{"id":"https://openalex.org/W4414989235","doi":"https://doi.org/10.3390/jtaer20040281","title":"Handwritten Messages Boost Consumer Engagement in Food Delivery","display_name":"Handwritten Messages Boost Consumer Engagement in Food Delivery","publication_year":2025,"publication_date":"2025-10-09","ids":{"openalex":"https://openalex.org/W4414989235","doi":"https://doi.org/10.3390/jtaer20040281"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20040281","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040281","pdf_url":"https://www.mdpi.com/0718-1876/20/4/281/pdf?version=1760007176","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/4/281/pdf?version=1760007176","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100320011","display_name":"Yue Liu","orcid":"https://orcid.org/0000-0001-5108-402X"},"institutions":[{"id":"https://openalex.org/I24185976","display_name":"Sichuan University","ror":"https://ror.org/011ashp19","country_code":"CN","type":"education","lineage":["https://openalex.org/I24185976"]},{"id":"https://openalex.org/I4210125143","display_name":"Chengdu University","ror":"https://ror.org/034z67559","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210125143"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yue Liu","raw_affiliation_strings":["School of Business, Sichuan University, Chengdu 610207, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Sichuan University, Chengdu 610207, China","institution_ids":["https://openalex.org/I24185976","https://openalex.org/I4210125143"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015188824","display_name":"Xiaoxiao Fu","orcid":"https://orcid.org/0000-0002-9590-5384"},"institutions":[{"id":"https://openalex.org/I106165777","display_name":"University of Central Florida","ror":"https://ror.org/036nfer12","country_code":"US","type":"education","lineage":["https://openalex.org/I106165777"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xiaoxiao Fu","raw_affiliation_strings":["Rosen College of Hospitality Management, University of Central Florida, Orlando, FL 32819, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rosen College of Hospitality Management, University of Central Florida, Orlando, FL 32819, USA","institution_ids":["https://openalex.org/I106165777"]}]},{"author_position":"last","author":{"id":null,"display_name":"Tian Lan","orcid":"https://orcid.org/0000-0001-7132-2101"},"institutions":[{"id":"https://openalex.org/I24185976","display_name":"Sichuan University","ror":"https://ror.org/011ashp19","country_code":"CN","type":"education","lineage":["https://openalex.org/I24185976"]},{"id":"https://openalex.org/I4210125143","display_name":"Chengdu University","ror":"https://ror.org/034z67559","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210125143"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Tian Lan","raw_affiliation_strings":["School of Business, Sichuan University, Chengdu 610207, China"],"raw_orcid":"https://orcid.org/0000-0001-7132-2101","affiliations":[{"raw_affiliation_string":"School of Business, Sichuan University, Chengdu 610207, China","institution_ids":["https://openalex.org/I24185976","https://openalex.org/I4210125143"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I24185976","https://openalex.org/I4210125143"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":1.182,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.84936642,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":"20","issue":"4","first_page":"281","last_page":"281"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9692000150680542,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.933899998664856,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5874999761581421},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.5260000228881836},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.5030999779701233},{"id":"https://openalex.org/keywords/interpersonal-communication","display_name":"Interpersonal communication","score":0.4810999929904938},{"id":"https://openalex.org/keywords/interpersonal-influence","display_name":"Interpersonal influence","score":0.4797999858856201},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4065000116825104},{"id":"https://openalex.org/keywords/typeface","display_name":"Typeface","score":0.40130001306533813},{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.3637000024318695}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5874999761581421},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5333999991416931},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.5260000228881836},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.5030999779701233},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.4810999929904938},{"id":"https://openalex.org/C2775995036","wikidata":"https://www.wikidata.org/wiki/Q21072628","display_name":"Interpersonal influence","level":3,"score":0.4797999858856201},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42399999499320984},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4065000116825104},{"id":"https://openalex.org/C80797182","wikidata":"https://www.wikidata.org/wiki/Q17451","display_name":"Typeface","level":2,"score":0.40130001306533813},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39989998936653137},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.3637000024318695},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3594000041484833},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.35359999537467957},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.3319000005722046},{"id":"https://openalex.org/C2994309678","wikidata":"https://www.wikidata.org/wiki/Q10932402","display_name":"Food delivery","level":2,"score":0.32269999384880066},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.3167000114917755},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3012999892234802},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.29899999499320984},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.29350000619888306},{"id":"https://openalex.org/C142944206","wikidata":"https://www.wikidata.org/wiki/Q1786137","display_name":"Proactivity","level":2,"score":0.28700000047683716},{"id":"https://openalex.org/C68595000","wikidata":"https://www.wikidata.org/wiki/Q2274177","display_name":"Service delivery framework","level":3,"score":0.2777999937534332},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.2754000127315521}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20040281","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040281","pdf_url":"https://www.mdpi.com/0718-1876/20/4/281/pdf?version=1760007176","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:5cf565839ffd4f7ebd4d2ce1d1631aaa","is_oa":true,"landing_page_url":"https://doaj.org/article/5cf565839ffd4f7ebd4d2ce1d1631aaa","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 4, p 281 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20040281","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20040281","pdf_url":"https://www.mdpi.com/0718-1876/20/4/281/pdf?version=1760007176","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G4156361942","display_name":null,"funder_award_id":"72472129","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4414989235.pdf","grobid_xml":"https://content.openalex.org/works/W4414989235.grobid-xml"},"referenced_works_count":72,"referenced_works":["https://openalex.org/W1970916356","https://openalex.org/W1972242660","https://openalex.org/W1982682162","https://openalex.org/W2009317323","https://openalex.org/W2018811108","https://openalex.org/W2031494738","https://openalex.org/W2050251515","https://openalex.org/W2060062118","https://openalex.org/W2060510170","https://openalex.org/W2062650448","https://openalex.org/W2062924587","https://openalex.org/W2072683973","https://openalex.org/W2104212223","https://openalex.org/W2108721766","https://openalex.org/W2149204228","https://openalex.org/W2161535853","https://openalex.org/W2167063440","https://openalex.org/W2281967690","https://openalex.org/W2312602166","https://openalex.org/W2502088893","https://openalex.org/W2511758310","https://openalex.org/W2566101131","https://openalex.org/W2584017695","https://openalex.org/W2595947022","https://openalex.org/W2783327787","https://openalex.org/W2789419113","https://openalex.org/W2803512669","https://openalex.org/W2804784106","https://openalex.org/W2896758249","https://openalex.org/W2912329144","https://openalex.org/W2956074555","https://openalex.org/W2966032432","https://openalex.org/W2969459319","https://openalex.org/W2996166353","https://openalex.org/W3019242189","https://openalex.org/W3023507661","https://openalex.org/W3025235318","https://openalex.org/W3084258776","https://openalex.org/W3084760439","https://openalex.org/W3087019254","https://openalex.org/W3089128137","https://openalex.org/W3089714745","https://openalex.org/W3118406020","https://openalex.org/W3123252799","https://openalex.org/W3134852358","https://openalex.org/W3168725179","https://openalex.org/W3183952869","https://openalex.org/W4249505947","https://openalex.org/W4249532312","https://openalex.org/W4280625589","https://openalex.org/W4282921937","https://openalex.org/W4282958845","https://openalex.org/W4283031356","https://openalex.org/W4286213287","https://openalex.org/W4293078901","https://openalex.org/W4298185589","https://openalex.org/W4300107936","https://openalex.org/W4307452311","https://openalex.org/W4313204167","https://openalex.org/W4365813775","https://openalex.org/W4378983105","https://openalex.org/W4388939079","https://openalex.org/W4392010428","https://openalex.org/W4392978598","https://openalex.org/W4393987969","https://openalex.org/W4399500391","https://openalex.org/W4399557531","https://openalex.org/W4406875511","https://openalex.org/W4409883930","https://openalex.org/W4411902194","https://openalex.org/W4414068726","https://openalex.org/W4414069064"],"related_works":[],"abstract_inverted_index":{"Customer":[0],"assistance":[1,29,116],"(e.g.,":[2],"reviews":[3],"and":[4,42,91],"referrals)":[5],"plays":[6],"a":[7,38],"vital":[8],"role":[9],"for":[10,83,88,106],"catering":[11,85],"merchants.":[12],"This":[13],"study":[14],"investigates":[15],"how":[16],"handwritten":[17,48,68,79,111],"(vs.":[18],"printed)":[19],"messages":[20,49,69,112],"can":[21],"enhance":[22],"consumers\u2019":[23],"intention":[24],"to":[25,54,98,113],"engage":[26],"in":[27,31],"such":[28],"activities":[30],"the":[32,65],"context":[33],"of":[34,67,78],"food":[35],"delivery.":[36],"Using":[37],"multi-method":[39],"approach":[40],"(field":[41],"scenario-based":[43],"experiments),":[44],"we":[45],"demonstrate":[46],"that":[47],"significantly":[50],"increase":[51],"customers\u2019":[52],"willingness":[53],"provide":[55],"assistance,":[56],"an":[57],"effect":[58,77],"mediated":[59],"by":[60],"perceived":[61],"interpersonal":[62],"intimacy.":[63],"Moreover,":[64],"impact":[66],"interacts":[70],"with":[71],"message":[72],"content":[73],"structure.":[74],"The":[75],"positive":[76],"typefaces":[80],"is":[81],"stronger":[82],"individual":[84],"businesses":[86],"than":[87],"chain":[89],"restaurants,":[90],"more":[92],"effective":[93],"among":[94],"hedonic":[95],"customers":[96],"compared":[97],"utilitarian":[99],"ones.":[100],"These":[101],"findings":[102],"offer":[103],"practical":[104],"guidance":[105],"service":[107],"merchants":[108],"on":[109],"leveraging":[110],"foster":[114],"customer":[115],"behaviors.":[117]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}