{"id":"https://openalex.org/W3200045791","doi":"https://doi.org/10.3390/jtaer16060133","title":"The Influence of a Brand\u2019s Visual Content on Consumer Trust in Social Media Community Groups","display_name":"The Influence of a Brand\u2019s Visual Content on Consumer Trust in Social Media Community Groups","publication_year":2021,"publication_date":"2021-09-17","ids":{"openalex":"https://openalex.org/W3200045791","doi":"https://doi.org/10.3390/jtaer16060133","mag":"3200045791"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer16060133","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060133","pdf_url":"https://www.mdpi.com/0718-1876/16/6/133/pdf?version=1631865021","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/16/6/133/pdf?version=1631865021","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031551508","display_name":"Lukas Karpenka","orcid":null},"institutions":[{"id":"https://openalex.org/I173212132","display_name":"Vilnius University","ror":"https://ror.org/03nadee84","country_code":"LT","type":"education","lineage":["https://openalex.org/I173212132"]}],"countries":["LT"],"is_corresponding":false,"raw_author_name":"Lukas Karpenka","raw_affiliation_strings":["Business School, Vilnius University, Sauletekio Avenue 22, 01513 Vilnius, Lithuania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Vilnius University, Sauletekio Avenue 22, 01513 Vilnius, Lithuania","institution_ids":["https://openalex.org/I173212132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038431115","display_name":"Elz\u0117 Rudien\u0117","orcid":"https://orcid.org/0000-0002-9326-5379"},"institutions":[{"id":"https://openalex.org/I173212132","display_name":"Vilnius University","ror":"https://ror.org/03nadee84","country_code":"LT","type":"education","lineage":["https://openalex.org/I173212132"]}],"countries":["LT"],"is_corresponding":false,"raw_author_name":"Elz\u0117 Rudien\u0117","raw_affiliation_strings":["Business School, Vilnius University, Sauletekio Avenue 22, 01513 Vilnius, Lithuania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Vilnius University, Sauletekio Avenue 22, 01513 Vilnius, Lithuania","institution_ids":["https://openalex.org/I173212132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018942312","display_name":"Mangirdas Mork\u016bnas","orcid":"https://orcid.org/0000-0002-5575-2213"},"institutions":[{"id":"https://openalex.org/I173212132","display_name":"Vilnius University","ror":"https://ror.org/03nadee84","country_code":"LT","type":"education","lineage":["https://openalex.org/I173212132"]}],"countries":["LT"],"is_corresponding":true,"raw_author_name":"Mangirdas Morkunas","raw_affiliation_strings":["Faculty of Economics and Business Administration, Vilnius University, Sauletekio Avenue 9, 01513 Vilnius, Lithuania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Business Administration, Vilnius University, Sauletekio Avenue 9, 01513 Vilnius, Lithuania","institution_ids":["https://openalex.org/I173212132"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065124888","display_name":"Artiom Volkov","orcid":"https://orcid.org/0000-0003-1394-3852"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Artiom Volkov","raw_affiliation_strings":["Institute of Economics and Rural Development, Lithuanian Social Research Center, A. Vivulskio Street 4A-13, 01108 Vilnius, Lithuania"],"raw_orcid":"https://orcid.org/0000-0003-1394-3852","affiliations":[{"raw_affiliation_string":"Institute of Economics and Rural Development, Lithuanian Social Research Center, A. Vivulskio Street 4A-13, 01108 Vilnius, Lithuania","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5018942312"],"corresponding_institution_ids":["https://openalex.org/I173212132"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":4.4936,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.94628238,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"16","issue":"6","first_page":"2424","last_page":"2441"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9685999751091003,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-community","display_name":"Brand community","score":0.6385617256164551},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6020599603652954},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5641289353370667},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5609115958213806},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.4508773684501648},{"id":"https://openalex.org/keywords/proxy","display_name":"Proxy (statistics)","score":0.44659748673439026},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.44065117835998535},{"id":"https://openalex.org/keywords/sense-of-community","display_name":"Sense of community","score":0.42584073543548584},{"id":"https://openalex.org/keywords/social-identity-theory","display_name":"Social identity theory","score":0.42490154504776},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.41035839915275574},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.35623645782470703},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.27521684765815735},{"id":"https://openalex.org/keywords/social-group","display_name":"Social group","score":0.2631242871284485},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.14015290141105652},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.12122830748558044}],"concepts":[{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.6385617256164551},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6020599603652954},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5641289353370667},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5609115958213806},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4508773684501648},{"id":"https://openalex.org/C2780148112","wikidata":"https://www.wikidata.org/wiki/Q1432581","display_name":"Proxy (statistics)","level":2,"score":0.44659748673439026},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.44065117835998535},{"id":"https://openalex.org/C2779942219","wikidata":"https://www.wikidata.org/wiki/Q7451000","display_name":"Sense of community","level":2,"score":0.42584073543548584},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.42490154504776},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.41035839915275574},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.35623645782470703},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27521684765815735},{"id":"https://openalex.org/C180872759","wikidata":"https://www.wikidata.org/wiki/Q874405","display_name":"Social group","level":2,"score":0.2631242871284485},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14015290141105652},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12122830748558044},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/jtaer16060133","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060133","pdf_url":"https://www.mdpi.com/0718-1876/16/6/133/pdf?version=1631865021","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:3d5552d0f8a24890bf2d1e21a714ad2b","is_oa":true,"landing_page_url":"https://doaj.org/article/3d5552d0f8a24890bf2d1e21a714ad2b","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 6, Pp 2424-2441 (2021)","raw_type":"article"},{"id":"pmh:oai:lcss.lt:elaba:105305239","is_oa":true,"landing_page_url":"https://vb.lcss.lt/LSMC:ELABAPDB105305239&prefLang=en_US","pdf_url":null,"source":{"id":"https://openalex.org/S7407055273","display_name":"Institutional Repository of Lithuanian Centre for Social Sciences","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ISSN 0718-1876","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:mdpi.com:/0718-1876/16/6/133/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer16060133","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 16; Issue 6; Pages: 2424-2441","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer16060133","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060133","pdf_url":"https://www.mdpi.com/0718-1876/16/6/133/pdf?version=1631865021","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W3200045791.pdf"},"referenced_works_count":42,"referenced_works":["https://openalex.org/W848870397","https://openalex.org/W1493011977","https://openalex.org/W1494570183","https://openalex.org/W1964080265","https://openalex.org/W1973028484","https://openalex.org/W1988316526","https://openalex.org/W2009192236","https://openalex.org/W2040716619","https://openalex.org/W2047567467","https://openalex.org/W2055779760","https://openalex.org/W2087906029","https://openalex.org/W2090336751","https://openalex.org/W2091410916","https://openalex.org/W2138794141","https://openalex.org/W2156654091","https://openalex.org/W2167519781","https://openalex.org/W2174759093","https://openalex.org/W2336097562","https://openalex.org/W2569709525","https://openalex.org/W2625627329","https://openalex.org/W2767683236","https://openalex.org/W2775281307","https://openalex.org/W2790855116","https://openalex.org/W2889036345","https://openalex.org/W2899351518","https://openalex.org/W2904901636","https://openalex.org/W2913751346","https://openalex.org/W2915644844","https://openalex.org/W2917967548","https://openalex.org/W2918349050","https://openalex.org/W2977981903","https://openalex.org/W3129197067","https://openalex.org/W3181862760","https://openalex.org/W3193155793","https://openalex.org/W4250727580","https://openalex.org/W6623650486","https://openalex.org/W6673210739","https://openalex.org/W6684914530","https://openalex.org/W6732300403","https://openalex.org/W6752618342","https://openalex.org/W6758080755","https://openalex.org/W6760345304"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2087864514","https://openalex.org/W2001143752","https://openalex.org/W4383533848","https://openalex.org/W3082664921","https://openalex.org/W2044233907","https://openalex.org/W2072598511","https://openalex.org/W2048027872","https://openalex.org/W2917433917","https://openalex.org/W2910637701"],"abstract_inverted_index":{"The":[0,81,102,134,163],"study":[1],"covered":[2],"by":[3,88,111,154],"the":[4,16,28,31,38,43,46,84,89,92,108,125,137,148,151,158,167,180],"present":[5,32,47],"paper":[6,48,138],"sought":[7],"to":[8,36,65],"look":[9],"into":[10],"a":[11,97,120,129,155],"range":[12],"of":[13,18,30,40,45,73,83,91,136,166,173,182],"factors":[14],"affecting":[15],"building":[17],"trust":[19,184],"in":[20,34,59,128],"brands":[21],"among":[22],"social":[23,112,159,174],"media":[24,113,175],"community":[25,114,161,176],"groups.":[26,133,162],"For":[27],"purpose":[29],"study,":[33],"order":[35,64],"measure":[37],"influence":[39],"visual":[41,51,71],"content,":[42],"authors":[44,135],"investigated":[49],"its":[50],"as":[52,54,119],"well":[53],"emotional":[55,169],"characteristics":[56],"while":[57],"factoring":[58],"consumer":[60,94,126,132],"engagement":[61,106,149],"variables.":[62],"In":[63],"test":[66],"our":[67],"hypotheses,":[68],"two":[69],"different":[70],"advertisements":[72],"an":[74,142],"artificial":[75],"hypothetical":[76],"apparel":[77],"brand":[78,130,156,183],"were":[79],"created.":[80],"robustness":[82],"results":[85],"was":[86],"ensured":[87],"findings":[90],"representative":[93],"survey":[95,103],"and":[96,99],"factor":[98],"regression":[100],"analysis.":[101],"concluded":[104],"that":[105,141],"with":[107,150],"brand-created":[109],"content":[110,144,152],"groups":[115],"may":[116],"be":[117],"viewed":[118],"proxy":[121],"variable":[122],"when":[123],"studying":[124],"confidence":[127],"within":[131,157],"also":[139],"argue":[140],"image-based":[143],"identity":[145],"does":[146],"affect":[147],"created":[153],"network":[160],"difference":[164],"impact":[165],"cognitive,":[168],"or":[170],"behavioral":[171],"involvement":[172],"group":[177],"members":[178],"onto":[179],"formation":[181],"is":[185],"revealed.":[186]},"counts_by_year":[{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}
