{"id":"https://openalex.org/W4383535770","doi":"https://doi.org/10.3390/jtaer18030061","title":"How Streamers Foster Consumer Stickiness in Live Streaming Sales","display_name":"How Streamers Foster Consumer Stickiness in Live Streaming Sales","publication_year":2023,"publication_date":"2023-07-06","ids":{"openalex":"https://openalex.org/W4383535770","doi":"https://doi.org/10.3390/jtaer18030061"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer18030061","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18030061","pdf_url":"https://www.mdpi.com/0718-1876/18/3/61/pdf?version=1688624168","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/18/3/61/pdf?version=1688624168","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067494293","display_name":"Yongbing Jiao","orcid":"https://orcid.org/0000-0002-9216-0575"},"institutions":[{"id":"https://openalex.org/I82760581","display_name":"Taizhou University","ror":"https://ror.org/04fzhyx73","country_code":"CN","type":"education","lineage":["https://openalex.org/I82760581"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yongbing Jiao","raw_affiliation_strings":["Business School, Taizhou University, Taizhou 318000, China"],"raw_orcid":"https://orcid.org/0000-0002-9216-0575","affiliations":[{"raw_affiliation_string":"Business School, Taizhou University, Taizhou 318000, China","institution_ids":["https://openalex.org/I82760581"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000911725","display_name":"Emine Sarig\u00f6ll\u00fc","orcid":"https://orcid.org/0000-0002-6493-0931"},"institutions":[{"id":"https://openalex.org/I5023651","display_name":"McGill University","ror":"https://ror.org/01pxwe438","country_code":"CA","type":"education","lineage":["https://openalex.org/I5023651"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Emine Sarig\u00f6ll\u00fc","raw_affiliation_strings":["Desautels Faculty of Management, McGill University, Montreal, QC H3A1G5, Canada"],"raw_orcid":"https://orcid.org/0000-0002-6493-0931","affiliations":[{"raw_affiliation_string":"Desautels Faculty of Management, McGill University, Montreal, QC H3A1G5, Canada","institution_ids":["https://openalex.org/I5023651"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080156736","display_name":"Liguo Lou","orcid":null},"institutions":[{"id":"https://openalex.org/I159389169","display_name":"Ningbo University of Technology","ror":"https://ror.org/037dym702","country_code":"CN","type":"education","lineage":["https://openalex.org/I159389169"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Liguo Lou","raw_affiliation_strings":["School of Economics and Management, Ningbo University of Technology, Ningbo 315211, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Ningbo University of Technology, Ningbo 315211, China","institution_ids":["https://openalex.org/I159389169"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113022428","display_name":"Baotao Huang","orcid":null},"institutions":[{"id":"https://openalex.org/I31847773","display_name":"Zhejiang Ocean University","ror":"https://ror.org/03mys6533","country_code":"CN","type":"education","lineage":["https://openalex.org/I31847773"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Baotao Huang","raw_affiliation_strings":["School of Marine Engineering Equipment, Zhejiang Ocean University, Zhoushan 316022, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Marine Engineering Equipment, Zhejiang Ocean University, Zhoushan 316022, China","institution_ids":["https://openalex.org/I31847773"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5067494293","https://openalex.org/A5080156736"],"corresponding_institution_ids":["https://openalex.org/I159389169","https://openalex.org/I82760581"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1207},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1207},"fwci":12.3179,"has_fulltext":true,"cited_by_count":26,"citation_normalized_percentile":{"value":0.98543249,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"18","issue":"3","first_page":"1196","last_page":"1216"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.6618135571479797},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5278451442718506},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.48911792039871216},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.48885196447372437},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4833328425884247},{"id":"https://openalex.org/keywords/live-streaming","display_name":"Live streaming","score":0.44650816917419434},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.15412232279777527},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.0641961395740509}],"concepts":[{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6618135571479797},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5278451442718506},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48911792039871216},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48885196447372437},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4833328425884247},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.44650816917419434},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15412232279777527},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.0641961395740509},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/jtaer18030061","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18030061","pdf_url":"https://www.mdpi.com/0718-1876/18/3/61/pdf?version=1688624168","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:60b31f85abcd4ac894dce9ea19d4ba9a","is_oa":true,"landing_page_url":"https://doaj.org/article/60b31f85abcd4ac894dce9ea19d4ba9a","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 3, Pp 1196-1216 (2023)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/18/3/61/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer18030061","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 18; Issue 3; Pages: 1196-1216","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer18030061","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18030061","pdf_url":"https://www.mdpi.com/0718-1876/18/3/61/pdf?version=1688624168","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4383535770.pdf","grobid_xml":"https://content.openalex.org/works/W4383535770.grobid-xml"},"referenced_works_count":71,"referenced_works":["https://openalex.org/W834525681","https://openalex.org/W1486551075","https://openalex.org/W1499210554","https://openalex.org/W1973329618","https://openalex.org/W1981631152","https://openalex.org/W1983639655","https://openalex.org/W2028885942","https://openalex.org/W2038743449","https://openalex.org/W2051870244","https://openalex.org/W2070453080","https://openalex.org/W2074121416","https://openalex.org/W2075062294","https://openalex.org/W2106096361","https://openalex.org/W2110356839","https://openalex.org/W2125275681","https://openalex.org/W2135273139","https://openalex.org/W2151278753","https://openalex.org/W2162437324","https://openalex.org/W2209976290","https://openalex.org/W2264569405","https://openalex.org/W2285416212","https://openalex.org/W2345168163","https://openalex.org/W2362560677","https://openalex.org/W2473047188","https://openalex.org/W2558353152","https://openalex.org/W2558511236","https://openalex.org/W2594552636","https://openalex.org/W2624574483","https://openalex.org/W2786302847","https://openalex.org/W2796088982","https://openalex.org/W2800161070","https://openalex.org/W2889036345","https://openalex.org/W2899560137","https://openalex.org/W2911367200","https://openalex.org/W2946269800","https://openalex.org/W2968719209","https://openalex.org/W2971171488","https://openalex.org/W2995576379","https://openalex.org/W2996863103","https://openalex.org/W3010137377","https://openalex.org/W3017313747","https://openalex.org/W3029601627","https://openalex.org/W3034518044","https://openalex.org/W3080759904","https://openalex.org/W3086351688","https://openalex.org/W3117028405","https://openalex.org/W3126088754","https://openalex.org/W3129572046","https://openalex.org/W3129752296","https://openalex.org/W3129810327","https://openalex.org/W3135955541","https://openalex.org/W3154793835","https://openalex.org/W3165326957","https://openalex.org/W3179579694","https://openalex.org/W3186489128","https://openalex.org/W3195556436","https://openalex.org/W4205764945","https://openalex.org/W4207084112","https://openalex.org/W4210519313","https://openalex.org/W4221051173","https://openalex.org/W4221085178","https://openalex.org/W4235678817","https://openalex.org/W4281856175","https://openalex.org/W4281995483","https://openalex.org/W4283639707","https://openalex.org/W4285262761","https://openalex.org/W4286433151","https://openalex.org/W4317739079","https://openalex.org/W6755914177","https://openalex.org/W6791417842","https://openalex.org/W6810186929"],"related_works":["https://openalex.org/W4328029402","https://openalex.org/W3198876893","https://openalex.org/W4389688233","https://openalex.org/W2746115058","https://openalex.org/W4382651512","https://openalex.org/W4365140435","https://openalex.org/W4285225559","https://openalex.org/W4283386276","https://openalex.org/W4308587713","https://openalex.org/W2087700723"],"abstract_inverted_index":{"Streamers":[0],"play":[1],"a":[2],"critical":[3],"role":[4],"in":[5,9,66,74,156],"fostering":[6],"consumer":[7,26,38],"stickiness":[8,70,73,120,127,152,155],"live":[10,75,140,157],"streaming":[11,76,141,158],"sales.":[12,159],"Thus,":[13],"it":[14],"is":[15],"necessary":[16],"to":[17],"make":[18],"clear":[19],"the":[20,30,43,81,91,97,137],"mechanism":[21],"of":[22,32,45,86,93,139],"how":[23],"streamers":[24,61],"influence":[25],"stickiness.":[27,131],"Based":[28,79],"upon":[29],"theories":[31,138],"social":[33,35,57],"support,":[34,49,51,53,103,106],"identification":[36],"and":[37,56,71,110,121,124,153],"stickiness,":[39,123],"this":[40],"study":[41,133],"investigates":[42],"effects":[44],"consumers\u2019":[46],"perceived":[47,101,104,107,111],"emotional":[48,102],"informational":[50,105],"financial":[52,108],"affectionate":[54,112],"support":[55,59,109,113],"network":[58],"from":[60],"on":[62,80],"consumer\u2013streamer":[63,69,115,119,126,151],"identification,":[64,116],"which":[65],"turn":[67],"affects":[68],"consumer\u2013brand":[72,122,130,154],"sales":[77],"settings.":[78],"structural":[82],"equation":[83],"modeling":[84],"analysis":[85],"280":[87],"online":[88],"questionnaires,":[89],"using":[90],"software":[92],"Smart":[94],"PLS":[95],"3.0,":[96],"results":[98],"demonstrate":[99],"that":[100],"enhance":[114],"thereby":[117],"enhancing":[118],"thus,":[125],"also":[128,144],"enhances":[129],"This":[132],"not":[134],"only":[135],"extends":[136],"sales,":[142],"but":[143],"provides":[145],"practical":[146],"implications":[147],"for":[148],"enterprises\u2019":[149],"improving":[150]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":11},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":1}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}