{"id":"https://openalex.org/W4324046685","doi":"https://doi.org/10.3390/jtaer18010032","title":"Understanding Factors Influencing Click-Through Decision in Mobile OTA Search Engine Systems","display_name":"Understanding Factors Influencing Click-Through Decision in Mobile OTA Search Engine Systems","publication_year":2023,"publication_date":"2023-03-13","ids":{"openalex":"https://openalex.org/W4324046685","doi":"https://doi.org/10.3390/jtaer18010032"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer18010032","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18010032","pdf_url":"https://www.mdpi.com/0718-1876/18/1/32/pdf?version=1678692425","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/18/1/32/pdf?version=1678692425","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079906801","display_name":"Hongming Gao","orcid":"https://orcid.org/0000-0001-6273-6695"},"institutions":[{"id":"https://openalex.org/I37987034","display_name":"Guangzhou University","ror":"https://ror.org/05ar8rn06","country_code":"CN","type":"education","lineage":["https://openalex.org/I37987034"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hongming Gao","raw_affiliation_strings":["School of Management, Guangzhou University, Guangzhou 510006, China"],"raw_orcid":"https://orcid.org/0000-0001-6273-6695","affiliations":[{"raw_affiliation_string":"School of Management, Guangzhou University, Guangzhou 510006, China","institution_ids":["https://openalex.org/I37987034"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022019184","display_name":"Mingjun Zhan","orcid":"https://orcid.org/0000-0002-9650-163X"},"institutions":[{"id":"https://openalex.org/I14894300","display_name":"Foshan University","ror":"https://ror.org/02xvvvp28","country_code":"CN","type":"education","lineage":["https://openalex.org/I14894300"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Mingjun Zhan","raw_affiliation_strings":["School of Business, Foshan University, Foshan 528000, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Foshan University, Foshan 528000, China","institution_ids":["https://openalex.org/I14894300"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5022019184"],"corresponding_institution_ids":["https://openalex.org/I14894300"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.8533,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.78709872,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"18","issue":"1","first_page":"634","last_page":"655"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.7032641172409058},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6702654361724854},{"id":"https://openalex.org/keywords/organic-search","display_name":"Organic search","score":0.5635114312171936},{"id":"https://openalex.org/keywords/search-cost","display_name":"Search cost","score":0.5599831342697144},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.5169084072113037},{"id":"https://openalex.org/keywords/online-search","display_name":"Online search","score":0.5142723917961121},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.502830445766449},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.4927959740161896},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.4300907850265503},{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.42669785022735596},{"id":"https://openalex.org/keywords/metasearch-engine","display_name":"Metasearch engine","score":0.4035700857639313},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.36336952447891235},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.34120917320251465},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3288387656211853},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.32067590951919556},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.29170721769332886},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.24249878525733948},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23120322823524475},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.14539766311645508}],"concepts":[{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.7032641172409058},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6702654361724854},{"id":"https://openalex.org/C130500901","wikidata":"https://www.wikidata.org/wiki/Q148461","display_name":"Organic search","level":5,"score":0.5635114312171936},{"id":"https://openalex.org/C21782646","wikidata":"https://www.wikidata.org/wiki/Q841666","display_name":"Search cost","level":2,"score":0.5599831342697144},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.5169084072113037},{"id":"https://openalex.org/C171089853","wikidata":"https://www.wikidata.org/wiki/Q7094123","display_name":"Online search","level":2,"score":0.5142723917961121},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.502830445766449},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.4927959740161896},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.4300907850265503},{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.42669785022735596},{"id":"https://openalex.org/C173979980","wikidata":"https://www.wikidata.org/wiki/Q114106","display_name":"Metasearch engine","level":4,"score":0.4035700857639313},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.36336952447891235},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.34120917320251465},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3288387656211853},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.32067590951919556},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.29170721769332886},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24249878525733948},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23120322823524475},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14539766311645508},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/jtaer18010032","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18010032","pdf_url":"https://www.mdpi.com/0718-1876/18/1/32/pdf?version=1678692425","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:f4a2166acb0f4bc5b713a761a135929e","is_oa":true,"landing_page_url":"https://doaj.org/article/f4a2166acb0f4bc5b713a761a135929e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 1, Pp 634-655 (2023)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/18/1/32/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer18010032","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 18; Issue 1; Pages: 634-655","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer18010032","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer18010032","pdf_url":"https://www.mdpi.com/0718-1876/18/1/32/pdf?version=1678692425","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320326279","display_name":"Department of Education of Guangdong Province","ror":null}],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4324046685.pdf"},"referenced_works_count":41,"referenced_works":["https://openalex.org/W1967990962","https://openalex.org/W1986316492","https://openalex.org/W1986991110","https://openalex.org/W1997838466","https://openalex.org/W2014067120","https://openalex.org/W2021662020","https://openalex.org/W2045221586","https://openalex.org/W2047375989","https://openalex.org/W2048437343","https://openalex.org/W2066499383","https://openalex.org/W2071719074","https://openalex.org/W2072883562","https://openalex.org/W2100391383","https://openalex.org/W2108306139","https://openalex.org/W2113496405","https://openalex.org/W2132534623","https://openalex.org/W2137997906","https://openalex.org/W2166577222","https://openalex.org/W2169873517","https://openalex.org/W2172043999","https://openalex.org/W2341359542","https://openalex.org/W2386729765","https://openalex.org/W2558800262","https://openalex.org/W2611501835","https://openalex.org/W2808696544","https://openalex.org/W2810163081","https://openalex.org/W2970088275","https://openalex.org/W3007090855","https://openalex.org/W3027938030","https://openalex.org/W3029899753","https://openalex.org/W3122125470","https://openalex.org/W3122647617","https://openalex.org/W3124281706","https://openalex.org/W3124354616","https://openalex.org/W3125400505","https://openalex.org/W3139175024","https://openalex.org/W3197119432","https://openalex.org/W3207819123","https://openalex.org/W4214743059","https://openalex.org/W4285385574","https://openalex.org/W4308147945"],"related_works":["https://openalex.org/W4206776910","https://openalex.org/W2103989040","https://openalex.org/W4206551437","https://openalex.org/W4233958997","https://openalex.org/W2991832717","https://openalex.org/W2115429408","https://openalex.org/W2341359542","https://openalex.org/W3142735586","https://openalex.org/W4324046685","https://openalex.org/W100714570"],"abstract_inverted_index":{"Mobile":[0,112],"commerce":[1],"has":[2,180],"changed":[3],"the":[4,21,25,52,61,88,94,115,119,129,145,164,176,193],"decision":[5,28],"environment":[6],"for":[7,77,224,232],"users":[8,113,152],"who":[9],"intend":[10],"to":[11,19,45,107,118,126,155,216],"reserve":[12],"a":[13,40,74,102,108,138,181],"preferred":[14],"hotel.":[15],"This":[16,198],"study":[17,67,199],"aims":[18],"investigate":[20],"factors":[22],"that":[23,86],"affect":[24],"dynamic":[26,41],"click-through":[27],"(CTD)":[29],"in":[30,101,144,208],"mobile":[31,79,103,142,147,151,185,217,225],"online":[32,210],"travel":[33],"agency":[34],"(OTA)":[35],"search":[36,58,70,105,166,172,196,212,227],"engines.":[37],"We":[38],"propose":[39],"Bayesian":[42],"inference":[43],"framework":[44],"model":[46],"individual-level":[47],"users\u2019":[48],"CTDs":[49,143],"and":[50,60,80,93,122,205,230],"examine":[51],"effects":[53,207],"of":[54,63,96,189,195],"item":[55],"position,":[56],"price,":[57],"cost,":[59,173],"use":[62,188],"refinement":[64,190],"tools.":[65],"The":[66,171,187],"uses":[68],"real-world":[69],"log":[71],"datasets":[72],"from":[73,213],"global":[75],"OTA":[76,104,110,226],"both":[78],"desktop":[81,109],"searches.":[82],"Our":[83],"results":[84,121],"show":[85],"(1)":[87],"primacy":[89],"effect":[90,95,140,194],"is":[91,99],"weaker":[92],"item-ranking":[97],"positions":[98],"non-linear":[100],"compared":[106],"search.":[111],"pay":[114],"most":[116],"attention":[117],"top-ranking":[120],"are":[123],"less":[124],"likely":[125],"click":[127],"through":[128],"middle":[130],"or":[131],"bottom":[132],"results.":[133],"(2)":[134],"Hotel":[135],"prices":[136],"have":[137],"positive":[139,182],"on":[141,163,184,203],"whole":[146],"searching":[148],"journey.":[149],"Additionally,":[150],"also":[153,220],"tend":[154],"seek":[156],"out":[157],"hotels":[158],"with":[159],"lower":[160],"price":[161,206],"rankings":[162],"current":[165],"engine":[167,228],"result":[168],"page.":[169],"(3)":[170],"measured":[174],"by":[175],"cumulative":[177],"time":[178],"duration,":[179],"impact":[183],"CTDs.":[186],"tools":[191],"enhances":[192],"cost.":[197],"extends":[200],"previous":[201],"research":[202],"position":[204],"an":[209],"consumer":[211],"PC-based":[214],"internet":[215],"devices.":[218],"It":[219],"provides":[221],"managerial":[222],"implications":[223],"marketing":[229],"investment":[231],"bidding":[233],"ranking":[234],"positions.":[235]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2023-03-14T00:00:00"}
