{"id":"https://openalex.org/W4412820022","doi":"https://doi.org/10.3390/jtaer20030187","title":"From Opportunity to Resistance: A Structural Model of Platform-Based Startup Adoption","display_name":"From Opportunity to Resistance: A Structural Model of Platform-Based Startup Adoption","publication_year":2025,"publication_date":"2025-08-01","ids":{"openalex":"https://openalex.org/W4412820022","doi":"https://doi.org/10.3390/jtaer20030187"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20030187","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030187","pdf_url":"https://www.mdpi.com/0718-1876/20/3/187/pdf?version=1754018380","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/3/187/pdf?version=1754018380","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015333343","display_name":"Ru\u2010Rong Ji","orcid":"https://orcid.org/0000-0002-9355-3688"},"institutions":[{"id":"https://openalex.org/I24062138","display_name":"Konkuk University","ror":"https://ror.org/025h1m602","country_code":"KR","type":"education","lineage":["https://openalex.org/I24062138"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Ruixia Ji","raw_affiliation_strings":["Department of International Commerce and Business, Konkuk University, Seoul 05029, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of International Commerce and Business, Konkuk University, Seoul 05029, Republic of Korea","institution_ids":["https://openalex.org/I24062138"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070830194","display_name":"Hong Chen","orcid":"https://orcid.org/0000-0002-0325-2786"},"institutions":[{"id":"https://openalex.org/I55188197","display_name":"Seokyeong University","ror":"https://ror.org/04x0k0m51","country_code":"KR","type":"education","lineage":["https://openalex.org/I55188197"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hong Chen","raw_affiliation_strings":["Department of Global Business, Seokyeong University, Seoul 02717, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Global Business, Seokyeong University, Seoul 02717, Republic of Korea","institution_ids":["https://openalex.org/I55188197"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064112749","display_name":"Sang-Do Park","orcid":"https://orcid.org/0000-0001-6366-8532"},"institutions":[{"id":"https://openalex.org/I24062138","display_name":"Konkuk University","ror":"https://ror.org/025h1m602","country_code":"KR","type":"education","lineage":["https://openalex.org/I24062138"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Sang-Do Park","raw_affiliation_strings":["Department of International Trade, Konkuk University, Seoul 05029, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0001-6366-8532","affiliations":[{"raw_affiliation_string":"Department of International Trade, Konkuk University, Seoul 05029, Republic of Korea","institution_ids":["https://openalex.org/I24062138"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5064112749"],"corresponding_institution_ids":["https://openalex.org/I24062138"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":4.7228,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.95314546,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"20","issue":"3","first_page":"187","last_page":"187"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.9872000217437744,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.526189386844635},{"id":"https://openalex.org/keywords/resistance","display_name":"Resistance (ecology)","score":0.513302743434906},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4595211446285248},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.39744341373443604},{"id":"https://openalex.org/keywords/process-management","display_name":"Process management","score":0.3887447118759155},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3648962378501892}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.526189386844635},{"id":"https://openalex.org/C57473165","wikidata":"https://www.wikidata.org/wiki/Q7315604","display_name":"Resistance (ecology)","level":2,"score":0.513302743434906},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4595211446285248},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.39744341373443604},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.3887447118759155},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3648962378501892},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20030187","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030187","pdf_url":"https://www.mdpi.com/0718-1876/20/3/187/pdf?version=1754018380","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:de869e41407d4198a63b3f5d19ca2179","is_oa":true,"landing_page_url":"https://doaj.org/article/de869e41407d4198a63b3f5d19ca2179","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 3, p 187 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20030187","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030187","pdf_url":"https://www.mdpi.com/0718-1876/20/3/187/pdf?version=1754018380","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4412820022.pdf","grobid_xml":"https://content.openalex.org/works/W4412820022.grobid-xml"},"referenced_works_count":105,"referenced_works":["https://openalex.org/W2233633","https://openalex.org/W94611509","https://openalex.org/W309245540","https://openalex.org/W1519314365","https://openalex.org/W1559454865","https://openalex.org/W1574235309","https://openalex.org/W1850453578","https://openalex.org/W2004897122","https://openalex.org/W2009864186","https://openalex.org/W2014693145","https://openalex.org/W2020781803","https://openalex.org/W2022779201","https://openalex.org/W2023004007","https://openalex.org/W2026111510","https://openalex.org/W2026473865","https://openalex.org/W2044407078","https://openalex.org/W2045988471","https://openalex.org/W2052998643","https://openalex.org/W2078518420","https://openalex.org/W2099697766","https://openalex.org/W2162739331","https://openalex.org/W2168569455","https://openalex.org/W2277066972","https://openalex.org/W2400405829","https://openalex.org/W2587621110","https://openalex.org/W2613192576","https://openalex.org/W2617078438","https://openalex.org/W2769304550","https://openalex.org/W2773897510","https://openalex.org/W2789974562","https://openalex.org/W2792333171","https://openalex.org/W2883383762","https://openalex.org/W2885935516","https://openalex.org/W2948375769","https://openalex.org/W2967790987","https://openalex.org/W2974714001","https://openalex.org/W2996953008","https://openalex.org/W3035886900","https://openalex.org/W3122503705","https://openalex.org/W3125976894","https://openalex.org/W3132448322","https://openalex.org/W3163653005","https://openalex.org/W3173701160","https://openalex.org/W3175938896","https://openalex.org/W3193734552","https://openalex.org/W3194170401","https://openalex.org/W3196076665","https://openalex.org/W3199868594","https://openalex.org/W3200364344","https://openalex.org/W3202079097","https://openalex.org/W4205689197","https://openalex.org/W4224443470","https://openalex.org/W4226532928","https://openalex.org/W4235678817","https://openalex.org/W4281788356","https://openalex.org/W4283079721","https://openalex.org/W4283838059","https://openalex.org/W4289941590","https://openalex.org/W4292621914","https://openalex.org/W4294326216","https://openalex.org/W4297022767","https://openalex.org/W4303446643","https://openalex.org/W4306175011","https://openalex.org/W4310216224","https://openalex.org/W4317643037","https://openalex.org/W4322582458","https://openalex.org/W4323687869","https://openalex.org/W4324046885","https://openalex.org/W4363675861","https://openalex.org/W4366983925","https://openalex.org/W4378700593","https://openalex.org/W4379209230","https://openalex.org/W4379537133","https://openalex.org/W4385241233","https://openalex.org/W4386105420","https://openalex.org/W4387663176","https://openalex.org/W4387742259","https://openalex.org/W4388855130","https://openalex.org/W4389282945","https://openalex.org/W4389729215","https://openalex.org/W4390246786","https://openalex.org/W4391487197","https://openalex.org/W4399094353","https://openalex.org/W4400220564","https://openalex.org/W4401448737","https://openalex.org/W4401448856","https://openalex.org/W4401450177","https://openalex.org/W4405114459","https://openalex.org/W4406939571","https://openalex.org/W4411782668","https://openalex.org/W6600072544","https://openalex.org/W6610956573","https://openalex.org/W6630359271","https://openalex.org/W6631029094","https://openalex.org/W6694559684","https://openalex.org/W6738351350","https://openalex.org/W6779614166","https://openalex.org/W6801118033","https://openalex.org/W6806017296","https://openalex.org/W6810655756","https://openalex.org/W6857711648","https://openalex.org/W6858459764","https://openalex.org/W6871097861","https://openalex.org/W6871927100","https://openalex.org/W6874385122"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W1494866366","https://openalex.org/W2057699843","https://openalex.org/W3044360021","https://openalex.org/W2989266632","https://openalex.org/W2119165257","https://openalex.org/W4255692793","https://openalex.org/W2904170231","https://openalex.org/W2192670466","https://openalex.org/W3009514698"],"abstract_inverted_index":{"This":[0,100],"study":[1,101],"explores":[2],"the":[3,9,103,107],"determinants":[4],"of":[5,11,81,137],"startup":[6,76,109,148],"intention":[7],"within":[8],"context":[10],"e-commerce":[12],"platform-based":[13,98,108],"startups":[14],"in":[15],"South":[16],"Korea.":[17],"We":[18],"employ":[19],"an":[20],"extended":[21],"technology":[22],"acceptance":[23],"model":[24],"(TAM)":[25],"that":[26,55],"integrates":[27],"individual,":[28],"social,":[29],"and":[30,45,57,63,72,87,114,125,128,151],"entrepreneurial":[31,61,123,142],"characteristics.":[32],"A":[33],"two-step":[34],"analytical":[35],"approach":[36],"is":[37],"applied,":[38],"combining":[39],"variable":[40],"extraction":[41],"through":[42],"data":[43],"mining":[44],"hypothesis":[46],"testing":[47],"using":[48],"structural":[49],"equation":[50],"modeling.":[51],"The":[52],"results":[53],"indicate":[54],"personal":[56],"social":[58,64],"factors\u2014such":[59],"as":[60],"mindset":[62],"influence\u2014positively":[65],"affect":[66],"perceived":[67,79],"usefulness,":[68],"while":[69],"job":[70],"relevance":[71],"exposure":[73],"to":[74,97,106],"successful":[75],"models":[77],"enhance":[78],"ease":[80],"use.":[82],"In":[83],"contrast,":[84],"security":[85,127],"concerns":[86],"technological":[88],"barriers":[89],"negatively":[90],"impact":[91],"these":[92],"relationships,":[93],"posing":[94],"critical":[95],"obstacles":[96],"startups.":[99],"extends":[102],"TAM":[104],"framework":[105],"context,":[110],"offering":[111],"theoretical":[112],"contributions":[113],"proposing":[115],"policy":[116],"implications,":[117],"including":[118],"promoting":[119],"digital":[120],"literacy,":[121],"developing":[122],"networks,":[124],"addressing":[126],"regulatory":[129],"issues.":[130],"These":[131],"insights":[132],"offer":[133],"a":[134],"deeper":[135],"understanding":[136],"how":[138],"platform":[139],"environments":[140],"shape":[141],"behavior,":[143],"providing":[144],"practical":[145],"guidance":[146],"for":[147],"founders,":[149],"developers,":[150],"policymakers.":[152]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}
