{"id":"https://openalex.org/W4412892460","doi":"https://doi.org/10.3390/jtaer20030197","title":"Which Factors Affect Online Video Views and Subscriptions? Reference-Dependent Consumer Preferences in the Social Media Market","display_name":"Which Factors Affect Online Video Views and Subscriptions? Reference-Dependent Consumer Preferences in the Social Media Market","publication_year":2025,"publication_date":"2025-08-04","ids":{"openalex":"https://openalex.org/W4412892460","doi":"https://doi.org/10.3390/jtaer20030197"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20030197","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030197","pdf_url":"https://www.mdpi.com/0718-1876/20/3/197/pdf?version=1754289648","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/3/197/pdf?version=1754289648","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090291737","display_name":"Myoungjin Oh","orcid":null},"institutions":[{"id":"https://openalex.org/I4210090949","display_name":"Korea Environment Institute","ror":"https://ror.org/00bxeqa64","country_code":"KR","type":"education","lineage":["https://openalex.org/I4210090949","https://openalex.org/I4210097958"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Myoungjin Oh","raw_affiliation_strings":["Division of Integrated Water Management, Korea Environment Institute, 370 Sicheong-daero, Sejong 30147, Chungcheong, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Division of Integrated Water Management, Korea Environment Institute, 370 Sicheong-daero, Sejong 30147, Chungcheong, Republic of Korea","institution_ids":["https://openalex.org/I4210090949"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014466397","display_name":"Kyuho Maeng","orcid":"https://orcid.org/0000-0001-6096-7529"},"institutions":[{"id":"https://openalex.org/I113409471","display_name":"Kumoh National Institute of Technology","ror":"https://ror.org/05dkjfz60","country_code":"KR","type":"education","lineage":["https://openalex.org/I113409471"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Kyuho Maeng","raw_affiliation_strings":["Department of Industrial Engineering, Kumoh National Institute of Technology, 61, Daehak-ro, Gumi-si 39177, Gyeongsangbuk, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0001-6096-7529","affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Kumoh National Institute of Technology, 61, Daehak-ro, Gumi-si 39177, Gyeongsangbuk, Republic of Korea","institution_ids":["https://openalex.org/I113409471"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018768991","display_name":"Jungwoo Shin","orcid":null},"institutions":[{"id":"https://openalex.org/I35928602","display_name":"Kyung Hee University","ror":"https://ror.org/01zqcg218","country_code":"KR","type":"education","lineage":["https://openalex.org/I35928602"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Jungwoo Shin","raw_affiliation_strings":["Department of Big Data Analytics, Kyung Hee University, 1732 Deogyeong-daero, Giheung-gu, Yongin 17104, Gyeonggi, Republic of Korea","Department of Industrial and Management Systems Engineering, Kyung Hee University, 1732 Deogyeong-daero, Giheung-gu, Yongin 17104, Gyeonggi, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0002-7772-8636","affiliations":[{"raw_affiliation_string":"Department of Big Data Analytics, Kyung Hee University, 1732 Deogyeong-daero, Giheung-gu, Yongin 17104, Gyeonggi, Republic of Korea","institution_ids":["https://openalex.org/I35928602"]},{"raw_affiliation_string":"Department of Industrial and Management Systems Engineering, Kyung Hee University, 1732 Deogyeong-daero, Giheung-gu, Yongin 17104, Gyeonggi, Republic of Korea","institution_ids":["https://openalex.org/I35928602"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5018768991"],"corresponding_institution_ids":["https://openalex.org/I35928602"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.24865739,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"20","issue":"3","first_page":"197","last_page":"197"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.7255139946937561},{"id":"https://openalex.org/keywords/thumbnail","display_name":"Thumbnail","score":0.616706132888794},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6117913126945496},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5747050642967224},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.5625032186508179},{"id":"https://openalex.org/keywords/monetization","display_name":"Monetization","score":0.558316171169281},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5131359696388245},{"id":"https://openalex.org/keywords/online-video","display_name":"Online video","score":0.45376741886138916},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3580127954483032},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.29033398628234863},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.2459997832775116},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2292788028717041},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.190475195646286},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.15634334087371826},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.12562087178230286}],"concepts":[{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.7255139946937561},{"id":"https://openalex.org/C160174412","wikidata":"https://www.wikidata.org/wiki/Q873806","display_name":"Thumbnail","level":3,"score":0.616706132888794},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6117913126945496},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5747050642967224},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.5625032186508179},{"id":"https://openalex.org/C2780602052","wikidata":"https://www.wikidata.org/wiki/Q289845","display_name":"Monetization","level":2,"score":0.558316171169281},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5131359696388245},{"id":"https://openalex.org/C2988167200","wikidata":"https://www.wikidata.org/wiki/Q16885149","display_name":"Online video","level":2,"score":0.45376741886138916},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3580127954483032},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29033398628234863},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2459997832775116},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2292788028717041},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.190475195646286},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.15634334087371826},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12562087178230286},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20030197","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030197","pdf_url":"https://www.mdpi.com/0718-1876/20/3/197/pdf?version=1754289648","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:29f046de45d340edb824c8ac306dc87d","is_oa":true,"landing_page_url":"https://doaj.org/article/29f046de45d340edb824c8ac306dc87d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 3, p 197 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20030197","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030197","pdf_url":"https://www.mdpi.com/0718-1876/20/3/197/pdf?version=1754289648","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.5899999737739563}],"awards":[{"id":"https://openalex.org/G2801523111","display_name":null,"funder_award_id":"RS-2022-NR070854","funder_id":"https://openalex.org/F4320322120","funder_display_name":"National Research Foundation of Korea"},{"id":"https://openalex.org/G3694281449","display_name":null,"funder_award_id":"20224000000260","funder_id":"https://openalex.org/F4320321681","funder_display_name":"Ministry of Trade, Industry and Energy"},{"id":"https://openalex.org/G7301995545","display_name":null,"funder_award_id":"20224000000260","funder_id":"https://openalex.org/F4320335199","funder_display_name":"Korea Institute of Energy Technology Evaluation and Planning"}],"funders":[{"id":"https://openalex.org/F4320320671","display_name":"National Research Foundation","ror":"https://ror.org/05s0g1g46"},{"id":"https://openalex.org/F4320321681","display_name":"Ministry of Trade, Industry and Energy","ror":"https://ror.org/008nkqk13"},{"id":"https://openalex.org/F4320322120","display_name":"National Research Foundation of Korea","ror":"https://ror.org/013aysd81"},{"id":"https://openalex.org/F4320328359","display_name":"Ministry of Science and ICT, South Korea","ror":"https://ror.org/01wpjm123"},{"id":"https://openalex.org/F4320335199","display_name":"Korea Institute of Energy Technology Evaluation and Planning","ror":"https://ror.org/02zq38y32"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4412892460.pdf","grobid_xml":"https://content.openalex.org/works/W4412892460.grobid-xml"},"referenced_works_count":44,"referenced_works":["https://openalex.org/W33891176","https://openalex.org/W1501279792","https://openalex.org/W1977606842","https://openalex.org/W1978930475","https://openalex.org/W1981462816","https://openalex.org/W1999568555","https://openalex.org/W2009192236","https://openalex.org/W2030874315","https://openalex.org/W2078666525","https://openalex.org/W2111072573","https://openalex.org/W2113991325","https://openalex.org/W2121001699","https://openalex.org/W2176673974","https://openalex.org/W2399033688","https://openalex.org/W2552646986","https://openalex.org/W2569956199","https://openalex.org/W2620739829","https://openalex.org/W2694806686","https://openalex.org/W2954038896","https://openalex.org/W2982554148","https://openalex.org/W3023008627","https://openalex.org/W3027641020","https://openalex.org/W3048120015","https://openalex.org/W3131573152","https://openalex.org/W3140256029","https://openalex.org/W3144032957","https://openalex.org/W3197956836","https://openalex.org/W3215877921","https://openalex.org/W4232591329","https://openalex.org/W4247066124","https://openalex.org/W4247557722","https://openalex.org/W4282593990","https://openalex.org/W4284975781","https://openalex.org/W4309855362","https://openalex.org/W4319777579","https://openalex.org/W4319790971","https://openalex.org/W4372313948","https://openalex.org/W4386376520","https://openalex.org/W4389855353","https://openalex.org/W4390511790","https://openalex.org/W4390740382","https://openalex.org/W4392198633","https://openalex.org/W4401983335","https://openalex.org/W6712408780"],"related_works":["https://openalex.org/W4296873905","https://openalex.org/W4312342191","https://openalex.org/W2990215692","https://openalex.org/W2520281795","https://openalex.org/W2956015248","https://openalex.org/W137154299","https://openalex.org/W2011506639","https://openalex.org/W2095080241","https://openalex.org/W2114613283","https://openalex.org/W2966504737"],"abstract_inverted_index":{"In":[0],"the":[1,9,37,124,146],"attention-driven":[2],"environment":[3],"of":[4,39,69,98,105,123,136],"online":[5,147],"video":[6,33,160],"platforms,":[7],"understanding":[8,122],"factors":[10,125],"that":[11,126],"influence":[12,127],"content":[13,161],"selection":[14],"and":[15,23,36,51,64,71,78,91,138,140,155,162],"channel":[16],"subscriptions":[17],"is":[18],"crucial":[19],"for":[20,87],"creators,":[21],"marketers,":[22],"platform":[24],"managers.":[25],"This":[26,118],"study":[27,56,119],"investigates":[28],"how":[29],"thumbnails,":[30],"view":[31],"counts,":[32],"length,":[34],"genre,":[35],"number":[38,104,113],"advertisements":[40],"affect":[41],"user":[42,128],"decision-making":[43],"on":[44,130],"YouTube.":[45],"Grounded":[46],"in":[47,134,145,165],"random":[48],"utility":[49],"theory":[50,144],"reference-dependent":[52,99],"preference":[53,86],"theory,":[54],"this":[55],"conducted":[57],"a":[58,66,84,102,111],"choice":[59],"experiment":[60],"with":[61,89],"525":[62],"respondents":[63],"employed":[65],"combined":[67],"model":[68],"rank-ordered":[70],"binary":[72],"logit":[73],"methods":[74],"to":[75],"analyze":[76],"viewing":[77,108,137],"subscription":[79,116],"behaviors.":[80],"The":[81],"results":[82],"indicate":[83],"significant":[85],"thumbnails":[88],"subtitles":[90],"shorter":[92],"videos.":[93],"Notably,":[94],"we":[95],"found":[96],"evidence":[97],"effects,":[100],"whereby":[101],"higher-than-expected":[103],"ads":[106],"decreased":[107],"probability,":[109],"while":[110],"lower-than-expected":[112],"significantly":[114],"increased":[115],"probability.":[117],"advances":[120],"our":[121],"behavior":[129],"social":[131,167],"media,":[132],"specifically":[133],"terms":[135],"subscribing,":[139],"empirically":[141],"supports":[142],"prospect":[143],"advertising":[148],"market.":[149],"Our":[150],"findings":[151],"offer":[152],"both":[153],"theoretical":[154],"practical":[156],"insights":[157],"into":[158],"optimizing":[159],"monetization":[163],"strategies":[164],"competitive":[166],"media":[168],"markets.":[169]},"counts_by_year":[],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}