{"id":"https://openalex.org/W3201433274","doi":"https://doi.org/10.3390/jtaer16060130","title":"Defining the Phygital Marketing Advantage","display_name":"Defining the Phygital Marketing Advantage","publication_year":2021,"publication_date":"2021-09-14","ids":{"openalex":"https://openalex.org/W3201433274","doi":"https://doi.org/10.3390/jtaer16060130","mag":"3201433274"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer16060130","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060130","pdf_url":"https://www.mdpi.com/0718-1876/16/6/130/pdf?version=1631607954","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/16/6/130/pdf?version=1631607954","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089070119","display_name":"Matt Johnson","orcid":null},"institutions":[{"id":"https://openalex.org/I4210106913","display_name":"Hult International Business School","ror":"https://ror.org/01my2ss20","country_code":"US","type":"education","lineage":["https://openalex.org/I4210106913"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Matt Johnson","raw_affiliation_strings":["Hult International Business School, San Francisco, CA 94111, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hult International Business School, San Francisco, CA 94111, USA","institution_ids":["https://openalex.org/I4210106913"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5012162361","display_name":"Rob Barlow","orcid":"https://orcid.org/0000-0001-9103-2996"},"institutions":[{"id":"https://openalex.org/I4210106913","display_name":"Hult International Business School","ror":"https://ror.org/01my2ss20","country_code":"US","type":"education","lineage":["https://openalex.org/I4210106913"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Rob Barlow","raw_affiliation_strings":["Hult International Business School, San Francisco, CA 94111, USA"],"raw_orcid":"https://orcid.org/0000-0001-9103-2996","affiliations":[{"raw_affiliation_string":"Hult International Business School, San Francisco, CA 94111, USA","institution_ids":["https://openalex.org/I4210106913"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5012162361"],"corresponding_institution_ids":["https://openalex.org/I4210106913"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":7.4315,"has_fulltext":true,"cited_by_count":85,"citation_normalized_percentile":{"value":0.97115772,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"16","issue":"6","first_page":"2365","last_page":"2385"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9772999882698059,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6610475182533264},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6196407675743103},{"id":"https://openalex.org/keywords/payment","display_name":"Payment","score":0.6188807487487793},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.6088573336601257},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.5585616827011108},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5494250655174255},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.48378798365592957},{"id":"https://openalex.org/keywords/power","display_name":"Power (physics)","score":0.4674072563648224},{"id":"https://openalex.org/keywords/foundation","display_name":"Foundation (evidence)","score":0.4648778438568115},{"id":"https://openalex.org/keywords/purchasing-power","display_name":"Purchasing power","score":0.4606030583381653},{"id":"https://openalex.org/keywords/consumer-research","display_name":"Consumer research","score":0.44890326261520386},{"id":"https://openalex.org/keywords/consumer-neuroscience","display_name":"Consumer neuroscience","score":0.43470197916030884},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4158233404159546},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3161861300468445},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2844500243663788},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2737252712249756},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.18214434385299683},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.1576842963695526},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.11053642630577087},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.09930041432380676}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6610475182533264},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6196407675743103},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.6188807487487793},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6088573336601257},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5585616827011108},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5494250655174255},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.48378798365592957},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.4674072563648224},{"id":"https://openalex.org/C2780966255","wikidata":"https://www.wikidata.org/wiki/Q5474306","display_name":"Foundation (evidence)","level":2,"score":0.4648778438568115},{"id":"https://openalex.org/C2776542561","wikidata":"https://www.wikidata.org/wiki/Q271969","display_name":"Purchasing power","level":2,"score":0.4606030583381653},{"id":"https://openalex.org/C2992166776","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Consumer research","level":2,"score":0.44890326261520386},{"id":"https://openalex.org/C25551252","wikidata":"https://www.wikidata.org/wiki/Q5164707","display_name":"Consumer neuroscience","level":4,"score":0.43470197916030884},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4158233404159546},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3161861300468445},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2844500243663788},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2737252712249756},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18214434385299683},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.1576842963695526},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11053642630577087},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09930041432380676},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C165556158","wikidata":"https://www.wikidata.org/wiki/Q83937","display_name":"Keynesian economics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C21963081","wikidata":"https://www.wikidata.org/wiki/Q11337567","display_name":"Working memory","level":3,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/jtaer16060130","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060130","pdf_url":"https://www.mdpi.com/0718-1876/16/6/130/pdf?version=1631607954","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:e439ef4b7f934fd08954e2ed807ff46b","is_oa":true,"landing_page_url":"https://doaj.org/article/e439ef4b7f934fd08954e2ed807ff46b","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 6, Pp 2365-2385 (2021)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/16/6/130/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer16060130","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 16; Issue 6; Pages: 2365-2385","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer16060130","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16060130","pdf_url":"https://www.mdpi.com/0718-1876/16/6/130/pdf?version=1631607954","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4399999976158142,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3201433274.pdf","grobid_xml":"https://content.openalex.org/works/W3201433274.grobid-xml"},"referenced_works_count":130,"referenced_works":["https://openalex.org/W34676030","https://openalex.org/W179279199","https://openalex.org/W1589624556","https://openalex.org/W1639275508","https://openalex.org/W1723235280","https://openalex.org/W1917899386","https://openalex.org/W1966863786","https://openalex.org/W1970329217","https://openalex.org/W1975912221","https://openalex.org/W1977266070","https://openalex.org/W1982082471","https://openalex.org/W1985580657","https://openalex.org/W1991622349","https://openalex.org/W1991975556","https://openalex.org/W1992875111","https://openalex.org/W1999298115","https://openalex.org/W2002169350","https://openalex.org/W2003955127","https://openalex.org/W2004717177","https://openalex.org/W2006715383","https://openalex.org/W2014463470","https://openalex.org/W2017561809","https://openalex.org/W2020126456","https://openalex.org/W2023963911","https://openalex.org/W2032527315","https://openalex.org/W2040348508","https://openalex.org/W2043588113","https://openalex.org/W2045845487","https://openalex.org/W2050251515","https://openalex.org/W2054347393","https://openalex.org/W2055265054","https://openalex.org/W2055936037","https://openalex.org/W2056064497","https://openalex.org/W2062786849","https://openalex.org/W2065190003","https://openalex.org/W2074019551","https://openalex.org/W2084264148","https://openalex.org/W2086659686","https://openalex.org/W2087356051","https://openalex.org/W2088801880","https://openalex.org/W2088923405","https://openalex.org/W2089723668","https://openalex.org/W2093002938","https://openalex.org/W2094104200","https://openalex.org/W2098728317","https://openalex.org/W2104352868","https://openalex.org/W2108437241","https://openalex.org/W2115199709","https://openalex.org/W2116812335","https://openalex.org/W2121200312","https://openalex.org/W2122006260","https://openalex.org/W2124161016","https://openalex.org/W2129902464","https://openalex.org/W2131954887","https://openalex.org/W2134942217","https://openalex.org/W2142418121","https://openalex.org/W2145107370","https://openalex.org/W2150563888","https://openalex.org/W2157399030","https://openalex.org/W2158700311","https://openalex.org/W2163332264","https://openalex.org/W2171019017","https://openalex.org/W2181127198","https://openalex.org/W2200889250","https://openalex.org/W2219950262","https://openalex.org/W2230273677","https://openalex.org/W2240767875","https://openalex.org/W2318012118","https://openalex.org/W2319064941","https://openalex.org/W2434058969","https://openalex.org/W2550711886","https://openalex.org/W2594898356","https://openalex.org/W2726253311","https://openalex.org/W2757752407","https://openalex.org/W2761465727","https://openalex.org/W2766725591","https://openalex.org/W2768204974","https://openalex.org/W2789153219","https://openalex.org/W2791537149","https://openalex.org/W2792936314","https://openalex.org/W2795607515","https://openalex.org/W2801598512","https://openalex.org/W2805265859","https://openalex.org/W2806972953","https://openalex.org/W2883204953","https://openalex.org/W2916247835","https://openalex.org/W2940875186","https://openalex.org/W2942814272","https://openalex.org/W2951440501","https://openalex.org/W2972324459","https://openalex.org/W2973973735","https://openalex.org/W2991732287","https://openalex.org/W3008880760","https://openalex.org/W3012222847","https://openalex.org/W3036638150","https://openalex.org/W3037364545","https://openalex.org/W3042877237","https://openalex.org/W3087066129","https://openalex.org/W3087889130","https://openalex.org/W3104118617","https://openalex.org/W3108483155","https://openalex.org/W3121738308","https://openalex.org/W3121969482","https://openalex.org/W3123257985","https://openalex.org/W3123458935","https://openalex.org/W3124394317","https://openalex.org/W3124537122","https://openalex.org/W3147996900","https://openalex.org/W3207167514","https://openalex.org/W4243638308","https://openalex.org/W4248812042","https://openalex.org/W4251252946","https://openalex.org/W4252590680","https://openalex.org/W4301326527","https://openalex.org/W6636721792","https://openalex.org/W6648222583","https://openalex.org/W6654700578","https://openalex.org/W6678103000","https://openalex.org/W6681219842","https://openalex.org/W6683548295","https://openalex.org/W6687393604","https://openalex.org/W6689051474","https://openalex.org/W6699979852","https://openalex.org/W6718117956","https://openalex.org/W6748491064","https://openalex.org/W6749091248","https://openalex.org/W6752239245","https://openalex.org/W6773962628","https://openalex.org/W6786248925","https://openalex.org/W6792655478"],"related_works":["https://openalex.org/W4400467754","https://openalex.org/W4328135562","https://openalex.org/W4388185474","https://openalex.org/W3166753066","https://openalex.org/W4327513414","https://openalex.org/W4367154464","https://openalex.org/W2607446648","https://openalex.org/W4242311056","https://openalex.org/W3139064098","https://openalex.org/W4381545838"],"abstract_inverted_index":{"Interest":[0],"in":[1,12,16],"the":[2,20,42,48,58,61,106,119,133,164,198],"application":[3],"of":[4,51,63,73,85,108,111,150,167,197,201],"phygital":[5,86,168,202],"marketing":[6,53,169],"to":[7,99,130,135,162],"retail":[8],"commerce":[9,203],"has":[10],"increased":[11],"recent":[13],"years.":[14],"Implicit":[15],"this":[17,52],"excitement":[18],"is":[19],"notion":[21],"that":[22,40],"physical":[23],"experiences":[24,128],"provide":[25,100,177],"unique":[26,174],"value":[27],"above":[28],"and":[29,38,57,97,118,152,159,176,188,193,204],"beyond":[30],"what":[31],"can":[32,44],"be":[33],"offered":[34],"via":[35],"digital":[36,115],"means,":[37],"therefore":[39],"combining":[41],"two":[43],"galvanize":[45],"sales.":[46,137],"However,":[47],"specific":[49],"sources":[50],"potential":[54,83,134,165],"remain":[55,66],"undertheorized":[56],"factors":[59],"determining":[60],"appropriateness":[62],"such":[64],"implementations":[65],"unclear.":[67],"Based":[68],"on":[69,147],"an":[70],"extensive":[71],"review":[72,149],"relevant":[74],"literatures,":[75],"we":[76,90],"begin":[77],"by":[78,114,123],"considering":[79],"a":[80,101,141,148,178,191,206],"particularly":[81],"important":[82],"source":[84],"marketing\u2019s":[87],"power.":[88],"Specifically,":[89],"bring":[91],"together":[92],"findings":[93,155],"from":[94,156],"consumer":[95,157,160],"psychology":[96,158],"neuroscience":[98,161],"mechanistic":[102],"account":[103,171],"explaining":[104],"how":[105],"combination":[107],"reduced":[109],"\u201cpain":[110],"payment\u201d,":[112],"facilitated":[113],"purchasing":[116],"technologies,":[117],"product":[120,127],"attachment":[121],"generated":[122],"real":[124],"or":[125],"simulated":[126],"prior":[129],"purchase":[131],"holds":[132],"increase":[136],"We":[138],"then":[139],"propose":[140],"more":[142,194],"general":[143],"theoretical":[144],"framework":[145],"grounded":[146],"primary":[151],"secondary":[153],"research":[154],"explain":[163],"power":[166],"experiences,":[170],"for":[172,180,208],"their":[173],"value,":[175],"platform":[179],"future":[181,209],"research.":[182],"The":[183],"paper":[184],"equips":[185],"both":[186],"academics":[187],"practitioners":[189],"with":[190],"better":[192],"scientific":[195],"understanding":[196],"practical":[199],"dimensions":[200],"lays":[205],"foundation":[207],"enquiry.":[210]},"counts_by_year":[{"year":2026,"cited_by_count":16},{"year":2025,"cited_by_count":23},{"year":2024,"cited_by_count":20},{"year":2023,"cited_by_count":20},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1}],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}