{"id":"https://openalex.org/W3200542675","doi":"https://doi.org/10.3390/jtaer16060131","title":"Research on the Impact of Online Promotions on Consumers\u2019 Impulsive Online Shopping Intentions","display_name":"Research on the Impact of Online Promotions on Consumers\u2019 Impulsive Online Shopping Intentions","publication_year":2021,"publication_date":"2021-09-14","ids":{"openalex":"https://openalex.org/W3200542675","doi":"https://doi.org/10.3390/jtaer16060131","mag":"3200542675"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer16060131","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060131","pdf_url":"https://www.mdpi.com/0718-1876/16/6/131/pdf?version=1631612526","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/16/6/131/pdf?version=1631612526","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054819752","display_name":"Hanyang Luo","orcid":"https://orcid.org/0000-0002-0111-7222"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hanyang Luo","raw_affiliation_strings":["Institute of Big Data Intelligent Management and Decision, College of Management, Shenzhen University, Shenzhen 518060, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Big Data Intelligent Management and Decision, College of Management, Shenzhen University, Shenzhen 518060, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102422995","display_name":"Sijia Cheng","orcid":null},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Sijia Cheng","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen 518060, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen 518060, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091573567","display_name":"Wanhua Zhou","orcid":"https://orcid.org/0000-0003-0411-8391"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wanhua Zhou","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen 518060, China"],"raw_orcid":"https://orcid.org/0000-0003-0411-8391","affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen 518060, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033685952","display_name":"Wugang Song","orcid":null},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wugang Song","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen 518060, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen 518060, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033060744","display_name":"Sumin Yu","orcid":"https://orcid.org/0000-0001-8984-2906"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Sumin Yu","raw_affiliation_strings":["Institute of Big Data Intelligent Management and Decision, College of Management, Shenzhen University, Shenzhen 518060, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Big Data Intelligent Management and Decision, College of Management, Shenzhen University, Shenzhen 518060, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101840980","display_name":"Xudong Lin","orcid":"https://orcid.org/0000-0002-0478-0687"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xudong Lin","raw_affiliation_strings":["Institute of Big Data Intelligent Management and Decision, College of Management, Shenzhen University, Shenzhen 518060, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Big Data Intelligent Management and Decision, College of Management, Shenzhen University, Shenzhen 518060, China","institution_ids":["https://openalex.org/I180726961"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5033060744"],"corresponding_institution_ids":["https://openalex.org/I180726961"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":8.5427,"has_fulltext":false,"cited_by_count":68,"citation_normalized_percentile":{"value":0.97671598,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"16","issue":"6","first_page":"2386","last_page":"2404"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/regret","display_name":"Regret","score":0.7113476991653442},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6364281177520752},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.6212065815925598},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6169247627258301},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6121074557304382},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.49912071228027344},{"id":"https://openalex.org/keywords/variance","display_name":"Variance (accounting)","score":0.47565171122550964},{"id":"https://openalex.org/keywords/grasp","display_name":"GRASP","score":0.45493918657302856},{"id":"https://openalex.org/keywords/regression-analysis","display_name":"Regression analysis","score":0.44307368993759155},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"Sales promotion","score":0.44288450479507446},{"id":"https://openalex.org/keywords/product-category","display_name":"Product category","score":0.4280592203140259},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1393355429172516},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.12127760052680969}],"concepts":[{"id":"https://openalex.org/C50817715","wikidata":"https://www.wikidata.org/wiki/Q79895177","display_name":"Regret","level":2,"score":0.7113476991653442},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6364281177520752},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6212065815925598},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6169247627258301},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6121074557304382},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.49912071228027344},{"id":"https://openalex.org/C196083921","wikidata":"https://www.wikidata.org/wiki/Q7915758","display_name":"Variance (accounting)","level":2,"score":0.47565171122550964},{"id":"https://openalex.org/C171268870","wikidata":"https://www.wikidata.org/wiki/Q1486676","display_name":"GRASP","level":2,"score":0.45493918657302856},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.44307368993759155},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.44288450479507446},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.4280592203140259},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1393355429172516},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.12127760052680969},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/jtaer16060131","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060131","pdf_url":"https://www.mdpi.com/0718-1876/16/6/131/pdf?version=1631612526","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:41a11bb45a9249879a237c6cd51a5be8","is_oa":true,"landing_page_url":"https://doaj.org/article/41a11bb45a9249879a237c6cd51a5be8","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 6, Pp 2386-2404 (2021)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/16/6/131/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer16060131","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 16; Issue 6; Pages: 2386-2404","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer16060131","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060131","pdf_url":"https://www.mdpi.com/0718-1876/16/6/131/pdf?version=1631612526","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3200542675.pdf","grobid_xml":"https://content.openalex.org/works/W3200542675.grobid-xml"},"referenced_works_count":45,"referenced_works":["https://openalex.org/W1960704941","https://openalex.org/W1965985443","https://openalex.org/W1972570464","https://openalex.org/W2005424525","https://openalex.org/W2013091129","https://openalex.org/W2013109351","https://openalex.org/W2040233592","https://openalex.org/W2040689732","https://openalex.org/W2041032079","https://openalex.org/W2054149117","https://openalex.org/W2066896488","https://openalex.org/W2081965795","https://openalex.org/W2085324634","https://openalex.org/W2088472137","https://openalex.org/W2106976816","https://openalex.org/W2107528300","https://openalex.org/W2139808242","https://openalex.org/W2145964516","https://openalex.org/W2150167453","https://openalex.org/W2167973679","https://openalex.org/W2316452506","https://openalex.org/W2328115885","https://openalex.org/W2414955834","https://openalex.org/W2468566723","https://openalex.org/W2479022507","https://openalex.org/W2511263165","https://openalex.org/W2603757616","https://openalex.org/W2893509990","https://openalex.org/W2899351518","https://openalex.org/W2944941307","https://openalex.org/W2945653527","https://openalex.org/W2971577670","https://openalex.org/W2988521421","https://openalex.org/W3006410669","https://openalex.org/W3025702560","https://openalex.org/W3043521450","https://openalex.org/W3088534354","https://openalex.org/W3125621338","https://openalex.org/W3153830600","https://openalex.org/W3166629752","https://openalex.org/W6716050600","https://openalex.org/W6768039043","https://openalex.org/W6777877413","https://openalex.org/W6781288428","https://openalex.org/W6980159480"],"related_works":["https://openalex.org/W2971351794","https://openalex.org/W4376155396","https://openalex.org/W1947085858","https://openalex.org/W2174986909","https://openalex.org/W2527791220","https://openalex.org/W2101991911","https://openalex.org/W2155070487","https://openalex.org/W4311589891","https://openalex.org/W2135478943","https://openalex.org/W2065154742"],"abstract_inverted_index":{"Online":[0],"shopping":[1,135,152],"has":[2,94],"developed":[3],"rapidly,":[4],"but":[5],"recently,":[6],"the":[7,17,24,29,57,60,64,102,114,120,138,158,179,184],"sales":[8],"of":[9,33,66,82,116,123,141,146,181,186],"some":[10],"online":[11,92,129,134,151,173],"stores":[12],"have":[13,108],"suffered":[14],"due":[15],"to":[16,27,84],"decrease":[18],"in":[19,105,169],"people\u2019s":[20],"income":[21],"caused":[22],"by":[23],"epidemic.":[25],"How":[26],"grasp":[28],"psychology":[30],"and":[31,35,52,63,73,80,101,119,157,164,171,183],"behavior":[32],"consumers":[34,124],"formulate":[36],"effective":[37],"marketing":[38],"strategies":[39],"is":[40,154],"important":[41],"for":[42],"increasing":[43],"sales.":[44],"This":[45],"paper":[46],"puts":[47],"forward":[48,191],"a":[49,95,126],"research":[50,58],"model":[51],"eight":[53],"hypotheses":[54],"based":[55,192],"on":[56,59,69,98,112,149,193],"promotion":[61,93,130],"situation":[62],"types":[65],"products":[67],"promoted":[68],"consumers\u2019":[70,99,132],"impulse":[71],"shopping,":[72],"uses":[74],"regression":[75,79],"analysis,":[76],"t-test,":[77],"stepwise":[78],"analysis":[81],"variance":[83],"conduct":[85],"data":[86],"analysis.":[87,195],"The":[88,144],"results":[89,159],"show":[90],"that":[91],"significant":[96],"impact":[97],"willingness,":[100],"anticipated":[103,147],"regrets":[104,148],"different":[106,110],"directions":[107],"totally":[109],"effect":[111,140],"willingness;":[113],"type":[115],"product":[117],"promoted,":[118],"impulsive":[121,133,150],"characteristics":[122],"play":[125],"moderating":[127],"role;":[128],"affects":[131],"intentions":[136],"through":[137],"intermediary":[139],"expected":[142],"regret.":[143],"influence":[145],"intention":[153],"proposed":[155],"creatively,":[156],"also":[160],"provide":[161],"e-commerce":[162],"merchants":[163],"customers":[165],"with":[166],"new":[167],"insights":[168],"managing":[170],"treating":[172],"promotions.":[174],"Managerial":[175],"implications":[176],"like":[177],"controlling":[178],"duration":[180],"promotions":[182],"number":[185],"preferential":[187],"goods":[188],"are":[189],"put":[190],"our":[194]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":13},{"year":2024,"cited_by_count":20},{"year":2023,"cited_by_count":15},{"year":2022,"cited_by_count":17},{"year":2021,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
