{"id":"https://openalex.org/W4405092939","doi":"https://doi.org/10.3390/jtaer19040167","title":"Culture and Self-Congruity in Online Product Ratings: Exploring a Dual Perspective on Emotional Differences in the Pleasure and Pain of Consumption","display_name":"Culture and Self-Congruity in Online Product Ratings: Exploring a Dual Perspective on Emotional Differences in the Pleasure and Pain of Consumption","publication_year":2024,"publication_date":"2024-12-06","ids":{"openalex":"https://openalex.org/W4405092939","doi":"https://doi.org/10.3390/jtaer19040167"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer19040167","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040167","pdf_url":"https://www.mdpi.com/0718-1876/19/4/167/pdf?version=1733480712","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/19/4/167/pdf?version=1733480712","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100551673","display_name":"Min-Uk Ju","orcid":null},"institutions":[{"id":"https://openalex.org/I122706678","display_name":"Halla University","ror":"https://ror.org/03kw5ag50","country_code":"KR","type":"education","lineage":["https://openalex.org/I122706678"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Minuk Ju","raw_affiliation_strings":["College of Liberal Arts Education, Halla University, 28, Halladae-gil, Wonju 26404, Gangwon, Republic of Korea"],"affiliations":[{"raw_affiliation_string":"College of Liberal Arts Education, Halla University, 28, Halladae-gil, Wonju 26404, Gangwon, Republic of Korea","institution_ids":["https://openalex.org/I122706678"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038279746","display_name":"Dongho Yoo","orcid":"https://orcid.org/0000-0002-3323-2612"},"institutions":[{"id":"https://openalex.org/I122706678","display_name":"Halla University","ror":"https://ror.org/03kw5ag50","country_code":"KR","type":"education","lineage":["https://openalex.org/I122706678"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Dongho Yoo","raw_affiliation_strings":["Department of Business Administration, Halla University, 28, Halladae-gil, Wonju 26404, Gangwon, Republic of Korea"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Halla University, 28, Halladae-gil, Wonju 26404, Gangwon, Republic of Korea","institution_ids":["https://openalex.org/I122706678"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5038279746"],"corresponding_institution_ids":["https://openalex.org/I122706678"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.32248882,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"19","issue":"4","first_page":"3443","last_page":"3460"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pleasure","display_name":"Pleasure","score":0.8165156841278076},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.7898558378219604},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.664452314376831},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6242420673370361},{"id":"https://openalex.org/keywords/dual","display_name":"Dual (grammatical number)","score":0.5879430770874023},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5850448608398438},{"id":"https://openalex.org/keywords/pain-and-pleasure","display_name":"Pain and pleasure","score":0.5844863653182983},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.42669203877449036},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.3439289629459381},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.33366626501083374},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.33136987686157227},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3070133924484253},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.27445369958877563},{"id":"https://openalex.org/keywords/psychotherapist","display_name":"Psychotherapist","score":0.21458274126052856},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.1600879430770874},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.13096576929092407}],"concepts":[{"id":"https://openalex.org/C2777113389","wikidata":"https://www.wikidata.org/wiki/Q208195","display_name":"Pleasure","level":2,"score":0.8165156841278076},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7898558378219604},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.664452314376831},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6242420673370361},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.5879430770874023},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5850448608398438},{"id":"https://openalex.org/C86744532","wikidata":"https://www.wikidata.org/wiki/Q7124829","display_name":"Pain and pleasure","level":3,"score":0.5844863653182983},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.42669203877449036},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3439289629459381},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.33366626501083374},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33136987686157227},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3070133924484253},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.27445369958877563},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.21458274126052856},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1600879430770874},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.13096576929092407},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer19040167","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040167","pdf_url":"https://www.mdpi.com/0718-1876/19/4/167/pdf?version=1733480712","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:6a38c4e394074fdaa00001e2db667064","is_oa":true,"landing_page_url":"https://doaj.org/article/6a38c4e394074fdaa00001e2db667064","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 4, Pp 3443-3460 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer19040167","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040167","pdf_url":"https://www.mdpi.com/0718-1876/19/4/167/pdf?version=1733480712","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.49000000953674316,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4405092939.pdf"},"referenced_works_count":49,"referenced_works":["https://openalex.org/W1694829831","https://openalex.org/W1997442570","https://openalex.org/W2016390178","https://openalex.org/W2038702827","https://openalex.org/W2039619242","https://openalex.org/W2049272765","https://openalex.org/W2056749799","https://openalex.org/W2072828624","https://openalex.org/W2085821342","https://openalex.org/W2088801880","https://openalex.org/W2097780989","https://openalex.org/W2099113722","https://openalex.org/W2111409240","https://openalex.org/W2114473841","https://openalex.org/W2118898598","https://openalex.org/W2122333467","https://openalex.org/W2122830808","https://openalex.org/W2130892515","https://openalex.org/W2147326145","https://openalex.org/W2147674372","https://openalex.org/W2183876423","https://openalex.org/W2200251524","https://openalex.org/W2339745700","https://openalex.org/W2534701235","https://openalex.org/W2771289921","https://openalex.org/W2809672241","https://openalex.org/W2811044733","https://openalex.org/W2911473028","https://openalex.org/W2912259788","https://openalex.org/W3034705383","https://openalex.org/W3121659628","https://openalex.org/W3124394317","https://openalex.org/W3125807303","https://openalex.org/W3211670720","https://openalex.org/W4220966177","https://openalex.org/W4230043040","https://openalex.org/W4243667233","https://openalex.org/W4256173697","https://openalex.org/W4285745261","https://openalex.org/W4385352626","https://openalex.org/W4387116734","https://openalex.org/W4389921793","https://openalex.org/W4392951757","https://openalex.org/W4394862813","https://openalex.org/W4396796439","https://openalex.org/W4400831680","https://openalex.org/W4402652382","https://openalex.org/W6664633976","https://openalex.org/W6704180094"],"related_works":["https://openalex.org/W2017468550","https://openalex.org/W2481777582","https://openalex.org/W1609544859","https://openalex.org/W3031104690","https://openalex.org/W4210988272","https://openalex.org/W2336627693","https://openalex.org/W1566011673","https://openalex.org/W2511832335","https://openalex.org/W2488299949","https://openalex.org/W4210308394"],"abstract_inverted_index":{"The":[0,83],"nature":[1],"of":[2,18,43,93,127,145,178,189],"the":[3,13,41,91,103,174],"online":[4,30,121,146,162,179,217],"shopping":[5],"environment":[6],"can":[7,192],"cause":[8],"uncertainty;":[9],"thus,":[10],"consumers":[11,88,101,110,132],"use":[12],"product":[14,31,122,147,163,180],"experiences":[15],"and":[16,50,65,74,80,115,139,182],"evaluations":[17],"others":[19],"to":[20,76,137,195],"make":[21],"purchase":[22,97,118,142],"decisions.":[23],"In":[24,129],"this":[25,158,204],"study,":[26],"we":[27,202],"investigated":[28],"whether":[29,40,186],"ratings":[32,45,123,148,164,181],"affect":[33],"consumers\u2019":[34,187],"consumption-related":[35],"emotions.":[36],"We":[37,52,208],"also":[38,209],"examined":[39],"effects":[42,79,177],"these":[44,200],"vary":[46],"depending":[47],"on":[48,60,90,199],"culture":[49],"self-congruity.":[51,128],"conducted":[53],"a":[54,170],"PROCESS":[55],"macro":[56],"model":[57],"12":[58],"analysis":[59],"394":[61],"subjects":[62],"(200":[63],"American":[64,87,109],"194":[66],"Chinese)":[67],"recruited":[68],"through":[69],"Amazon":[70],"Mechanical":[71],"Turk":[72],"(MTurk)":[73],"Wenjuanxing":[75],"examine":[77],"interaction":[78],"mediation":[81],"effects.":[82],"results":[84],"showed":[85],"that":[86],"focus":[89],"pleasure":[92,114],"consumption":[94],"when":[95,120,149,154],"making":[96],"decisions,":[98],"whereas":[99],"Chinese":[100,131],"emphasize":[102],"pain":[104,191],"associated":[105],"with":[106],"cost.":[107],"Specifically,":[108],"experience":[111],"more":[112,140],"consumption-based":[113],"have":[116,133],"positive":[117,141],"intentions":[119,143],"are":[124,165],"high,":[125],"regardless":[126,144],"contrast,":[130],"less":[134],"adverse":[135],"reactions":[136],"cost":[138],"self-congruity":[150,155],"is":[151,156],"high;":[152],"however,":[153],"low,":[157],"only":[159],"occurs":[160],"if":[161],"high.":[166],"Our":[167],"study":[168],"provided":[169,210],"mechanism":[171],"for":[172,213],"understanding":[173],"culturally":[175],"dependent":[176],"offered":[183],"insights":[184],"into":[185],"perceptions":[188],"spending":[190],"be":[193],"alleviated":[194],"drive":[196],"purchases.":[197],"Based":[198],"results,":[201],"elucidated":[203],"study\u2019s":[205],"academic":[206],"implications.":[207],"practical":[211],"implications":[212],"companies":[214],"implementing":[215],"effective":[216],"marketing":[218],"strategies.":[219]},"counts_by_year":[],"updated_date":"2026-03-11T06:11:40.159057","created_date":"2025-10-10T00:00:00"}
