{"id":"https://openalex.org/W4308127927","doi":"https://doi.org/10.3390/jtaer17040072","title":"How Generation X and Millennials Perceive Influencers\u2019 Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk","display_name":"How Generation X and Millennials Perceive Influencers\u2019 Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk","publication_year":2022,"publication_date":"2022-11-01","ids":{"openalex":"https://openalex.org/W4308127927","doi":"https://doi.org/10.3390/jtaer17040072"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer17040072","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer17040072","pdf_url":"https://www.mdpi.com/0718-1876/17/4/72/pdf?version=1667272038","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/17/4/72/pdf?version=1667272038","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029115555","display_name":"L. Javier Cabeza\u2010Ram\u00edrez","orcid":"https://orcid.org/0000-0002-5603-2365"},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"L. Javier Cabeza-Ram\u00edrez","raw_affiliation_strings":["Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Faculty of Law, Business and Economic Sciences, University of C\u00f3rdoba, Puerta Nueva s/n, 14071 C\u00f3rdoba, Spain"],"raw_orcid":"https://orcid.org/0000-0002-5603-2365","affiliations":[{"raw_affiliation_string":"Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Faculty of Law, Business and Economic Sciences, University of C\u00f3rdoba, Puerta Nueva s/n, 14071 C\u00f3rdoba, Spain","institution_ids":["https://openalex.org/I53110688"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005589949","display_name":"Fernando J. Fuentes Garc\u00eda","orcid":"https://orcid.org/0000-0002-6477-3630"},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Fernando J. Fuentes-Garc\u00eda","raw_affiliation_strings":["Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Faculty of Law, Business and Economic Sciences, University of C\u00f3rdoba, Puerta Nueva s/n, 14071 C\u00f3rdoba, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Faculty of Law, Business and Economic Sciences, University of C\u00f3rdoba, Puerta Nueva s/n, 14071 C\u00f3rdoba, Spain","institution_ids":["https://openalex.org/I53110688"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049911440","display_name":"M. Carmen Cano-Vicente","orcid":null},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"M. Carmen Cano-Vicente","raw_affiliation_strings":["Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Faculty of Law, Business and Economic Sciences, University of C\u00f3rdoba, Puerta Nueva s/n, 14071 C\u00f3rdoba, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Faculty of Law, Business and Economic Sciences, University of C\u00f3rdoba, Puerta Nueva s/n, 14071 C\u00f3rdoba, Spain","institution_ids":["https://openalex.org/I53110688"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091116366","display_name":"Miguel Gonz\u00e1lez\u2010Moh\u00edno","orcid":"https://orcid.org/0000-0003-0849-276X"},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Miguel Gonz\u00e1lez-Mohino","raw_affiliation_strings":["Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Faculty of Law, Business and Economic Sciences, University of C\u00f3rdoba, Puerta Nueva s/n, 14071 C\u00f3rdoba, Spain"],"raw_orcid":"https://orcid.org/0000-0003-0849-276X","affiliations":[{"raw_affiliation_string":"Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Faculty of Law, Business and Economic Sciences, University of C\u00f3rdoba, Puerta Nueva s/n, 14071 C\u00f3rdoba, Spain","institution_ids":["https://openalex.org/I53110688"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5091116366"],"corresponding_institution_ids":["https://openalex.org/I53110688"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":17.036,"has_fulltext":true,"cited_by_count":50,"citation_normalized_percentile":{"value":0.99177789,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"17","issue":"4","first_page":"1431","last_page":"1449"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9950000047683716,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9941999912261963,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.7861325740814209},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6181568503379822},{"id":"https://openalex.org/keywords/source-credibility","display_name":"Source credibility","score":0.5986937284469604},{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.587506115436554},{"id":"https://openalex.org/keywords/risk-perception","display_name":"Risk perception","score":0.5398598909378052},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.5352749228477478},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5343220829963684},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.523285448551178},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.4910033047199249},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4861280918121338},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4675188362598419},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.45706525444984436},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.311708927154541},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.20387312769889832},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1224277913570404},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.0992828905582428},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.09247776865959167}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.7861325740814209},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6181568503379822},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.5986937284469604},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.587506115436554},{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.5398598909378052},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5352749228477478},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5343220829963684},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.523285448551178},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4910033047199249},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4861280918121338},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4675188362598419},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.45706525444984436},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.311708927154541},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20387312769889832},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1224277913570404},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0992828905582428},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09247776865959167},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/jtaer17040072","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer17040072","pdf_url":"https://www.mdpi.com/0718-1876/17/4/72/pdf?version=1667272038","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:07259f29e5ad45de846571868cc4cebc","is_oa":true,"landing_page_url":"https://doaj.org/article/07259f29e5ad45de846571868cc4cebc","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 17, Iss 4, Pp 1431-1449 (2022)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/17/4/72/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer17040072","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 17; Issue 4; Pages: 1431-1449","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer17040072","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer17040072","pdf_url":"https://www.mdpi.com/0718-1876/17/4/72/pdf?version=1667272038","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Gender equality","score":0.6000000238418579,"id":"https://metadata.un.org/sdg/5"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320324466","display_name":"Universidad de Castilla-La Mancha","ror":"https://ror.org/05r78ng12"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4308127927.pdf","grobid_xml":"https://content.openalex.org/works/W4308127927.grobid-xml"},"referenced_works_count":123,"referenced_works":["https://openalex.org/W1225610226","https://openalex.org/W1545090383","https://openalex.org/W1967270708","https://openalex.org/W1970873546","https://openalex.org/W1979756272","https://openalex.org/W1990680079","https://openalex.org/W2010330073","https://openalex.org/W2020612037","https://openalex.org/W2030262348","https://openalex.org/W2044110083","https://openalex.org/W2049313131","https://openalex.org/W2059916607","https://openalex.org/W2072388344","https://openalex.org/W2084399600","https://openalex.org/W2086340175","https://openalex.org/W2097616855","https://openalex.org/W2099342631","https://openalex.org/W2109816548","https://openalex.org/W2159815392","https://openalex.org/W2165301823","https://openalex.org/W2169257873","https://openalex.org/W2306384419","https://openalex.org/W2398185720","https://openalex.org/W2550156300","https://openalex.org/W2559936574","https://openalex.org/W2606236341","https://openalex.org/W2623346664","https://openalex.org/W2743564643","https://openalex.org/W2769310279","https://openalex.org/W2795903750","https://openalex.org/W2806760552","https://openalex.org/W2807285294","https://openalex.org/W2883098649","https://openalex.org/W2892954463","https://openalex.org/W2898185005","https://openalex.org/W2899268664","https://openalex.org/W2899351518","https://openalex.org/W2902070640","https://openalex.org/W2907629856","https://openalex.org/W2909325003","https://openalex.org/W2913372729","https://openalex.org/W2913701832","https://openalex.org/W2914687835","https://openalex.org/W2948013797","https://openalex.org/W2954883057","https://openalex.org/W2955745952","https://openalex.org/W2966707505","https://openalex.org/W2969468216","https://openalex.org/W2971412524","https://openalex.org/W2974500152","https://openalex.org/W2983917227","https://openalex.org/W2995303897","https://openalex.org/W2999444372","https://openalex.org/W3004452933","https://openalex.org/W3010620688","https://openalex.org/W3012055143","https://openalex.org/W3013347864","https://openalex.org/W3014097559","https://openalex.org/W3019242189","https://openalex.org/W3020548737","https://openalex.org/W3021769827","https://openalex.org/W3028568960","https://openalex.org/W3033791652","https://openalex.org/W3034582256","https://openalex.org/W3035212901","https://openalex.org/W3035605308","https://openalex.org/W3042601367","https://openalex.org/W3085187109","https://openalex.org/W3086086467","https://openalex.org/W3093262487","https://openalex.org/W3097348567","https://openalex.org/W3103535479","https://openalex.org/W3107171808","https://openalex.org/W3122877168","https://openalex.org/W3123158399","https://openalex.org/W3127583661","https://openalex.org/W3127732266","https://openalex.org/W3134519488","https://openalex.org/W3136858743","https://openalex.org/W3139175024","https://openalex.org/W3146378282","https://openalex.org/W3159400715","https://openalex.org/W3160580851","https://openalex.org/W3166801065","https://openalex.org/W3171744757","https://openalex.org/W3175775727","https://openalex.org/W3194495219","https://openalex.org/W3196362788","https://openalex.org/W3202212685","https://openalex.org/W3203280131","https://openalex.org/W3203570838","https://openalex.org/W3210383951","https://openalex.org/W4205409091","https://openalex.org/W4206529186","https://openalex.org/W4220900043","https://openalex.org/W4221035882","https://openalex.org/W4221125632","https://openalex.org/W4225082399","https://openalex.org/W4226011886","https://openalex.org/W4229602879","https://openalex.org/W4231077521","https://openalex.org/W4235678817","https://openalex.org/W4240307890","https://openalex.org/W4251469018","https://openalex.org/W4280573886","https://openalex.org/W4280645626","https://openalex.org/W4282040648","https://openalex.org/W4285083247","https://openalex.org/W4291200402","https://openalex.org/W4292811746","https://openalex.org/W4294591119","https://openalex.org/W6637563004","https://openalex.org/W6655749895","https://openalex.org/W6659734371","https://openalex.org/W6742297778","https://openalex.org/W6757761040","https://openalex.org/W6775104054","https://openalex.org/W6777165524","https://openalex.org/W6779798653","https://openalex.org/W6780519208","https://openalex.org/W6790283066","https://openalex.org/W6800341656","https://openalex.org/W6810029677"],"related_works":["https://openalex.org/W2157392583","https://openalex.org/W1979763405","https://openalex.org/W2145328588","https://openalex.org/W1990967836","https://openalex.org/W2006620598","https://openalex.org/W4214867582","https://openalex.org/W2472322438","https://openalex.org/W2085477019","https://openalex.org/W1996187505","https://openalex.org/W1974995996"],"abstract_inverted_index":{"Previous":[0],"literature":[1],"has":[2],"found":[3,183],"underlying":[4],"differences":[5,122],"in":[6,49,59],"purchasing":[7],"behaviors,":[8],"consumption":[9],"habits,":[10],"and":[11,13,20,24,110,145,163,176,180],"Internet":[12],"social":[14,34,174,189],"media":[15,35],"usage":[16],"between":[17,103],"Generation":[18,147],"X":[19,148],"Millennials.":[21],"The":[22,134,151],"activities":[23],"how":[25],"users":[26],"engage":[27],"with":[28,131],"consumer":[29,64],"advice":[30],"made":[31],"by":[32,53,96],"popular":[33],"personalities":[36],"can":[37],"differ":[38],"according":[39,80,184],"to":[40,81,85,92,185],"their":[41,67],"age.":[42],"Recent":[43],"studies":[44],"have":[45],"shown":[46],"that":[47,119],"trust":[48],"the":[50,61,77,82,101,121,157,186,192],"message":[51,161],"transmitted":[52],"influencers":[54],"is":[55,73],"a":[56,140],"critical":[57],"factor":[58],"explaining":[60],"impact":[62],"of":[63,76,142,156,188,191],"recommendations":[65],"on":[66,100,139,160,169],"followers.":[68,150,193],"However,":[69],"so":[70],"far":[71],"there":[72],"little":[74],"evidence":[75],"possible":[78],"variation":[79],"generational":[83,158],"cohort":[84,159],"which":[86],"they":[87],"belong.":[88],"This":[89],"paper":[90],"attempts":[91],"fill":[93],"this":[94],"gap":[95],"reviewing":[97],"theoretical":[98],"contributions":[99],"relationships":[102],"perceived":[104,106],"trustworthiness,":[105],"risk,":[107],"product":[108],"involvement,":[109],"purchase":[111,164],"intention.":[112],"Next,":[113],"we":[114],"proposed":[115],"an":[116],"exploratory":[117],"model":[118],"analyzes":[120],"through":[123],"partial":[124],"least":[125],"squares":[126],"structural":[127],"equation":[128],"modeling":[129],"(PLS-SEM)":[130],"multigroup":[132],"analysis.":[133],"resulting":[135],"hypotheses":[136],"were":[137,178],"tested":[138],"sample":[141],"116":[143],"Millennial":[144],"135":[146],"influencer":[149],"results":[152],"confirmed":[153],"moderating":[154],"effects":[155],"credibility":[162],"intention,":[165],"as":[166,168],"well":[167],"Millennials\u2019":[170],"risk":[171],"perception.":[172],"Additionally,":[173],"norm":[175,190],"gender":[177],"analyzed,":[179],"heterogeneity":[181],"was":[182],"level":[187]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":17},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":16},{"year":2022,"cited_by_count":1}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}