{"id":"https://openalex.org/W4387265125","doi":"https://doi.org/10.3390/jtaer18040089","title":"Conceptualization and Survey Instrument Development for Over-the-Top Platforms\u2019 Usability","display_name":"Conceptualization and Survey Instrument Development for Over-the-Top Platforms\u2019 Usability","publication_year":2023,"publication_date":"2023-10-01","ids":{"openalex":"https://openalex.org/W4387265125","doi":"https://doi.org/10.3390/jtaer18040089"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer18040089","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18040089","pdf_url":"https://www.mdpi.com/0718-1876/18/4/89/pdf?version=1696169447","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/18/4/89/pdf?version=1696169447","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Aycan Pekpazar","orcid":"https://orcid.org/0000-0001-9329-6936"},"institutions":[{"id":"https://openalex.org/I4210115931","display_name":"Samsun University","ror":"https://ror.org/02brte405","country_code":"TR","type":"education","lineage":["https://openalex.org/I4210115931"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Aycan Pekpazar","raw_affiliation_strings":["Department of Industrial Engineering, Samsun University, Samsun 55420, T\u00fcrkiye"],"raw_orcid":"https://orcid.org/0000-0001-9329-6936","affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Samsun University, Samsun 55420, T\u00fcrkiye","institution_ids":["https://openalex.org/I4210115931"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111049820","display_name":"Muhammed Cagri Coskun","orcid":null},"institutions":[{"id":"https://openalex.org/I48912391","display_name":"Istanbul Technical University","ror":"https://ror.org/059636586","country_code":"TR","type":"education","lineage":["https://openalex.org/I48912391"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Muhammed Cagri Coskun","raw_affiliation_strings":["Department of Industrial Engineering, Istanbul Technical University, Istanbul 34367, T\u00fcrkiye"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Istanbul Technical University, Istanbul 34367, T\u00fcrkiye","institution_ids":["https://openalex.org/I48912391"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078613077","display_name":"\u00c7i\u011fdem Alt\u0131n G\u00fcm\u00fc\u015fsoy","orcid":"https://orcid.org/0000-0003-2925-0954"},"institutions":[{"id":"https://openalex.org/I48912391","display_name":"Istanbul Technical University","ror":"https://ror.org/059636586","country_code":"TR","type":"education","lineage":["https://openalex.org/I48912391"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Cigdem Altin Gumussoy","raw_affiliation_strings":["Department of Industrial Engineering, Istanbul Technical University, Istanbul 34367, T\u00fcrkiye"],"raw_orcid":"https://orcid.org/0000-0003-2925-0954","affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Istanbul Technical University, Istanbul 34367, T\u00fcrkiye","institution_ids":["https://openalex.org/I48912391"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5078613077"],"corresponding_institution_ids":["https://openalex.org/I48912391"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1207},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1207},"fwci":3.6118,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.92668297,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"18","issue":"4","first_page":"1764","last_page":"1796"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9642999768257141,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9642999768257141,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9575999975204468,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13810","display_name":"Legal Systems and Institutions","score":0.9261999726295471,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/usability","display_name":"Usability","score":0.8481446504592896},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5781988501548767},{"id":"https://openalex.org/keywords/system-usability-scale","display_name":"System usability scale","score":0.5261147618293762},{"id":"https://openalex.org/keywords/confirmatory-factor-analysis","display_name":"Confirmatory factor analysis","score":0.49938368797302246},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.48058438301086426},{"id":"https://openalex.org/keywords/scale","display_name":"Scale (ratio)","score":0.4744761288166046},{"id":"https://openalex.org/keywords/exploratory-factor-analysis","display_name":"Exploratory factor analysis","score":0.47045648097991943},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4263290762901306},{"id":"https://openalex.org/keywords/web-usability","display_name":"Web usability","score":0.342284232378006},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.11155477166175842},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.08531057834625244}],"concepts":[{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.8481446504592896},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5781988501548767},{"id":"https://openalex.org/C139225968","wikidata":"https://www.wikidata.org/wiki/Q17146354","display_name":"System usability scale","level":4,"score":0.5261147618293762},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.49938368797302246},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.48058438301086426},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.4744761288166046},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.47045648097991943},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4263290762901306},{"id":"https://openalex.org/C4237393","wikidata":"https://www.wikidata.org/wiki/Q1636686","display_name":"Web usability","level":3,"score":0.342284232378006},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.11155477166175842},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.08531057834625244},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/jtaer18040089","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18040089","pdf_url":"https://www.mdpi.com/0718-1876/18/4/89/pdf?version=1696169447","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:d4a9bfd70f50429e8c7ed71f60127afb","is_oa":true,"landing_page_url":"https://doaj.org/article/d4a9bfd70f50429e8c7ed71f60127afb","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 4, Pp 1764-1796 (2023)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/18/4/89/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer18040089","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"Text"},{"id":"pmh:oai:polen.itu.edu.tr:11527/59308","is_oa":false,"landing_page_url":"https://hdl.handle.net/11527/59308","pdf_url":null,"source":{"id":"https://openalex.org/S4306400460","display_name":"Istanbul Technical University Academic Open Archive (Istanbul Technical University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I48912391","host_organization_name":"Istanbul Technical University","host_organization_lineage":["https://openalex.org/I48912391"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.3390/jtaer18040089","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18040089","pdf_url":"https://www.mdpi.com/0718-1876/18/4/89/pdf?version=1696169447","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.4699999988079071,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4387265125.pdf","grobid_xml":"https://content.openalex.org/works/W4387265125.grobid-xml"},"referenced_works_count":120,"referenced_works":["https://openalex.org/W95398429","https://openalex.org/W1537187979","https://openalex.org/W1557610331","https://openalex.org/W1587128425","https://openalex.org/W1587902063","https://openalex.org/W1595575146","https://openalex.org/W1607675442","https://openalex.org/W1839084206","https://openalex.org/W1923944066","https://openalex.org/W1973787589","https://openalex.org/W1980101711","https://openalex.org/W1982451263","https://openalex.org/W1988686391","https://openalex.org/W1997397281","https://openalex.org/W2004888902","https://openalex.org/W2009540290","https://openalex.org/W2009904181","https://openalex.org/W2010983589","https://openalex.org/W2014049963","https://openalex.org/W2017943992","https://openalex.org/W2021709540","https://openalex.org/W2033142537","https://openalex.org/W2033648667","https://openalex.org/W2034795534","https://openalex.org/W2036063909","https://openalex.org/W2058599614","https://openalex.org/W2065019996","https://openalex.org/W2071666535","https://openalex.org/W2072694646","https://openalex.org/W2075061389","https://openalex.org/W2076169108","https://openalex.org/W2081016106","https://openalex.org/W2082591969","https://openalex.org/W2082658375","https://openalex.org/W2086067779","https://openalex.org/W2089887841","https://openalex.org/W2100131446","https://openalex.org/W2101033240","https://openalex.org/W2103356704","https://openalex.org/W2110506823","https://openalex.org/W2112020787","https://openalex.org/W2117948609","https://openalex.org/W2122912498","https://openalex.org/W2129666903","https://openalex.org/W2131554159","https://openalex.org/W2153737399","https://openalex.org/W2156058996","https://openalex.org/W2156423962","https://openalex.org/W2157917199","https://openalex.org/W2160255058","https://openalex.org/W2171884881","https://openalex.org/W2189314778","https://openalex.org/W2292479482","https://openalex.org/W2316189280","https://openalex.org/W2336188181","https://openalex.org/W2407831369","https://openalex.org/W2465158492","https://openalex.org/W2487824383","https://openalex.org/W2490232469","https://openalex.org/W2492775824","https://openalex.org/W2504766324","https://openalex.org/W2585021856","https://openalex.org/W2736138717","https://openalex.org/W2766333196","https://openalex.org/W2775355619","https://openalex.org/W2791289993","https://openalex.org/W2803825485","https://openalex.org/W2806495078","https://openalex.org/W2808884310","https://openalex.org/W2810666506","https://openalex.org/W2885465003","https://openalex.org/W2898317777","https://openalex.org/W2903156619","https://openalex.org/W2909752964","https://openalex.org/W2942722474","https://openalex.org/W2962952048","https://openalex.org/W2986967943","https://openalex.org/W3007073482","https://openalex.org/W3015995041","https://openalex.org/W3016172145","https://openalex.org/W3091038690","https://openalex.org/W3108218601","https://openalex.org/W3110317050","https://openalex.org/W3115926918","https://openalex.org/W3121426920","https://openalex.org/W3126055879","https://openalex.org/W3127625775","https://openalex.org/W3127952664","https://openalex.org/W3129767616","https://openalex.org/W3159214175","https://openalex.org/W3163270146","https://openalex.org/W3182535474","https://openalex.org/W3196890805","https://openalex.org/W3208100931","https://openalex.org/W3212151186","https://openalex.org/W4205857659","https://openalex.org/W4214555813","https://openalex.org/W4214654980","https://openalex.org/W4214750410","https://openalex.org/W4229585260","https://openalex.org/W4235678817","https://openalex.org/W4240915221","https://openalex.org/W4245248786","https://openalex.org/W4255691726","https://openalex.org/W4255701081","https://openalex.org/W4285123466","https://openalex.org/W4297510507","https://openalex.org/W4309618920","https://openalex.org/W4312848457","https://openalex.org/W4377103145","https://openalex.org/W6605793101","https://openalex.org/W6633247177","https://openalex.org/W6683489903","https://openalex.org/W6714087836","https://openalex.org/W6733475383","https://openalex.org/W6745104177","https://openalex.org/W6753900216","https://openalex.org/W6758522224","https://openalex.org/W6783891558","https://openalex.org/W6795135698"],"related_works":["https://openalex.org/W2898496138","https://openalex.org/W2384586913","https://openalex.org/W2353508554","https://openalex.org/W4254924177","https://openalex.org/W2184398632","https://openalex.org/W4283158313","https://openalex.org/W3135838638","https://openalex.org/W4303645065","https://openalex.org/W3213051682","https://openalex.org/W564637257"],"abstract_inverted_index":{"OTT":[0,33,54,78,89,94,103,114,236],"(over-the-top)":[1],"streaming":[2],"is":[3],"a":[4,145,201,209,221,251],"subscription-based":[5],"video":[6],"service":[7,34],"model":[8],"that":[9,260],"delivers":[10],"video-on-demand":[11],"content,":[12],"films,":[13],"and":[14,41,50,62,72,91,111,124,130,137,139,190,208,238,247,263],"series":[15],"directly":[16],"to":[17,75,84,184,215,244],"end-users":[18],"over":[19],"the":[20,23,44,47,73,86,99,107,112,140,153,186,191,198,217,225,231,234,254,261,270],"Internet,":[21],"bypassing":[22],"need":[24],"for":[25,53,98],"traditional":[26],"satellite":[27],"receiver":[28],"systems.":[29],"The":[30,150,169],"most":[31],"popular":[32],"providers":[35],"include":[36],"Netflix,":[37],"Hulu,":[38],"Amazon":[39],"Prime,":[40],"Disney+.":[42],"During":[43],"COVID-19":[45],"pandemic,":[46],"viewership":[48],"rates":[49],"subscriber":[51],"numbers":[52],"platforms":[55,90,104],"rapidly":[56],"increased.":[57],"Like":[58],"various":[59],"other":[60],"products":[61],"systems,":[63],"usability":[64,87,100,116],"problems":[65],"can":[66],"substantially":[67],"impact":[68],"user":[69],"satisfaction,":[70,246],"loyalty,":[71],"intention":[74,243],"continue":[76],"using":[77],"services.":[79],"Therefore,":[80],"this":[81,176],"study":[82],"aimed":[83],"conceptualize":[85],"of":[88,102,152,224,253,269],"develop":[92],"an":[93,178],"Usability":[95],"Measurement":[96],"Scale":[97],"evaluation":[101],"based":[105],"on":[106],"Apple":[108],"tvOS":[109],"Guidelines":[110],"literature.":[113],"platform":[115],"was":[117,156,182,195,206,213,228,258],"conceptualized":[118],"with":[119,144,164,203],"nine":[120],"constructs,":[121],"including":[122,147],"Accessibility":[123],"Customization,":[125],"Account":[126],"Management,":[127],"Data":[128],"Entry":[129],"Search,":[131],"Branding,":[132],"Privacy,":[133],"Navigation,":[134],"Help,":[135],"Content,":[136],"Design,":[138],"concepts":[141],"were":[142],"measured":[143],"scale":[146,155,218,227],"48":[148],"items.":[149],"validity":[151],"developed":[154,192,226],"tested":[157],"through":[158],"two":[159],"separate":[160],"survey":[161,171,202],"studies":[162],"conducted":[163],"Netflix":[165],"web":[166],"application":[167],"users.":[168],"first":[170],"involved":[172],"650":[173],"participants.":[174],"At":[175],"stage,":[177,200],"exploratory":[179],"factor":[180,193,211],"analysis":[181,212],"used":[183],"evaluate":[185],"scale\u2019s":[187],"measurement":[188],"properties,":[189],"structure":[194],"confirmed.":[196],"In":[197],"second":[199],"600":[204],"participants":[205],"conducted,":[207],"confirmatory":[210],"applied":[214],"validate":[216],"properties.":[219],"Furthermore,":[220],"nomological":[222,255],"validation":[223],"performed,":[229],"examining":[230],"relationship":[232],"between":[233],"acquired":[235],"factors":[237,265],"elements":[239],"such":[240],"as":[241],"continued":[242],"use,":[245],"brand":[248],"loyalty.":[249],"As":[250],"result":[252],"validation,":[256],"it":[257],"observed":[259],"privacy":[262],"design":[264],"significantly":[266],"affected":[267],"each":[268],"three":[271],"dependent":[272],"variables.":[273]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":3}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}