"employment.":[16],"Generative":[17],"AI":[18],"(GenAI)":[19],"offers":[20],"entrepreneurs":[22],"powerful":[24],"tool":[25],"for":[26],"creation;":[28],"however,":[29],"the":[30,49,102,111,135,169],"technology":[31],"can":[32],"be":[33],"abused":[34],"to":[35,58,67,83,100,168],"produce":[36],"deepfakes,":[37],"rumors,":[38],"plagiarism,":[39],"other":[41],"injurious":[42],"content.":[43],"This":[44],"triggers":[45],"value":[46],"co-destruction":[47],"across":[48],"creator":[50,182],"economy":[51],"society,":[53],"making":[54],"it":[55,92],"particularly":[56],"crucial":[57],"enhance":[59],"entrepreneurs\u2019":[61],"compliance":[62,89,128,143,150],"with":[63,80,97],"GenAI":[64,87,126,177],"policies.":[65],"Aiming":[66],"develop":[68],"an":[69],"effective":[70,176],"governance":[71],"framework,":[72],"this":[73],"study":[74],"adopts":[75],"mixed-methods":[77],"approach,":[78],"beginning":[79],"exploratory":[81],"interviews":[82],"uncover":[84],"factors":[85],"affecting":[86],"policy":[88,127,142,149],"intention.":[90,129,144],"Subsequently,":[91],"employs":[93],"confirmatory":[94],"quantitative":[95],"research":[96,104],"survey":[99],"validate":[101],"proposed":[103],"model.":[105],"The":[106],"results":[107],"indicate":[108],"that":[109],"both":[110],"deterrence":[112],"triad":[113],"(i.e.,":[114],"perceived":[115,122,131,138],"sanction":[116,139,156],"certainty,":[117],"severity,":[118],"celerity)":[120],"social":[123,132,163],"norm":[124,133],"strengthen":[125],"Meanwhile,":[130],"weakens":[134],"impact":[136],"certainty":[140,157],"on":[141],"Furthermore,":[145],"peer":[146],"communication":[147],"enhances":[148],"intention":[151],"by":[152],"increasing":[153],"perceptions":[154],"celerity":[159],"well":[161],"norm.":[164],"These":[165],"findings":[166],"contribute":[167],"sustainable":[170],"development":[171],"governance,":[178],"fostering":[179],"symbiotic":[181],"economy.":[183]},"counts_by_year":[],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-14T00:00:00"}