{"id":"https://openalex.org/W4404090238","doi":"https://doi.org/10.3390/jtaer19040149","title":"The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?","display_name":"The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?","publication_year":2024,"publication_date":"2024-11-06","ids":{"openalex":"https://openalex.org/W4404090238","doi":"https://doi.org/10.3390/jtaer19040149"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer19040149","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040149","pdf_url":"https://www.mdpi.com/0718-1876/19/4/149/pdf?version=1730883587","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/19/4/149/pdf?version=1730883587","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031682086","display_name":"Jerum William Kilumile","orcid":"https://orcid.org/0000-0002-9692-2813"},"institutions":[{"id":"https://openalex.org/I15846685","display_name":"Mzumbe University","ror":"https://ror.org/02qrvdj69","country_code":"TZ","type":"education","lineage":["https://openalex.org/I15846685"]},{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN","TZ"],"is_corresponding":true,"raw_author_name":"Jerum William Kilumile","raw_affiliation_strings":["Mzumbe University, Morogoro, Tanzania","School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China"],"raw_orcid":"https://orcid.org/0000-0002-9692-2813","affiliations":[{"raw_affiliation_string":"Mzumbe University, Morogoro, Tanzania","institution_ids":["https://openalex.org/I15846685"]},{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109719794","display_name":"Li Zuo","orcid":"https://orcid.org/0009-0007-9320-4676"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Li Zuo","raw_affiliation_strings":["School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China","institution_ids":["https://openalex.org/I21193070"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5031682086"],"corresponding_institution_ids":["https://openalex.org/I15846685","https://openalex.org/I21193070"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":17.9915,"has_fulltext":true,"cited_by_count":17,"citation_normalized_percentile":{"value":0.99209798,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"19","issue":"4","first_page":"3088","last_page":"3101"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.8370018601417542},{"id":"https://openalex.org/keywords/nexus","display_name":"Nexus (standard)","score":0.7672234773635864},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5688391923904419},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4877939522266388},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4756697714328766},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4556082487106323},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.21501708030700684},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.11962428689002991},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.11384090781211853}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.8370018601417542},{"id":"https://openalex.org/C148609458","wikidata":"https://www.wikidata.org/wiki/Q7021281","display_name":"Nexus (standard)","level":2,"score":0.7672234773635864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5688391923904419},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4877939522266388},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4756697714328766},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4556082487106323},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21501708030700684},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.11962428689002991},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.11384090781211853},{"id":"https://openalex.org/C149635348","wikidata":"https://www.wikidata.org/wiki/Q193040","display_name":"Embedded system","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer19040149","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040149","pdf_url":"https://www.mdpi.com/0718-1876/19/4/149/pdf?version=1730883587","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:b23aa903dd4846f299dfa91a99004ea8","is_oa":true,"landing_page_url":"https://doaj.org/article/b23aa903dd4846f299dfa91a99004ea8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 4, Pp 3088-3101 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer19040149","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19040149","pdf_url":"https://www.mdpi.com/0718-1876/19/4/149/pdf?version=1730883587","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities","score":0.4399999976158142}],"awards":[{"id":"https://openalex.org/G207551339","display_name":null,"funder_award_id":"21YJA630131","funder_id":"https://openalex.org/F4320335982","funder_display_name":"Humanities and Social Science Fund of Ministry of Education of China"}],"funders":[{"id":"https://openalex.org/F4320321106","display_name":"Ministry of Education of the People's Republic of China","ror":"https://ror.org/01mv9t934"},{"id":"https://openalex.org/F4320335982","display_name":"Humanities and Social Science Fund of Ministry of Education of China","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4404090238.pdf","grobid_xml":"https://content.openalex.org/works/W4404090238.grobid-xml"},"referenced_works_count":60,"referenced_works":["https://openalex.org/W1608809085","https://openalex.org/W1992375703","https://openalex.org/W2009290517","https://openalex.org/W2040032207","https://openalex.org/W2105846236","https://openalex.org/W2112929174","https://openalex.org/W2126840412","https://openalex.org/W2140497364","https://openalex.org/W2187569695","https://openalex.org/W2320806428","https://openalex.org/W2478425978","https://openalex.org/W2766872368","https://openalex.org/W2789734555","https://openalex.org/W2793928090","https://openalex.org/W2901312629","https://openalex.org/W2905811773","https://openalex.org/W2955342224","https://openalex.org/W2968719209","https://openalex.org/W2996910689","https://openalex.org/W3014190031","https://openalex.org/W3023532762","https://openalex.org/W3082868499","https://openalex.org/W3116252293","https://openalex.org/W3123158399","https://openalex.org/W3127583661","https://openalex.org/W3134969172","https://openalex.org/W3159400715","https://openalex.org/W3174303984","https://openalex.org/W3176109850","https://openalex.org/W3202027366","https://openalex.org/W4205312253","https://openalex.org/W4205873694","https://openalex.org/W4211207179","https://openalex.org/W4214702750","https://openalex.org/W4220663971","https://openalex.org/W4230637740","https://openalex.org/W4282040648","https://openalex.org/W4282556405","https://openalex.org/W4292658114","https://openalex.org/W4308127927","https://openalex.org/W4328137216","https://openalex.org/W4380877753","https://openalex.org/W4381949450","https://openalex.org/W4385287131","https://openalex.org/W4385423866","https://openalex.org/W4386688134","https://openalex.org/W4387379499","https://openalex.org/W4387843112","https://openalex.org/W4388086251","https://openalex.org/W4391211081","https://openalex.org/W4391612349","https://openalex.org/W4394863268","https://openalex.org/W4396225061","https://openalex.org/W4400300654","https://openalex.org/W6748763303","https://openalex.org/W6790283066","https://openalex.org/W6796999113","https://openalex.org/W6806596220","https://openalex.org/W6842020035","https://openalex.org/W6852900081"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W4387516697","https://openalex.org/W2997316009","https://openalex.org/W4285206610","https://openalex.org/W2888161589","https://openalex.org/W4390684555","https://openalex.org/W4298012679","https://openalex.org/W4285058228","https://openalex.org/W2087700723"],"abstract_inverted_index":{"The":[0,109],"advancement":[1],"of":[2,10,38,41,60,100,133,155,185],"social":[3,42,61,91,113,131,156,175],"media":[4,92],"has":[5,32],"led":[6],"to":[7,35,79,105],"the":[8,36,39,47,54,58,107,130,134,143,153,183,186,201],"rise":[9],"influencers":[11],"who":[12,84],"are":[13],"powerful":[14],"in":[15,26,94,165],"shaping":[16,27],"consumer":[17,28,70,118,148],"purchasing":[18,51],"behavior.":[19,73],"While":[20],"influencer":[21,44,64,93,128,135,159,168,173,187,202],"attributes":[22,40],"play":[23],"a":[24,97],"role":[25],"behavior,":[29,121],"little":[30],"attention":[31],"been":[33],"paid":[34],"interplay":[37],"presence,":[43],"congruence":[45,65,116,160,178],"with":[46,87,174],"endorsed":[48],"brand,":[49],"and":[50,63,115,158,177,199],"intention.":[52,126,141,163],"Thus,":[53],"current":[55],"study":[56,144],"investigates":[57],"effect":[59],"presence":[62,114,132,157,176],"on":[66,161],"purchase":[67,125,140,162],"intention":[68],"through":[69],"brand":[71,119,149],"co-creation":[72,120,150],"A":[74],"survey":[75],"approach":[76],"was":[77,103],"used":[78],"collect":[80],"data":[81],"from":[82],"consumers":[83],"actively":[85],"interact":[86],"at":[88],"least":[89],"one":[90],"Tanzania.":[95],"Using":[96],"sample":[98],"size":[99],"422,":[101],"PLS-SEM":[102],"applied":[104],"test":[106],"hypotheses.":[108],"results":[110],"showed":[111],"that":[112,146],"affected":[117,124],"which":[122],"subsequently":[123],"Unlike":[127],"congruence,":[129],"did":[136],"not":[137],"directly":[138],"affect":[139],"Furthermore,":[142],"holds":[145],"stimulating":[147],"behavior":[151],"catalyzes":[152],"effects":[154],"Therefore,":[164],"designing":[166,198],"an":[167,172],"marketing":[169,188,203],"campaign,":[170],"selecting":[171],"attribute":[179],"is":[180],"pivotal":[181],"for":[182],"effectiveness":[184],"strategy.":[189,204],"Marketers":[190],"should":[191],"be":[192],"relational":[193],"rather":[194],"than":[195],"transaction-focused":[196],"when":[197],"implementing":[200]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":11}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}
