{"id":"https://openalex.org/W4410787763","doi":"https://doi.org/10.3390/jtaer20020115","title":"Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions","display_name":"Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions","publication_year":2025,"publication_date":"2025-05-26","ids":{"openalex":"https://openalex.org/W4410787763","doi":"https://doi.org/10.3390/jtaer20020115"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20020115","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20020115","pdf_url":"https://www.mdpi.com/0718-1876/20/2/115/pdf?version=1748254765","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/2/115/pdf?version=1748254765","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019293826","display_name":"Leonidas Theodorakopoulos","orcid":"https://orcid.org/0000-0002-0891-6780"},"institutions":[{"id":"https://openalex.org/I174878644","display_name":"University of Patras","ror":"https://ror.org/017wvtq80","country_code":"GR","type":"education","lineage":["https://openalex.org/I174878644"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"Leonidas Theodorakopoulos","raw_affiliation_strings":["Department of Management Science and Technology, University of Patras, 263 34 Patras, Greece"],"raw_orcid":"https://orcid.org/0000-0002-0891-6780","affiliations":[{"raw_affiliation_string":"Department of Management Science and Technology, University of Patras, 263 34 Patras, Greece","institution_ids":["https://openalex.org/I174878644"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5098909897","display_name":"Alexandra Theodoropoulou","orcid":"https://orcid.org/0009-0004-6314-7795"},"institutions":[{"id":"https://openalex.org/I174878644","display_name":"University of Patras","ror":"https://ror.org/017wvtq80","country_code":"GR","type":"education","lineage":["https://openalex.org/I174878644"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Alexandra Theodoropoulou","raw_affiliation_strings":["Department of Management Science and Technology, University of Patras, 263 34 Patras, Greece"],"raw_orcid":"https://orcid.org/0009-0004-6314-7795","affiliations":[{"raw_affiliation_string":"Department of Management Science and Technology, University of Patras, 263 34 Patras, Greece","institution_ids":["https://openalex.org/I174878644"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019265163","display_name":"Christos Klavdianos","orcid":"https://orcid.org/0009-0000-9674-0254"},"institutions":[{"id":"https://openalex.org/I174878644","display_name":"University of Patras","ror":"https://ror.org/017wvtq80","country_code":"GR","type":"education","lineage":["https://openalex.org/I174878644"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Christos Klavdianos","raw_affiliation_strings":["Department of Management Science and Technology, University of Patras, 263 34 Patras, Greece"],"raw_orcid":"https://orcid.org/0009-0000-9674-0254","affiliations":[{"raw_affiliation_string":"Department of Management Science and Technology, University of Patras, 263 34 Patras, Greece","institution_ids":["https://openalex.org/I174878644"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5019293826"],"corresponding_institution_ids":["https://openalex.org/I174878644"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":119.5609,"has_fulltext":true,"cited_by_count":46,"citation_normalized_percentile":{"value":0.9998523,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"20","issue":"2","first_page":"115","last_page":"115"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9937999844551086,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9937999844551086,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9650999903678894,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12519","display_name":"Cybercrime and Law Enforcement Studies","score":0.9621999859809875,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.6729089617729187},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.6648168563842773},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.5632287263870239},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.5630478858947754},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.5050557255744934},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4721241891384125},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38526082038879395},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33151423931121826},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.32339367270469666},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.30157774686813354},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.28548264503479004},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.1405598521232605},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.1110433042049408}],"concepts":[{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.6729089617729187},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.6648168563842773},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5632287263870239},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.5630478858947754},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5050557255744934},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4721241891384125},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38526082038879395},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33151423931121826},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32339367270469666},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.30157774686813354},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.28548264503479004},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.1405598521232605},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.1110433042049408},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20020115","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20020115","pdf_url":"https://www.mdpi.com/0718-1876/20/2/115/pdf?version=1748254765","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:e46e95bb690f4ff197ab02b9cb56cbdc","is_oa":true,"landing_page_url":"https://doaj.org/article/e46e95bb690f4ff197ab02b9cb56cbdc","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 2, p 115 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20020115","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20020115","pdf_url":"https://www.mdpi.com/0718-1876/20/2/115/pdf?version=1748254765","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410787763.pdf","grobid_xml":"https://content.openalex.org/works/W4410787763.grobid-xml"},"referenced_works_count":279,"referenced_works":["https://openalex.org/W90970949","https://openalex.org/W609444703","https://openalex.org/W753378317","https://openalex.org/W982482027","https://openalex.org/W1122563431","https://openalex.org/W1526362058","https://openalex.org/W1623983952","https://openalex.org/W1844760852","https://openalex.org/W1911662361","https://openalex.org/W1980790266","https://openalex.org/W1984330633","https://openalex.org/W1991827610","https://openalex.org/W2014712740","https://openalex.org/W2022560148","https://openalex.org/W2031708022","https://openalex.org/W2037451280","https://openalex.org/W2055065256","https://openalex.org/W2070790305","https://openalex.org/W2112856797","https://openalex.org/W2120708127","https://openalex.org/W2144294167","https://openalex.org/W2146943142","https://openalex.org/W2153042129","https://openalex.org/W2154093743","https://openalex.org/W2183801748","https://openalex.org/W2201805341","https://openalex.org/W2206128729","https://openalex.org/W2208124799","https://openalex.org/W2217753888","https://openalex.org/W2290580769","https://openalex.org/W2295460761","https://openalex.org/W2342586812","https://openalex.org/W2396832258","https://openalex.org/W2463642367","https://openalex.org/W2467361183","https://openalex.org/W2476960546","https://openalex.org/W2480871246","https://openalex.org/W2510442918","https://openalex.org/W2512239666","https://openalex.org/W2556668612","https://openalex.org/W2565441308","https://openalex.org/W2594850745","https://openalex.org/W2597171267","https://openalex.org/W2608904808","https://openalex.org/W2611485120","https://openalex.org/W2615283320","https://openalex.org/W2615446037","https://openalex.org/W2624720134","https://openalex.org/W2738192571","https://openalex.org/W2765276377","https://openalex.org/W2765477361","https://openalex.org/W2765788477","https://openalex.org/W2773019705","https://openalex.org/W2774321216","https://openalex.org/W2775025186","https://openalex.org/W2778890450","https://openalex.org/W2781360291","https://openalex.org/W2787575783","https://openalex.org/W2790166049","https://openalex.org/W2791929251","https://openalex.org/W2796737780","https://openalex.org/W2797206640","https://openalex.org/W2801940918","https://openalex.org/W2802071301","https://openalex.org/W2886736973","https://openalex.org/W2890436397","https://openalex.org/W2891796741","https://openalex.org/W2893790011","https://openalex.org/W2894604123","https://openalex.org/W2897153773","https://openalex.org/W2899351518","https://openalex.org/W2899881299","https://openalex.org/W2902146740","https://openalex.org/W2904757888","https://openalex.org/W2907366795","https://openalex.org/W2907378333","https://openalex.org/W2910225532","https://openalex.org/W2911938397","https://openalex.org/W2916947475","https://openalex.org/W2922293894","https://openalex.org/W2923877615","https://openalex.org/W2925819646","https://openalex.org/W2940468316","https://openalex.org/W2943859283","https://openalex.org/W2944099942","https://openalex.org/W2944309697","https://openalex.org/W2962891546","https://openalex.org/W2964035435","https://openalex.org/W2970282997","https://openalex.org/W2970579735","https://openalex.org/W2970804557","https://openalex.org/W2971982774","https://openalex.org/W2979935990","https://openalex.org/W2980435684","https://openalex.org/W2989796024","https://openalex.org/W2992709555","https://openalex.org/W2995303897","https://openalex.org/W2996935963","https://openalex.org/W2999172991","https://openalex.org/W2999449851","https://openalex.org/W3003091230","https://openalex.org/W3003422837","https://openalex.org/W3008088233","https://openalex.org/W3008374096","https://openalex.org/W3008609788","https://openalex.org/W3011345566","https://openalex.org/W3013122344","https://openalex.org/W3017153657","https://openalex.org/W3019806800","https://openalex.org/W3028571922","https://openalex.org/W3035605308","https://openalex.org/W3037869240","https://openalex.org/W3039356435","https://openalex.org/W3040894825","https://openalex.org/W3047607816","https://openalex.org/W3081148416","https://openalex.org/W3081681151","https://openalex.org/W3082402724","https://openalex.org/W3084738750","https://openalex.org/W3088131879","https://openalex.org/W3090130288","https://openalex.org/W3090581317","https://openalex.org/W3093905173","https://openalex.org/W3100578881","https://openalex.org/W3101739755","https://openalex.org/W3111430045","https://openalex.org/W3112035128","https://openalex.org/W3113731542","https://openalex.org/W3118571294","https://openalex.org/W3121315632","https://openalex.org/W3121496283","https://openalex.org/W3123158399","https://openalex.org/W3123696801","https://openalex.org/W3124489302","https://openalex.org/W3124804010","https://openalex.org/W3125502067","https://openalex.org/W3125824029","https://openalex.org/W3135474044","https://openalex.org/W3136165108","https://openalex.org/W3136860328","https://openalex.org/W3147518465","https://openalex.org/W3153601729","https://openalex.org/W3158246555","https://openalex.org/W3164304829","https://openalex.org/W3169833055","https://openalex.org/W3173236608","https://openalex.org/W3173745233","https://openalex.org/W3185108602","https://openalex.org/W3191365520","https://openalex.org/W3192305827","https://openalex.org/W3195747442","https://openalex.org/W3195853392","https://openalex.org/W3203798538","https://openalex.org/W3211121639","https://openalex.org/W3211227468","https://openalex.org/W3216298626","https://openalex.org/W4200329324","https://openalex.org/W4205357879","https://openalex.org/W4205390421","https://openalex.org/W4205764945","https://openalex.org/W4205913461","https://openalex.org/W4206987379","https://openalex.org/W4207045251","https://openalex.org/W4212887309","https://openalex.org/W4223539201","https://openalex.org/W4225117730","https://openalex.org/W4226194396","https://openalex.org/W4226439868","https://openalex.org/W4232292830","https://openalex.org/W4236726206","https://openalex.org/W4252394414","https://openalex.org/W4281560842","https://openalex.org/W4281729188","https://openalex.org/W4281826127","https://openalex.org/W4281874603","https://openalex.org/W4282035153","https://openalex.org/W4283374089","https://openalex.org/W4285115868","https://openalex.org/W4292212959","https://openalex.org/W4295541926","https://openalex.org/W4296953580","https://openalex.org/W4297860808","https://openalex.org/W4298394334","https://openalex.org/W4308105851","https://openalex.org/W4309617270","https://openalex.org/W4309617712","https://openalex.org/W4309757909","https://openalex.org/W4309926814","https://openalex.org/W4319661244","https://openalex.org/W4320733729","https://openalex.org/W4321601639","https://openalex.org/W4366780942","https://openalex.org/W4367597266","https://openalex.org/W4376851376","https://openalex.org/W4379089773","https://openalex.org/W4385553016","https://openalex.org/W4385806860","https://openalex.org/W4386111430","https://openalex.org/W4386928707","https://openalex.org/W4387193077","https://openalex.org/W4387311045","https://openalex.org/W4387526701","https://openalex.org/W4388524030","https://openalex.org/W4388534116","https://openalex.org/W4388949115","https://openalex.org/W4390008711","https://openalex.org/W4390246734","https://openalex.org/W4390806175","https://openalex.org/W4391448466","https://openalex.org/W4392048113","https://openalex.org/W4392461107","https://openalex.org/W4392553557","https://openalex.org/W4392563408","https://openalex.org/W4393191744","https://openalex.org/W4396674573","https://openalex.org/W4396809267","https://openalex.org/W4396817538","https://openalex.org/W4399115226","https://openalex.org/W4399529488","https://openalex.org/W4399574817","https://openalex.org/W4400284381","https://openalex.org/W4400491626","https://openalex.org/W4400993356","https://openalex.org/W4401116609","https://openalex.org/W4401808377","https://openalex.org/W4401815218","https://openalex.org/W4401973002","https://openalex.org/W4401984315","https://openalex.org/W4402075046","https://openalex.org/W4402515637","https://openalex.org/W4402614979","https://openalex.org/W4402680650","https://openalex.org/W4402997178","https://openalex.org/W4402998318","https://openalex.org/W4403212540","https://openalex.org/W4403433508","https://openalex.org/W4403501097","https://openalex.org/W4403706662","https://openalex.org/W4404031247","https://openalex.org/W4405025358","https://openalex.org/W4405272524","https://openalex.org/W4405440896","https://openalex.org/W4405634308","https://openalex.org/W4405735143","https://openalex.org/W4406024062","https://openalex.org/W4406102633","https://openalex.org/W4406137891","https://openalex.org/W4407179345","https://openalex.org/W4407558476","https://openalex.org/W4408017672","https://openalex.org/W4408138635","https://openalex.org/W4408155084","https://openalex.org/W4408641526","https://openalex.org/W6603658136","https://openalex.org/W6686805385","https://openalex.org/W6696344196","https://openalex.org/W6766063302","https://openalex.org/W6767830750","https://openalex.org/W6769549343","https://openalex.org/W6782516526","https://openalex.org/W6785026854","https://openalex.org/W6808739804","https://openalex.org/W6843758749","https://openalex.org/W6846923821","https://openalex.org/W6847033047","https://openalex.org/W6852572940","https://openalex.org/W6856155717","https://openalex.org/W6857104985","https://openalex.org/W6859508487","https://openalex.org/W6861130922","https://openalex.org/W6862408184","https://openalex.org/W6870473557","https://openalex.org/W6872333380","https://openalex.org/W6874667939","https://openalex.org/W6876130983","https://openalex.org/W6893069230","https://openalex.org/W6925160466","https://openalex.org/W6981757634","https://openalex.org/W7065547682"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W4387516697","https://openalex.org/W2187722173","https://openalex.org/W1969702312","https://openalex.org/W1994068555","https://openalex.org/W2962891546","https://openalex.org/W4399558842","https://openalex.org/W2136621081","https://openalex.org/W2961317356"],"abstract_inverted_index":{"The":[0],"rapid":[1],"growth":[2],"of":[3,88,96,198],"digital":[4,199],"platforms":[5],"has":[6],"fundamentally":[7],"reshaped":[8],"network":[9,57,72],"and":[10,21,31,62,76,125,135,153,168,192],"viral":[11],"marketing,":[12,165],"profoundly":[13],"transforming":[14],"how":[15,68,106,146],"information":[16,45],"spreads":[17],"across":[18],"social":[19,56],"networks":[20],"influences":[22],"consumer":[23,126],"behavior.":[24],"This":[25],"comprehensive":[26],"review":[27,143],"synthesizes":[28],"theoretical,":[29],"computational,":[30],"ethical":[32,119,156],"perspectives":[33],"into":[34,41],"an":[35],"integrated":[36],"narrative,":[37],"providing":[38,187],"novel":[39],"insights":[40,148],"the":[42,65,69,159,195],"mechanisms":[43],"driving":[44],"diffusion":[46],"within":[47],"contemporary":[48,155],"interactive":[49,139,184],"marketing.":[50],"By":[51],"integrating":[52],"foundational":[53],"concepts":[54],"from":[55],"theory,":[58,186],"advanced":[59],"graph":[60],"models,":[61],"behavioral":[63],"dynamics,":[64],"paper":[66,160],"demonstrates":[67],"interplay":[70],"between":[71],"structures,":[73],"influencer":[74],"behaviors,":[75],"AI-driven":[77],"algorithms":[78],"significantly":[79,182],"redefines":[80],"traditional":[81],"marketing":[82,113,140,185],"paradigms.":[83],"A":[84],"distinctive":[85],"theoretical":[86,133,151],"contribution":[87],"this":[89,142,180],"study":[90,181],"lies":[91],"in":[92,138],"its":[93,176],"innovative":[94],"combination":[95],"Big":[97],"Data":[98],"analytics":[99],"with":[100],"AI-based":[101],"predictive":[102],"modeling,":[103],"explicitly":[104,144],"revealing":[105],"real-time":[107],"algorithmic":[108,123],"personalization":[109],"not":[110],"only":[111],"enhances":[112],"effectiveness":[114],"but":[115],"also":[116],"creates":[117],"new":[118],"tensions":[120],"surrounding":[121],"misinformation,":[122],"bias,":[124],"vulnerability.":[127],"Addressing":[128],"recent":[129],"calls":[130],"for":[131,190],"greater":[132],"originality":[134],"narrative":[136],"coherence":[137],"research,":[141],"highlights":[145],"these":[147],"resolve":[149],"critical":[150],"puzzles":[152],"clarify":[154],"dilemmas.":[157],"Additionally,":[158],"identifies":[161],"emerging":[162],"trends\u2014including":[163],"Web3":[164],"decentralized":[166],"platforms,":[167],"neuroscience-driven":[169],"targeting\u2014offering":[170],"clear":[171],"future":[172],"research":[173],"directions.":[174],"Through":[175],"integrative,":[177],"narrative-driven":[178],"framework,":[179],"advances":[183],"essential":[188],"guidance":[189],"scholars":[191],"practitioners":[193],"navigating":[194],"evolving":[196],"complexities":[197],"influence.":[200]},"counts_by_year":[{"year":2026,"cited_by_count":27},{"year":2025,"cited_by_count":19}],"updated_date":"2026-07-09T07:52:08.696243","created_date":"2025-10-10T00:00:00"}
