{"id":"https://openalex.org/W3215293073","doi":"https://doi.org/10.3390/jtaer16070176","title":"Competition Strategies for Location-Based Mobile Coupon Promotion","display_name":"Competition Strategies for Location-Based Mobile Coupon Promotion","publication_year":2021,"publication_date":"2021-11-22","ids":{"openalex":"https://openalex.org/W3215293073","doi":"https://doi.org/10.3390/jtaer16070176","mag":"3215293073"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer16070176","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16070176","pdf_url":"https://www.mdpi.com/0718-1876/16/7/176/pdf?version=1637828702","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/16/7/176/pdf?version=1637828702","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079727167","display_name":"Pengcheng Xia","orcid":"https://orcid.org/0000-0002-5957-2770"},"institutions":[{"id":"https://openalex.org/I87445476","display_name":"Xi'an Jiaotong University","ror":"https://ror.org/017zhmm22","country_code":"CN","type":"education","lineage":["https://openalex.org/I87445476"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Pengcheng Xia","raw_affiliation_strings":["The Management School, Xi\u2019an Jiaotong University, Xi\u2019an 710049, China","The Management School, Xi'an Jiaotong University, Xi'an 710049, China"],"raw_orcid":"https://orcid.org/0000-0002-5957-2770","affiliations":[{"raw_affiliation_string":"The Management School, Xi\u2019an Jiaotong University, Xi\u2019an 710049, China","institution_ids":["https://openalex.org/I87445476"]},{"raw_affiliation_string":"The Management School, Xi'an Jiaotong University, Xi'an 710049, China","institution_ids":["https://openalex.org/I87445476"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100438662","display_name":"Gang Li","orcid":"https://orcid.org/0000-0002-0358-0085"},"institutions":[{"id":"https://openalex.org/I87445476","display_name":"Xi'an Jiaotong University","ror":"https://ror.org/017zhmm22","country_code":"CN","type":"education","lineage":["https://openalex.org/I87445476"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Gang Li","raw_affiliation_strings":["The Management School, Xi\u2019an Jiaotong University, Xi\u2019an 710049, China","The Management School, Xi'an Jiaotong University, Xi'an 710049, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Management School, Xi\u2019an Jiaotong University, Xi\u2019an 710049, China","institution_ids":["https://openalex.org/I87445476"]},{"raw_affiliation_string":"The Management School, Xi'an Jiaotong University, Xi'an 710049, China","institution_ids":["https://openalex.org/I87445476"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032676950","display_name":"T.C.E. Cheng","orcid":"https://orcid.org/0000-0001-5127-6419"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"T.C.E. Cheng","raw_affiliation_strings":["Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hong Kong 999077, China"],"raw_orcid":"https://orcid.org/0000-0001-5127-6419","affiliations":[{"raw_affiliation_string":"Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hong Kong 999077, China","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100721607","display_name":"Ao Shen","orcid":"https://orcid.org/0000-0001-8844-7808"},"institutions":[{"id":"https://openalex.org/I87445476","display_name":"Xi'an Jiaotong University","ror":"https://ror.org/017zhmm22","country_code":"CN","type":"education","lineage":["https://openalex.org/I87445476"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ao Shen","raw_affiliation_strings":["The Management School, Xi\u2019an Jiaotong University, Xi\u2019an 710049, China","The Management School, Xi'an Jiaotong University, Xi'an 710049, China"],"raw_orcid":"https://orcid.org/0000-0001-8844-7808","affiliations":[{"raw_affiliation_string":"The Management School, Xi\u2019an Jiaotong University, Xi\u2019an 710049, China","institution_ids":["https://openalex.org/I87445476"]},{"raw_affiliation_string":"The Management School, Xi'an Jiaotong University, Xi'an 710049, China","institution_ids":["https://openalex.org/I87445476"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5100438662"],"corresponding_institution_ids":["https://openalex.org/I87445476"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":0.7831,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.77852954,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"16","issue":"7","first_page":"3248","last_page":"3268"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/coupon","display_name":"Coupon","score":0.7934529781341553},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.7431847453117371},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6754859685897827},{"id":"https://openalex.org/keywords/valuation","display_name":"Valuation (finance)","score":0.6165564656257629},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.5914144515991211},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5640044212341309},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.48848021030426025},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.47734716534614563},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.41015559434890747},{"id":"https://openalex.org/keywords/flexibility","display_name":"Flexibility (engineering)","score":0.41004782915115356},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.1983947455883026}],"concepts":[{"id":"https://openalex.org/C2779307704","wikidata":"https://www.wikidata.org/wiki/Q11794832","display_name":"Coupon","level":2,"score":0.7934529781341553},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7431847453117371},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6754859685897827},{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.6165564656257629},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5914144515991211},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5640044212341309},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.48848021030426025},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.47734716534614563},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.41015559434890747},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.41004782915115356},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1983947455883026},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/jtaer16070176","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16070176","pdf_url":"https://www.mdpi.com/0718-1876/16/7/176/pdf?version=1637828702","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:2edf96d807d5485eb325d75cd3345908","is_oa":true,"landing_page_url":"https://doaj.org/article/2edf96d807d5485eb325d75cd3345908","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 7, Pp 3248-3268 (2021)","raw_type":"article"},{"id":"pmh:oai:ira.lib.polyu.edu.hk:10397/92387","is_oa":true,"landing_page_url":"http://hdl.handle.net/10397/92387","pdf_url":null,"source":{"id":"https://openalex.org/S4306400205","display_name":"PolyU Institutional Research Archive (Hong Kong Polytechnic University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I14243506","host_organization_name":"Hong Kong Polytechnic University","host_organization_lineage":["https://openalex.org/I14243506"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal/Magazine Article"},{"id":"pmh:oai:mdpi.com:/0718-1876/16/7/176/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer16070176","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 16; Issue 7; Pages: 3248-3268","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer16070176","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16070176","pdf_url":"https://www.mdpi.com/0718-1876/16/7/176/pdf?version=1637828702","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.41999998688697815,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[{"id":"https://openalex.org/G2414310148","display_name":"\u5206\u4eab\u7ecf\u6d4e\u73af\u5883\u4e0b\u4f01\u4e1a\u8fd0\u8425\u4e0e\u8d44\u6e90\u914d\u7f6e\u7406\u8bba\u7814\u7a76","funder_award_id":"71832011","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W3215293073.pdf"},"referenced_works_count":66,"referenced_works":["https://openalex.org/W1495305355","https://openalex.org/W1565507305","https://openalex.org/W1801545485","https://openalex.org/W1969637771","https://openalex.org/W1972577594","https://openalex.org/W1976016774","https://openalex.org/W1988391107","https://openalex.org/W1988403704","https://openalex.org/W1993216710","https://openalex.org/W1998017677","https://openalex.org/W2000672538","https://openalex.org/W2023436750","https://openalex.org/W2027814431","https://openalex.org/W2051866089","https://openalex.org/W2052864322","https://openalex.org/W2057800182","https://openalex.org/W2067534308","https://openalex.org/W2068817726","https://openalex.org/W2078983314","https://openalex.org/W2102626394","https://openalex.org/W2102726247","https://openalex.org/W2102862387","https://openalex.org/W2106108342","https://openalex.org/W2121968155","https://openalex.org/W2131006470","https://openalex.org/W2131467577","https://openalex.org/W2131627557","https://openalex.org/W2132534623","https://openalex.org/W2132818755","https://openalex.org/W2133500374","https://openalex.org/W2134349306","https://openalex.org/W2138424453","https://openalex.org/W2139041214","https://openalex.org/W2139702742","https://openalex.org/W2146591451","https://openalex.org/W2147717586","https://openalex.org/W2152199760","https://openalex.org/W2152200898","https://openalex.org/W2168997347","https://openalex.org/W2170859359","https://openalex.org/W2317742855","https://openalex.org/W2319415455","https://openalex.org/W2329134931","https://openalex.org/W2332133253","https://openalex.org/W2361437528","https://openalex.org/W2529452593","https://openalex.org/W2618474302","https://openalex.org/W2913321842","https://openalex.org/W2914587198","https://openalex.org/W2920523479","https://openalex.org/W3034143956","https://openalex.org/W3060257960","https://openalex.org/W3090528112","https://openalex.org/W3121868779","https://openalex.org/W3121966711","https://openalex.org/W3122523004","https://openalex.org/W3122856353","https://openalex.org/W3124481258","https://openalex.org/W3125597100","https://openalex.org/W3125987309","https://openalex.org/W3137973693","https://openalex.org/W3196386199","https://openalex.org/W4240491954","https://openalex.org/W6615578590","https://openalex.org/W6629854991","https://openalex.org/W6667704012"],"related_works":["https://openalex.org/W1573532327","https://openalex.org/W1728623977","https://openalex.org/W1524733545","https://openalex.org/W2375881001","https://openalex.org/W2544758747","https://openalex.org/W2390631662","https://openalex.org/W2363742886","https://openalex.org/W4238475087","https://openalex.org/W2789885423","https://openalex.org/W2741807443"],"abstract_inverted_index":{"Location-based":[0],"service":[1],"heightens":[2],"consumers\u2019":[3],"shopping":[4],"convenience.":[5],"By":[6],"utilizing":[7],"spatial":[8],"flexibility":[9],"of":[10,48,79],"consumers,":[11],"retailers":[12,58],"can":[13],"target":[14],"consumers":[15],"via":[16],"location-based":[17],"mobile":[18],"coupons":[19],"(LBMCs)":[20],"to":[21,70,122],"enhance":[22],"market":[23,40],"performance.":[24],"Considering":[25],"the":[26,52,56,77],"strategies":[27,100,124],"for":[28,31,55,83,101,117,125],"LBMC":[29,49,81,102,127],"promotion":[30,50,82,103],"two":[32],"competing":[33,57],"retailers,":[34],"we":[35,66],"find":[36],"that":[37],"under":[38],"different":[39,109],"intensities,":[41],"only":[42],"no":[43],"adoption":[44,47],"and":[45,75,91,119],"symmetric":[46],"are":[51],"possible":[53],"equilibria":[54],"at":[59],"a":[60,84],"low":[61],"marginal":[62],"targeting":[63],"cost.":[64],"Then,":[65],"extend":[67],"our":[68],"model":[69],"consider":[71],"vertical":[72],"(quality)":[73],"differentiation":[74],"analyze":[76],"implications":[78],"adopting":[80],"superior-quality":[85],"firm":[86,94],"(with":[87,95],"higher":[88],"product":[89,97],"valuation)":[90],"an":[92],"inferior-quality":[93],"lower":[96],"valuation).":[98],"Mixed":[99],"emerge":[104],"when":[105],"firms\u2019":[106],"products":[107],"have":[108],"qualities.":[110],"Our":[111],"research":[112],"findings":[113],"provide":[114],"useful":[115],"guidance":[116],"managers":[118],"marketing":[120],"practitioners":[121],"formulate":[123],"targeted":[126],"promotion.":[128]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4}],"updated_date":"2026-05-22T06:13:13.366637","created_date":"2025-10-10T00:00:00"}