{"id":"https://openalex.org/W4413668298","doi":"https://doi.org/10.3390/jtaer20030217","title":"\u201cDistinctiveness\u2013Conformity\u201d Paradox: How to Leverage Digital Platform Capabilities to Enhance SMEs Ecological Niches","display_name":"\u201cDistinctiveness\u2013Conformity\u201d Paradox: How to Leverage Digital Platform Capabilities to Enhance SMEs Ecological Niches","publication_year":2025,"publication_date":"2025-08-25","ids":{"openalex":"https://openalex.org/W4413668298","doi":"https://doi.org/10.3390/jtaer20030217"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20030217","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030217","pdf_url":"https://www.mdpi.com/0718-1876/20/3/217/pdf?version=1756124460","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/3/217/pdf?version=1756124460","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072236090","display_name":"Weiwei Kong","orcid":"https://orcid.org/0000-0002-4700-619X"},"institutions":[{"id":"https://openalex.org/I4210131919","display_name":"Xi'an University of Technology","ror":"https://ror.org/038avdt50","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210131919"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weiwei Kong","raw_affiliation_strings":["School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","institution_ids":["https://openalex.org/I4210131919"]},{"raw_affiliation_string":"School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China","institution_ids":["https://openalex.org/I4210131919"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110455063","display_name":"Haiqing Hu","orcid":null},"institutions":[{"id":"https://openalex.org/I4210131919","display_name":"Xi'an University of Technology","ror":"https://ror.org/038avdt50","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210131919"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Haiqing Hu","raw_affiliation_strings":["School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","institution_ids":["https://openalex.org/I4210131919"]},{"raw_affiliation_string":"School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China","institution_ids":["https://openalex.org/I4210131919"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073920530","display_name":"Zhaoqun Wang","orcid":"https://orcid.org/0000-0002-9111-2344"},"institutions":[{"id":"https://openalex.org/I4210131919","display_name":"Xi'an University of Technology","ror":"https://ror.org/038avdt50","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210131919"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhaoqun Wang","raw_affiliation_strings":["School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","institution_ids":["https://openalex.org/I4210131919"]},{"raw_affiliation_string":"School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China","institution_ids":["https://openalex.org/I4210131919"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045269519","display_name":"Jianqi Qiao","orcid":"https://orcid.org/0000-0001-5134-5461"},"institutions":[{"id":"https://openalex.org/I4210131919","display_name":"Xi'an University of Technology","ror":"https://ror.org/038avdt50","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210131919"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jianqi Qiao","raw_affiliation_strings":["School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","institution_ids":["https://openalex.org/I4210131919"]},{"raw_affiliation_string":"School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China","institution_ids":["https://openalex.org/I4210131919"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113229479","display_name":"Yanying Shang","orcid":null},"institutions":[{"id":"https://openalex.org/I4210131919","display_name":"Xi'an University of Technology","ror":"https://ror.org/038avdt50","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210131919"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yanying Shang","raw_affiliation_strings":["School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Xi\u2019an University of Technology, Xi\u2019an 710054, China","institution_ids":["https://openalex.org/I4210131919"]},{"raw_affiliation_string":"School of Economics and Management, Xi'an University of Technology, Xi'an 710054, China","institution_ids":["https://openalex.org/I4210131919"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5110455063"],"corresponding_institution_ids":["https://openalex.org/I4210131919"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.38393549,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"20","issue":"3","first_page":"217","last_page":"217"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.9847999811172485,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9807000160217285,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/optimal-distinctiveness-theory","display_name":"Optimal distinctiveness theory","score":0.811068058013916},{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.6996151208877563},{"id":"https://openalex.org/keywords/ecological-niche","display_name":"Ecological niche","score":0.6982693672180176},{"id":"https://openalex.org/keywords/conformity","display_name":"Conformity","score":0.6869948506355286},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5520230531692505},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.4770195484161377},{"id":"https://openalex.org/keywords/niche","display_name":"Niche","score":0.44688600301742554},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4118030071258545},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.36530500650405884},{"id":"https://openalex.org/keywords/ecology","display_name":"Ecology","score":0.35713303089141846},{"id":"https://openalex.org/keywords/environmental-resource-management","display_name":"Environmental resource management","score":0.3261330723762512},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.26276683807373047},{"id":"https://openalex.org/keywords/environmental-science","display_name":"Environmental science","score":0.20109662413597107},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.14380434155464172},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.13062283396720886},{"id":"https://openalex.org/keywords/biology","display_name":"Biology","score":0.12183481454849243}],"concepts":[{"id":"https://openalex.org/C47385372","wikidata":"https://www.wikidata.org/wiki/Q7098943","display_name":"Optimal distinctiveness theory","level":2,"score":0.811068058013916},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.6996151208877563},{"id":"https://openalex.org/C102715595","wikidata":"https://www.wikidata.org/wiki/Q172861","display_name":"Ecological niche","level":3,"score":0.6982693672180176},{"id":"https://openalex.org/C142172996","wikidata":"https://www.wikidata.org/wiki/Q221284","display_name":"Conformity","level":2,"score":0.6869948506355286},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5520230531692505},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.4770195484161377},{"id":"https://openalex.org/C153991713","wikidata":"https://www.wikidata.org/wiki/Q17142856","display_name":"Niche","level":2,"score":0.44688600301742554},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4118030071258545},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.36530500650405884},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.35713303089141846},{"id":"https://openalex.org/C107826830","wikidata":"https://www.wikidata.org/wiki/Q929380","display_name":"Environmental resource management","level":1,"score":0.3261330723762512},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.26276683807373047},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.20109662413597107},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14380434155464172},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.13062283396720886},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.12183481454849243},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C185933670","wikidata":"https://www.wikidata.org/wiki/Q52105","display_name":"Habitat","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20030217","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030217","pdf_url":"https://www.mdpi.com/0718-1876/20/3/217/pdf?version=1756124460","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:d1296cc3132b49a3b6f45fb31ee68ea6","is_oa":true,"landing_page_url":"https://doaj.org/article/d1296cc3132b49a3b6f45fb31ee68ea6","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 3, p 217 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20030217","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030217","pdf_url":"https://www.mdpi.com/0718-1876/20/3/217/pdf?version=1756124460","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G3447781042","display_name":null,"funder_award_id":"71372173","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8252910625","display_name":null,"funder_award_id":"72072144","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8521893808","display_name":null,"funder_award_id":"71672144","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4413668298.pdf","grobid_xml":"https://content.openalex.org/works/W4413668298.grobid-xml"},"referenced_works_count":56,"referenced_works":["https://openalex.org/W2003235255","https://openalex.org/W2005557681","https://openalex.org/W2027905897","https://openalex.org/W2090592511","https://openalex.org/W2102756860","https://openalex.org/W2109929071","https://openalex.org/W2149546194","https://openalex.org/W2529653009","https://openalex.org/W2796082739","https://openalex.org/W2796248480","https://openalex.org/W2890112805","https://openalex.org/W2903621244","https://openalex.org/W2923030284","https://openalex.org/W2930089420","https://openalex.org/W2987400793","https://openalex.org/W3121925802","https://openalex.org/W3125596718","https://openalex.org/W3127663722","https://openalex.org/W3160012093","https://openalex.org/W3162648406","https://openalex.org/W3163289429","https://openalex.org/W3170147542","https://openalex.org/W3202340916","https://openalex.org/W3213131426","https://openalex.org/W4205241864","https://openalex.org/W4205404710","https://openalex.org/W4211141120","https://openalex.org/W4220989349","https://openalex.org/W4221127588","https://openalex.org/W4224078746","https://openalex.org/W4281710655","https://openalex.org/W4283711764","https://openalex.org/W4285988010","https://openalex.org/W4287922318","https://openalex.org/W4292811746","https://openalex.org/W4295206860","https://openalex.org/W4311387182","https://openalex.org/W4313397523","https://openalex.org/W4378651993","https://openalex.org/W4380537721","https://openalex.org/W4384126967","https://openalex.org/W4385506378","https://openalex.org/W4385955041","https://openalex.org/W4389461381","https://openalex.org/W4394808703","https://openalex.org/W4399930195","https://openalex.org/W4400407727","https://openalex.org/W4401781959","https://openalex.org/W4402635065","https://openalex.org/W4403154604","https://openalex.org/W4403581320","https://openalex.org/W4403728332","https://openalex.org/W4407138937","https://openalex.org/W4407792170","https://openalex.org/W4409375853","https://openalex.org/W4412820022"],"related_works":["https://openalex.org/W2610125825","https://openalex.org/W3045983630","https://openalex.org/W2774948409","https://openalex.org/W3102059334","https://openalex.org/W4388745874","https://openalex.org/W2981567463","https://openalex.org/W2777552974","https://openalex.org/W1985545421","https://openalex.org/W3114103876","https://openalex.org/W2095253586"],"abstract_inverted_index":{"The":[0],"construction":[1],"and":[2,11,59,87,96,101,112,141,150],"enhancement":[3],"of":[4,57],"ecological":[5,91,137],"niches":[6,92],"are":[7,37],"essential":[8],"for":[9,22,144],"small":[10],"medium-sized":[12],"enterprises":[13],"(SMEs),":[14],"with":[15],"digital":[16,34,78,83,131,153],"platforms":[17],"serving":[18],"as":[19],"key":[20],"carriers":[21],"achieving":[23,145],"niche":[24,116],"improvement.":[25],"However,":[26],"SMEs":[27,75,90,129],"encounter":[28],"a":[29,55],"\u201cdistinctiveness\u2013conformity\u201d":[30],"paradox":[31],"when":[32],"leveraging":[33],"platforms:":[35],"they":[36],"expected":[38],"to":[39,42,53,134],"sustain":[40],"differentiation":[41],"attract":[43],"resource":[44],"tilt":[45],"while":[46],"simultaneously":[47],"integrating":[48],"into":[49],"the":[50,121],"platform":[51,84,97,132,154],"ecosystem":[52],"obtain":[54],"sense":[56],"belonging":[58],"complementary":[60],"resources.":[61],"Grounded":[62],"in":[63,77,109,152],"optimal":[64],"distinctiveness":[65,149],"theory,":[66],"this":[67],"study":[68],"analyzes":[69],"questionnaire":[70],"data":[71],"from":[72],"383":[73],"Chinese":[74],"embedded":[76],"platforms.":[79],"Results":[80],"show":[81],"that":[82,106],"capabilities":[85,133],"(integration":[86],"reconfiguration)":[88],"enhance":[89],"through":[93],"organizational":[94,110],"agility":[95,111],"eco-embeddedness.":[98],"Polynomial":[99],"regression":[100],"response":[102],"surface":[103],"analyses":[104],"reveal":[105],"balanced":[107],"improvement":[108],"eco-embeddedness":[113],"significantly":[114],"strengthens":[115],"enhancement,":[117],"whereas":[118],"imbalance":[119],"between":[120,148],"two":[122],"weakens":[123],"it.":[124],"This":[125],"research":[126],"clarifies":[127],"how":[128],"leverage":[130],"advance":[135],"their":[136],"niches,":[138],"offering":[139],"theoretical":[140],"practical":[142],"insights":[143],"strategic":[146],"balance":[147],"conformity":[151],"ecosystems.":[155]},"counts_by_year":[],"updated_date":"2026-02-27T16:54:17.756197","created_date":"2025-10-10T00:00:00"}