{"id":"https://openalex.org/W4411960467","doi":"https://doi.org/10.3390/jtaer20030168","title":"Consumer Evaluation of Virtual vs. Human Influencers via Source Credibility, Perceived Social Similarity, and Consumption Motivation","display_name":"Consumer Evaluation of Virtual vs. Human Influencers via Source Credibility, Perceived Social Similarity, and Consumption Motivation","publication_year":2025,"publication_date":"2025-07-02","ids":{"openalex":"https://openalex.org/W4411960467","doi":"https://doi.org/10.3390/jtaer20030168"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20030168","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030168","pdf_url":"https://www.mdpi.com/0718-1876/20/3/168/pdf?version=1751454282","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/3/168/pdf?version=1751454282","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000431520","display_name":"Huai-Kuan Zeng","orcid":"https://orcid.org/0009-0007-5251-7764"},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"education","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Huai-Kuan Zeng","raw_affiliation_strings":["Institute of Applied Arts, National Yang Ming Chiao Tung University, No. 1001, Daxue Rd., East Dist., Hsinchu City 300, Taiwan"],"raw_orcid":"https://orcid.org/0009-0007-5251-7764","affiliations":[{"raw_affiliation_string":"Institute of Applied Arts, National Yang Ming Chiao Tung University, No. 1001, Daxue Rd., East Dist., Hsinchu City 300, Taiwan","institution_ids":["https://openalex.org/I148366613"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070920420","display_name":"Carolyn A. Lin","orcid":"https://orcid.org/0000-0002-4281-4454"},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Carolyn A. Lin","raw_affiliation_strings":["Department of Communication, University of Connecticut, 337 Mansfield Road, Storrs, CT 06269, USA"],"raw_orcid":"https://orcid.org/0000-0002-4281-4454","affiliations":[{"raw_affiliation_string":"Department of Communication, University of Connecticut, 337 Mansfield Road, Storrs, CT 06269, USA","institution_ids":["https://openalex.org/I140172145"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5070920420"],"corresponding_institution_ids":["https://openalex.org/I140172145"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":3.7232,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.92290194,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"20","issue":"3","first_page":"168","last_page":"168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.8902783393859863},{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.6577889919281006},{"id":"https://openalex.org/keywords/similarity","display_name":"Similarity (geometry)","score":0.650894045829773},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.6411218047142029},{"id":"https://openalex.org/keywords/source-credibility","display_name":"Source credibility","score":0.6130743622779846},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.42409518361091614},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.41163161396980286},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3527204692363739},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.32197216153144836},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.17486608028411865},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.14360305666923523},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.10630336403846741}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.8902783393859863},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.6577889919281006},{"id":"https://openalex.org/C103278499","wikidata":"https://www.wikidata.org/wiki/Q254465","display_name":"Similarity (geometry)","level":3,"score":0.650894045829773},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6411218047142029},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.6130743622779846},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42409518361091614},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.41163161396980286},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3527204692363739},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32197216153144836},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.17486608028411865},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14360305666923523},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10630336403846741},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20030168","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030168","pdf_url":"https://www.mdpi.com/0718-1876/20/3/168/pdf?version=1751454282","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:9e5e9ad7bf5040bd8f9f131c723d069b","is_oa":true,"landing_page_url":"https://doaj.org/article/9e5e9ad7bf5040bd8f9f131c723d069b","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 3, p 168 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20030168","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20030168","pdf_url":"https://www.mdpi.com/0718-1876/20/3/168/pdf?version=1751454282","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4411960467.pdf","grobid_xml":"https://content.openalex.org/works/W4411960467.grobid-xml"},"referenced_works_count":88,"referenced_works":["https://openalex.org/W90970949","https://openalex.org/W220587803","https://openalex.org/W1535860288","https://openalex.org/W1539896512","https://openalex.org/W1799750435","https://openalex.org/W1981699781","https://openalex.org/W1992262987","https://openalex.org/W1997670419","https://openalex.org/W2000076869","https://openalex.org/W2021540993","https://openalex.org/W2022602334","https://openalex.org/W2050251515","https://openalex.org/W2062157754","https://openalex.org/W2071666535","https://openalex.org/W2084235337","https://openalex.org/W2084399600","https://openalex.org/W2119043452","https://openalex.org/W2119681300","https://openalex.org/W2120061261","https://openalex.org/W2193293829","https://openalex.org/W2237393296","https://openalex.org/W2487421132","https://openalex.org/W2583410069","https://openalex.org/W2590141216","https://openalex.org/W2744590994","https://openalex.org/W2770599068","https://openalex.org/W2794749354","https://openalex.org/W2802463379","https://openalex.org/W2886736973","https://openalex.org/W2890519077","https://openalex.org/W2954982670","https://openalex.org/W2955534057","https://openalex.org/W2964600867","https://openalex.org/W3004456923","https://openalex.org/W3021498005","https://openalex.org/W3026042980","https://openalex.org/W3037286191","https://openalex.org/W3086539547","https://openalex.org/W3121995858","https://openalex.org/W3174753814","https://openalex.org/W3176842108","https://openalex.org/W3183300962","https://openalex.org/W3200406084","https://openalex.org/W4200557907","https://openalex.org/W4206701680","https://openalex.org/W4240932704","https://openalex.org/W4249532312","https://openalex.org/W4280597104","https://openalex.org/W4280628177","https://openalex.org/W4282040648","https://openalex.org/W4295873048","https://openalex.org/W4312192935","https://openalex.org/W4313460011","https://openalex.org/W4313554844","https://openalex.org/W4313595266","https://openalex.org/W4315433494","https://openalex.org/W4376867194","https://openalex.org/W4379386336","https://openalex.org/W4379538362","https://openalex.org/W4380767305","https://openalex.org/W4380997644","https://openalex.org/W4384662683","https://openalex.org/W4384928020","https://openalex.org/W4385497952","https://openalex.org/W4385737175","https://openalex.org/W4385824132","https://openalex.org/W4386204392","https://openalex.org/W4386858079","https://openalex.org/W4387006600","https://openalex.org/W4387557032","https://openalex.org/W4388076185","https://openalex.org/W4388498097","https://openalex.org/W4388830764","https://openalex.org/W4390489297","https://openalex.org/W4390684555","https://openalex.org/W4391553643","https://openalex.org/W4392846551","https://openalex.org/W4393282866","https://openalex.org/W4402278003","https://openalex.org/W4404135425","https://openalex.org/W4404657312","https://openalex.org/W4405651531","https://openalex.org/W4406768564","https://openalex.org/W6603658136","https://openalex.org/W6608771515","https://openalex.org/W6687221306","https://openalex.org/W6797680488","https://openalex.org/W6798009113"],"related_works":["https://openalex.org/W2157392583","https://openalex.org/W1979763405","https://openalex.org/W2145328588","https://openalex.org/W1990967836","https://openalex.org/W2006620598","https://openalex.org/W4214867582","https://openalex.org/W2472322438","https://openalex.org/W2085477019","https://openalex.org/W1996187505","https://openalex.org/W1974995996"],"abstract_inverted_index":{"Influencer":[0],"marketing":[1],"is":[2],"estimated":[3],"to":[4,30,201],"reach":[5],"USD":[6],"32.55":[7],"billion":[8],"by":[9],"the":[10,55,59,75,141,184],"year":[11],"2025.":[12],"The":[13,119],"extant":[14],"research":[15,27,73],"on":[16,137],"virtual":[17,79],"vs.":[18,39,80],"human":[19,81],"influencers\u2019":[20,82],"effectiveness":[21,83],"has":[22,28,66],"reported":[23],"mixed":[24],"results.":[25],"Currently,":[26],"yet":[29],"explore":[31],"how":[32],"consumption":[33],"motivation":[34,198],"and":[35,62,105,116,157,162,179,187,191],"influencer":[36,139,181],"gender":[37],"(virtual":[38,164],"human)":[40,166],"may":[41,57],"differentially":[42],"impact":[43],"consumer":[44],"behavior.":[45],"Likewise,":[46],"whether":[47],"antecedent":[48],"factors":[49],"such":[50],"as":[51,113],"prior":[52,127],"attitudes":[53,129],"toward":[54,130],"brand":[56,128],"affect":[58],"perceived":[60,138,155,173,185],"authenticity":[61,156,188],"attractiveness":[63,158,186],"of":[64,189,196,206],"influencers":[65,190],"rarely":[67],"been":[68],"investigated.":[69],"To":[70],"fill":[71],"this":[72],"gap,":[74],"current":[76],"study":[77],"examined":[78],"utilizing":[84],"a":[85,114,131,146,160,177,203],"2":[86,90,94],"(influencer":[87,95],"type)":[88,92],"\u00d7":[89,93],"(product":[91],"gender)":[96],"between-subject":[97],"online":[98],"experiment.":[99],"Specifically,":[100],"Airbnb":[101],"(a":[102],"recreational":[103],"product)":[104,109],"NJM":[106],"(an":[107],"insurance":[108],"were":[110],"respectively":[111],"designated":[112],"hedonic":[115,132],"utilitarian":[117,147,197],"brand.":[118],"findings":[120],"(N":[121],"=":[122],"468)":[123],"demonstrated":[124],"that":[125,172],"while":[126],"product":[133],"had":[134],"no":[135],"effect":[136],"authenticity,":[140],"opposite":[142],"was":[143,152,199],"true":[144],"for":[145],"product.":[148],"No":[149],"significant":[150],"difference":[151],"shown":[153],"in":[154],"between":[159,176],"male":[161],"female":[163],"or":[165],"influencer.":[167],"Structural":[168],"equation":[169],"modeling":[170],"suggested":[171],"social":[174],"similarity":[175],"participant":[178],"an":[180],"positively":[182],"impacted":[183],"purchase":[192,207],"intention.":[193,208],"Hedonic":[194],"instead":[195],"found":[200],"be":[202],"positive":[204],"predictor":[205]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}