{"id":"https://openalex.org/W4414022287","doi":"https://doi.org/10.3390/jtaer20030242","title":"\u201cSharing Is Bonding\u201d: How Influencer Self-Disclosure Fuels Word-of-Mouth via Consumer Identification","display_name":"\u201cSharing Is Bonding\u201d: How Influencer Self-Disclosure Fuels Word-of-Mouth via Consumer Identification","publication_year":2025,"publication_date":"2025-09-05","ids":{"openalex":"https://openalex.org/W4414022287","doi":"https://doi.org/10.3390/jtaer20030242"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20030242","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030242","pdf_url":"https://www.mdpi.com/0718-1876/20/3/242/pdf?version=1757055472","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/3/242/pdf?version=1757055472","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100663568","display_name":"Xiaoxue Wang","orcid":"https://orcid.org/0000-0003-2612-6333"},"institutions":[{"id":"https://openalex.org/I165143802","display_name":"The University of Queensland","ror":"https://ror.org/00rqy9422","country_code":"AU","type":"education","lineage":["https://openalex.org/I165143802"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Xiaoxue Wang","raw_affiliation_strings":["School of Education, The University of Queensland, Brisbane, QLD 4072, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Education, The University of Queensland, Brisbane, QLD 4072, Australia","institution_ids":["https://openalex.org/I165143802"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081389928","display_name":"Xin Chen","orcid":"https://orcid.org/0000-0001-5697-0872"},"institutions":[{"id":"https://openalex.org/I204831749","display_name":"Southwestern University of Finance and Economics","ror":"https://ror.org/04ewct822","country_code":"CN","type":"education","lineage":["https://openalex.org/I204831749"]},{"id":"https://openalex.org/I4210156834","display_name":"Institute of Economics","ror":"https://ror.org/04v31xa23","country_code":"CN","type":"facility","lineage":["https://openalex.org/I114218197","https://openalex.org/I4210156834"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xin Chen","raw_affiliation_strings":["Research Institute of Economics and Management, Southwestern University of Finance and Economics, Chengdu 611130, China"],"raw_orcid":"https://orcid.org/0000-0001-5697-0872","affiliations":[{"raw_affiliation_string":"Research Institute of Economics and Management, Southwestern University of Finance and Economics, Chengdu 611130, China","institution_ids":["https://openalex.org/I204831749","https://openalex.org/I4210156834"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100693073","display_name":"Miao Miao","orcid":"https://orcid.org/0000-0001-8851-4636"},"institutions":[{"id":"https://openalex.org/I4210147228","display_name":"Chengdu Normal University","ror":"https://ror.org/04enz2k98","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210147228"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Miao Miao","raw_affiliation_strings":["School of Economics and Management, Chengdu Normal University, Chengdu 611130, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Chengdu Normal University, Chengdu 611130, China","institution_ids":["https://openalex.org/I4210147228"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5049439380","display_name":"Muhammad Khayyam","orcid":"https://orcid.org/0000-0001-6333-5631"},"institutions":[{"id":"https://openalex.org/I4800084","display_name":"Southwest Jiaotong University","ror":"https://ror.org/00hn7w693","country_code":"CN","type":"education","lineage":["https://openalex.org/I4800084"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Muhammad Khayyam","raw_affiliation_strings":["School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China"],"raw_orcid":"https://orcid.org/0000-0001-6333-5631","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China","institution_ids":["https://openalex.org/I4800084"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5081389928"],"corresponding_institution_ids":["https://openalex.org/I204831749","https://openalex.org/I4210156834"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":4.8262,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.94805941,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":"20","issue":"3","first_page":"242","last_page":"242"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9941999912261963,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.6877106428146362},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"Word of mouth","score":0.559023916721344},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4722050130367279},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.46162086725234985},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.41916030645370483},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3794257938861847}],"concepts":[{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6877106428146362},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.559023916721344},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4722050130367279},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46162086725234985},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41916030645370483},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3794257938861847},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20030242","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030242","pdf_url":"https://www.mdpi.com/0718-1876/20/3/242/pdf?version=1757055472","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:9fc3cf3258644b0891eb80aeb940c758","is_oa":true,"landing_page_url":"https://doaj.org/article/9fc3cf3258644b0891eb80aeb940c758","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 3, p 242 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20030242","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030242","pdf_url":"https://www.mdpi.com/0718-1876/20/3/242/pdf?version=1757055472","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4414022287.pdf","grobid_xml":"https://content.openalex.org/works/W4414022287.grobid-xml"},"referenced_works_count":69,"referenced_works":["https://openalex.org/W1424239122","https://openalex.org/W1966772279","https://openalex.org/W1996287086","https://openalex.org/W1997254581","https://openalex.org/W2021825526","https://openalex.org/W2024708145","https://openalex.org/W2026149024","https://openalex.org/W2047358923","https://openalex.org/W2056129259","https://openalex.org/W2072500831","https://openalex.org/W2073877477","https://openalex.org/W2102738444","https://openalex.org/W2106096361","https://openalex.org/W2109649796","https://openalex.org/W2153344843","https://openalex.org/W2155241100","https://openalex.org/W2163176562","https://openalex.org/W2168907003","https://openalex.org/W2610301175","https://openalex.org/W2618429362","https://openalex.org/W2782531244","https://openalex.org/W2885938807","https://openalex.org/W2906476960","https://openalex.org/W2947017690","https://openalex.org/W3047658427","https://openalex.org/W3093070052","https://openalex.org/W3125575774","https://openalex.org/W3168021267","https://openalex.org/W3200406084","https://openalex.org/W3207281833","https://openalex.org/W4205873694","https://openalex.org/W4210655894","https://openalex.org/W4213242715","https://openalex.org/W4225280409","https://openalex.org/W4229016290","https://openalex.org/W4280651479","https://openalex.org/W4281685454","https://openalex.org/W4281825357","https://openalex.org/W4282966687","https://openalex.org/W4283374089","https://openalex.org/W4283787725","https://openalex.org/W4306725267","https://openalex.org/W4306944379","https://openalex.org/W4312093170","https://openalex.org/W4323438787","https://openalex.org/W4324105200","https://openalex.org/W4367550746","https://openalex.org/W4381513788","https://openalex.org/W4385391577","https://openalex.org/W4385824132","https://openalex.org/W4386688134","https://openalex.org/W4390754735","https://openalex.org/W4390776007","https://openalex.org/W4391074775","https://openalex.org/W4392553557","https://openalex.org/W4396767766","https://openalex.org/W4398774652","https://openalex.org/W4398790574","https://openalex.org/W4400576678","https://openalex.org/W4402852986","https://openalex.org/W4402932583","https://openalex.org/W4403244535","https://openalex.org/W4403772805","https://openalex.org/W4404396820","https://openalex.org/W4404858622","https://openalex.org/W4406338583","https://openalex.org/W4407064061","https://openalex.org/W4409368628","https://openalex.org/W4413407050"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W1533144710","https://openalex.org/W2908364646","https://openalex.org/W2520081492","https://openalex.org/W2733463738","https://openalex.org/W2275271759","https://openalex.org/W3024196710","https://openalex.org/W2898732673","https://openalex.org/W3162106625","https://openalex.org/W3012475325"],"abstract_inverted_index":{"The":[0],"growing":[1],"influence":[2],"of":[3,119],"social":[4],"media":[5],"personalities":[6],"in":[7],"shaping":[8],"consumer":[9,38,149],"behavior":[10],"presents":[11],"significant":[12],"opportunities":[13],"and":[14,95,105,129,139,151],"challenges":[15],"for":[16,100,143],"marketers.":[17],"This":[18],"research":[19],"integrates":[20],"Social":[21],"Identity":[22],"Theory":[23],"with":[24,63,97,113],"the":[25,64,91,110,117,133],"influencer":[26,32,50,65,137,145],"marketing":[27],"literature":[28],"to":[29,58,126],"investigate":[30],"how":[31],"self-disclosure":[33,51,94],"affects":[34],"word-of-mouth":[35,55],"intentions":[36,56],"through":[37,73],"identification.":[39],"Across":[40],"four":[41],"experiments":[42],"(N":[43],"=":[44],"1048),":[45],"we":[46,82],"demonstrate":[47],"that":[48],"high":[49],"consistently":[52],"increases":[53],"consumers\u2019":[54],"compared":[57],"low":[59],"self-disclosure.":[60],"Consumer":[61],"identification":[62,120],"mediates":[66],"this":[67],"relationship,":[68],"providing":[69],"a":[70],"psychological":[71,134],"mechanism":[72],"which":[74],"personal":[75],"narratives":[76],"translate":[77],"into":[78,121],"advocacy":[79],"behaviors.":[80],"Furthermore,":[81],"identify":[83],"two":[84],"important":[85],"boundary":[86],"conditions:":[87],"self-concept":[88],"clarity":[89],"moderates":[90,109],"relationship":[92],"between":[93],"identification,":[96],"stronger":[98],"effects":[99],"consumers":[101],"experiencing":[102],"identity":[103],"uncertainty;":[104],"cultural":[106,152],"collectivism":[107],"orientation":[108],"identification-to-WOM":[111],"pathway,":[112],"collectivistic":[114],"mindsets":[115],"amplifying":[116],"translation":[118],"advocacy.":[122],"These":[123],"findings":[124],"contribute":[125],"both":[127],"theory":[128],"practice":[130],"by":[131],"elucidating":[132],"processes":[135],"underlying":[136],"effectiveness":[138],"offer":[140],"strategic":[141],"guidance":[142],"optimizing":[144],"communication":[146],"across":[147],"diverse":[148],"segments":[150],"contexts.":[153]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}
