{"id":"https://openalex.org/W3213771416","doi":"https://doi.org/10.3390/jtaer16070169","title":"The Effects of Cryptocurrency Trading Websites on Airlines\u2019 Advertisement Campaigns","display_name":"The Effects of Cryptocurrency Trading Websites on Airlines\u2019 Advertisement Campaigns","publication_year":2021,"publication_date":"2021-11-12","ids":{"openalex":"https://openalex.org/W3213771416","doi":"https://doi.org/10.3390/jtaer16070169","mag":"3213771416"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer16070169","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16070169","pdf_url":"https://www.mdpi.com/0718-1876/16/7/169/pdf?version=1636703138","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/16/7/169/pdf?version=1636703138","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049811978","display_name":"\u0394\u03b1\u03bc\u03b9\u03b1\u03bd\u03cc\u03c2 \u03a0. \u03a3\u03b1\u03ba\u03ac\u03c2","orcid":"https://orcid.org/0000-0002-2253-8966"},"institutions":[{"id":"https://openalex.org/I109954829","display_name":"Agricultural University of Athens","ror":"https://ror.org/03xawq568","country_code":"GR","type":"education","lineage":["https://openalex.org/I109954829"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Damianos P. Sakas","raw_affiliation_strings":["Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athina, Greece"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athina, Greece","institution_ids":["https://openalex.org/I109954829"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048905051","display_name":"Nikolaos T. Giannakopoulos","orcid":"https://orcid.org/0000-0002-4480-5893"},"institutions":[{"id":"https://openalex.org/I109954829","display_name":"Agricultural University of Athens","ror":"https://ror.org/03xawq568","country_code":"GR","type":"education","lineage":["https://openalex.org/I109954829"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"Nikolaos T. Giannakopoulos","raw_affiliation_strings":["Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athina, Greece"],"raw_orcid":"https://orcid.org/0000-0002-4480-5893","affiliations":[{"raw_affiliation_string":"Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athina, Greece","institution_ids":["https://openalex.org/I109954829"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020107874","display_name":"Dimitrios P. Reklitis","orcid":"https://orcid.org/0000-0001-6857-6012"},"institutions":[{"id":"https://openalex.org/I109954829","display_name":"Agricultural University of Athens","ror":"https://ror.org/03xawq568","country_code":"GR","type":"education","lineage":["https://openalex.org/I109954829"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"Dimitrios P. Reklitis","raw_affiliation_strings":["Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athina, Greece"],"raw_orcid":"https://orcid.org/0000-0001-6857-6012","affiliations":[{"raw_affiliation_string":"Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, 118 55 Athina, Greece","institution_ids":["https://openalex.org/I109954829"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5043923219","display_name":"Thomas K. Dasaklis","orcid":"https://orcid.org/0000-0003-1240-4822"},"institutions":[{"id":"https://openalex.org/I231025917","display_name":"Hellenic Open University","ror":"https://ror.org/02kq26x23","country_code":"GR","type":"education","lineage":["https://openalex.org/I231025917"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Thomas K. Dasaklis","raw_affiliation_strings":["School of Social Sciences, Hellenic Open University, Bystreet Aristotelous 18, 263 35 Patras, Greece"],"raw_orcid":"https://orcid.org/0000-0003-1240-4822","affiliations":[{"raw_affiliation_string":"School of Social Sciences, Hellenic Open University, Bystreet Aristotelous 18, 263 35 Patras, Greece","institution_ids":["https://openalex.org/I231025917"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5020107874","https://openalex.org/A5048905051"],"corresponding_institution_ids":["https://openalex.org/I109954829"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":12.7484,"has_fulltext":false,"cited_by_count":46,"citation_normalized_percentile":{"value":0.98650557,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":100},"biblio":{"volume":"16","issue":"7","first_page":"3099","last_page":"3119"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9524000287055969,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.942799985408783,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cryptocurrency","display_name":"Cryptocurrency","score":0.7824458479881287},{"id":"https://openalex.org/keywords/visibility","display_name":"Visibility","score":0.6390154361724854},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.6053204536437988},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5754603147506714},{"id":"https://openalex.org/keywords/web-analytics","display_name":"Web analytics","score":0.5583925843238831},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.5479278564453125},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5219661593437195},{"id":"https://openalex.org/keywords/investment","display_name":"Investment (military)","score":0.4434933364391327},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4108913242816925},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32164353132247925},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.31097936630249023},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2121577262878418},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.1765379011631012},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.07947525382041931}],"concepts":[{"id":"https://openalex.org/C180706569","wikidata":"https://www.wikidata.org/wiki/Q13479982","display_name":"Cryptocurrency","level":2,"score":0.7824458479881287},{"id":"https://openalex.org/C123403432","wikidata":"https://www.wikidata.org/wiki/Q654068","display_name":"Visibility","level":2,"score":0.6390154361724854},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.6053204536437988},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5754603147506714},{"id":"https://openalex.org/C516187249","wikidata":"https://www.wikidata.org/wiki/Q10719477","display_name":"Web analytics","level":5,"score":0.5583925843238831},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.5479278564453125},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5219661593437195},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.4434933364391327},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4108913242816925},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32164353132247925},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.31097936630249023},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2121577262878418},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.1765379011631012},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.07947525382041931},{"id":"https://openalex.org/C153294291","wikidata":"https://www.wikidata.org/wiki/Q25261","display_name":"Meteorology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C79373723","wikidata":"https://www.wikidata.org/wiki/Q386275","display_name":"Web development","level":3,"score":0.0},{"id":"https://openalex.org/C59241245","wikidata":"https://www.wikidata.org/wiki/Q4781497","display_name":"Web application security","level":4,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/jtaer16070169","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16070169","pdf_url":"https://www.mdpi.com/0718-1876/16/7/169/pdf?version=1636703138","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:19db489435f34a31996b326c24b7110c","is_oa":true,"landing_page_url":"https://doaj.org/article/19db489435f34a31996b326c24b7110c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 7, Pp 3099-3119 (2021)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/16/7/169/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer16070169","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 16; Issue 7; Pages: 3099-3119","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer16070169","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16070169","pdf_url":"https://www.mdpi.com/0718-1876/16/7/169/pdf?version=1636703138","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3213771416.pdf"},"referenced_works_count":65,"referenced_works":["https://openalex.org/W841229804","https://openalex.org/W1488885121","https://openalex.org/W1511582372","https://openalex.org/W1579373677","https://openalex.org/W1988008985","https://openalex.org/W1997883543","https://openalex.org/W2013090942","https://openalex.org/W2016345163","https://openalex.org/W2025055001","https://openalex.org/W2049367484","https://openalex.org/W2080668844","https://openalex.org/W2081374363","https://openalex.org/W2087054423","https://openalex.org/W2088493936","https://openalex.org/W2157136508","https://openalex.org/W2409433313","https://openalex.org/W2501104375","https://openalex.org/W2504196632","https://openalex.org/W2507509445","https://openalex.org/W2732016147","https://openalex.org/W2743101709","https://openalex.org/W2761419915","https://openalex.org/W2766936398","https://openalex.org/W2768283313","https://openalex.org/W2796319515","https://openalex.org/W2890702538","https://openalex.org/W2897450989","https://openalex.org/W2899357412","https://openalex.org/W2901269563","https://openalex.org/W2945684978","https://openalex.org/W2954896962","https://openalex.org/W2978058780","https://openalex.org/W2995861618","https://openalex.org/W2999582630","https://openalex.org/W3015631257","https://openalex.org/W3026914791","https://openalex.org/W3027836575","https://openalex.org/W3029211577","https://openalex.org/W3033758522","https://openalex.org/W3086695482","https://openalex.org/W3102855040","https://openalex.org/W3103626019","https://openalex.org/W3108650162","https://openalex.org/W3112072273","https://openalex.org/W3121747242","https://openalex.org/W3125666255","https://openalex.org/W3127243502","https://openalex.org/W3127945659","https://openalex.org/W3140419785","https://openalex.org/W3162625979","https://openalex.org/W3183886699","https://openalex.org/W3186690604","https://openalex.org/W3190964117","https://openalex.org/W3202602936","https://openalex.org/W4255535209","https://openalex.org/W4256464097","https://openalex.org/W6653963315","https://openalex.org/W6722087294","https://openalex.org/W6745000994","https://openalex.org/W6750540958","https://openalex.org/W6756535674","https://openalex.org/W6785753950","https://openalex.org/W6786727670","https://openalex.org/W6798522785","https://openalex.org/W6941306888"],"related_works":["https://openalex.org/W2252599600","https://openalex.org/W4385976368","https://openalex.org/W3031462818","https://openalex.org/W1633257170","https://openalex.org/W2615638395","https://openalex.org/W2139279342","https://openalex.org/W2262505815","https://openalex.org/W211701069","https://openalex.org/W2411471604","https://openalex.org/W2057614713"],"abstract_inverted_index":{"In":[0,122],"future":[1],"years,":[2],"airline":[3,112,133,161,183],"companies":[4,109,184],"will":[5],"be":[6,72,180],"leaning":[7],"more":[8,10],"and":[9,61,97,110,132,140,165,190],"towards":[11],"cryptocurrencies":[12],"to":[13,22,57,78,84,185],"implement":[14],"their":[15,65,187],"digital":[16,175],"marketing":[17,176],"strategies":[18,177],"as":[19],"leaders":[20],"seek":[21],"gain":[23],"an":[24,43],"understanding":[25],"of":[26,146,170,197],"the":[27,53,120,123,147,195],"factors":[28,51],"affecting":[29],"airlines\u2019":[30,75],"visibility":[31,166,192],"parameters.":[32,167],"Cryptocurrency":[33],"investment":[34,60],"websites":[35,155],"are":[36],"currently":[37],"experiencing":[38],"rising":[39],"demand,":[40],"making":[41],"them":[42],"appropriate":[44],"site":[45,87],"for":[46,55,74,99],"paid":[47],"advertisements.":[48],"The":[49,144,168],"above":[50],"suggest":[52],"need":[54],"airlines":[56],"harvest":[58],"cryptocurrency":[59,85,107,131,153,198],"platform":[62],"users":[63],"in":[64],"favour.":[66],"To":[67],"this":[68,171],"end,":[69],"it":[70],"can":[71,179],"beneficial":[73],"web":[76,81,92],"promotions":[77],"link":[79],"certain":[80],"analytics":[82,93],"metrics":[83],"trading":[86,108,154,199],"metrics.":[88],"For":[89],"research":[90,172],"purposes,":[91],"data":[94],"were":[95],"monitored":[96],"gathered":[98],"2":[100],"consecutive":[101],"years":[102],"from":[103],"10":[104,111],"globally":[105],"leading":[106],"websites.":[113,200],"A":[114],"three-stage":[115],"model":[116],"was":[117,128],"adopted":[118],"by":[119,136,182],"authors.":[121],"first":[124],"stage,":[125],"statistical":[126],"analysis":[127],"implemented":[129],"using":[130],"metrics,":[134],"followed":[135],"fuzzy":[137],"cognitive":[138],"mapping":[139],"agent-based":[141],"modelling":[142],"stages.":[143],"findings":[145],"study":[148],"indicate":[149],"that":[150],"engagement":[151],"with":[152,194],"has":[156],"a":[157],"positive":[158],"impact":[159],"on":[160],"websites\u2019":[162],"global":[163],"ranking":[164],"outcomes":[169],"provide":[173],"noteworthy":[174],"which":[178],"addressed":[181],"increase":[186],"website":[188],"visitors":[189],"optimise":[191],"parameters":[193],"assistance":[196]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":29},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":10}],"updated_date":"2026-07-30T17:31:21.811387","created_date":"2025-10-10T00:00:00"}