{"id":"https://openalex.org/W4404567404","doi":"https://doi.org/10.3390/jtaer19040153","title":"Harnessing Swift Guanxi in SMEs: Exploring Trust and Purchase Intention on Social Commerce Platforms","display_name":"Harnessing Swift Guanxi in SMEs: Exploring Trust and Purchase Intention on Social Commerce Platforms","publication_year":2024,"publication_date":"2024-11-18","ids":{"openalex":"https://openalex.org/W4404567404","doi":"https://doi.org/10.3390/jtaer19040153"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer19040153","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040153","pdf_url":"https://www.mdpi.com/0718-1876/19/4/153/pdf?version=1731909430","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/19/4/153/pdf?version=1731909430","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009362297","display_name":"Johakim Katekele John","orcid":"https://orcid.org/0000-0002-5411-0147"},"institutions":[{"id":"https://openalex.org/I15846685","display_name":"Mzumbe University","ror":"https://ror.org/02qrvdj69","country_code":"TZ","type":"education","lineage":["https://openalex.org/I15846685"]},{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN","TZ"],"is_corresponding":true,"raw_author_name":"Johakim Katekele John","raw_affiliation_strings":["School of Business, Mzumbe University, Mzumbe, Morogoro, Tanzania","School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Mzumbe University, Mzumbe, Morogoro, Tanzania","institution_ids":["https://openalex.org/I15846685"]},{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102876876","display_name":"Xiaodong Qiu","orcid":"https://orcid.org/0009-0004-6801-4035"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaodong Qiu","raw_affiliation_strings":["School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031682086","display_name":"Jerum William Kilumile","orcid":"https://orcid.org/0000-0002-9692-2813"},"institutions":[{"id":"https://openalex.org/I15846685","display_name":"Mzumbe University","ror":"https://ror.org/02qrvdj69","country_code":"TZ","type":"education","lineage":["https://openalex.org/I15846685"]},{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN","TZ"],"is_corresponding":false,"raw_author_name":"Jerum William Kilumile","raw_affiliation_strings":["School of Business, Mzumbe University, Mzumbe, Morogoro, Tanzania","School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Mzumbe University, Mzumbe, Morogoro, Tanzania","institution_ids":["https://openalex.org/I15846685"]},{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China","institution_ids":["https://openalex.org/I21193070"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5009362297"],"corresponding_institution_ids":["https://openalex.org/I15846685","https://openalex.org/I21193070"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":5.2916,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.95556646,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":"19","issue":"4","first_page":"3154","last_page":"3175"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/guanxi","display_name":"Guanxi","score":0.951164722442627},{"id":"https://openalex.org/keywords/swift","display_name":"Swift","score":0.8924304246902466},{"id":"https://openalex.org/keywords/reciprocity","display_name":"Reciprocity (cultural anthropology)","score":0.6961463689804077},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6435760855674744},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4521973729133606},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.25141626596450806},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.21714064478874207},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.17897048592567444}],"concepts":[{"id":"https://openalex.org/C2777501687","wikidata":"https://www.wikidata.org/wiki/Q240889","display_name":"Guanxi","level":3,"score":0.951164722442627},{"id":"https://openalex.org/C116188536","wikidata":"https://www.wikidata.org/wiki/Q17118377","display_name":"Swift","level":2,"score":0.8924304246902466},{"id":"https://openalex.org/C169903001","wikidata":"https://www.wikidata.org/wiki/Q3264987","display_name":"Reciprocity (cultural anthropology)","level":2,"score":0.6961463689804077},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6435760855674744},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4521973729133606},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.25141626596450806},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.21714064478874207},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.17897048592567444},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer19040153","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040153","pdf_url":"https://www.mdpi.com/0718-1876/19/4/153/pdf?version=1731909430","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:8c62d802878c4d06940e5f85929bd930","is_oa":false,"landing_page_url":"https://doaj.org/article/8c62d802878c4d06940e5f85929bd930","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 4, Pp 3154-3175 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer19040153","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040153","pdf_url":"https://www.mdpi.com/0718-1876/19/4/153/pdf?version=1731909430","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.4000000059604645}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4404567404.pdf"},"referenced_works_count":68,"referenced_works":["https://openalex.org/W1482816548","https://openalex.org/W1550387702","https://openalex.org/W1591013228","https://openalex.org/W1978270621","https://openalex.org/W1998490277","https://openalex.org/W2001449546","https://openalex.org/W2012375487","https://openalex.org/W2035539464","https://openalex.org/W2040444178","https://openalex.org/W2040936209","https://openalex.org/W2044294684","https://openalex.org/W2069863414","https://openalex.org/W2085123588","https://openalex.org/W2114683899","https://openalex.org/W2120789618","https://openalex.org/W2131568786","https://openalex.org/W2164385948","https://openalex.org/W2166140580","https://openalex.org/W2213022100","https://openalex.org/W2228664849","https://openalex.org/W2551380182","https://openalex.org/W2752675455","https://openalex.org/W2757436579","https://openalex.org/W2780014202","https://openalex.org/W2788714307","https://openalex.org/W2792846787","https://openalex.org/W2802302992","https://openalex.org/W2803904741","https://openalex.org/W2905811773","https://openalex.org/W2941043621","https://openalex.org/W2945580743","https://openalex.org/W2949968139","https://openalex.org/W2950750906","https://openalex.org/W2961339320","https://openalex.org/W2966642106","https://openalex.org/W2968904253","https://openalex.org/W2978346165","https://openalex.org/W2980749372","https://openalex.org/W2981462071","https://openalex.org/W2983092917","https://openalex.org/W3005973026","https://openalex.org/W3011648542","https://openalex.org/W3033600183","https://openalex.org/W3049271243","https://openalex.org/W3092072068","https://openalex.org/W3093425253","https://openalex.org/W3120853043","https://openalex.org/W3125930628","https://openalex.org/W3137848663","https://openalex.org/W3179714073","https://openalex.org/W3190611956","https://openalex.org/W3207732087","https://openalex.org/W4206406141","https://openalex.org/W4210542665","https://openalex.org/W4213082267","https://openalex.org/W4281622524","https://openalex.org/W4283754982","https://openalex.org/W4291972613","https://openalex.org/W4293108603","https://openalex.org/W4310071601","https://openalex.org/W4310396713","https://openalex.org/W4315640857","https://openalex.org/W4377984456","https://openalex.org/W4379514342","https://openalex.org/W4399430780","https://openalex.org/W6684061879","https://openalex.org/W6751198807","https://openalex.org/W6802063925"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W3198734187","https://openalex.org/W3175001965","https://openalex.org/W2350024083","https://openalex.org/W4250183494","https://openalex.org/W3130985054","https://openalex.org/W608019500","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"Extant":[0],"empirical":[1],"studies":[2],"investigate":[3],"social":[4,66,72,132,196],"commerce":[5,67,73,133,197],"purchase":[6,21,53,100,126,145,176],"intention":[7,22,54],"from":[8,70],"the":[9,20,35,50,57,63,85,111,116,119,157,163,169,173,179],"perspective":[10],"of":[11,60,175],"swift":[12,38,95,103,122,140,193],"guanxi":[13,39,96,104,123,141,148,194],"dimensions":[14,40,97,105,124,149],"while":[15,55],"neglecting":[16],"to":[17,33,83,142],"explain":[18],"how":[19],"is":[23],"influenced.":[24],"This":[25,128],"study":[26,129],"proposed":[27],"and":[28,45,52,125,136,153,183],"tested":[29],"a":[30,151,206],"research":[31,86],"model":[32],"unveil":[34],"relationship":[36,46,120],"between":[37,121],"(mutual":[41],"understanding,":[42],"reciprocity":[43,93],"favor,":[44,94],"harmony),":[47],"trust":[48,61,109,114,161,167],"in":[49,62,65,76,80,110,115,162,168,186],"seller":[51,64,117,170],"considering":[56],"mediation":[58],"effect":[59],"settings.":[68],"Data":[69],"421":[71],"youth":[74],"consumers":[75,180],"Tanzania":[77],"were":[78],"used":[79],"PLS-SEM":[81],"analysis":[82],"test":[84],"model.":[87],"Results":[88],"revealed":[89],"that":[90,131],"except":[91],"for":[92],"positively":[98,107],"influence":[99,108],"intention.":[101,127,146],"The":[102],"also":[106,217],"seller.":[112,164],"Further":[113],"mediates":[118],"recommends":[130],"micro,":[134],"small,":[135],"medium":[137],"traders":[138],"embrace":[139],"drive":[143],"consumer":[144,214,220],"Swift":[147],"foster":[150],"rapid":[152],"affirmative":[154],"connection":[155],"with":[156],"consumers,":[158],"enhancing":[159],"their":[160,187],"In":[165],"turn,":[166],"significantly":[171],"enhances":[172],"likelihood":[174],"intention,":[177],"since":[178],"feel":[181],"safer":[182],"more":[184],"confident":[185],"buying":[188],"journey.":[189],"Therefore,":[190],"by":[191],"leveraging":[192],"dimensions,":[195],"sellers":[198],"can":[199],"effectively":[200],"build":[201],"business":[202],"relationships":[203],"based":[204],"on":[205],"strong":[207],"foundation,":[208],"which":[209],"not":[210],"only":[211],"drives":[212],"immediate":[213],"purchases":[215],"but":[216],"fosters":[218],"enduring":[219],"devotion.":[221]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}
