{"id":"https://openalex.org/W4405500552","doi":"https://doi.org/10.3390/jtaer19040173","title":"Are Social Media-Based Marketing Strategies the New Mechanisms for Attracting Consumers? A Quantitative Method-Based Approach","display_name":"Are Social Media-Based Marketing Strategies the New Mechanisms for Attracting Consumers? A Quantitative Method-Based Approach","publication_year":2024,"publication_date":"2024-12-17","ids":{"openalex":"https://openalex.org/W4405500552","doi":"https://doi.org/10.3390/jtaer19040173"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer19040173","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040173","pdf_url":"https://www.mdpi.com/0718-1876/19/4/173/pdf?version=1734420035","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/19/4/173/pdf?version=1734420035","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085747470","display_name":"Maidul Islam","orcid":"https://orcid.org/0000-0002-3997-5863"},"institutions":[{"id":"https://openalex.org/I52010207","display_name":"Keimyung University","ror":"https://ror.org/00tjv0s33","country_code":"KR","type":"education","lineage":["https://openalex.org/I52010207"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Maidul Islam","raw_affiliation_strings":["Department of International Business, KAC, Keimyung University, Daegu 42601, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0002-3997-5863","affiliations":[{"raw_affiliation_string":"Department of International Business, KAC, Keimyung University, Daegu 42601, Republic of Korea","institution_ids":["https://openalex.org/I52010207"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032083414","display_name":"Shabnam A. Sheikh","orcid":"https://orcid.org/0009-0006-7911-4343"},"institutions":[{"id":"https://openalex.org/I52010207","display_name":"Keimyung University","ror":"https://ror.org/00tjv0s33","country_code":"KR","type":"education","lineage":["https://openalex.org/I52010207"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Shabnam A. Sheikh","raw_affiliation_strings":["Department of International Business, KAC, Keimyung University, Daegu 42601, Republic of Korea"],"raw_orcid":"https://orcid.org/0009-0006-7911-4343","affiliations":[{"raw_affiliation_string":"Department of International Business, KAC, Keimyung University, Daegu 42601, Republic of Korea","institution_ids":["https://openalex.org/I52010207"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5085747470"],"corresponding_institution_ids":["https://openalex.org/I52010207"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":8.1797,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.97358668,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"19","issue":"4","first_page":"3571","last_page":"3583"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9950000047683716,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9912999868392944,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7833853960037231},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.6658424735069275},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.650811493396759},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6316772699356079},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.5880096554756165},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.5117661952972412},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4533797800540924},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.42769432067871094},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.3531545400619507},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.2536928653717041},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.12535583972930908}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7833853960037231},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.6658424735069275},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.650811493396759},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6316772699356079},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.5880096554756165},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5117661952972412},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4533797800540924},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42769432067871094},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3531545400619507},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.2536928653717041},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12535583972930908},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer19040173","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040173","pdf_url":"https://www.mdpi.com/0718-1876/19/4/173/pdf?version=1734420035","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:24d1e1bf13834572baec3301e5877f24","is_oa":false,"landing_page_url":"https://doaj.org/article/24d1e1bf13834572baec3301e5877f24","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 4, Pp 3571-3583 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer19040173","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040173","pdf_url":"https://www.mdpi.com/0718-1876/19/4/173/pdf?version=1734420035","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G2776345803","display_name":null,"funder_award_id":"20210800","funder_id":"https://openalex.org/F4320321250","funder_display_name":"Keimyung University"}],"funders":[{"id":"https://openalex.org/F4320321250","display_name":"Keimyung University","ror":"https://ror.org/00tjv0s33"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4405500552.pdf","grobid_xml":"https://content.openalex.org/works/W4405500552.grobid-xml"},"referenced_works_count":50,"referenced_works":["https://openalex.org/W1496632887","https://openalex.org/W1503342679","https://openalex.org/W1735053150","https://openalex.org/W1978712750","https://openalex.org/W1980343721","https://openalex.org/W1988316526","https://openalex.org/W1991194175","https://openalex.org/W2063139645","https://openalex.org/W2086157089","https://openalex.org/W2090653907","https://openalex.org/W2106998212","https://openalex.org/W2121001699","https://openalex.org/W2138794141","https://openalex.org/W2139128015","https://openalex.org/W2149142441","https://openalex.org/W2165798258","https://openalex.org/W2167325287","https://openalex.org/W2206128729","https://openalex.org/W2322190778","https://openalex.org/W2512228757","https://openalex.org/W2516396761","https://openalex.org/W2579666692","https://openalex.org/W2597171267","https://openalex.org/W2604691571","https://openalex.org/W2619799373","https://openalex.org/W2736051199","https://openalex.org/W2767752368","https://openalex.org/W2802794224","https://openalex.org/W2899351518","https://openalex.org/W2990764008","https://openalex.org/W3010676055","https://openalex.org/W3035686316","https://openalex.org/W3096650946","https://openalex.org/W3114734083","https://openalex.org/W3120302401","https://openalex.org/W3122795544","https://openalex.org/W3123679541","https://openalex.org/W3125774461","https://openalex.org/W4205664564","https://openalex.org/W4247671808","https://openalex.org/W4280513939","https://openalex.org/W4295126375","https://openalex.org/W4311135144","https://openalex.org/W4388011180","https://openalex.org/W4391845222","https://openalex.org/W6629959804","https://openalex.org/W6645489425","https://openalex.org/W6692341882","https://openalex.org/W6732219190","https://openalex.org/W6751040975"],"related_works":["https://openalex.org/W4388185474","https://openalex.org/W1550694910","https://openalex.org/W1499615636","https://openalex.org/W3139064098","https://openalex.org/W2607446648","https://openalex.org/W3138475190","https://openalex.org/W4367154464","https://openalex.org/W3135048975","https://openalex.org/W4242311056","https://openalex.org/W372070118"],"abstract_inverted_index":{"This":[0],"research":[1,99],"used":[2,86],"a":[3,76,91,113],"quantitative":[4],"approach":[5],"to":[6,19,39],"explore":[7],"the":[8,20,28,34,42,53,59,66,97],"impact":[9],"of":[10,23,36,61,69,96],"social":[11,24,62,101,118],"media":[12,25,63,102,119],"marketing":[13,64,71,103,120],"on":[14,100],"consumer":[15,73],"purchase":[16,74,122],"intention.":[17,123],"Due":[18],"technological":[21],"development":[22],"platforms":[26],"in":[27,52,72],"recent":[29],"past,":[30],"as":[31,33],"well":[32],"addition":[35],"several":[37],"functionalities":[38],"these":[40],"platforms,":[41],"way":[43],"that":[44,110],"consumers":[45],"and":[46,65,93,121],"firms":[47],"engage":[48],"has":[49],"changed":[50],"dramatically":[51],"current":[54],"competitive":[55],"market.":[56],"To":[57],"understand":[58],"influence":[60],"important":[67],"role":[68],"influencer":[70],"intention,":[75],"cross-sectional":[77],"analysis":[78,95],"was":[79,104],"performed.":[80],"Data":[81],"from":[82],"210":[83],"participants":[84],"were":[85],"for":[87],"this":[88],"study.":[89],"Furthermore,":[90],"comprehensive":[92],"critical":[94],"existing":[98],"also":[105],"undertaken.":[106],"The":[107],"results":[108],"reveal":[109],"there":[111],"is":[112],"significant":[114],"positive":[115],"relationship":[116],"between":[117]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
