{"id":"https://openalex.org/W4408290538","doi":"https://doi.org/10.3390/jtaer20010047","title":"Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition","display_name":"Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition","publication_year":2025,"publication_date":"2025-03-10","ids":{"openalex":"https://openalex.org/W4408290538","doi":"https://doi.org/10.3390/jtaer20010047"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20010047","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20010047","pdf_url":"https://www.mdpi.com/0718-1876/20/1/47/pdf?version=1741600003","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/1/47/pdf?version=1741600003","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052089900","display_name":"Ze Lei Cao","orcid":"https://orcid.org/0009-0002-9435-125X"},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Zihuang Cao","raw_affiliation_strings":["Business School, Macau University of Science and Technology, Macau SAR, China"],"raw_orcid":"https://orcid.org/0009-0002-9435-125X","affiliations":[{"raw_affiliation_string":"Business School, Macau University of Science and Technology, Macau SAR, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084022075","display_name":"Guicheng Shi","orcid":null},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":true,"raw_author_name":"Guicheng Shi","raw_affiliation_strings":["Business School, Macau University of Science and Technology, Macau SAR, China"],"raw_orcid":"https://orcid.org/0000-0001-5698-1141","affiliations":[{"raw_affiliation_string":"Business School, Macau University of Science and Technology, Macau SAR, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Mengxi Gao","orcid":null},"institutions":[{"id":"https://openalex.org/I154893126","display_name":"Guizhou Normal University","ror":"https://ror.org/02x1pa065","country_code":"CN","type":"education","lineage":["https://openalex.org/I154893126"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Mengxi Gao","raw_affiliation_strings":["Institute of International Education, Guizhou Normal University, Guiyang 550003, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of International Education, Guizhou Normal University, Guiyang 550003, China","institution_ids":["https://openalex.org/I154893126"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039047414","display_name":"Jingyi Yu","orcid":null},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Jingyi Yu","raw_affiliation_strings":["Business School, Macau University of Science and Technology, Macau SAR, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Macau University of Science and Technology, Macau SAR, China","institution_ids":["https://openalex.org/I111950717"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5084022075"],"corresponding_institution_ids":["https://openalex.org/I111950717"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":3.5336,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.91251221,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"20","issue":"1","first_page":"47","last_page":"47"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/agency","display_name":"Agency (philosophy)","score":0.5978280305862427},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.5845794677734375},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4793187379837036},{"id":"https://openalex.org/keywords/dispersion","display_name":"Dispersion (optics)","score":0.4668114185333252},{"id":"https://openalex.org/keywords/mental-accounting","display_name":"Mental accounting","score":0.4500185251235962},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.38357681035995483},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.355925977230072},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3396036624908447},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.20063963532447815},{"id":"https://openalex.org/keywords/neuroscience","display_name":"Neuroscience","score":0.15031546354293823},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.1402122676372528},{"id":"https://openalex.org/keywords/physics","display_name":"Physics","score":0.08563464879989624}],"concepts":[{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.5978280305862427},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5845794677734375},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4793187379837036},{"id":"https://openalex.org/C177562468","wikidata":"https://www.wikidata.org/wiki/Q182893","display_name":"Dispersion (optics)","level":2,"score":0.4668114185333252},{"id":"https://openalex.org/C159144042","wikidata":"https://www.wikidata.org/wiki/Q1107958","display_name":"Mental accounting","level":2,"score":0.4500185251235962},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38357681035995483},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.355925977230072},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3396036624908447},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.20063963532447815},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.15031546354293823},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1402122676372528},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.08563464879989624},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20010047","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20010047","pdf_url":"https://www.mdpi.com/0718-1876/20/1/47/pdf?version=1741600003","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:7ece7e3db15b4cbb9cb688eb0a171c1e","is_oa":true,"landing_page_url":"https://doaj.org/article/7ece7e3db15b4cbb9cb688eb0a171c1e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 1, p 47 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20010047","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20010047","pdf_url":"https://www.mdpi.com/0718-1876/20/1/47/pdf?version=1741600003","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4408290538.pdf"},"referenced_works_count":82,"referenced_works":["https://openalex.org/W1506265753","https://openalex.org/W1791587663","https://openalex.org/W1969748350","https://openalex.org/W1973152428","https://openalex.org/W1977850232","https://openalex.org/W1979410730","https://openalex.org/W1984154725","https://openalex.org/W1988851610","https://openalex.org/W1989900570","https://openalex.org/W1991312461","https://openalex.org/W1992193527","https://openalex.org/W1992777957","https://openalex.org/W1995796450","https://openalex.org/W2005512101","https://openalex.org/W2006779932","https://openalex.org/W2009053226","https://openalex.org/W2018142461","https://openalex.org/W2041946752","https://openalex.org/W2045570892","https://openalex.org/W2045888345","https://openalex.org/W2046498562","https://openalex.org/W2048541514","https://openalex.org/W2049532636","https://openalex.org/W2053845731","https://openalex.org/W2085067988","https://openalex.org/W2089607056","https://openalex.org/W2090564805","https://openalex.org/W2092021919","https://openalex.org/W2096854678","https://openalex.org/W2103234330","https://openalex.org/W2110612952","https://openalex.org/W2112042732","https://openalex.org/W2120307118","https://openalex.org/W2130333844","https://openalex.org/W2131630597","https://openalex.org/W2131994649","https://openalex.org/W2134368355","https://openalex.org/W2135839350","https://openalex.org/W2146899871","https://openalex.org/W2149608872","https://openalex.org/W2152930081","https://openalex.org/W2154555821","https://openalex.org/W2168569455","https://openalex.org/W2183336719","https://openalex.org/W2192556578","https://openalex.org/W2314699177","https://openalex.org/W2325997495","https://openalex.org/W2478836664","https://openalex.org/W2539916477","https://openalex.org/W2566730559","https://openalex.org/W2568300346","https://openalex.org/W2623703952","https://openalex.org/W2789865802","https://openalex.org/W2889484568","https://openalex.org/W2913206950","https://openalex.org/W2935934295","https://openalex.org/W2954674443","https://openalex.org/W2963788533","https://openalex.org/W2970592824","https://openalex.org/W2974449948","https://openalex.org/W2997960800","https://openalex.org/W3000079557","https://openalex.org/W3011430807","https://openalex.org/W3011865677","https://openalex.org/W3112593557","https://openalex.org/W3121906482","https://openalex.org/W3122430187","https://openalex.org/W3122527281","https://openalex.org/W3163968572","https://openalex.org/W4200548724","https://openalex.org/W4235678817","https://openalex.org/W4244980072","https://openalex.org/W4253828088","https://openalex.org/W4292811746","https://openalex.org/W4296188487","https://openalex.org/W4324057924","https://openalex.org/W4362638749","https://openalex.org/W6629854991","https://openalex.org/W6662092301","https://openalex.org/W6676546708","https://openalex.org/W6702080740","https://openalex.org/W6787064814"],"related_works":["https://openalex.org/W2117605208","https://openalex.org/W2404748060","https://openalex.org/W2027420758","https://openalex.org/W3169747781","https://openalex.org/W4387496357","https://openalex.org/W2775965802","https://openalex.org/W4379055654","https://openalex.org/W1532354839","https://openalex.org/W3167258865","https://openalex.org/W1569064550"],"abstract_inverted_index":{"Despite":[0],"free":[1],"access":[2,102],"to":[3,103,120,189],"complete":[4],"information":[5],"regarding":[6],"hotel":[7,71],"quality":[8],"and":[9,40,50,137,151,167,204],"reference":[10],"prices,":[11],"consumers":[12,47],"perceive":[13],"significant":[14],"price":[15,25,53,66,113,132,172,207],"differences":[16],"across":[17],"different":[18],"online":[19,28,94,202],"platforms.":[20],"We":[21,158,187],"explore":[22],"how":[23],"perceived":[24,79],"dispersion":[26,67,133,173,208],"on":[27],"travel":[29],"agency":[30],"platforms":[31],"influences":[32],"consumer":[33,181,215],"purchase":[34,156],"intention":[35],"through":[36,92],"mental":[37,195],"account":[38,196],"theory":[39,197],"propose":[41],"a":[42,58,161,175,206],"psychological":[43,211],"mechanism":[44,165],"explaining":[45],"why":[46],"may":[48],"tolerate":[49],"even":[51],"embrace":[52],"discrepancies.":[54],"Study":[55,87],"1":[56],"employs":[57],"scenario-based":[59],"experiment":[60],"that":[61,74,100,131],"manipulates":[62],"differing":[63],"levels":[64],"of":[65,201],"for":[68,164,170],"the":[69,190,194,199,214],"same":[70],"booking,":[72],"demonstrating":[73],"higher":[75],"PPD":[76],"significantly":[77],"amplifies":[78],"transaction":[80,150],"utility":[81,212],"and,":[82],"in":[83,213],"turn,":[84],"acquisition":[85,152],"utility.":[86],"2":[88],"corroborates":[89],"these":[90],"findings":[91],"an":[93],"survey":[95],"with":[96,210],"judgment":[97],"sampling,":[98],"highlighting":[99],"consumers\u2014despite":[101],"comprehensive":[104],"OTA":[105],"information\u2014are":[106],"often":[107],"motivated,":[108],"rather":[109],"than":[110],"deterred,":[111],"by":[112,192],"discrepancies;":[114],"multiple":[115],"variable":[116],"combinations":[117],"were":[118],"tested":[119],"ensure":[121],"robust":[122,162],"findings.":[123],"This":[124,147],"study":[125,166],"challenges":[126],"traditional":[127],"marketing":[128,185],"theories":[129],"suggesting":[130],"signals":[134],"market":[135],"unfairness":[136],"reduces":[138],"consumers\u2019":[139],"purchasing":[140],"intention;":[141],"instead,":[142],"it":[143],"mentally":[144],"stimulates":[145],"consumers.":[146],"perception":[148],"enhances":[149],"utility,":[153],"positively":[154],"impacting":[155],"intention.":[157],"also":[159],"offer":[160],"model":[163,209],"provide":[168],"insights":[169],"leveraging":[171],"as":[174],"cost-less":[176],"promotional":[177],"strategy,":[178],"potentially":[179],"increasing":[180],"engagement":[182],"without":[183],"additional":[184],"expenditure.":[186],"contribute":[188],"literature":[191],"integrating":[193],"into":[198],"context":[200],"marketplaces":[203],"developing":[205],"decision-making":[216],"process.":[217]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1}],"updated_date":"2026-07-23T08:03:31.855105","created_date":"2025-10-10T00:00:00"}