{"id":"https://openalex.org/W3108053567","doi":"https://doi.org/10.3390/jtaer16030031","title":"The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers","display_name":"The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers","publication_year":2020,"publication_date":"2020-11-27","ids":{"openalex":"https://openalex.org/W3108053567","doi":"https://doi.org/10.3390/jtaer16030031","mag":"3108053567"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer16030031","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16030031","pdf_url":"https://www.mdpi.com/0718-1876/16/3/31/pdf?version=1606472346","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/16/3/31/pdf?version=1606472346","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057152700","display_name":"Paloma de H. S\u00e1nchez-Cobarro","orcid":null},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Paloma de H. S\u00e1nchez-Cobarro","raw_affiliation_strings":["Departamento de Informaci\u00f3n y Documentaci\u00f3n, University of Murcia, 30100 Murcia, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Departamento de Informaci\u00f3n y Documentaci\u00f3n, University of Murcia, 30100 Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064736769","display_name":"Francisco\u2010Jose Molina\u2010Castillo","orcid":"https://orcid.org/0000-0002-7803-2104"},"institutions":[{"id":"https://openalex.org/I80180929","display_name":"Universidad de Murcia","ror":"https://ror.org/03p3aeb86","country_code":"ES","type":"education","lineage":["https://openalex.org/I80180929"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Francisco-Jose Molina-Castillo","raw_affiliation_strings":["Departamento de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados, University of Murcia, 30100 Murcia, Spain"],"raw_orcid":"https://orcid.org/0000-0002-7803-2104","affiliations":[{"raw_affiliation_string":"Departamento de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados, University of Murcia, 30100 Murcia, Spain","institution_ids":["https://openalex.org/I80180929"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051152468","display_name":"Cristina Alcazar-Caceres","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Cristina Alcazar-Caceres","raw_affiliation_strings":["Bee Social, 30100 Murcia, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bee Social, 30100 Murcia, Spain","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5064736769"],"corresponding_institution_ids":["https://openalex.org/I80180929"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":4.3661,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.9501143,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"16","issue":"3","first_page":"513","last_page":"524"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9840999841690063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9835000038146973,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.6602470278739929},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5418248176574707},{"id":"https://openalex.org/keywords/position","display_name":"Position (finance)","score":0.49139395356178284},{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.47743353247642517},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4320259690284729},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.43141037225723267},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4029552638530731},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3703712821006775},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3571816086769104},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2596798539161682},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.12277346849441528},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.11816304922103882}],"concepts":[{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.6602470278739929},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5418248176574707},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.49139395356178284},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.47743353247642517},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4320259690284729},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.43141037225723267},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4029552638530731},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3703712821006775},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3571816086769104},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2596798539161682},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.12277346849441528},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.11816304922103882},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/jtaer16030031","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16030031","pdf_url":"https://www.mdpi.com/0718-1876/16/3/31/pdf?version=1606472346","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:9bcd4893f23144749702e98f8a141245","is_oa":true,"landing_page_url":"https://doaj.org/article/9bcd4893f23144749702e98f8a141245","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 3, Pp 513-524 (2020)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/16/3/31/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer16030031","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 16; Issue 3; Pages: 513-524","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer16030031","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16030031","pdf_url":"https://www.mdpi.com/0718-1876/16/3/31/pdf?version=1606472346","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3108053567.pdf"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W172797803","https://openalex.org/W1503342679","https://openalex.org/W1952707391","https://openalex.org/W1979286447","https://openalex.org/W2004400415","https://openalex.org/W2008132350","https://openalex.org/W2071666535","https://openalex.org/W2097957487","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2121001699","https://openalex.org/W2146410840","https://openalex.org/W2173765169","https://openalex.org/W2177393682","https://openalex.org/W2179252414","https://openalex.org/W2184943477","https://openalex.org/W2210531594","https://openalex.org/W2417728493","https://openalex.org/W2511206064","https://openalex.org/W2587364646","https://openalex.org/W2607166109","https://openalex.org/W2611291300","https://openalex.org/W2618036913","https://openalex.org/W2620771990","https://openalex.org/W2666481432","https://openalex.org/W2738862036","https://openalex.org/W2750364620","https://openalex.org/W2779060301","https://openalex.org/W2787852204","https://openalex.org/W2801318856","https://openalex.org/W2805489289","https://openalex.org/W2884775923","https://openalex.org/W2900984566","https://openalex.org/W2903274461","https://openalex.org/W2910158401","https://openalex.org/W2912175146","https://openalex.org/W2913985455","https://openalex.org/W2914763199","https://openalex.org/W2922826082","https://openalex.org/W2959013083","https://openalex.org/W2973100059","https://openalex.org/W2978858314","https://openalex.org/W2979729104","https://openalex.org/W2999212100","https://openalex.org/W3122522978","https://openalex.org/W3125274876","https://openalex.org/W3125510825","https://openalex.org/W3125774461","https://openalex.org/W3126036398","https://openalex.org/W3215598532","https://openalex.org/W4254713591","https://openalex.org/W6629959804"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W5474427","https://openalex.org/W2472645085","https://openalex.org/W2364043378","https://openalex.org/W2621650471","https://openalex.org/W2284468361","https://openalex.org/W2028797612","https://openalex.org/W2354346496","https://openalex.org/W2120116197","https://openalex.org/W159653547"],"abstract_inverted_index":{"The":[0,106],"last":[1],"decade":[2],"has":[3,18,30],"seen":[4],"a":[5,32,74,98],"considerable":[6],"increase":[7],"in":[8,35,48,94,115,138,148,173,188],"entertainment-oriented":[9],"communication":[10,167],"techniques.":[11],"Likewise,":[12],"the":[13,40,49,52,59,69,85,88,124,127,131,139,150,153,156,160,186,189],"rise":[14],"of":[15,51,87,100,126,141,145,159,175,178],"social":[16,42,71],"networks":[17],"evolved,":[19],"offering":[20],"different":[21,60,89,117],"formats":[22,177],"such":[23],"as":[24,73],"publication":[25],"and":[26,64,92,113,120,193],"stories.":[27,135],"Hence,":[28],"there":[29],"been":[31,170,184],"growing":[33],"interest":[34],"knowing":[36],"which":[37],"strategies":[38],"have":[39,67,169,183],"greatest":[41],"impact":[43,61,86],"to":[44,57],"help":[45],"position":[46],"organizations":[47],"mind":[50],"consumer.":[53],"This":[54],"research":[55],"aims":[56],"analyze":[58],"that":[62,123,164,182],"stories":[63,91,112],"publications":[65,93,114],"can":[66],"on":[68,110],"Instagram":[70,90,134],"network":[72],"tool":[75],"for":[76],"generating":[77],"branded":[78],"content.":[79],"To":[80],"this":[81],"end,":[82],"it":[83],"analyses":[84],"various":[95],"sectors":[96],"using":[97],"methodology":[99],"structural":[101],"equations":[102],"with":[103,133,152],"composite":[104],"constructs.":[105],"results":[107],"obtained,":[108],"based":[109],"800":[111],"four":[116],"companies":[118],"(retailers":[119],"manufacturers),":[121],"show":[122],"reach":[125],"story":[128],"generally":[129],"explains":[130],"interaction":[132,151],"In":[136],"contrast,":[137],"case":[140],"publications,":[142],"impressions":[143],"are":[144],"greater":[146],"importance":[147],"explaining":[149],"publication.":[154],"Among":[155],"main":[157],"contributions":[158],"work,":[161],"we":[162],"find":[163],"traditional":[165],"pull":[166],"techniques":[168],"losing":[171],"effectiveness":[172],"front":[174],"new":[176],"brand":[179],"content":[180],"generation":[181],"occupying":[185],"time":[187],"relationship":[190],"between":[191],"users":[192],"brands.":[194]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":4}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}