{"id":"https://openalex.org/W4401482528","doi":"https://doi.org/10.3390/jtaer19030100","title":"From Technology to Traffic: How Website Technological Sophistication, Brand Recognition, and Business Model Innovation Drive Consumer Traffic in Korean E-Commerce","display_name":"From Technology to Traffic: How Website Technological Sophistication, Brand Recognition, and Business Model Innovation Drive Consumer Traffic in Korean E-Commerce","publication_year":2024,"publication_date":"2024-08-08","ids":{"openalex":"https://openalex.org/W4401482528","doi":"https://doi.org/10.3390/jtaer19030100"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer19030100","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19030100","pdf_url":"https://www.mdpi.com/0718-1876/19/3/100/pdf?version=1723105496","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/19/3/100/pdf?version=1723105496","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013127565","display_name":"Simin Yu","orcid":"https://orcid.org/0000-0002-1192-6955"},"institutions":[{"id":"https://openalex.org/I94588446","display_name":"Hongik University","ror":"https://ror.org/00egdv862","country_code":"KR","type":"education","lineage":["https://openalex.org/I94588446"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Si Yu","raw_affiliation_strings":["Department of Culture & Arts Mgt, Graduate School, Hongik University, Seoul 04066, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Culture & Arts Mgt, Graduate School, Hongik University, Seoul 04066, Republic of Korea","institution_ids":["https://openalex.org/I94588446"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100696607","display_name":"Yutong Liu","orcid":"https://orcid.org/0009-0003-3390-986X"},"institutions":[{"id":"https://openalex.org/I94588446","display_name":"Hongik University","ror":"https://ror.org/00egdv862","country_code":"KR","type":"education","lineage":["https://openalex.org/I94588446"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Yutong Liu","raw_affiliation_strings":["Department of Culture & Arts Mgt, Graduate School, Hongik University, Seoul 04066, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Culture & Arts Mgt, Graduate School, Hongik University, Seoul 04066, Republic of Korea","institution_ids":["https://openalex.org/I94588446"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068141276","display_name":"Eunjung Hyun","orcid":"https://orcid.org/0000-0001-6002-3587"},"institutions":[{"id":"https://openalex.org/I94588446","display_name":"Hongik University","ror":"https://ror.org/00egdv862","country_code":"KR","type":"education","lineage":["https://openalex.org/I94588446"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Eun-jung Hyun","raw_affiliation_strings":["College of Business Administration, Hongik University, Seoul 04066, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Hongik University, Seoul 04066, Republic of Korea","institution_ids":["https://openalex.org/I94588446"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5068141276"],"corresponding_institution_ids":["https://openalex.org/I94588446"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":6.836,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.96697231,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"19","issue":"3","first_page":"2051","last_page":"2069"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.991100013256073,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.991100013256073,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9876999855041504,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9426000118255615,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sophistication","display_name":"Sophistication","score":0.8403551578521729},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6463363766670227},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5134502649307251},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.4866124093532562},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.44070571660995483},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3872905969619751},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.38406309485435486},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.3506033420562744},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.1119336187839508}],"concepts":[{"id":"https://openalex.org/C168725872","wikidata":"https://www.wikidata.org/wiki/Q991663","display_name":"Sophistication","level":2,"score":0.8403551578521729},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6463363766670227},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5134502649307251},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.4866124093532562},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44070571660995483},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3872905969619751},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.38406309485435486},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3506033420562744},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1119336187839508},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer19030100","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19030100","pdf_url":"https://www.mdpi.com/0718-1876/19/3/100/pdf?version=1723105496","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:27d9d66d71114c0f916dc39c4e7b8ab1","is_oa":false,"landing_page_url":"https://doaj.org/article/27d9d66d71114c0f916dc39c4e7b8ab1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 3, Pp 2051-2069 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer19030100","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19030100","pdf_url":"https://www.mdpi.com/0718-1876/19/3/100/pdf?version=1723105496","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.6299999952316284}],"awards":[],"funders":[{"id":"https://openalex.org/F4320321237","display_name":"Hongik University","ror":"https://ror.org/00egdv862"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401482528.pdf","grobid_xml":"https://content.openalex.org/works/W4401482528.grobid-xml"},"referenced_works_count":45,"referenced_works":["https://openalex.org/W297655710","https://openalex.org/W1574235309","https://openalex.org/W1721421031","https://openalex.org/W1791587663","https://openalex.org/W1801780117","https://openalex.org/W1857675993","https://openalex.org/W1966963482","https://openalex.org/W1968242447","https://openalex.org/W1983629797","https://openalex.org/W1984724806","https://openalex.org/W1984827951","https://openalex.org/W2001455257","https://openalex.org/W2001827205","https://openalex.org/W2017313171","https://openalex.org/W2032285541","https://openalex.org/W2053560766","https://openalex.org/W2057463170","https://openalex.org/W2060553764","https://openalex.org/W2071680986","https://openalex.org/W2093625697","https://openalex.org/W2098989909","https://openalex.org/W2100267791","https://openalex.org/W2103810259","https://openalex.org/W2106358754","https://openalex.org/W2116874339","https://openalex.org/W2132789787","https://openalex.org/W2135802094","https://openalex.org/W2135870748","https://openalex.org/W2139815918","https://openalex.org/W2140699752","https://openalex.org/W2160288750","https://openalex.org/W2160709242","https://openalex.org/W2168569455","https://openalex.org/W2394483027","https://openalex.org/W2587249013","https://openalex.org/W2796505778","https://openalex.org/W2901490364","https://openalex.org/W2913232616","https://openalex.org/W3023712394","https://openalex.org/W3121567963","https://openalex.org/W4255105160","https://openalex.org/W6610616784","https://openalex.org/W6674948882","https://openalex.org/W6680599908","https://openalex.org/W6758831989"],"related_works":["https://openalex.org/W2317823609","https://openalex.org/W4241263575","https://openalex.org/W3130462184","https://openalex.org/W2902287117","https://openalex.org/W4318256508","https://openalex.org/W2401463593","https://openalex.org/W2349808627","https://openalex.org/W2391671934","https://openalex.org/W3023500690","https://openalex.org/W3181547344"],"abstract_inverted_index":{"As":[0],"e-commerce":[1,181],"continues":[2],"to":[3,12,65,170,184,221],"expand,":[4],"understanding":[5,162],"the":[6,21,95,110,136,146,191,223],"factors":[7],"that":[8,72,130],"drive":[9,171],"consumer":[10,173],"traffic":[11,36,118],"business-to-consumer":[13],"(B2C)":[14],"websites":[15],"is":[16,76,85,119],"crucial.":[17],"This":[18,83],"study":[19,176],"investigates":[20],"interplay":[22],"between":[23],"website":[24,35,73,81,100,114,197],"technological":[25,74,115],"sophistication,":[26],"brand":[27,132],"recognition,":[28],"and":[29,56,102,155,167,189,203,218],"business":[30,92,104,207],"model":[31],"innovation":[32,168],"in":[33,106,195,215],"influencing":[34],"among":[37],"Korean":[38],"B2C":[39],"companies.":[40],"Drawing":[41],"on":[42,117],"data":[43],"from":[44],"9003":[45],"companies":[46,89,204],"across":[47],"seven":[48],"key":[49],"sectors\u2014finance,":[50],"retail,":[51],"healthcare,":[52],"technology,":[53,165],"food,":[54],"education,":[55],"media\u2014we":[57],"employ":[58],"Ordinary":[59],"Least":[60],"Squares":[61],"(OLS)":[62],"regression":[63],"analysis":[64],"test":[66],"our":[67,226],"hypotheses.":[68],"Our":[69,175],"findings":[70],"reveal":[71],"sophistication":[75,116],"positively":[77],"associated":[78],"with":[79,90,125,145,205],"monthly":[80],"visits.":[82],"relationship":[84],"particularly":[86,199],"pronounced":[87],"for":[88,122,138,180,200],"innovative":[91,206],"models,":[93],"highlighting":[94],"synergistic":[96],"effect":[97],"of":[98,113,163,193,225],"advanced":[99,196],"features":[101],"novel":[103],"strategies":[105],"attracting":[107],"consumers.":[108],"Conversely,":[109],"positive":[111],"impact":[112],"less":[120],"significant":[121],"well-established":[123],"brands":[124,202],"high":[126],"recognition":[127],"levels,":[128],"indicating":[129],"strong":[131],"equity":[133],"can":[134],"mitigate":[135],"need":[137],"highly":[139],"sophisticated":[140],"websites.":[141],"These":[142],"results":[143],"align":[144],"Technology":[147],"Acceptance":[148],"Model":[149],"(TAM),":[150],"Innovation":[151],"Diffusion":[152],"Theory":[153,157],"(IDT),":[154],"Signaling":[156],"(ST),":[158],"providing":[159],"a":[160],"nuanced":[161],"how":[164],"branding,":[166],"intersect":[169],"online":[172],"behavior.":[174],"offers":[177],"valuable":[178],"insights":[179],"firms":[182],"seeking":[183],"optimize":[185],"their":[186],"digital":[187],"presence":[188],"underscores":[190],"importance":[192],"investing":[194],"functionalities,":[198],"lesser-known":[201],"models.":[208],"Future":[209],"research":[210],"should":[211],"explore":[212],"these":[213],"dynamics":[214],"different":[216],"cultural":[217],"industry":[219],"contexts":[220],"enhance":[222],"generalizability":[224],"findings.":[227]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":6}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}
